Middle East Off the Road (OTR) Tire Market Research Report: Forecast (2022-27)

Market Definition

Off-the-Road (OTR) tires are designed specifically for delivering higher traction on uneven & rough surfaces while enhancing the overall vehicle performance. Benefits like high heat & rolling resistance, greater mobility, & durability, among others, coupled with the massive construction industry, are the key reasons behind the burgeoning penetration of OTR tires across the Middle East.

Market Insights

The Middle East Off-the-Road (OTR) Tire Market is projected to grow at a CAGR of more than 9% during the forecast period, i.e., 2022-27. The major market expansion attributes to the growing focus of governments of different countries across the region on infrastructural developments for economic diversification away from oil & gas. It, in turn, is leading to numerous ongoing construction activities and mounting demand for vehicles like trucks, excavators, bulldozers, etc., thereby boosting the demand for OTR tires. 

Besides, governments are also laying out favorable policies to attract foreign investments & leading players for establishing OTR tire manufacturing units to cater to the burgeoning end-user requirements. Moreover, the exponentially rising population & the growing influx of migrants, tourists, and pilgrims into the Middle East are playing a crucial role in instigating the need for up-gradation in the commercial sector for better hospitality, coupled with developments in the residential sector. As a result, the mounting demand for OTR vehicles is promoting the market expansion for OTR tires across the region.

Additionally, growing awareness among vehicle owners about the significance & benefits of timely replacement of tires to ensure passenger & vehicle safety and enhance operational efficiency is another prominent aspect fueling the overall market growth. Furthermore, various government initiatives for encouraging the adoption of automated machinery across different industries to enhance productivity are also escalating the demand for OTR tires and driving the market. Nonetheless, the emerging trend of dirt bikes & sports vehicles for recreational purposes across the region further projects remunerative growth prospects for the Middle East Off-the-Road (OTR) Tire Market in the years to come.

Impact of Covid-19 on the Middle East Off-the-Road (OTR) Tire Market

The automotive & tire sectors witnessed severe impacts of the Covid-19 pandemic in 2020, which led to several unprecedented challenges for the leading players in the Middle East Off-the-Road (OTR) Tire Market. The lockdowns & strict movement restrictions imposed by governments of different countries across the region resulted in the suspension of all business operations associated with the tire industry. As a result, the leading OTR tire manufacturers faced massive revenue losses due to less availability of raw materials, price fluctuations, delivery & production delays, & supply chain disturbances amidst the crisis.

Yet, as construction is a prominent source of economic fluidity across the Middle East, governments did not suspend these operations in many countries, which, in turn, surged the demand for OTR vehicles & their tires for various construction operations.

Furthermore, as Covid-19 cases started diminishing gradually, it helped OTR tire manufacturers resume their usual business operations to cater to the end-user requirements. Moreover, in light of the pandemic, most OTR tire manufacturers have adopted e-commerce platforms to sell their products online & provide quick delivery & installation to their customers.

Market Segmentation

Based on the Type of Tire:

• Radial 
• Bias

Amongst both, Radial tires are anticipated to demonstrate the fastest growth in the Middle East Off-the-Road (OTR) Tire Market during 2022-27. It attributes principally to the mounting consumer awareness about the benefits of these tires to offer better control, enhanced durability & fuel efficiency, and massive load-carrying capacity.

Besides, as most regional countries are highly import-driven in terms of their tire requirements, the rising need for radial OTR tires is encouraging the leading manufacturers to boost their distribution capacities & imports in order to meet the surging consumer demand across the region.

Based on the Type of Vehicle:

• Earthmoving & Construction Equipment
• Agriculture Vehicles
• Material Handling Vehicles

Here, Earthmoving & Construction Equipment is anticipated to dominate the market with the largest share over the forecast years. It owes principally to the rapidly increasing number of construction activities across different regional countries due to the growing government focus on infrastructural developments in line with their strategic plan for economic diversification away from oil.

As a result, the increasing production of different earthmoving & construction equipment like excavators, backhoe loaders, crawler loaders, bulldozers, motor graders, dump trucks, etc., is driving the demand for OTR tires across the Middle East.

Besides, as the region is rich in oil & gas, it is also undergoing mining, excavation, & exploration activities, which adds up as another prominent aspect attributing to the growing requirement for these vehicles & OTR tires. Hence, in the coming years, the Middle East Off-the-Road (OTR) Tire is set to witness a notable upswing. 

Country Landscape

Geographically, the Middle East Off-the-Road (OTR) Tire Market expands across:

• Saudi Arabia
• Iran
• UAE
• Qatar
• Kuwait
• Turkey

`Of all countries across the Middle East, the UAE is anticipated to demonstrate the fastest market growth in the coming years. It owes to the increasing government focus on infrastructural development to diversify the economy aware from oil in the view of UAE Vision 2030. It, in turn, is portraying massive investments in different industries, including the automotive & tire sectors. Additionally, the government is also imposing favorable policies to attract foreign investments in order to establish more automobile & tire manufacturing facilities across the country to meet the burgeoning demand for OTR tires.

Besides, the increasing number of construction, mining, and industrial activities in the country is also propelling the demand for OTR vehicles and directly impacting the requirement for OTR tires. Moreover, with the mounting influx of tourists, pilgrims, & migrants in the UAE, the government is extensively focusing on expanding the commercial sector, i.e., displaying several construction projects related to shopping malls, airports, railway stations, hotels, restaurants, etc., and, as a result, infusing the demand for OTR vehicles & tires.

Furthermore, the exponentially rising population across the UAE is also well-contributing to the growing need for developing & upgrading the residential sector and constructing new housing complexes & smart cities. As a result, the surging requirements for heavy vehicles & construction equipment is leading to the burgeoning demand for OTR tires and, in turn, boosting the Middle East Off-the-Road (OTR) Tire Market across the UAE.

Market Dynamics

Key Driver: Increasing Construction Activities for Economic Diversification

Various ongoing & upcoming construction projects owing to the mounting focus of governments on infrastructural developments for economic diversification away from the oil & gas sector, are driving the Middle East Off-the-Road (OTR) Tire Market through 2027.

Possible Restraint: Absence of Manufacturing Facilities

The unavailability of automobile & tire manufacturing units & OEMs across the region is the key aspect likely to hamper the sales of OTR tires and, in turn, restrain the fledged growth of the Middle East Off-the-Road (OTR) Tire Market over the coming years.

Key Questions Answered in the Market Research Report:

1. What are the overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares) of the Middle East Off-the-Road (OTR) Tire Market?
2. What are the country-wise industry size, growth drivers, & challenges?
3. What are the key innovations, opportunities, current & future trends, and regulations in the Middle East Off-the-Road (OTR) Tire Market?
4. Who are the key competitors, their key strengths & weaknesses, and how do they perform in the Middle East Off-the-Road (OTR) Tire Market based on the competitive benchmarking matrix?
5. What are the key results derived from surveys conducted during the Middle East Off-the-Road (OTR) Tire Market study?