Global Hummus Market Research Report: Forecast (2024-2030)

Market Definition

Hummus is a creamy, savory dip or spread made primarily from cooked, mashed chickpeas blended with tahini (a paste made from sesame seeds), olive oil, lemon juice, garlic, and salt.

Market Insights & Analysis: Global Hummus Market (2024-30):

The Global Hummus Market size was valued at USD 4.5 billion in 2023 & is projected to reach USD 8.25 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 8.58% during the forecast period, i.e. 2024-2030. The hummus market is being driven globally by multiple factors, including the growing health consciousness among consumers, increasing inclination towards flavored & premium dips, and heightened requests for plant-based protein alternatives.

Over the past years, the market of dips, sauces, and spreads has experienced a notable increase as the snacking habits among consumers globally have continued to rise. Based on the study conducted by the Packaging Corporation of America, around 90% of individuals consume snacks daily. And with the snacks, consumers usually prefer to use marinara sauce and mayonnaise to enrich the taste. However, the consumption of these types of dips negatively affects human health since various research studies prove that the consumption of mayonnaise increases the risk of heart disease. Therefore, consumers are looking for dips, like Hummus that are delectable & healthy, driving the Global Hummus Market.  

In addition to this, the top companies are increasingly conducting health awareness programs to educate consumers about harmful food products. For example, Nestle, one of the leading food companies, has launched the 'Opt2Win' program to spread awareness regarding the benefits of adopting a healthy eating lifestyle. Along with this, the market players are also arranging promotional activities to outspread the nutritional benefits of hummus. These activities & programs would continue to encourage consumers towards the healthier option, leading to heightened sales of hummus even in the forecast years.

Furthermore, to capitalize on this growing demand, major market players such as Cedar’s Mediterranean Foods, Inc., Hummus Gourmet, LLC, etc., are expanding their product lines and enhancing distribution channels. This strategic expansion would enable them to reach a wider audience and tap into new markets, uplifting substantial revenue growth in the projected years.

Global Hummus Market Driver:

Surging Inclination Towards Premium & Flavored Dips – The increasing demand for unique and high-quality flavors in dips among consumers is playing a significant role in enhancing market expansion. Consumers nowadays are increasingly prioritizing dips that contain immunity-boosting premium and flavored ingredients since they help improve brain & heart health. Additionally, the ingredients, like natural herbs and spices in the dips are also becoming immensely popular since these dips help in enhancing the flavor as well as provide protection from acute and chronic diseases. In response to this growing demand, manufacturers are continuously developing innovative & premium dips that match the evolving consumer preferences and tastes. For instance:

• In 2023, Sabra, a hummus brand, launched two flavored hummus, including a new Mediterranean Roasted garlic and Spicy Harissa, especially for consumers across the US & Midwest.

These quality-focused & flavored dips would continue to gain attention from consumers, increasing the consumption of Hummus in the forecast years as well. Furthermore, the companies are also working on improving the shelf-life & affordability of the premium hummus. This would make them more accessible to the mass population and drive the Global Hummus Market growth during 2024-30.

Global Hummus Market Challenge:

Increasing Hummus Adulteration – In recent years, the rising cases of hummus adulteration have emerged as a major challenge, resulting in slowing down the Global Hummus Market expansion. Regulatory authorities in the North American & European regions have reported several incidents, where the companies have utilized harmful artificial ingredients & microbes to add color to the hummus, causing microbial contamination in the product after some time. For instance:

• In 2024, the Canadian Food Inspection Agency revealed that the hummus sold by the brand Groupe Manufacturier Metro Inc. is contaminated with yeast.  

Additionally, the inclusion of restricted chemicals and preservatives in larger amounts also causes severe health issues among consumers. Owing to this, the consumers have become apprehensive about consuming the hummus, limiting its sales. Moreover, the companies are also labeling the products incorrectly to escape from the certification & product checks. These adulteration incidents are leading individuals to lose confidence in the companies and their products. As a result, product demand is negatively affected, and only a few of the companies are incurring revenue, thus limiting the Hummus Market growth.

Global Hummus Market Trend:

Increasing Adoption of Vegan Diet & Organic Food – The prevalence of veganism has significantly increased in developed economies such as North America and Europe due to the awareness of animal cruelty & environmental sustainability. As per the Vegan Society, a Non-Profit Organization, among the total population, about 2.6 million individuals in Europe are vegan. With this rising vegan population, worldwide sales of vegan hummus have increased tremendously since these dips are entirely made from plant-based sources. Moreover, along with the vegan consumers, the individuals supporting cruelty-free products are also shifting towards plant-based and organic hummus. Thus, the organic hummus industry is experiencing growth.

Moreover, manufacturers are introducing new and improved organic variants due to the elevated demand for vegan hummus. In 2023, Little Sesame, an organic hummus brand, introduced its new range of organic hummus in all the stores across the US and other countries. These newly launched products have a bold new packaging design with plastic-neutral certification and contain organic flaxseed oil, attracting consumers looking for functional benefits & uplifting the Global Hummus Market growth.

Global Hummus Market (2024-30): Segmentation Analysis

The Global Hummus Market study by MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2024-2030 at the global level. In accordance to the analysis, the market has been further classified as:

Based on Type:

• Classic Hummus
• Roasted Garlic Hummus
• Lentil Hummus
• White Bean Hummus
• Black Olive Hummus
• Others (Red Pepper Hummus, Edamame Hummus, etc.)

Classic Hummus type holds the largest market share in the Global Hummus Market as it originated in the Middle East and has strong ties with multiple cultural cuisines worldwide. Due to increased globalization and cultural exchange, this traditional hummus variety can now be easily found in grocery stores globally. Moreover, the surge in global cuisine appreciation is also fueling growth within the segment since many fine dining establishments & food chains such as Amy's Kitchen are incorporating classic hummus in their new cuisine offerings. This trend would contribute positively towards a buoyant outlook for the hummus industry.

Additionally, health-conscious consumers seeking delicious & nutritious culinary experiences would continue to generate demand for classic hummus, made from ingredients like avocado, pumpkin, and other nutritional components, thus boosting the market growth in the forecast years.

Based on End User:

• Households
• Food Service Outlets

Food Service Outlets have held a dominant share in the Global Hummus Market over the past few years. Consumers nowadays have a hectic lifestyle owing to which they increasingly prefer to eat at dining restaurants. According to the restaurant drive, around 71% of consumers went out to eat at cafes at least once a week in the US. This inclination of the consumers towards the eateries necessitates the restaurants to offer a wide range of dishes that use hummus and other conventional dips.

With the increasing utilization of hummus in restaurants, cafes, and fast-casual dining, the market share of Food Service Outlets within the Global Hummus Market also witnessed prominent growth. Additionally, several countries are observing a surge in tourism, owing to which there has been a rise in the establishment of food service outlets worldwide. Thus, the rising setup of these fast-food cafes would continue to uplift the demand for hummus in the forthcoming years as well.

Global Hummus Market (2024-30): Regional Projection

Geographically, the Global Hummus Market expands across:

• North America
• South America
• Europe
• The Middle East and Africa
• Asia Pacific

Geographically, North America holds a prominent share in the Global Hummus Market. North American countries have a higher prevalence of lactose intolerant individuals. As a result, there is a higher demand for healthier alternatives to conventional dairy-based dips. Moreover, these countries have manufacturing facilities of leading brands like Hope Foods and The Kraft Heinz Company, which makes the hummus easily accessible across these nations. In addition to this, market players in the North American region are actively revamping their products to gain the attention of consumers who are looking for organic hummus and plant-based items.

Along with it, the availability of high-end technology & skilled labor force required to operate the advanced food processing machines is helping the top companies to develop products with higher shelf life. Thus, the ongoing product development by the players in North America would continue to attract consumers looking to offer high-quality and diverse hummus products, thereby boosting the market growth.

Global Hummus Industry Recent Development:

• 2024: Bakkavor Group plc, a hummus brand, announced the acquisition of Moorish, a UK-based Hummus manufacturing company, to widen its product portfolio.
• 2023: Cedar's Foods, a top-notch brand specializing in Mediterranean cuisine, unveiled its newest range of Organic Hot Honey hummus, which boasts an exceptional taste.

Gain a Competitive Edge with Our Global Hummus Market Report

• Global Hummus Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
• This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
• Global Hummus Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.