Market Research Report

Germany Pet Food Market Research Report: Forecast (2024-2030)

Germany Pet Food Market Report - By Product Type (Dry Pet Food, Wet Pet Food, Semi-moist Pet Food, Snacks & Treats), By Pet Type, (Dog, Cat, Bird, Others (Fish, Small Mammals, Rept...iles, etc.)), By Form (Pellets, Crumbles, Mesh, Flakes), By Specialty, (Prescription or Therapeutic Diets, Weight Management Diets, Hypoallergenic Diets), By Ingredients (Animal-based, Plant-based), By Distribution Channel (Offline, [Hypermarkets/Supermarkets, Retail Stores, Specialty Pet Stores], Online), Others Read more

  • Food & Beverages
  • Jan 2024
  • 97
  • FB22089

Market Insights & Analysis: Germany Pet Food Market (2024-30):

The Germany Pet Food Market size was valued at around USD 4.5 billion in 2023 and is estimated to grow at a CAGR of about 4.3% during the forecast period, i.e., 2024-30. Germany, being the largest Pet Food Market in the European region, demonstrates a deep affection for pets and a growing awareness of their health and nutrition. The market offers a diverse range of products for dogs, cats, birds, and small mammals. The country has seen an increase in pet ownership and a growing desire to humanize pets, which is driving demand for high-quality pet food.

Report Coverage Details
Study Period Historical Data: 2019-22
Base Year: 2023
Forecast Period: 2024-30
CAGR (2024-2030) 4.3%
Region Covered East, West, North, South
Key Companies Profiled Affinity Petcare S.A., Royal Canin, Hill’s Pet Nutrition, Inc., Bewital Pet Food GmbH, Josera Pet food GmbH & Co. KG, Happy Food, Belcando, Terra Canis GmbH, Nestle Purina Petcare, Pedigree, Animonda Petcare GmbH, and Others (Landguth Heimtierfutter GmbH, O Canis Deutschland HGmbH, etc.)
Market Value (2023) USD 4.5 billion

 

Pet food is specifically formulated to meet the nutritional needs of pets and includes dry food, wet food, treats, and supplements. Pet owners are becoming more discerning about the ingredients in pet food, seeking products that provide balanced nutrition and contribute to their pet's overall well-being. The Germany Pet Food Market focuses on delivering a diverse range of options to address various dietary preferences and specific health needs of pets. Steady growth in recent years is attributed to factors like increased pet ownership, rising disposable incomes, and growing concerns for pet health.

Moreover, the market offers an extensive range of pet food products, including premium & organic options, which are gaining popularity among pet owners. However, the industry faces challenges like intense competition, evolving regulations, and changing consumer preferences. Despite these challenges, there are ample opportunities for market players to expand their presence and gain a competitive edge. Furthermore, the expansion of e-commerce platforms has had a significant impact on the German Pet Food Market, providing consumers with greater convenience and a broader product selection.

 


Germany Pet Food Market Research Report: Forecast (2024-2030)

Germany Pet Food Market Driver:

Surging Concerns for Pet's Health & Well-being to Increase the Demand – In present times, there is a notable surge in pet owners prioritizing the health of their animals, leading to an escalating demand for premium pet food. According to recent research, the majority of adults consider their pets to be family members, resulting in a growing desire to provide pets with a nutritious and well-balanced diet, propelling the growth of the Germany Pet Food Market.

Furthermore, pet owners in Germany are increasingly looking for high-quality food for their furry companions, indicating a shift away from price concerns and toward a greater emphasis on nutritional quality. Nearly half of German pet owners regularly feed specialized pet food to ensure their pets' health and well-being. This shifting tendency would contribute to driving the market growth.

Germany Pet Food Market Opportunity:

Rising Acceptance of Natural Pet Food to Open New Avenues for the Market Expansion – There is a growing awareness among pet owners about the significance of providing their animals with natural and wholesome nutrition. This heightened consciousness has resulted in a shift in consumer preferences towards pet food products that prioritize natural ingredients, excluding artificial additives & preservatives. Pet owners in Germany are actively seeking pet food options that replicate a natural & balanced diet. Hence, the demand for natural pet food has experienced a notable increase as consumers acknowledge the positive impact of such products on the overall health and well-being of their pets.

This transition towards natural pet food is expected to present lucrative opportunities for market players, prompting the introduction of innovative & high-quality pet food products. Further, as the trend towards natural & holistic pet care gains momentum, the Germany Pet Food Market is anticipated to witness a positive outlook in the coming years.

Germany Pet Food Market Challenge:

Highly Stringent Regulations Associated with Pet Food to Limit Market Growth – Pet food undergoes stringent monitoring, especially in modern markets, making it one of the most closely regulated food products. In developed markets, every stage of the pet food production process, from the selection of ingredients to sales and marketing, is subject to rigorous testing. The extensive regulations associated with commercialization serve as a significant obstacle to the growth of the market. Moreover, the reduced acceptance of premium or higher-priced pet food in certain emerging regions of the country presents a challenge to the Germany Pet Food Market.

Germany Pet Food Market (2024-30): Segmentation Analysis

The Germany Pet Food Market study by MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2023–2028 at the national level. In accordance to the analysis, the market has been further classified as:

Based on Pet Type:

  • Dog

  • Cat

  • Bird
  • Others (Fish, Small Mammals, Reptiles, etc.)

Cat is anticipated to hold the majority of the pet population owned by the citizens of Germany, further contributing to enhancing the cat food share in the Germany Pet Food Market. Cats hold the title of the most popular pets among individuals in Germany, making up nearly 43.9% of the pet population in 2022. The higher adoption rate of cats compared to dogs is attributed to their adaptability to smaller living spaces and their ability to thrive indoors without feeling confined. Cats are highly esteemed and are often seen as symbols of good fortune or wealth, contributing to their widespread appeal.

The surge in the cat population can be attributed to several factors, including the ease of their maintenance, a growing need for companionship, and the prevalence of individuals living in smaller apartments. These factors are expected to continue driving the demand for cat food in the foreseeable future.

Based on Product Type:

  • Dry Pet Food
  • Wet Pet Food
  • Semi-moist Pet Food
  • Snacks & Treats

Dry Pet Food attained the potential share of the Germany Pet Food Market in 2022 and is foreseen to flourish in the years ahead. The popularity of dry pet food in Germany is driven by factors, such as convenience, affordability, and the perception that it provides a well-balanced and nutritionally complete option for pets. Typically, available in the form of kibble, dry pet food is convenient, boasts a longer shelf life, and is generally more cost-effective compared to wet or canned alternatives.

Many pet owners prefer it due to its easy storage and feeding. Moreover, the Germany Pet Food Market is recognized for its diverse range of offerings, featuring a wide array of dry pet food products tailored to meet the specific needs of different pet species, breeds, and dietary requirements.

Germany Pet Food Industry Recent Development:

  • July 2023: Hill’s Pet Nutrition, Inc. has launched a line of pet products featuring MSC (Marine Stewardship Council) certified pollock and insect protein, specifically designed for pets with sensitive stomachs and skin conditions. These products are enriched with essential nutrients, including vitamins, omega-3 fatty acids, and antioxidants.

  • May 2023: Nestle Purina has introduced a new line of cat treats under the Friskies brand, called "Friskies Playfuls - treats."  Specifically designed for adult cats, these treats come in circular shapes and are available in flavors like chicken & liver, as well as salmon & shrimp.

Gain a Competitive Edge with Our Germany Pet Food Market Report

  • Germany Pet Food Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.

  • This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.

  • Germany Pet Food Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

Frequently Asked Questions

   A. The Germany Pet Food Market is expected to grow at a compound annual growth rate (CAGR) of 4.3% from 2024 to 2030.

   A. The Germany Pet Food Market size was valued at around USD 4.5 billion in 2023.

   A. The surging concerns for pet's health & well-being is expected to drive the Germany Pet Food Market during 2023-30.

   A. Affinity Petcare S.A., Royal Canin, Hill’s Pet Nutrition, Inc., Bewital Pet Food GmbH, Josera Pet food GmbH & Co. KG, Happy Food, Belcando, Terra Canis GmbH, Nestle Purina Petcare, Pedigree, Animonda Petcare GmbH, and Others (Landguth Heimtierfutter GmbH, O Canis Deutschland HGmbH, etc.), are the top companies in the Germany Pet Food Market.

   A. Dry Pet Food held the largest share of the Germany Pet Food Market.

   A. The rising acceptance of natural pet food to open new avenues for the Germany Pet Food Market.

  1. Market Segmentation
  2. Introduction
    1. Market Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. Germany Pet Food Market PESTLE Analysis
  5. Germany Pet Population, 2019-2024
    1. Dog
    2. Cat
    3. Birds
    4. Fish
  6. Germany Pet Food Market Trends & Insights
  7. Germany Pet Food Market Dynamics
    1. Growth Drivers
    2. Challenges
  8. Germany Pet Food Market Value Chain and Margin Analysis
  9. Germany Pet Food Market Pricing Analysis, 2024 
    1. Comparative Price Points, By Company
    2. YoY Product Wise Price Trends
    3. Forecast- Average Price
  10. Germany Pet Food Market Hotspots & Opportunities
  11. Germany Pet Food Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Product Type
        1. Dry Pet Food- (Market Size & Forecast 2019-2030, (USD Million)
        2. Wet Pet Food- (Market Size & Forecast 2019-2030, (USD Million)
        3. Semi-moist Pet Food- (Market Size & Forecast 2019-2030, (USD Million)
        4. Snacks & Treats- (Market Size & Forecast 2019-2030, (USD Million)
      2. By Pet Type
        1. Dog- (Market Size & Forecast 2019-2030, (USD Million)
        2. Cat- (Market Size & Forecast 2019-2030, (USD Million)
        3. Bird- (Market Size & Forecast 2019-2030, (USD Million)
        4. Others (Fish, Small Mammals, Reptiles, etc.)- (Market Size & Forecast 2019-2030, (USD Million)
      3. By Form
        1. Pellets- (Market Size & Forecast 2019-2030, (USD Million)
        2. Crumbles- (Market Size & Forecast 2019-2030, (USD Million)
        3. Mesh- (Market Size & Forecast 2019-2030, (USD Million)
        4. Flakes- (Market Size & Forecast 2019-2030, (USD Million)
      4. By Specialty
        1. Prescription or Therapeutic Diets- (Market Size & Forecast 2019-2030, (USD Million)
        2. Weight Management Diets- (Market Size & Forecast 2019-2030, (USD Million)
        3. Hypoallergenic Diets- (Market Size & Forecast 2019-2030, (USD Million)
      5. By Ingredients
        1. Animal-based- (Market Size & Forecast 2019-2030, (USD Million)
        2. Plant-based- (Market Size & Forecast 2019-2030, (USD Million)
      6. By Distribution Channel
        1. Offline- (Market Size & Forecast 2019-2030, (USD Million)
          1. Hypermarkets/Supermarkets- (Market Size & Forecast 2019-2030, (USD Million)
          2. Retail Stores- (Market Size & Forecast 2019-2030, (USD Million)
          3. Specialty Pet Stores- (Market Size & Forecast 2019-2030, (USD Million)
        2. Online- (Market Size & Forecast 2019-2030, (USD Million)
      7. By Region
        1. East
        2. West
        3. North
        4. South       
      8. By Company
        1. Competition Characteristics
        2. Market Share of Leading Companies
  12. Germany Dog Food Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Product Type- (Market Size & Forecast 2019-2030, (USD Million)
      2. By Form- (Market Size & Forecast 2019-2030, (USD Million)
      3. By Specialty- (Market Size & Forecast 2019-2030, (USD Million)
      4. By Ingredients- (Market Size & Forecast 2019-2030, (USD Million)
      5. By Distribution Channel - (Market Size & Forecast 2019-2030, (USD Million)
  13. Germany Cat Food Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Product Type- (Market Size & Forecast 2019-2030, (USD Million)
      2. By Form- (Market Size & Forecast 2019-2030, (USD Million)
      3. By Specialty- (Market Size & Forecast 2019-2030, (USD Million)
      4. By Ingredients- (Market Size & Forecast 2019-2030, (USD Million)
      5. By Distribution Channel - (Market Size & Forecast 2019-2030, (USD Million)
  14. Germany Birds Food Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Product Type- (Market Size & Forecast 2019-2030, (USD Million)
      2. By Form- (Market Size & Forecast 2019-2030, (USD Million)
      3. By Specialty- (Market Size & Forecast 2019-2030, (USD Million)
      4. By Ingredients- (Market Size & Forecast 2019-2030, (USD Million)
      5. By Distribution Channel - (Market Size & Forecast 2019-2030, (USD Million)
  15. Germany Pet Food Market Key Strategic Imperatives for Growth & Success
  16. Competition Outlook
    1. Company Profiles
      1. Affinity Petcare S.A.
        1. Business Description
        2. Product Segments
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Royal Canin
        1. Business Description
        2. Product Segments
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Hill’s Pet Nutrition, Inc.
        1. Business Description
        2. Product Segments
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. Bewital Pet Food GmbH
        1. Business Description
        2. Product Segments
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Josera Pet food GmbH & Co. KG              
        1. Business Description
        2. Product Segments
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Happy Food
        1. Business Description
        2. Product Segments
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Belcando
        1. Business Description
        2. Product Segments
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Terra Canis GmbH
        1. Business Description
        2. Product Segments
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. Nestle Purina Petcare
        1. Business Description
        2. Product Segments
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10. Pedigree
        1. Business Description
        2. Product Segments
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      11. Animonda Petcare GmbH
        1. Business Description
        2. Product Segments
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      12. Others (Landguth Heimtierfutter GmbH, O Canis Deutschland HGmbH, etc.)
        1. Business Description
        2. Product Segments
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
  17. Disclaimer

 

 


Germany Pet Food Market - Segmentation Slide