Saudi Arabia Home Care Market Research Report: Forecast (2024-2030)

Market Definition

Home care products are several diverse commodities essential for the maintenance and organization of the house. These products are in particular designed to offer consolation, hygiene, and cleanliness at home for well-being within the home surroundings. These home care products include cleaning agents, laundry detergents, air fresheners, dishwashing liquids, surface cleaners, carpet cleaners, and pest control products. There are various devices to guarantee security and luxury like smoke detectors, grasp bars, and assistive gadgets, such as walkers and adaptive tools. All these products aid a person to cater to their daily desires and make domestic care smooth.

Market Insights & Analysis: Saudi Arabia Home Care Market (2024-30):

Saudi Arabia Home Care Market size is valued at around USD 1.73 billion in 2024 and is projected to grow at a CAGR of around 6.18% during the forecast period, i.e., 2024-30. Saudi Arabia Home Care Market presents rapid growth, driven by a few factors. Some of the major drivers of the industry are increasing urbanization, income growth, and awareness of health & hygiene. Also, the changing lifestyles of consumers, require efficient and effective home care products for cleaning, personal care, and security purposes. This surge in middle-class consumers’ preference for premium and specialized homecare solutions further fueled the market growth. Moreover, health consciousness has boosted the market demand for products associated with hygiene and wellness for a safer living environment.

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Currently, the trend of eco-friendly and sustainable home care products is capturing the market of Saudi Arabia. Consumers are more inclined towards environmentally friendly options like biodegradable cleaners and organic personal care items, which shows the trend towards sustainability. This shift in the market can be noticed due to the rising environmental awareness and stricter regulations on chemical ingredients. Various innovative products are also expanding their reach in the market to emphasize convenience and multi-functionality, like all-in-one cleaning solutions and refillable containers.

Despite all these innovative and sustainable product developments, the market still faces a few challenges. The challenges include fluctuating costs of raw materials and supply chain disturbance. Variations in the cost of essential raw materials will eventually increase the production cost will automatically affect the price of the product for the end user and lower the demand for the product.  However, these challenges also bring opportunities with them for the companies to bring the solution to the problem. By investing in local manufacturing and supply chains, businesses can minimize these risks and capitalize on the growing demand for high-quality and sustainable home care products.

Saudi Arabia Home Care Market Driver:

Rising Urbanization Driving Market Growth – Rising urbanization is a major driver of growth in the home care product market. Saudi Arabia is expanding its cities with an infrastructure sector and new residential developments, which is causing the increasing demand for home care solutions. As the population rises in urban areas, the demand for home care products such as cleaning agents, personal hygiene items, and convenience-oriented solutions will also increase. Urbanization also leads to a focus on health and hygiene, creating the need for more sustainable and eco-friendly home care to maintain cleanliness and hygiene. For instance,

·In August 2024, Unilever's Dubai Personal Care Factory Achieved "Grade A" in Health & Safety by the Dubai Municipality, as they work hard to maintain the highest standards of workplace safety and employee wellbeing.

Moreover, urban consumers usually belonging to the higher or upper middle class with standard incomes and greater awareness of the premium home care product will also push the market growth. As urbanization continues to proceed, it will continue to drive the market growth & expansion.

Saudi Arabia Home Care Market Growth Opportunity:

Upcoming Smart City Projects in the Country to Create New Opportunities – Saudi Arabia is constantly working on developing smart towns as a part of its Vision 2030 plan, which goals to diversify its economic system & raise the standard of living for its citizens. These smart city projects in Saudi Arabia are promoting the adoption of the products rapidly due to changing lifestyles, cleanliness, and hygiene in houses. The ambitious smart city initiatives are poised to accommodate the needs of a burgeoning elderly populace as the kingdom undergoes a sizable demographic transformation with a super upswing in the number of senior citizens. As a result, the demand for home care products is anticipated to grow in the coming years to satisfy consumer demand for their safety. Therefore, the market players have a wide possibility to scale up these products to meet the market demand during the forecast period.

Saudi Arabia Home Care Market Challenge:

Supply Chain Disruptions to Hinder Market Growth – The supply chain disruptions are creating significant obstacles in the growth of home care industry. Supply chain disturbance is a complex challenge in the global market and can be caused by several factors like geopolitical tensions, natural disasters, or logistical issues. These issues affect the cost of raw materials and ultimately the market prices of the home care solutions. The supply chain disturbance also results in delays in the home care solutions delivery to the end-users. The result of it can also be the shortage of the product in the market creating kayos for both businesses and consumers and may affect the brand image and customer loyalty.

Additionally, the increased price of the final product due to supply chain disruption can reduce the demand for the particular product and affect the company’s profitability. Addressing these issues is very crucial for companies to ensure consumer consistency and maintain the brand-perceived value for home care products.

Saudi Arabia Home Care Market Trend:

Eco-Friendly Products Gaining Traction – The growing demand for eco-friendly home care products is gaining popularity in the market. The surging awareness is in trend and is being followed to maintain the sustainability of the environment. Consumers are becoming more aware of buying decisions and supporting the Saudi Green Initiative.

Furthermore, biodegradable cleaning products that highly gained attraction in the market in Saudi Arabia as launched by multiple companies. These eco-friendly products are non-toxic as doesn’t contain any toxic chemicals such as phosphates, chlorine, and parabens, also easily and safely degradable without polluting the environment and affecting marine life. Therefore, companies are taking measures to align with the fundamental changes in consumers’ buying patterns.

Saudi Arabia Home Care Market (2024-30): Segmentation

The Saudi Arabia Home Care Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2024–2030 at the national level. Based on the analysis, the market has been further classified as:

Based on Product Type:

• Air Care
• Dishwashing
• Home Insecticides
• Laundry Care
• Polishes
• Surface Care & Bleach
• Toilet Care

Among all the home care product types in Saudi Arabia's home care marketplace, laundry care is the important segment dominating the market. As in this section, the product concerned includes detergents, fabric softeners, and stain removers designed to smooth and keep the cloth's quality i.e. fabric and color. These products are essential home care merchandise as they play a vital position in normal family preservation. Since the city populace grows and lifestyles grow to be busier, the demand for effective and handy laundry solutions increases. Consumers desire to shop for top-class merchandise that could offer superior cleansing performance along with convenience and material care. Hence, the laundry care segment captures the biggest market share.

Based on the Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail/E-commerce
• Traditional Retailers
• Others (Direct Sales, Vending Machines, and Others)

Online Retail/E-commerce is a rapidly growing segment in the market of home care products in Saudi Arabia. The increasing use of smartphones boosted online shopping in Saudi Arabia. The consumer’s busy lifestyle is another reason for choosing e-commerce platforms for the convenience of shopping from their home or their workplace. Online Retail/E-commerce also facilitates a wide range of home care products and benefits of home delivery services. This shift toward digital or online shopping boosts the revenue growth of this segment in the country’s home care industry.

Supermarkets/Hypermarkets is the second dominating segment in the market that plays a major role in the market offering all the home care products under a roof. It is easy to access and easily approachable offering a wide range of home care items, including cleaning supplies, personal care products, and household essentials, in a one-stop shopping experience.

Saudi Arabia Home Care Market (2024-30): Regional Projections

Geographically, the Saudi Arabia Home Care Market expands across:

• Central
• East
• West
• South

The East region is currently leading the Saudi Arabia Home Care Market because of the various industrial and economic activities. The largest industrial hubs and petrochemical complexes are located around the city of Dhahran, located in East of the Saudi Arabia. In this area, the rapid growth of urbanization can be noticed and hence the need for home care products is in high demand in the region, further enhancing the home care market size & volume. Also, Riyadh the capital city located in the central region is very important to the home care products market. Because Riyadh is Saudi Arabia’s political and administrative hub a considerable amount of different home care products is in high demand due to the city’s diverse population.

Saudi Arabia Home Care Industry Recent Development:

• August 2024: CloroxPro, the trusted maker of Clorox professional products, announced the expansion of the Clorox EcoClean product platform with the launch of Clorox EcoClean Disinfecting Wipes. These ready-to-use wipes are made with a 100% plant-based substrate and naturally-derived, citric acid active ingredient that kills 99.9% of germs without bleach, ammonia, or alcohol.
• July 2024: Unilever Home Care power brands Dirt Is Good (Persil) and Comfort are partnering with world-leading consumer technology and domestic appliance company Samsung. This partnership with Samsung will see us co-create the future of laundry with more speed and agility than ever before.

Gain a Competitive Edge with Our Saudi Arabia Home Care Market Report

1. Saudi Arabia Home Care Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & market share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. Saudi Arabia Home Care Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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