Global Potato Starch Market Research Report: Forecast (2024-2030)

Market Definition

Potato starch is a fine white powder extracted from potatoes, primarily composed of amylose and amylopectin, two types of carbohydrates. It serves as a versatile ingredient in various culinary applications as a thickening agent. Moreover, potato starch finds extensive use in industries such as papermaking, textiles, adhesives, and pharmaceuticals due to its adhesive properties, absorbency, and biodegradability.

Market Insights & Analysis: Global Potato Starch Market (2024-30):

The Global Potato Starch Market size was valued at USD 3.49 billion in 2023 and is estimated to grow at a CAGR of around 3.1% during the forecast period, i.e., 2024-30. The market growth imputes the increasing demand for plant-based food products coupled with increasing applications of potato starch in various industries such as textile, paper, etc. Potato starch is witnessing a great demand from the food & beverage industry owing to its qualities, such as stabilizing, texturizing, and thickening agents essential for preparing several food products. It is used in a wide range of foods, such as sauces, soups, bakery, confectionary, processed foods, ready-to-eat meals, and others. Also, with the emerging need for processed, gluten-free, and processed food items, the usage of potato starch is presumed to surge, eventually boosting the market growth.

Moreover, with the surging health awareness among individuals worldwide, the demand for healthy & plant-based organic food with no artificial preservatives is escalating rapidly. Along with this, the increasing vegan population globally has also been demanding food products made with plant-based resources. For instance:

• In 2023, according to World Animal Foundation, there are approximately 88 million vegan people around the world.

Consequently, many manufacturers of food & beverages are adopting potato starch as an add-on to their food products to serve plant-based & healthy food to consumers. In line with this, plant-based & clean label products contribute to the heightened demand for potato-based derivatives, further assisting in augmenting market growth.

Global Potato Starch Market Driver:

Rising Global Workforce & Increasing Demand for Convenient Food to Propel Market Expansion – Rapid urbanization, coupled with increasing access to education & technology, is empowering individuals to join the workforce in unprecedented numbers. Moreover, economic development & industrialization in emerging markets are also driving significant increases in the working-age population. For instance:

• In 2023, according to the World Bank, the employment-to-population ratio globally was about 58% compared to about 56% in 2022.

With busy lifestyles and limited time for meal preparation and cooking, many consumers have been turning to convenience food products as quick and convenient alternatives. This surging demand for convenience and ready-to-eat food products is leading manufacturers to surge the convenience food production made from potato starch. Also, with the increased demand and production of a diverse range of convenience food options, including portable and ready-to-eat formats, the demand for potato starch has been surging, propelling the growth of the Global Potato Starch Market.

Global Potato Starch Market Opportunity:

Surging Demand for Clean Label & Natural Ingredients to Proliferate Market Growth – Consumers across the globe are increasingly prioritizing health and wellness, seeking foods made with simple, recognizable ingredients free from artificial additives, preservatives, and chemicals driving demand for clean-label food products. The rising awareness of the potential health risks associated with synthetic ingredients and a desire for more transparent food production processes are further aiding the surged demand for clean-label & natural food products. As a result, starch manufacturers are responding to this demand by reformulating their products and launching clean-label starches. For instance:

• In 2024, Ingredion Incorporated, a provider of specialty ingredient solutions to the food and beverage manufacturing industry announced to launch of a new NOVATION® Indulge 2940 starch, expanding their line of clean-label texturizers.

With the surging demand for clean-label and natural food ingredients and manufacturers providing new and innovative starch products, the demand for potato starch is predicted to surge significantly, proliferating the growth of the Global Potato Starch Market and creating immense opportunities.

Global Potato Starch Market Challenge:

High Threat of Substitution from Other Starch Alternatives to Impede Market Growth – The surging adoption of alternative starches like tapioca, corn, and rice starches across various industries is leading to the less adoption of potato starch. The wide availability and lower cost associated with alternative starch sources, such as tapioca and corn, driven by more established supply chains, propel their adoption among consumers. Additionally, tapioca starch, owing to its superior clarity and neutral flavor, is preferred in certain food applications like gluten-free baking and Asian cuisine, further impeding the adoption of potato starch among food & beverage manufacturers.

Furthermore, the increasing diversification of starch sources enabling manufacturers to cater to specific formulation requirements and consumer preferences is impacting the demand for potato starch. Thus, owing to the easy availability and widespread adoption of other starch products such as tapioca, rice, corn, etc., among end-user industries is suppressing the adoption of potato starch, impeding the growth of the Global Potato Starch Market.

Global Potato Starch Market Trend:

Escalating Adoption of Gluten-free Food Products Among Consumers Emerging as a Major Trend – The growing health consciousness, rising disposable incomes, and gluten allergies among consumers have propelled the popularity of gluten-free food products worldwide. The increased awareness of gluten-related health issues such as celiac disease and gluten sensitivity, as well as a growing preference for healthier and more diverse dietary options, are further raising the demand for gluten-free food products.

Consumers are actively seeking gluten-free alternatives across various food categories, ranging from bakery goods and snacks to ready-to-eat meals and beverages. Manufacturers are launching new and innovative gluten-free products in confectionery, bakery as well as packaged and processed food items to cater to this surging demand. As consumers seek gluten-free and healthy substitutes in their food products, the demand for potato starch is rising rapidly.

Global Potato Starch Market (2024-30): Segmentation Analysis

The Global Potato Starch Market study by MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2024–2030 at the global level. In accordance to the analysis, the market has been further classified as:

Based on Nature

• Organic
• Conventional

The Organic segment is anticipated to hold a major share of the Potato Starch Market during the forecast period, owing to growing consumer preferences for organic and sustainably sourced ingredients. As consumers increasingly prioritize health and environmental consciousness in their purchasing decisions the demand for products made with organic ingredients has been rising rapidly. Consumers particularly in food products, cosmetics, etc., are increasingly looking for healthy, natural, and organic ingredients for better health and skin. Additionally, stringent regulations governing chemical inputs and processing methods in product manufacturing contribute to the perception of organic potato starch as a cleaner and more natural alternative surging its adoption in consumer goods. Furthermore, the rise of organic food certifications and labeling schemes provides consumers with assurance regarding the authenticity and quality of organic potato starch products boosting their adoption among the end-user industries.

Based on End User:

• Food & Beverages
  • Bakery & Confectionery Products
  • Processed Foods
  • Beverages
  • Others (Ready to Eat Foods, Noodles, etc.)
• Feed
• Industrial
  • Paper
  • Pharmaceuticals
  • Cosmetics
  • Biodegradable Plastic
  • Others

The surging adoption of potato starch in various industries such as paper, pharmaceutical, cosmetics, etc., as a binding and viscosity agent is expected to proliferate the growth of the Industrial segment. Potato starch is primarily utilized as a binder and coating agent in the manufacturing of paper products surging its demand from the industry. Additionally, potato starch acts as a sizing agent, enhancing the water resistance & durability of paper, particularly in applications such as packaging materials and specialty papers, further boosting its demand for industrial applications.

Moreover, the increasing adoption of potato starch in the textile industry to improve the weaving efficiency and dimensional stability of yarns and fabrics further drives its demand in the textile industry. The increasing use of potato starch owing to its plant-based nature in various skin care and cosmetics products fuels its growth and demand among cosmetic manufacturers. Thus, the inclusion of potato starch in various industrial applications including biodegradable plastic, cosmetics, pharmaceutical products, etc., boosts the demand for potato starch.

Global Potato Starch Market (2024-30): Regional Projection

Geographically, the Global Potato Starch Market expands across:

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Europe is expected to hold a significant share of the Global Potato Starch Market as the region boasts extensive potato production and potato starch manufacturing industries. The Netherlands, Germany, and France are among the countries producing and exporting the most potato starch. Moreover, the region has, a strong infrastructure and cutting-edge starch extraction methods further boosting potato starch production. Potato starch demand is driven by the booming industry, as well as a rising taste for naturally produced food products in countries such as Denmark, Germany, etc.

Global Potato Starch Industry Recent Development:

• In 2022 Emsland Group announced the completion of a facility named WaltrAut, where new roller drying units with autoclaves are installed. It was constructed to produce plant-based ingredients, like potato starch.

Gain a Competitive Edge with Our Global Potato Starch Market Report

• Global Potato Starch Market Report by Markntel Advisors provides a detailed & thorough analysis of market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
• This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
• Global Potato Starch Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.