Market Research Report

Saudi Arabia Entertainment & Amusement Market Research Report: Forecast (2025-2030)

Saudi Arabia Entertainment & Amusement Market - By Entertainment Destination (Amusement & Theme Parks, Cinemas & Theaters, Gardens & Zoos, Sports Fields & Arenas, Malls, Others (G...aming Centers, Aquariums, festivals, concerts, etc.)), By Source of Revenue (Tickets, Food & Beverages, Merchandise & Retail Sales, Advertising & Promotions, Others (Gambling, parking, etc.)) and Others. Read more

  • ICT & Electronics
  • Jan 2025
  • 138
  • PDF, Excel, PPT

Market Definition

The entertainment and amusement industry provides people with fun and mind-relaxing activities that they can enjoy in their free time. This includes things like movie theatres, amusement parks, gaming centers, sports events, etc. This also helps them to reduce the stress in their mind.

Market Insights & Analysis: Saudi Arabia Entertainment & Amusement Market (2025-30):

The Saudi Arabia Entertainment & Amusement Market size was valued at around USD 2.6 billion in 2024 and is projected to reach USD 4.9 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 11% during the forecast period, i.e., 2025-30. The primary reason behind this boom is the country’s intensified efforts towards diversification of its economy. Therefore, under Saudi Vision 2030, the kingdom continuously focuses on growing tourism and hence the entertainment sector. For instance, the kingdom has generated about USD266.5 million from the entertainment sector from 2020 to 2024.

Report Coverage Details
  Historical Years   2020-23
  Base Years
  2024
  Forecast Years
  2025-30
  Market Value in 2024   USD 2.6 Billion
  Market Value by 2030   USD 4.9 Billion
  CAGR (2025-30)   11%
  Top Key Players Al Hokair Group, Al Othaim Entertainment, Broadway Entertainment, AMC Cinemas, Saudi Aramco Amusement Park, Saudi Entertainment and Amusement Expo (SEA Expo), Al Habtoor Group, Qiddiya Investment Company, Al Shallal Theme Park, Jungle Land Theme Park, Others
  Key Report Highlights
  • Market Dimensions & Projections
  • Pricing Evaluation,
  • Recent Strategic Moves by Companies,
  • Primary Stakeholders,
  • Analysis of Import and Export Trends,
  • Competitive Landscape Assessment,
  • Emerging Opportunities,
  • Market Trends and Indicators

 

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Moreover, there is a great trend with the increasing influx of tourists in Saudi Arabia. In 2023, around 27.4 million people visited Saudi. Additionally, only within the first half of 2024, approximately 17.5 million people visited Saudi Arabia. These people increase the demand for entertainment and amusement services as they often visit places like amusement & theme parks, zoos, malls, cinema halls, etc. As a result, the government is also permitting many companies to establish their entertainment units in Saudi Arabia and contribute to its GDP. For instance, around 2500 new businesses are attracted by Saudi Arabia’s Entertainment sector in the period between 2019 to 2023.

Furthermore, most people in Saudi Arabia have high disposable income which is continuously growing, leading to changes in their lifestyle and high spending. For instance, the GDP per capita in 2023 was around USD27,018 and has elevated continuously over the historical years. As a result, people are more willing to spend on fun activities that are provided by the entertainment industry. Additionally, this also helps people spend more time with their close ones. Therefore, due to the growing number of tourists and high disposable income, visitors are more likely to go to entertainment and amusement parks and spend money in such places, and this trend is expected to stay in the coming years as well.


Saudi Arabia Entertainment & Amusement Market Research Report: Forecast (2025-2030)

Saudi Arabia Entertainment & Amusement Market Driver:

Increasing Government’s Efforts to Boost the Entertainment Sector – The government of Saudi Arabia is launching numerous projects to assist the expansion of the entertainment sector. This is because the entertainment places drive the influx of more tourists which is the primary purpose of the Saudi Vision 2030. Saudi has also set up a General Entertainment Authority (GEA) that is responsible for maintaining a well-structured system and attracting local and foreign companies to become part of their entertainment sector.

Moreover, the government also provides tax reductions for the new companies as they can treat their first-year heavy expenditure as start-up expense thus reducing their taxable income. Therefore, the entertainment sector has grown in past years, and due to the vision of the government, this trend is predicted to be preserved in the future also as the kingdom aims to draw 72% of the global entertainment brands into it by 2030.

Saudi Arabia Entertainment & Amusement Market Opportunity:

Increasing Demand for Cinema Halls – Cinema halls have been banned in the nation since the 1980s and this ban was eliminated in 2018 as the first cinema hall was opened in Riyadh. The government additionally aimed that the number of theatres will reach more than 300 with approximately 2,000 movie screens by the end of 2030 under its Vision 2030 mission. This aim was under the ‘Launch the Cinema Sector in Kingdom’ initiative. As per its commission, about 53 cinemas were established in the Kingdom in 2021 and this number increased to about 66 in 2024. As a result, it presents a demand from the entertainment industry to establish cinema halls in the Kingdom as high revenue is expected to be generated from this sector. For instance, approximately 17,300 million movie tickets were sold in 2023 alone. Therefore, establishing cinema halls can provide a lucrative growth opportunity in the coming years for the entertainment and amusement industry.

Saudi Arabia Entertainment & Amusement Market Challenge:

Typical Cultural & Social Norms – The people in Saudi have a typical set of cultural and social regulations. Although the ban from cinemas has been removed, various local people still avoid going to the cinemas as the foreign movies screened are considered inappropriate by them. The reason behind this is the lower screening of Saudi movies. From the opening of the first cinema in 2018 to 2024, around 1900 films have been screened and out of these, only 45 movies are Saudi films, the rest are foreign movies that have inappropriate scenes, western dresses, violence, etc., that do not adhere to Saudi’s social belief and culture. As a result, there is a high need to censor or remove content that is against Islamic values.

Moreover, gender segregation is also a sensitive issue as mixed-gender audiences are a topic of debate in public places such as; cinemas, amusement parks, etc. All these factors decrease the participation of local people in entertainment activities. For instance, from mid-2022 to mid-2023, only around 11% people of Saudi visited cinemas. Therefore, balancing modern entertainment with cultural rules may present a challenge for the entertainment sector thus limiting the market’s growth.

Saudi Arabia Entertainment & Amusement Market Trend:

Growth of Global Sports & Live Events – Saudi Arabia is highly engaged in hosting a lot of domestic sports events and concerts but they do not attract many foreign people. However, in recent years, the country is hosting various events that attract people from various countries. These events include sports like; WWE, Formula E, FIFA Cup, UFC, etc., that attract audiences from multiple countries. Moreover, the Kingdom will host the Asian Winter Games for the first time in 2029.

Moreover, other large-scale international festivals, concerts, and live events such as; the Red Sea International Film Festival, MDLBeast Soundstorm (music festival), Riyadh Season, Jeddah Season, etc., are also drawing international talent and audiences as these events feature global superstars in music, film, and entertainment. Therefore, various sports and festivals organized by Saudi Arabia to attract more tourists are increasing the growth of the entertainment sector, and this trend is expected to continue in the coming years as well.

Saudi Arabia Entertainment & Amusement Market (2025-30): Segmentation Analysis

The Saudi Arabia Entertainment & Amusement Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–30 at the national level. Based on the analysis, the market has been further classified as:

Based on Entertainment Destination:

  • Amusement & Theme Parks
  • Cinemas & Theaters
  • Gardens & Zoos
  • Sports Fields & Arenas
  • Malls
  • Others

Based on the entertainment destination, the amusement & theme parks segment is expected to witness the highest growth in the coming years with around 52% market share. This is because Saudi Arabia is continuously investing in establishing various amusement and theme parks to attract more tourists and align with the goals of Vision 2030 to attract around 150 million tourists annually by the end of the agenda. For instance, in 2024, the kingdom announced to investment of around USD5 billion in making The Rig, a theme park that would be made on a pre-used offshore oil platform.

Moreover, in 2024, the Qiddiya Investment company also started the construction of Aquarabia, the largest water theme park in that region. As these parks include various attractions and fun activities, they will attract a high volume of tourists. Therefore, the huge investments made by the kingdom in amusement and theme parks, to increase the entertainment experience for tourists, are the main factors behind this segment’s dominance in the coming years.

Based on Source of Revenue:

  • Tickets
  • Food & Beverages
  • Merchandise & Retail Sales
  • Advertising & Promotions
  • Others

Based on the source of revenue, tickets hold a major market share of around 45%. This is because ticket purchase is the primary thing to access the events, concerts, theme parks, cinemas, etc. Additionally, a lot of entertainment destinations give separate tickets for additional activities such as boating, zip line, scuba diving, and much more. For instance, the entry cost at Al Shallal Theme Park is around USD9.32 while there are separate tickets for rides around USD21, gaming cards around USD26.62, and other activities such as boat, zip line, etc., with costs around USD66.28.

Moreover, the ticket prices for various live events and concerts are very high compared to theme parks. For instance, the ticket price for the Red Sea International Film Festival starts from around USD40 and goes more than USD150. Therefore, due to the importance and price of tickets, they hold the largest share of the market.

Saudi Arabia Entertainment & Amusement Market (2025-30): Regional Projections

Geographically, the Saudi Arabia Entertainment & Amusement Market expands across:

  • Riyadh
  • Jeddah
  • Makkah
  • Dammam
  • Rest of Saudi Arabia

Regionally, Riyadh holds a major market share of around 47%. This is because Riyadh has obtained the highest amount of investment in its entertainment sector. For instance, the Qiddiya City, a project in this region to feature theme parks, sports facilities, and much more. More such projects are designed to make Riyadh a leading tourist attraction place.

Moreover, there is an increase in multiple types of events in Riyadh, including festivals, music, concerts, and international sports such as WWE, Formula E, Riyadh Season, etc. Additionally, after the removal of the ban on cinemas, the first cinema was opened in Riyadh which further pushed more international cinema chains to establish in this region. Therefore, due to the high investments in Riyadh under Saudi Vision 2030, this region has experienced the highest market growth.

Saudi Arabia Entertainment & Amusement Industry Recent Development:

  • 2024: Qiddiya Investment Company added Saudi Entertainment Ventures (SEVEN) to its group. The objective of this integration is to enhance the entertainment sector by investing around USD13.3 billion in 21 entertainment destinations across 14 cities of the kingdom.
  • 2023: Al Hokair Group joined with Padel In, to open an integrated sports center for Padel Sports in Jeddah. It contains 10 playgrounds that are made according to international standards for paddle sports.

Gain a Competitive Edge with Our Saudi Arabia Entertainment & Amusement Market Report

  1. Saudi Arabia Entertainment & Amusement Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & market share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
  2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
  3. The Saudi Arabia Entertainment & Amusement Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

*Reports Delivery Format - Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address

Frequently Asked Questions

   A. The Saudi Arabia Entertainment & Amusement Market is expected to grow at a compound annual growth rate (CAGR) of around 11% during 2025-30.

   A. The Saudi Arabia Entertainment & Amusement Market size was valued at around USD2.6 billion in 2024 and is projected to reach USD4.9 billion by 2030.

   A. The increasing government’s efforts to boost the entertainment sector are anticipated to drive the Saudi Arabia Entertainment & Amusement Market during 2025-30.

   A. The top companies in the Saudi Arabia Entertainment & Amusement Market are Al Hokair Group, Al Othaim Entertainment, Broadway Entertainment, AMC Cinemas, Saudi Aramco Amusement Park, Saudi Entertainment and Amusement Expo (SEA Expo), Al Habtoor Group, Qiddiya Investment Company, Al Shallal Theme Park, Jungle Land Theme Park, and others.

   A. Amusement & theme parks held the largest share of the Saudi Arabia Entertainment & Amusement Market.

   A. Riyadh would present growth prospects in the Saudi Arabia Entertainment & Amusement Market during 2025-30.

   A. The growth of global sports and live events is one of the key trends shaping the growth of the Saudi Arabia Entertainment & Amusement Market.

   A. Typical cultural and social norms are the possible restraints affecting the growth of the Saudi Arabia Entertainment & Amusement Market.

  1. Market Segmentation
  2. Introduction
    1. Market Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. Saudi Arabia Entertainment and Amusement Market Trends & Developments
  5. Saudi Arabia Entertainment and Amusement Market Dynamics
    1. Drivers
    2. Challenges
  6. Saudi Arabia Entertainment and Amusement Market Regulations, Policies & Standards
  7. Saudi Arabia Entertainment and Amusement Market Hotspot & Opportunities
  8. Saudi Arabia Entertainment and Amusement Market Outlook, 2020-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Size & Analysis
      1. By Entertainment Destination
        1. Amusement & Theme Parks- Market Size & Forecast 2020-2030, USD Million
        2. Cinemas & Theaters- Market Size & Forecast 2020-2030, USD Million
        3. Gardens & Zoos- Market Size & Forecast 2020-2030, USD Million
        4. Sports Fields & Arenas- Market Size & Forecast 2020-2030, USD Million
        5. Malls- Market Size & Forecast 2020-2030, USD Million
        6. Others (Gaming Centers, Aquariums, festivals, concerts, etc.)- Market Size & Forecast 2020-2030, USD Million
      2. By Source of Revenue
        1. Tickets- Market Size & Forecast 2020-2030, USD Million
        2. Food & Beverages- Market Size & Forecast 2020-2030, USD Million
        3. Merchandise & Retail Sales- Market Size & Forecast 2020-2030, USD Million
        4. Advertising & Promotions- Market Size & Forecast 2020-2030, USD Million
        5. Others (Gambling, parking, etc.)- Market Size & Forecast 2020-2030, USD Million
      3. By Region
        1. Riyadh
        2. Jeddah
        3. Makkah
        4. Dammam
        5. Rest of Saudi Arabia
      4. By Competition
        1. Competition Characteristics
        2. Market Share Analysis
  9. Saudi Arabia Amusement & Theme Parks Entertainment and Amusement Market Outlook, 2020-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Source of Revenue- Market Size & Forecast 2020-2030, USD Million
      2. By Region
  10. Saudi Arabia Cinemas & Theatres Entertainment and Amusement Market Outlook, 2020-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Source of Revenue- Market Size & Forecast 2020-2030, USD Million
      2. By Region
  11. Saudi Arabia Garden & Zoos Entertainment and Amusement Market Outlook, 2020-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Source of Revenue- Market Size & Forecast 2020-2030, USD Million
      2. By Region
  12. Saudi Arabia Sports Fields & Arenas Entertainment and Amusement Market Outlook, 2020-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Source of Revenue- Market Size & Forecast 2020-2030, USD Million
      2. By Region
  13. Saudi Arabia Malls Entertainment and Amusement Market Outlook, 2020-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Source of Revenue- Market Size & Forecast 2020-2030, USD Million
      2. By Region
  14. Saudi Arabia Entertainment and Amusement Market Key Strategic Imperatives for Success & Growth
  15. Competitive Outlook
    1. Company Profiles 
      1. Al Hokair Group
        1. Business Description
        2. Operation Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Al Othaim Entertainment
        1. Business Description
        2. Operation Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Broadway Entertainment
        1. Business Description
        2. Operation Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. AMC Cinemas
        1. Business Description
        2. Operation Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Saudi Aramco Amusement Park
        1. Business Description
        2. Operation Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Saudi Entertainment and Amusement Expo (SEA Expo) 
        1. Business Description
        2. Operation Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Al Habtoor Group
        1. Business Description
        2. Operation Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Qiddiya Investment Company    
        1. Business Description
        2. Operation Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. Al Shallal Theme Park
        1. Business Description
        2. Operation Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10.  Jungle Land Theme Park   
        1. Business Description
        2. Operation Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      11. Others
  16. Disclaimer


Saudi Arabia Entertainment & Amusement Market Segmentation