Global Automotive Ventilated Seats Market Research Report: Forecast (2023-2028)

Market Definition

Automotive ventilated seats are produced to provide enhanced comfort to the occupants, especially on long journeys. It operates via various small fans in the seat cushion directing air onto the occupant.

Market Insights & Analysis: Global Automotive Ventilated Seats Market (2023-28)

The Global Automotive Ventilated Seats Market is projected to grow at a CAGR of around 6.5% during the forecast period, i.e., 2023-28. The market for automotive ventilated seats gained traction worldwide as such features offer comfort and luxury, particularly in hot weather conditions and long-distance travel. Unfortunately, due to the Covid-19 pandemic, ventilated seat manufacturing industries were hampered due to shut down of all operations and workforce. In addition, an unexpected global disruption caused uncertainty in demand and supply chains for such seat manufacturers.

However, In the post-pandemic, production has slowly resumed in some countries with new safety measures to increase sales. As a result, many countries revived their industries, indicating the return of total production and sales as global consumer preferences are changing due to improvements in lifestyle and the economy. Thus, the market for automobile ventilated seats is anticipated to expand as a result of rising buying power parity and disposable income, rising brand awareness, and competition among OEMs to provide cutting-edge features in the forecast period. In addition, the ever-increasing average driving time spent in a vehicle has necessitated comfortable seats, thereby maximizing the production of ventilated seats and, subsequently, its sales.

Geographically, Asia-Pacific is a fast-growing market with a rise in car production and consumers preferring the car's most luxurious features. Over the long term, the tendency is fluctuating towards composite materials for producing lighter seats for electric and hybrid vehicles and enhancing innovative seating systems for upcoming vehicles. Thus, the increasing demand for luxurious and comfortable seating, with surging sales of passenger cars and rising per capita income, is forecasted to fuel the demand for automotive ventilated seats during the forecast period.

Market Dynamics

Key Driver: Frequent Technological Innovations in Automobiles with Increasing Premium Car Sales in Developing Countries

Ever-expanding technological innovations in automobiles are expected to create opportunities for the key players in the auto-ventilated seat in the coming years. The premium car market, which had previously been conquered by the developed regions of North America and Europe, witnessed astonishing growth in the Asia-Pacific.

Thus, the mounting adoption rate of auto-ventilated seats in emerging nations such as Asia-Pacific and Latin America is predicted to drive the demand for auto-ventilated seats. Furthermore, the industry is investing in innovative technologies to reduce overall vehicular weight and meet severe emission and fuel efficacy regulations. Hence, it has also expected to promote the expenditures into advanced seating technology, which fuels the market growth.

Possible Restraint: Limitations of Ventilated Seat to Premium Car Models

The Premium car models in developed regions provide modular seats as a standard quality in top-end variants. They are powered, heated, ventilated, and climate-controlled seats that offer comfort and flexibility comparing conventional seats. However, due to the high cost, their utilization is limited to high-end cars. Thus, the prominent market share is held by the elite section or upper class, particularly in developing countries which negatively affects the growth of the market.

Growth Opportunity: Introduction of ventilated seats in mid-segment & entry level vehicles

High-end and luxury automobiles frequently have ventilated seats. However, car makers are putting more of an emphasis on providing ventilated seats in mid-segment and entry-level cars as well. For instance, Hyundai Motor offers a sedan with standard ventilated seats for the driver and front-seat occupant, while Chevrolet Malibu features ventilated seats. Ford Motor also sells a mid-sized sedan with ventilated seats. Hence, an increasing number of automakers are likely to fuel the expansion of the worldwide automotive ventilated seat market by including ventilated seats in mid-segment and entry-level vehicles.

Key Trend: Changing Lifestyles in Developing Economies Resulting in Affinity for Luxurious Features

The Changing lifestyles in the developing economies are progressing to consumer preference changes across the region. Furthermore, the key trends of the automotive ventilated seat market are the rising brand consciousness, increasing power of purchase, disposable income, and competition between OEMs to offer improved features. Also, the demand for enhanced seating systems, average time spent in vehicles, and stringency in regulations are anticipated to propel the ventilated seat market.

Market Segmentation

Based on Vehicle Type,

• Luxury Cars
• Mid-sized Cars
• Economy cars
• SUV & Crossovers
• Multi-purpose Vehicles (MPVs)
• Heavy Commercial Vehicles
• Others

Among others, Luxury cars acquired a sizable market share in the historical period owing to the rising popularity of innovative seating solutions in such cars. Moreover, the industry growth can be attributed to the presence of key market players such as Lear Corporation and Gentherm Incorporated in developed countries like the US. Likewise, the segment is anticipated to inflate the global revenue with demand for a luxurious seat in mid-segment vehicles and entry vehicles, an increase in the sales of passenger vehicles, and a rise in per capita income in the coming years.

Based on End User,

• OEM
• Aftermarket

Between the two, the OEMs are likely to contribute substantially to the market expansion in the coming years as they hit the perfect balance between low production prices and providing more features. Additionally,

with the advent of modern technology, the OEMs in the ASPAC, North America, and Europe are investing in making significant changes in the interiors and exteriors of cars. This can be attributed to consumers preferring comfortable seating owing to the longer travel durations for distant journeys.

Similarly, manufacturers use ventilated seats in luxury and mid-sized cars due to the increasing heat level worldwide. These seats have fans installed in cars connected via a duct which provides cool air to the seating areas, avoiding sweat and moisture conditions inside the car. Due to the increasing luxury car segment, the demand for ventilated seats is anticipated to boost in a few years.

Regional Projection

Geographically, the Global Automotive Ventilated Seats Market expands across:

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

The Asia-Pacific region is anticipated to hold a significant market share owing to increasing demand from India, China, Japan, and others. The demand for luxury vehicles has surged drastically with the swift surge in disposable incomes and upgrading lifestyles across the region. Besides, China is projected to be the fastest-emerging market for automotive seats in this region as the insistence on powered and ventilated seats is expected to rise owing to the cumulative demand for mid and high-end SUVs.

Thus the automotive exports in this region heavily influenced the market expansion and are predicted to prevail in the same dominance in the coming years. Likewise, OEM manufacturers in Europe launched the Mercedes Benz SLK luxury car with a headrest ventilation system at the touch of a button, and warm air flows from a unique ventilation system via a duct near the neck, head, and throat area to provide the warm air, thereby driving the European market.

Recent Developments in the Market

• In March 2022, Furecia launched its Technology & Customer Center in Hanover Marienwerder. The new construction in the Science Area 30X in Hanover incorporates the former research and development operations of Faurecia Seating in Stadthagen with those of Faurecia Interiors in Peine, as well as all operations of the German Faurecia Holding (Faurecia Automotive GmbH).

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