Market Research Report

South East Asia Sports Drinks Market Research Report: Forecast (2025-2030)

South East Asia Sports Drinks Market Report - By Product (Hypotonic, Isotonic, Hypertonic), By Form (Liquid, Powder), By Distribution Channel (Offline, [Hypermarkets/Supermarkets, ...Specialty Stores, Convenience Stores, Others], Online), By Packaging (Can, Bottle, Packages) and Others Read more

  • Food & Beverages
  • Dec 2024
  • 155
  • PDF, Excel, PPT

Market Definition

Sports liquids are liquids designed to hydrate, refill electrolytes, and offer electricity at some stage in or after bodily hobby. They normally incorporate water, sugars, electrolytes like sodium and potassium, and now and again nutrients or amino acids. The 3 predominant sorts are isotonic, hypotonic, and hypertonic.

Market Insights & Analysis: South East Asia Sports Drinks Market (2025-2030):

The South East Asia Sports Drinks Market size was valued at around USD 1.54 billion in 2024 and is projected to reach USD 2.38 billion by 2030. The market is also estimated to grow at a CAGR of around 4.77% during the forecast period, i.e., 2025-30. The South East Asia Sports Drinks Market is pushed by several important factors which include a growing emphasis on fitness, health, and retaining hydration. Engagement in sports activities and bodily sports is also growing, with international locations which include Indonesia, Thailand, and the Philippines witnessing a surge in interest in marathons, biking competitions, and health tasks. As per the record of the ASEAN survey on sports participation, 60% of females and 70% of males are physically active between the age group of 30-40, which drives the demand for sports liquids to stay energetic. The warm and moist climate in the location additionally will increase the demand for hydration products, as human beings search for ways to remain hydrated and maintain electrolyte ranges balanced whilst engaging in bodily sports.

Report Coverage Details
  Historical Years   2020-23
  Base Years
  2024
  Forecast Years
  2025-30
  Market Value in 2024   USD 1.54 Billion
  Market Value By 2030   USD 2.38 Billion
  CAGR (2025-30)   4.77%
  Top Key Players Suntory PepsiCo, Otsuka Thang Nutrition Co. Ltd., Osotspa Yanhee Beverage Co., Tan Hiep Phat Group, The Coca-Cola Company, Yeo Hiap Seng, TC Pharmaceutical Industry Co. Ltd., Amerta Indah Otsuka, Danone, Fraser & Neave Holdings, PT Tirta Alam Segar, Etika Beverages Sdn Bhd, and others
  Key Report Highlights
  • Market Dimensions & Projections
  • Pricing Evaluation,
  • Recent Strategic Moves by Companies,
  • Primary Stakeholders,
  • Analysis of Import and Export Trends,
  • Competitive Landscape Assessment,
  • Emerging Opportunities,
  • Market Trends and Indicators

 

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Moreover, urbanization serves as another major factor, as a rising middle class in cities such as Jakarta, Manila, and Bangkok results in increased disposable incomes. With more individuals relocating to cities, there is a rising emphasis on health and fitness, especially within the millennial and Gen Z populations. This trend has resulted in a rise in gym memberships and an increase in fitness events, further driving the need for functional drinks such as sports beverages. In addition to this, there is a marked shift toward healthier product options. Shoppers are progressively looking for organic, low-calorie, and sugar-free sports beverages.

Drinks made from plants and those based on coconut water have become more popular as customers avoid conventional sugary drinks. Also, the growth of e-commerce has brought a broader availability of sports activities drinks, mainly in growing markets, wherein online sales have emerged as a key distribution channel. Additionally, the impact of digital and social media is molding trends, with influencers endorsing low-calorie, organic, and personalized sports drink choices designed for particular fitness requirements. This diverse strategy assists the sports drinks market in growing swiftly throughout the region.


South East Asia Sports Drinks Market Research Report: Forecast (2025-2030)

South East Asia Sports Drinks Market Driver:

Growing Popularity of Fitness & Sports Activities – The increasing popularity of fitness and sports in Southeast Asia is a major factor propelling the sports drinks market. With the rise in health awareness, more individuals in nations like; Thailand, Malaysia, and the Philippines are participating in fitness activities like gym sessions, jogging, and cycling. Around 25 marathons were organized by companies and sports organizations throughout the year alone in Vietnam by the end of 2024. Dien Bien Phu Marathon 2024, VPBank VnExpress Marathon Ho Chi Minh City Midnight, and Ha Giang Discovery Marathon 2024 are a few marathon events in which large quantities of beverages, such as sports drinks and bottled water, were sold to cater to the attendees.

Moreover, fitness trainers and social media influencers are advocating for active lifestyles, which boosts youth involvement in sports. This trend results in healthier eating patterns, in which sports drinks are considered vital for staying hydrated, restoring electrolytes, and enhancing energy levels during exercise. In addition, the growth of health clubs, fitness centers, and organized sports activities is predicted to rise by a CAGR of approximately 12% in the year 2024-30. It will generate a consistent need for these functional drinks, due to higher consumption among both recreational athletes and casual fitness fans.

South East Asia Sports Drinks Market Opportunity:

Strategic Sponsorship & Partnerships with Local Sports Events and Teams – A major opportunity for expansion in the Southeast Asia Sports Drinks sector exists through strategic alliances and collaborations with local sports teams and events. Leading sports drinks brand 100 Plus collaborated with the renowned Standard Chartered Singapore Marathon (SCSM) in December 2023, which attracts participants from over 70 countries worldwide. Brands of sports drinks are progressively associating with local sporting events, teams, and athletes to boost their visibility and audience reach. For instance, over three decades of establishment and growth, Tan Hiep Phat has cultivated partnerships with over 2,500 domestic and international entities.

Moreover, local sporting events are quickly becoming popular, as grassroots sports leagues expand in nations such as Indonesia, Thailand, and Vietnam. Through the sponsorship of these events or partnerships with regional athletes, brands can reach a varied audience, foster brand loyalty, and establish their products as vital for hydration and performance. For example, 100 Plus is the beverage sponsor for The KL Standard Chartered Marathon, an annual event held in Kuala Lumpur.

South East Asia Sports Drinks Market Challenge:

Health Concerns Regarding Sugar Content – The rising health concerns of the high sugar content observed in maximum products are the main challenges to the Southeast Asia Sports Drinks Market. Public health programs in nations like Thailand and Malaysia have educated consumers approximately the risks of sugary liquids, mainly due to changes in customer conduct. The variety of Vietnamese citizens residing with diabetes has risen to approx. 6 million in 2024, according to a report by the NIH. This is using the purchaser to look for decreased-sugar or even herbal-sugar sports liquids. Manufacturers should then adapt to this challenge by revising their system to provide low-sugar, sugar-loose variations that fight these troubles but keep the advantages of flavor and performance that clients assume from a sports drink.

South East Asia Sports Drinks Market Trend:

Rising Demand for Low-Calorie & Organic Ingredients in Sports Drinks – A growing trend in the Southeast Asia Sports Drinks Market is the increasing demand for low-calorie and organic additives in products. As health cognizance rises, customers are moving away from calorie-rich, sugary beverages. In international locations along with Indonesia and the Philippines, there may be an increasing demand for natural and organic additives, such as coconut water, natural extracts, and plant-derived components, as customers search for more healthy, smooth-label options.

Furthermore, low-calorie sports activity drinks, frequently sweetened with stevia or monk fruit, have become popular as individuals propose to reduce sugar intake at the same time as sustaining hydration and energy all through workouts. This trend is motivating brands to create modern, health-oriented merchandise that aligns with the region's increasing demand for wellness-centric drinks.

South East Asia Sports Drinks Market (2025-2030): Segmentation Analysis

The South East Asia Sports Drinks Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the regional level. Based on the analysis, the market has been further classified as:

Based on Form:

  • Liquid
  • Powder

In the South East Asia Sports Drinks Market, the liquid segment is the dominant form of sports drinks holding a market share of around 65%. This is mainly because of the convenience and instant refreshment advantages provided by liquid sports beverages. Liquid products are prepared for immediate consumption; hence, they are apt for fast hydration during or post-exercise, which can be a very attractive choice for busy city dwellers. Furthermore, the warm and humid climate of Southeast Asia increases the demand for ready-to-drink beverages because they provide instant refreshments and hydration. Brands such as Gatorade and Pocari Sweat, leading in the beverage sector, are well-established and possess a robust distribution network in the area, ensuring they are easily available. This inclination towards liquid sports beverages is anticipated to maintain its dominance in the market during the forecast period.

Based on Product:

  • Hypotonic
  • Isotonic
  • Hypertonic

In the South East Asia Sports Drinks Market, the isotonic category is dominant because of its broad attractiveness to athletes and health fans. This segment holds around 60% market share. Isotonic liquids, containing a fair blend of water, electrolytes, and carbohydrates, are meant to rapidly hydrate and restore energy levels during or following vigorous physical exercise. This renders them extremely efficient for athletic and fitness activities, especially in the warm and humid climates of Southeast Asia. They're ideal for replacing lost liquid and presenting energy, that's why they're preferred in sports along with strolling, biking, and team sports. Brands along with Gatorade and Pocari Sweat, leaders in the isotonic phase, revel in excessive client focus and are broadly available throughout the region. Isotonic liquids continue to be the most widely consumed because of their adaptability and performance in addressing the hydration and energy requirements of the general public.

South East Asia Sports Drinks Market (2025-30): Regional Projections

Geographically, the South East Asia Sports Drinks Market expands across:

  • Indonesia
  • Malaysia
  • Singapore
  • Vietnam
  • Thailand
  • Philippines
  • Rest of South East Asia

Indonesia is projected to be the leader in the South East Asia Sports Drinks Market with a market share of around 25%. This is fueled by the nation’s sizable and youthful demographic, rising urban development, and greater involvement in sports and fitness pursuits. Indonesia's swiftly growing middle class is driving increased disposable incomes, enabling consumers to spend on healthier, functional drinks such as sports beverages. The nation has experienced a rise in fitness trends, especially in urban areas like Jakarta, where gym memberships and sports activities such as marathons are becoming more popular.

Additionally, Indonesia's hot, tropical weather generates a natural need for hydration products. Brands such as Pocari Sweat and Gatorade are firmly established in the industry, enhancing consumer preference. Indonesia's vast population and developing fitness culture position it as the top market for sports drinks in Southeast Asia.

South East Asia Sports Drinks Industry Recent Development:

  • April 2024: Yanhee launched a new no-sugar sports drink Yanhee Go, infused with vitamin B6 and featuring a mixed fruit flavor, to nourish the nervous system and brain, and potassium to boost the muscle's strength.
  • September 2024: Leading beverage company Coca‑Cola and superapps Grab, announced their collaboration on Coke&Go. It enhances convenience with Grab app integration in Singapore. Consumers scan a QR code to unlock smart coolers, choose beverages, and complete purchases via GrabPay or credit cards.

Gain a Competitive Edge with Our South East Asia Sports Drinks Market Report

  1. South East Asia Sports Drinks Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps business organizations to gain a holistic understanding of market dynamics & make informed decisions.
  2. This report also highlights current market trends & future projections, allowing business organizations to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
  3. The South East Asia Sports Drinks Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, business organizations can develop strategies to minimize risks & optimize their operations.

Frequently Asked Questions

   A. The South East Asia Sports Drinks Market is expected to grow at a compound annual growth rate (CAGR) of around 4.77% over the forecast period.

   A. The South East Asia Sports Drinks Market size was valued at around USD1.54 billion in 2024 and is projected to reach USD2.38 billion by 2030.

   A. The growing popularity of fitness & sports activities is expected to drive the South East Asia Sports Drinks Market during 2025-30.

   A. Suntory PepsiCo, Otsuka Thang Nutrition Co. Ltd., Osotspa Yanhee Beverage Co., Tan Hiep Phat Group, The Coca-Cola Company, Yeo Hiap Seng, TC Pharmaceutical Industry Co. Ltd., Amerta Indah Otsuka, Danone, Fraser & Neave Holdings, PT Tirta Alam Segar, Etika Beverages Sdn Bhd, and others are the top companies in the South East Asia Sports Drinks Market.

   A. The liquid form segment held the largest share of the South East Asia Sports Drinks Market.

   A. The rising demand for low-calorie and organic ingredients in sports drinks is one of the key trends shaping the growth of the South East Asia Sports Drinks Market.

   A. The strategic sponsorship and partnerships with local sports events and teams are the growth opportunities driving the South East Asia Sports Drinks Market.

   A. Health concerns regarding sugar content are the possible restraints affecting the growth of the South East Asia Sports Drinks Market.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. The South East Asia Sports Drinks Market Trends & Development
  5. The South East Asia Sports Drinks Market Dynamics
    1. Drivers
    2. Challenges
  6. The South East Asia Sports Drinks Market Hotspot & Opportunities
  7. The South East Asia Sports Drinks Market Policies & Regulations
  8. The South East Asia Sports Drinks Market Pricing Analysis, 2020-2025
  9. The South East Asia Sports Drinks Market Supply Chain Analysis
  10. The South East Asia Sports Drinks Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
      2. By Volume (Million Liters)
    2. Market Share & Analysis
      1. By Product
        1. Hypotonic - Market Size & Forecast 2020-2030, USD Million & Million Liters
        2. Isotonic - Market Size & Forecast 2020-2030, USD Million & Million Liters
        3. Hypertonic- Market Size & Forecast 2020-2030, USD Million & Million Liters
      2. By Form
        1. Liquid - Market Size & Forecast 2020-2030, USD Million & Million Liters
        2. Powder - Market Size & Forecast 2020-2030, USD Million & Million Liters
      3. By Distribution Channel
        1. Offline - Market Size & Forecast 2020-2030, USD Million & Million Liters
          1. Hypermarkets/Supermarkets - Market Size & Forecast 2020-2030, USD Million & Million Liters
          2. Specialty Stores - Market Size & Forecast 2020-2030, USD Million & Million Liters
          3. Convenience Stores - Market Size & Forecast 2020-2030, USD Million & Million Liters
          4. Others - Market Size & Forecast 2020-2030, USD Million & Million Liters
        2. Online - Market Size & Forecast 2020-2030, USD Million & Million Liters
      4. By Packaging
        1. Can - Market Size & Forecast 2020-2030, USD Million & Million Liters
        2. Bottle - Market Size & Forecast 2020-2030, USD Million & Million Liters
        3. Packages - Market Size & Forecast 2020-2030, USD Million & Million Liters
      5. By Region
        1. Indonesia
        2. Malaysia
        3. Singapore
        4. Vietnam
        5. Thailand
        6. Philippines
        7. Rest of South East Asia
      6. By Company
        1. Revenue Shares
        2. Strategic Factorial Indexing
        3. Competitor Placement in MarkNtel Quadrant
  11. Indonesia Sports Drinks Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
      2. By Volume (Million Liters)
    2. Market Share & Analysis
      1. By Product - Market Size & Forecast 2020-2030, USD Million & Million Liters
      2. By Form - Market Size & Forecast 2020-2030, USD Million & Million Liters
      3. By Distribution Channel - Market Size & Forecast 2020-2030, USD Million & Million Liters
      4. By Packaging - Market Size & Forecast 2020-2030, USD Million & Million Liters
  12. Malaysia Sports Drinks Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
      2. By Volume (Million Liters)
    2. Market Share & Analysis
      1. By Product - Market Size & Forecast 2020-2030, USD Million & Million Liters
      2. By Form - Market Size & Forecast 2020-2030, USD Million & Million Liters
      3. By Distribution Channel - Market Size & Forecast 2020-2030, USD Million & Million Liters
      4. By Packaging - Market Size & Forecast 2020-2030, USD Million & Million Liters
  13. Singapore Sports Drinks Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
      2. By Volume (Million Liters)
    2. Market Share & Analysis
      1. By Product - Market Size & Forecast 2020-2030, USD Million & Million Liters
      2. By Form - Market Size & Forecast 2020-2030, USD Million & Million Liters
      3. By Distribution Channel - Market Size & Forecast 2020-2030, USD Million & Million Liters
      4. By Packaging - Market Size & Forecast 2020-2030, USD Million & Million Liters
  14. Vietnam Sports Drinks Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
      2. By Volume (Million Liters)
    2. Market Share & Analysis
      1. By Product - Market Size & Forecast 2020-2030, USD Million & Million Liters
      2. By Form - Market Size & Forecast 2020-2030, USD Million & Million Liters
      3. By Distribution Channel - Market Size & Forecast 2020-2030, USD Million & Million Liters
      4. By Packaging - Market Size & Forecast 2020-2030, USD Million & Million Liters
  15. Thailand Sports Drinks Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
      2. By Volume (Million Liters)
    2. Market Share & Analysis
      1. By Product - Market Size & Forecast 2020-2030, USD Million & Million Liters
      2. By Form - Market Size & Forecast 2020-2030, USD Million & Million Liters
      3. By Distribution Channel - Market Size & Forecast 2020-2030, USD Million & Million Liters
      4. By Packaging - Market Size & Forecast 2020-2030, USD Million & Million Liters
  16. Philippines Sports Drinks Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
      2. By Volume (Million Liters)
    2. Market Share & Analysis
      1. By Product - Market Size & Forecast 2020-2030, USD Million & Million Liters
      2. By Form - Market Size & Forecast 2020-2030, USD Million & Million Liters
      3. By Distribution Channel - Market Size & Forecast 2020-2030, USD Million & Million Liters
      4. By Packaging - Market Size & Forecast 2020-2030, USD Million & Million Liters
  17. The South East Asia Sports Drinks Market Key Strategic Imperatives for Growth & Success
  18. Competition Outlook
    1. Company Profiles
      1. Suntory PepsiCo
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Otsuka Thang Nutrition Co. Ltd.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Osotspa Yanhee Beverage Co.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. Tan Hiep Phat Group
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5.  The Coca-Cola Company
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Yeo Hiap Seng
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. TC Pharmaceutical Industry Co. Ltd.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Amerta Indah Otsuka
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. Danone
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10. Fraser & Neave Holdings
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      11. PT Tirta Alam Segar
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      12. Etika Beverages Sdn Bhd
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      13. Others
  19. Disclaimer


South East Asia Sports Drinks Market Segmentation