Press Release

A USD 163 Million India Astrology App Market to Accelerate at a CAGR of Around 49.19% During 2025-30

The India Astrology App Market size was valued at around USD 163 million in 2024 and is projected to reach USD 1,797 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 49.19% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. This growth in the market is attributed to multiple factors such as the robust digital landscape of India which has massive smartphone, internet, and digital payments. This is coupled with the tech-savvy young demographic that involves a huge portion of the Gen-Z and Millennials, they make up around 50% of the country's overall population. The increasing adoption of Gen-Z and millennials who already take various online services. These scenarios resulted in a massive boom in the Astrology App Market in India drawing the attention of various venture capitals who have rapidly increased their investment in the market.

The already profitable market of India’s astrology app has witnessed an increase in funding, rising from around USD  88 thousand in 2015 to around USD  50 million in 2024, states the Tracxn. Prominent players in the market such as Astrotalk were the main beneficiaries of this funding. However, the result of such actions has led to the proliferation of various startups entering this market. According to Tracxn, India is now home to over 900 religious tech startups in 2024. The unfolding of such scenarios will provide an accelerating growth to the market over the forecasted period, further states the research report, “India Astrology App Market Analysis, 2025.”

India Astrology App Market Segmentation Analysis

Vedic Astrology is the Most Prominent Astrology Type in the Market

Based on the type, the market is further bifurcated into, Vedic Astrology, Western Astrology, Chinese Astrology, Horoscope, Tarot Card, Numerology, and Others. Vedic Astrology holds more than 60% share in the Astrology App Market of India. This is primarily due to Vedic Astrology being an integral part of the native astrology practice that is ingrained in India’s cultural aspects. It helps in making important decisions such as investment, starting a business, finding the right partner for marriage, etc. Furthermore, it also helps in determining the right period for various festivals and rituals based on the planetary and star positions in the constellations. This highlights the crucial role of Vedic astrology in important occasions in India, making it the leading category in the India Astrology App Market.

Smartphone-Based Applications Hold the Largest Market Share

The Smartphone-Based Applications in the India Astrology App Market hold over 60% market share. This is mainly due to most of the customers of the leading companies operating in the market are smartphone users. For instance, Astrotalk which has around 80% share in the market has over 50 million of its customers who are smartphone users out of its approximately 60 million total customers. This is largely due to the smartphone-based applications offering more ease and convenience to the users compared to the web-based applications.

Furthermore, the growth of the market heavily relied on the high penetration of the smartphones and Internet in India. This led to most of the startups in the market being initially launched as a smartphone-based application. Such market dynamics will allow smartphone-based applications to be the leading category in the market.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Astrotalk, Pandit Ji, Astroyogi, InstaAstro, Yodha, Astrosage Kundli, Co-Star Astrology Society, Astrovision, Astrobharati, RVA, Cosmic Insights, Astrology API, Ganesha Speaks, VAMA, and Others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & solution adoption?
5. How has the competition been shaping up across the country?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?