Latin America Alcoholic Drinks Packaging Market Research Report: Forecast (2024-2030)

Market Definition

Packaging plays an important role in the recognition of the brands. The success of any product in the market depends heavily on its packing, such as the attractive logo, impactful design, fine material, vibrant colors, etc., that make the product unique and attractive from other competitors. The packing of alcoholic beverages helps to communicate with and create an impact on the temporal lobe of the consumers. Hence, urge them to purchase alcohol of recognized packing and brand. The unique and enticing packaging attracts customers towards the product and urges them to try variants of the brand. As a result, attractive packaging plays a vital role in marketing and brand management, thereby attracting more consumers, with enhanced packing.

Market Insights & Analysis: Latin America Alcoholic Drinks Packaging Market (2024-30):

The Latin America Alcoholic Drinks Packaging Market size was valued at around USD 19.66 billion in 2023 & is estimated to grow at a CAGR of around 4.66% during the forecast period, i.e., 2024-30. The rising number of alcohol consumers in the region results in more consumption of alcohol which leads to the growing demand for alcoholic drinks and, the launch of new variants in a new product, ultimately resulting in considerable growth of the Latin American Alcoholic Drink Packaging Market.

*Boost strategic growth with in-depth market analysis - Get a free sample preview today!

The increased attraction to alcoholic drinks is also the result of the rising number of varieties in the market for alcoholic drinks, different types of alcoholic drinks include beer, wine, rum, tequila, spirits, etc.  The increased consumption of alcohol is also augmented by the growing number of visiting tourists in the Latin America region who prefer to spend money on a variety of alcoholic drinks that are popular in the area. Moreover, the rapidly increasing popularity of alcohol among adults has also led to the growing demand for alcoholic drinks and further expanding the packaging industry.

Moreover, the basic function of the packaging of alcoholic beverages is to maintain the taste and quality, prevent the product from draining and contamination during the supply, and storage, and offer the product, protection from sunlight, oxygen ingress, and dissolution & carbonation loss. Failure at any stage of packaging causes health-related issues & negative impact on the brand. Therefore, packaging alcoholic beverages is the fundamental process for the manufacturers to enhance their image & engage with customers. To maintain good standards of packaging, different types of materials are used as per the requirement, such as glass bottles, plastic bottles, metal cans, and tetra packs, by different brands and distributors.

However, the standards of packaging are also affected by climate change and sustainability norms regulated by governments and organizations. As in the global climate, the variabilities are increasing rapidly, the actions to control this are increasing by the global organizations such as UNFCCC, and the agreement by different countries such as the Paris Agreement and Vienna Convention, which guides the countries to the path of sustainable development and control the air emissions as much as possible. The materials used in the packaging of alcoholic drinks such as metal, glass, and Cannes, are trying to be made recyclable by the increasing rules. Governments are imposing strict rules in this regard, and working well with these regulations and legal rules, is a challenge to be addressed for many companies, making the process difficult for a good supply chain in the market.

Latin America Alcoholic Drinks Packaging Market Driver:

Increasing Consumption of Alcoholic Drinks Driving Market Growth – New variants of alcohol are launched to fulfill the taste preferences of the increasing number of individuals consuming alcohol. Statistics show that the consumer base of alcohol is expanding year by year, which further increases the demand for alcoholic products and helps in the growth of the alcohol packaging industry in the region. The increasing disposable income of the consumers in the emerging nations of this region results in increased consumption for the existing consumers. In addition to this, the increased consumers are governed by the wider demographics of consumers, as these days a large size of young population is also rapidly attracted to the alcoholic products in most of the countries of this region, owing to the high popularity, improved quality, and enhanced tastes. For instance,

• According to some facts of the National Service for the Prevention and Rehabilitation of Drug and Alcohol Consumption from the Study of Drugs in Higher Education, 2022 which is based on the data collected for August and September 2021, reported that in Chile almost 60% of the students used alcohol in last month.

The above statistics show how prevalent is the use of alcohol in Chile among the youth and adolescents, along with Chile other nations of this region have similar prevalence and increased consumption of alcohol, which is augmenting the demand for the alcohol packaging industry in the region.

Latin America Alcoholic Drinks Packaging Market Opportunity:

Increasing Celebration Activities & Events Presenting Lucrative Growth Prospects – Celebrations these days start with drinks and beverages, and alcoholic drinks are quite popular in the region of Latin America when it comes to celebrations, especially beer is considered a celebration drink in the region. However, the increasing consumer base of young adults likes to taste varieties, which is enhancing the base for alcoholic drink consumers and varieties preferred. Further, there is an increasing trend towards celebrating events, which are small or big for enhanced happiness levels, in each type of consumer, whether they are adults or old aged. This party culture is projected to grow the market of alcoholic drink packaging in the future, as this culture is gaining popularity and is projected to gain more traction in the coming times, and alcoholic drinks are becoming a significant part of beverages in parties and celebrations. All these things are going to raise the demand for alcoholic drinks in the coming times and are ultimately projected to create lucrative growth opportunities for the alcoholic drinks packaging industry.

Latin America Alcoholic Drinks Packaging Market Challenge:

Rules & Regulations Related to Climate Change & Environmental Sustainability – The global and regional organizations are increasing rules and regulations to be followed to control the emission of carbon and other harmful gases. Some regulations from these are preferred and some of them are mandatory regulations and legally binding when comes to major contributors to the emissions and the related companies. The increasing regulations for the sustainability standard, make the packaging difficult for the manufacturers as they have to adhere to these norms. In the packaging industry for alcoholic drinks the trend is the same, legal regulations are increasing to make the packaging bottles, cans, etc., in a way that they can be recycled, or impact the environment in a more restricted way. Adhering to these regulations such as working with new technologies which are good for glass melting so that the glass bottles used for packaging can be reused, this is becoming out to be a challenge faced by many key players in the market.

However, some companies can cope with the challenge but it is still an issue to be taken care of, and companies such as Owens-Illinois Inc., United Bottles & Packaging, and Crown Holdings Inc. are continuously focusing on complying with the rules for sustainability.

Latin America Alcoholic Drinks Packaging Market Trend:

Innovative, Enticing, and Customized Packaging Gaining Traction – The ongoing customization in the beverages industry is creating opportunities for the key players. These days there is a strong demand for innovative, enticing, and personalized packaging solutions that can enhance customer engagement, satisfaction, and positioning of the brand. These crafted customized packaging seek to reflect their lifestyle, culture, and values. The suppliers are also focusing on innovating customized packaging concerning the brands, occasions, and other events, to increase the customer base, attraction, and preferability over other competitors. The increasing popularity of canned and bottled beverages among young consumers is making the innovations door open for the market players.

Offering visually appealing solutions that can easily differentiate from the competitors can better serve the needs of the market, and enhance satisfaction. The suppliers also tend to develop eco-friendly solutions for packaging alcoholic products using biodegradable materials and providing appealing crafted packaging for the products. Also, the use of colored bottles of glass to protect it from the alteration caused by various lights is increasing, intending to make it innovative and enticing as well. Thus, increasing demand for customized & innovative packaging opens new directions for the growth & expansion of the alcoholic drinks packaging industry.

Latin America Alcoholic Drinks Packaging Market (2024-30): Segmentation Analysis

The Latin America Alcoholic Drinks Packaging Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2024–2030 at the regional level. Based on the analysis, the market has been further classified as:

Based on Drink type :

• Beer
• Wine
• Rum
• Tequila
• Spirits
• Others

Among all the major types of drinks, the Beer drink type held the largest market share in the Latin America Alcoholic Drink Packaging Market. It is expected to remain the same in the forecast period, owing to the increasing consumption of beer by consumers in the Latin America region. The young population of Latin America considers beer a drink to be used in the celebrations, which makes it popular among the youth and other consumers and leads to the highest share of beer in the drink type segment. Beer is so popular in Latin America that it comes in the highest consumed drinks, and only coffee & cold drinks are dominating the share of beer consumption. Thus, the beer segment is generating maximum demand for the alcoholic drinks packaging industry in the Latin America region and ultimately augmenting the size & volume of the Latin America Alcoholic Drinks Packaging Market.

Based on Packaging Type :

• Glass Bottles
• Plastic Bottles
• Metal Cans
• Tetra Packs
• Others

Among all of these major types of packaging the major share is held by the Glass Bottles in the Latin America Alcoholic Drinks Packaging Industry, and it is also expected to hold the same in the forecast period. This large share of glass-bottled alcoholic drinks is augmented by the increased preference of consumers to use glass-bottled beverages, as they are inexpensive compared to plastic and metallic cans, and also eco-friendly as they are recyclable. So, maximum revenue growth for the drinks packaging industry in this region comes from the Glass Bottles segment.

Latin America Alcoholic Drinks Packaging Market (2024-30): Regional Projections

Geographically, the Latin America Alcoholic Drinks Packaging Market expands across:

• Argentina
• Brazil
• Colombia
• Mexico
• Peru
• Chile
• Ecuador
• Rest of Latin America

Among all the major regions of the Latin America Alcoholic Drink Packaging Industry, the largest market share is held by Brazil, and it is also expected to remain the same in the forecast period, due to the high popularity of the alcoholic drink in the country, large consumer base, and increased consumption. As, the alcohol sector accounts for a major part of Brazil's economy coupled with premiumization, sustainability, and e-commerce, which contributes to this large share of Brazil in the alcoholic drink packaging industry.

Latin America Alcoholic Drinks Packaging Industry Recent Development:

• 2024: Owens-Illinois Inc O-I Mexico and SILICE have inaugurated the first glass recycling hub in Chihuahua, Mexico which is set to increase glass recycling in the region.
• 2023: For customers in Latin America looking for a high-barrier, recyclable paper-based packaging solution, Amcor, a world leader in the development and production of responsible packaging solutions, introduced its AmFiberTM Performance Paper packaging.

Gain a Competitive Edge with Our Latin America Alcoholic Drinks Packaging Market Report

1. Latin America Alcoholic Drinks Packaging Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. The Latin America Alcoholic Drinks Packaging Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

*Reports Delivery Format  - Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address