India Astrology App Market Research Report: Forecast (2025-2030)

Market Definition

Astrology apps are mobile and web-based applications that connect astrologers and individuals, families, and businesses for consultation regarding their horoscopes.

Market Insights & Analysis: India Astrology App Market (2025-30):

The India Astrology App Market size was valued at around USD 163 million in 2024 and is projected to reach USD 1,797 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 49.19% during the forecast period, i.e., 2025-30. The India Astrology App Market witnessed rapid growth during the pandemic which acted as a catalyst for enabling Indians to look for metaphysical answers for their well-being through an astrology app. Many prominent players in the market saw their revenue spike during this period. For instance,

• Astro-Vision saw a spike of 33% during the initial year of lockdown.

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Furthermore, the market growth is supported by the strong digital landscape of India, which has massive internet, smartphones, and digital payment penetrations. Additionally, the country has a young demography that is tech-savvy, who opt for various services online are now increasingly adopting online astrology. The massive population of Gen-Z and Millennials which make a nearly half of the country’s population provides a great opportunity for market growth.

Apart from this, the rapid growth of the astrology app market in India where the market has remained largely profitable has attracted a lot of investments. For instance, Tracxn highlighted that the sector saw a massive increase in funding, rising from around USD 88 thousand in 2015 to around USD 50 million in 2024. The largest company in the market, Astrotalk with an operating revenue of around USD 77 million is looking for an IPO in 2026. The development of such scenarios allowed a massive boom in astrology startups in India, making India now home to over 900 religious tech startups as per Tracxn. The unfolding of such scenarios will provide an accelerating growth to the market over the forecasted period.

India Astrology App Market Driver:

Escalating Digital Landscape Driving Market Demand – Over the last decade, India has seen rapid growth in its digital landscape resulting in the factors that involve digital push by the government. This has led to the expansion and penetration of smartphones, high-speed internet, and online digital payments in the country. For instance, smartphone penetration in India has risen to over 700 million in 2023, as reported by the World Economic Forum. This is around a 50% penetration as far as the Indian population is concerned. Moreover, internet penetration in India has also seen rapid growth with more than 600 million internet users in the country in 2020, rising to around 950 million internet users by the end of March 2024 as per TRAI.

Further, the rise in digital payments, growing from a volume of over 55 billion transactions in FY21 to around 134 billion transactions in FY23 according to the RBI and NPCI. These developments highlight the rapidly growing digital landscape of India with Indians making increasingly high volume of transactions online. This resulted in an app-based astrology startup relying on the massive and growing digital landscape of India to offer astrology services, which is a deeply rooted cultural aspect of India.

India Astrology App Market Opportunity:

Growing Digital Astrology Awareness Among Gen-Z and Millennials – India is a rapidly growing economy with many of the economic opportunities being concentrated in a few cities of the country. For instance, Indian cities account for around 3% of the country’s land but contribute approximately 60% towards the country's GDP as the NITI AAYOG and ADB. This leads to massive migration in the country where individuals look for employment opportunities away from their home. These developments result in individuals seeking employment opportunities to look for their daily horoscopes. Many individuals also look for a horoscope before they start an important task of the day. Gen-Z and millennials make up over 50% of India’s population, and around 80% of them work in the tech industry as per NASSCOM. This highlights a massive opportunity for the Indian Astrology App Market to increasingly cater to this tech-savvy demographic of India.

India Astrology App Market Challenge:

The Authenticity of Astrologers on Astrology Applications – The India Astrology Market has witnessed an escalating growth in India since the pandemic. The support of India’s robust digital landscape coupled with the strong success of various astrology startups like; Astrotalk resulted in such growth and provided a boost to the astrology app industry of India. The astrology applications democratized India’s Astrology market by connecting astrologers and customers but the trust regarding the authenticity of the astrologers creates restraints. These applications involved a lot of reviews regarding the vagueness of the readings done by the astrologers that don’t make sense with many times astrologers identifying incorrect problems of the customers. The unfolding of such scenarios results in a negative customer experience and would result in bad word of mouth regarding these applications in a digitally connected world. The development of these scenarios would restrain the market growth & expansion.

India Astrology App Market Trend:

In-App Purchase of Remedial Products – The India Astrology App Market which is in its nascent stage is rapidly evolving, in terms of both, expansion and penetration. The success of online astrology startups has led proliferation of many more applications. This resulted in companies operating in this market looking for product diversification resulting in various companies providing online stores that remedial items like gemstones. For example, leading companies like Astrotalk which holds around 80% of the market share in the Indian Astrology App Market in 2024, have launched its in-app store which offers remedial products. The founders of Astrotalk have highlighted that the e-commerce segment contributes around 5% to the company's revenue. Similarly, other companies like InstaAstro and Ganesha Speaks have their online stores as well.

India Astrology App Market (2025-30): Segmentation Analysis

The India Astrology App Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the national level. Based on the analysis, the market has been further classified as:

Based on Type:

• Vedic Astrology
• Western Astrology
• Chinese Astrology
• Horoscope
• Tarot Card
• Numerology
• Others

Vedic astrology holds more than 60% share in the India Astrology App Market in 2024. This is mainly because India is a spiritual country that has its astrology practices as Vedic astrology. Vedic astrology finds its prominent role in making decisions and forecasting the future by looking at planetary and constellation positions. This is essentially used to decide the good or right time, “Shubh Muhurat” to execute various rituals during festivals, prayers, marriages, and important decisions like; investments and starting a business, etc. The practice encompasses various important aspects of an Indian, making Vedic astrology the leading category in the Market.

Based on Platform:

• Smartphone-Based Apps
  • Android-Based Apps
  • IOS-Based Apps
• Web-Based Apps

Smartphone-based applications hold more than 60% of the share in India's Astrology App Market. This is mainly due to the high penetration of smartphones and access to the internet in the country which is one of the cheapest in the world. Furthermore, the majority of the astrology startups in the country were launched on smartphones initially. Additionally, most of the customers of these startups are smartphone users. For instance,

• Astrotalks, which holds around 80% market share in the India Mobile App Market has around 60 million users, and over 50 million of them are from smartphone-based applications.

This is similar to other players operating in the market. Apart from this, mobile platforms are more convenient and have ease compared to web-based applications. Such market dynamic makes smartphones a preferred platform for astrology applications in India.

India Astrology App Industry Recent Development:

• September 2024: AstroSage launched an AI platform AstroSage AI which will use artificial general Intelligence for astrology to offer more personalized and automated insights to its users.
• June 2024: Astrotalk has secured USD 14 million in a round led by the Elev8 Venture Partners.

Gain a Competitive Edge with Our India Astrology App Market Report

1. India Astrology App Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. India Astrology App Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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