Italy Electric Bike Market Research Report: Forecast (2025-2030)

Market Insights & Analysis: Italy Electric Bike Market (2025-30):

The Italy Electric Bike Market size was valued at around USD 1.11 billion in 2024 and is projected to reach USD 1.62 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 6.50% during the forecast period, i.e., 2025-30. The Italy Electric Bike Market growth is due to the low carbon emission, increasing penetration of sharing fleet mobility & rental services, growing investments in the development of the electric ecosystem, government support, increasing integration of AI, ML, Cloud, etc., advancements in batteries, and others.

The increasing support from the Italian government authorities and the EU for the development and expansion of the electric ecosystem in the country, through several policies and programs. For instance, the government authorities of Italy have planned to invest more than USD700 million in the development of the cycling infrastructure, including 1,200 km of tourist biking path and 570 km of lanes in urban cities during 2022-26. Thus, such investments and developments in building the electric vehicle infrastructure, including electric bikes, encourage the Italian population to adopt electric bikes for daily commuting, hence increasing the adoption and demand for electric bikes in the country.

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Moreover, technological advancements like AI, ML, etc., and their integration in electric bikes have surged lately due to the smart decision-making, insightful analysis of the surroundings, connected vehicle technology, optimized route navigation, and real-time monitoring. Further, the rising white collar population, the increasing digital transformation, growing road traffic, emerging tourism, and the high upfront cost of electric bikes have led to the expansion of rental services. The flexibility, low operational cost, covered insurance & repair cost, and easier mobility have led the young population, primarily Gen-Z and millennials, and the working population to adopt such rental services. Such advancements enhance user convenience and optimize fleet management, thus supporting the market growth & expansion in Italy.

Italy Electric Bike Market Driver:

Increasing Health & Fitness Awareness – Lately, the population is suffering from stress, leading to several cardiovascular and chronic diseases like diabetes, hypertension, depression, and others. More than 64% of the Italian population is suffering from dyslipidemia, around 48% from obesity, and around 45% from hypertension, in 2025. All these, with other cardiovascular diseases, account for nearly 30-44% deaths in the country annually. These rising cases and imbalance in physical health have motivated the population, including the young and old, to adopt riding a pedal bike due to its various health benefits. As per the medical authorities, exposure to fresh air and a pleasant environment, and any form of physical exercise, reduces the risk of such diseases.

Unlike traditional bicycles, e-bikes assist in long-distance travel and on rough terrain, with smart connectivity and GPS navigation, aiding in their fitness journey, recreational trips, and offering the cardiovascular benefits of pedal-assist bikes. As a result, approximately 79% of the e-bikes in Italy have pedal assist, promoting the physical benefits by reducing the physical strain, thus offering an eco-friendly fitness solution, hence propelling the demand for electric bikes in Italy.

Italy Electric Bike Market Opportunity:

Increasing Government Support Showing Bright Prospects – The support of the Italian government and the EU has increased lately in the market to attain carbon neutrality and zero emissions by 2050, for effective management of the traffic, to conserve the depleting fossil fuels, focus on public health, and offer a quality of life to the citizens.

The surging carbon emissions, depleting fossil fuels, and the need to improve public health have pushed the government to promote the adoption of electric products, including automotive, through several financial incentive programs, subsidies, and infrastructure development. For instance, the 2025 Ecobonus Program of the government offers subsidies of around USD4,700 on the purchase of electric bikes, and additional aids to individuals while replacing their old and polluting vehicles. Similarly, at the regional level, in Abruzzo and Marche, authorities are offering additional financial aid of around USD400 and USD600, respectively, to the residents of small towns and villages, covering up to 50% of the purchase price. Additionally, the lowering of road taxation and the VAT on the ownership of the electric bike increases the adoption of electric bikes in the middle and rural areas, supporting the growth of the market in the country.

Italy Electric Bike Market Challenge:

High Upfront Cost of Electric Bikes Impeding Market Growth – The initial purchase cost of the electric bikes is high in Italy, even with the implementation of various government initiatives and subsidies. It is due to the design and engineering of the bike frames, advanced technologies & smart devices integrated into the bikes, and compliance with the environmental regulations.

As most of the electric components, such as batteries, motors, sensors, etc., required for electric bikes, around 80 to 90% are imported from Asian countries such as China and Taiwan. The tariff and other import taxes add to the cost of these advanced components, which is further fueled by the cross-border tariff war between China and the US. The advances, such as hydraulic disc brakes, high definition displays, and others, of the electric bikes over the traditional ones increase the overall purchase cost of an electric bike in Italy.

Additionally, the safety certifications and regulations like EN 15194, UL 2849, DIN 79010, and others of the EU, necessitate several testing and safety procedures for e-bikes before the launch of the vehicle to ensure the environment is safe, as reflected in the selling price of the electric bikes. Thus, the rigorous testing, designing, engineering, and import tariffs inflate the price of the electric bike, hence hampering the market growth.

Italy Electric Bike Market Trend:

Integration of Smart Technologies Changing Market Dynamics – The advances like AI, ML, cloud, IIoT, and others are gaining popularity in the electric automotive industry, including two-wheelers. It is due to the advanced anti-theft solutions, real-time monitoring & analysis, emergency alerts, optimized navigation, adaptive pedal assistance, etc.

The ongoing digitalization across the sectors, with the smart city initiatives of the government authorities, is one of the influential factors that has resulted in the integration of technologies in the electric bikes in Italy. The integration of AI and ML algorithms in electric bikes monitors the real-time activities and surroundings and correlates with the existing information on the cloud servers, ensuring safe, secure, and smooth traveling. These technological solutions optimize the navigation route, predict maintenance, and analyze the connected components of the electric bike, offering a premium and efficient travel experience.

The Industrial Internet of Things (IIoT) and AI-powered remote locking and real-time GPS tracking offer additional support to the advanced cybersecurity solutions integrated into the electric bikes, thus leading to a shift in consumers' preferences towards the smart electric bikes. Several electric bike manufacturers, like Fantic Motors, Piaggio Group, Bianchi, and others, are adopting smart technologies into their e-bikes, offering app-based control features. Similarly, the Bosh Smart System service provider is offering new displays, Purion 200 and Kiox 500, and anti-theft alert and alarm systems to Fantic, Ducati, and Bianchi in Italy. Thus, such advancements promote the growth of the e-bike industry in the country.

Italy Electric Bike Market (2025-30): Segmentation Analysis

The Italy Electric Bike Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the country level. Based on the analysis, the market has been further classified as:

Based on Battery Type:

• Lithium-Ion Battery
• Lead Acid Battery
• Nickel-Metal Hydride Battery
• Others

Based on battery type, the lithium-ion battery holds the largest market share, about 59%. This market share is driven by advances in battery technologies due to the need for higher capacity, fast charging, and lower carbon emissions in the automotive industry. 

The lithium-ion batteries are among the most commonly used batteries in the electric bike market in Italy. The leading market players like Atala S.p.A., Bianchi, Ducati, Askoll EVA, and others are heavily integrating lithium-ion battery over the conventional such as lead acid and nickel-metal hydride battery, because of the high energy density, light-weight, environmentally safe, fast charging, longer operational lifespan, government support through subsidies & innovations, and others. For instance, the latest releases of 2025, Ribble Allgrit E AL, Aventon Aventure M, Canyon Endurance: ONfly, and similar other releases features a lithium-ion battery, which offers fast charging, longer battery retention, longer travel, making them the favorable choice among the Italian electric bike owners for daily use, thus facilitating its largest market share in the country.

Based on End User:

• Individual
• Commercial (Sharing Fleets, Rental, Delivery, etc.)

The individual holds the largest market share of about 62%. This is due to the increasing environmental consciousness among the consumers, lower operational cost, convenient urban mobility, government support, rising white collar population, rising prices of fuels, growing tourism, recreational activities, & fitness programs, etc.

Due to the narrow roads infrastructure, the rising urban population in major cities leads to road traffic and congestion, pushing the population to opt for the versatile and small vehicles like bikes for commuting every day. This, along with the support from the Italian and EU governments in the form of subsidies, incentives, etc., and the environmentally friendly green vehicle, encourages consumers to purchase an electric bike. As per the Associazione Nazionale Ciclo Motociclo Accessori (ANCMA), an Italian association, approximately 274,000 units were sold in 2024. Moreover, the increasing inclination of consumers towards fitness programs and recreational activities contributes to this number, further promoting the growth and adoption of electric bikes among individuals in Italy.

Italy Electric Bike Industry Recent Development:

• 2025: Fantic Motor S.p.A. unveiled its 2025 Factory Racing lineup for MXGP, EMX125, and Moto2, featuring the XEF 1.9 Carbon—a high-performance electric mountain bike. This announcement, made during Italy’s racing and motorsport season, also included the addition of new professional riders to its team. With this launch, Fantic continues to bridge competitive motorsport innovation with consumer-grade electric mobility, reinforcing its position as a leader in high-end performance e-bikes in the Italian market.
• 2024: Atala S.p.A. launched an expanded electric bike portfolio in Italy, introducing new models across the E-MTB, E-Trekking, and E-Urban categories. These e-bikes, powered by advanced Bosch e-drive systems, cater to both recreational riders and daily urban commuters. The launch supports Atala’s efforts to strengthen its market presence by addressing the growing demand for sustainable and versatile mobility solutions across Italian cities and countryside trails.

Gain a Competitive Edge with Our Italy Electric Bike Market Report

1. Italy Electric Bike Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. Italy Electric Bike Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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