Southeast Asia Alkyl Polyglucosides (APG) Market Research Report: Forecast (2026-2032)

Southeast Asia Alkyl Polyglucosides (APG) Market Report Key Takeaways:

• Market size is valued at around USD114 million in 2025 and is projected to reach USD376 million by 2032. The estimated CAGR from 2026 to 2032 is around 18.59%, indicating strong growth.
• By country, Indonesia is dominating this market by accounting for around 21% of the market size in 2025.
• By Application, cleansing represented a significant share of about 32% in the Southeast Asia Alkyl Polyglucosides (APG) Market in 2025.
• By End-User, Household cleansing represented a significant share of about 37% in the Southeast Asia Alkyl Polyglucosides (APG) Market in 2025.
• Leading Alkyl Polyglucosides (APG) companies in Southeast Asia are BASF, Kao Indonesia, Stallion Chemicals, Orion Chemique, Lam Seng Hang Co. Pte Ltd, Highchem Trading, YKL Personal Care, Redox, and Others.

Market Insights & Analysis: Southeast Asia Alkyl Polyglucosides (APG) Market (2026-32):

The Southeast Asia Alkyl Polyglucosides (APG) Market size is valued at around USD114 million in 2025 and is projected to reach USD376 million by 2032. Along with this, the market is estimated to grow at a CAGR of around 18.59% during the forecast period, i.e., 2026-32.

The Southeast Asia Alkyl Polyglucosides (APG) market is increasingly shaped by the scale and expansion of its major end-use industries, particularly personal care, household cleaning, and institutional hygiene. For instance, personal care and cosmetics manufacturing is one of the most active consumer-goods segments across Indonesia, Thailand, Vietnam, and Singapore, supported by rising product launches and export-oriented production. This scale matters because APGs are widely used in facial cleansers, shampoos, body washes, and baby-care products due to their mildness, plant-based origin, and low irritation profile. As manufacturers increase output and reformulate products toward sensitive-skin and dermatology-tested claims, demand for higher-purity APGs rises in parallel.

Additionally, institutional and household cleaning demand is reinforced by strong activity in tourism, healthcare, and commercial infrastructure. According to the UN World Tourism Organization (UNWTO), Southeast Asia recorded over 110 million international tourist arrivals in 2023, increasing hygiene requirements in hotels, airports, hospitals, and public facilities. Additionally, these environments favor biodegradable, low-toxicity surfactants such as APGs for frequent cleaning and sanitation.

Similarly, industrial sectors add diversified demand. For instance, Vietnam’s textile and garment industry generated more than USD44 billion in export revenue in 2023, where APGs are used as wetting and scouring agents in textile processing. Likewise, food and beverage manufacturing, one of the largest industrial segments in Thailand and Indonesia, relies on effective yet food-safe cleaning surfactants for equipment and hygiene operations.

Southeast Asia Alkyl Polyglucosides (APG) Market Recent Developments:

• 2025: BASF expanded its alkyl polyglucosides (APG) production at its Bangpakong site in Thailand, strengthening regional supply and serving growth in personal care, home care, and industrial surfactant demand with faster, more flexible delivery from Asia.

Southeast Asia Alkyl Polyglucosides (APG) Market Scope:

Southeast Asia Alkyl Polyglucosides (APG) Market Driver:

Growing Preference for Plant-Based & Biodegradable Ingredients 

Mild, plant-based surfactants such as alkyl polyglucosides (APGs) are gaining strong momentum in Southeast Asia as consumers and regulators increasingly favor ingredients that are both skin-friendly and environmentally responsible. For instance, BASF expanded APG production at its Bangpakong (Chonburi), Thailand site on November 19, 2025, directly improving regional supply for sustainable personal-care formulations. This expansion reflects rising demand from brands seeking reliable access to plant-derived, biodegradable surfactants.

Additionally, standardized safety and biodegradation assessments show that APGs such as decyl and lauryl glucosides are readily biodegradable, often achieving more than 60% biological oxygen demand (BOD) within 28 days in OECD-type tests. Additionally, this performance meets widely accepted detergent biodegradability criteria, aligning APGs with tightening environmental expectations across ASEAN markets.

Southeast Asia Alkyl Polyglucosides (APG) Market Trend:

Mild Formulations for Sensitive Skin Gaining Momentum

Mild formulations for sensitive skin are becoming a strong trend in this market as consumers increasingly associate skin health with gentle, low-irritation ingredients. For instance, APGs are non-ionic surfactants derived from plant sugars and fatty alcohols, and toxicological reviews in dermatology literature show that widely used APGs such as decyl and lauryl glucosides exhibit lower eye and skin irritation scores than sulfate-based surfactants, making them suitable for sensitive-skin and baby-care products.

For instance, in Thailand, the Thai Food and Drug Administration has strengthened cosmetic safety oversight, encouraging brands to reformulate with milder surfactants for daily-use cleansers. For reference, Indonesia’s BPOM increasingly emphasizes irritation and safety assessments for rinse-off products, supporting demand for low-irritant ingredients such as APGs. Likewise, Singapore’s Health Sciences Authority actively removes non-compliant cosmetics, pushing manufacturers toward ingredients with strong safety records.

Southeast Asia Alkyl Polyglucosides (APG) Market Challenges:

High Import Dependence Impeding Market Growth

A major challenge in the Southeast Asia Alkyl Polyglucosides (APG) Market is the strong dependence on imports, caused by limited local APG manufacturing capacity. Most Southeast Asian countries do not have dedicated APG base-chemical plants, so formulators rely heavily on overseas suppliers to meet demand from the detergent and household-cleaning industries.

For instance, trade records show that Indonesia regularly imports alkyl polyglucosides from suppliers in China, India, and Europe. Local manufacturers and chemical distributors source APGs from abroad because domestic production is insufficient. This import reliance is significant given Indonesia’s large population and high consumption of household-cleansing products.

Additionally, multiple Indonesian companies import APGs for use in detergents, dishwashing liquids, and surface cleaners, highlighting that APGs are not widely produced within the country. Similar import patterns are observed in Thailand, Vietnam, and the Philippines, where formulators depend on regional and global suppliers.

Southeast Asia Alkyl Polyglucosides (APG) Market (2026-32) Segmentation Analysis:

The Southeast Asia Alkyl Polyglucosides (APG) Market Report and Forecast 2026-2032 offers a detailed analysis of the market based on the following segments:

Based on Application

• Cleansing
• Foaming
• Wetting
• Emulsifying
• Dispersing
• Solubilizing
• Others

The cleansing segment dominates the Southeast Asia Alkyl Polyglucosides (APG) Market, accounting for about 32% market share, because detergents, soaps, and household cleaners are produced and consumed in very large volumes, especially in Indonesia.

For instance, data from Statistics Indonesia shows that the export volume of Indonesian soap and cleaning products reached about 216.9 million kg in September 2025. This high export volume directly reflects large domestic production capacity, indicating that Indonesia manufactures hundreds of thousands of tonnes of cleansing products annually. Such large-scale output requires significant quantities of surfactants, including APGs, which are widely used for their mildness, biodegradability, and cleaning efficiency.

Additionally, many multinational and regional consumer-goods companies operate detergent and soap manufacturing plants across Indonesia to serve both local and export markets. These plants focus mainly on high-volume cleansing products, rather than niche applications.

Based on End-User

• Personal Care & Cosmetics
• Household Cleansing
• Industrial & Institutional Cleaning
• Agriculture
• Oil & Gas
• Textiles & Leather
• Food & Beverage Processing

The household cleansing segment holds the largest market share of about 37% because detergents, soaps, and surface cleaners are produced at a large industrial scale and used daily across households in the region. APGs are widely preferred in these products due to their mildness, biodegradability, and effective cleaning performance.

For instance, major producers such as Unilever Philippines manufacture laundry detergents, soaps, and household cleaners locally, with annual sales exceeding around USD 700 million. This reflects very large domestic production volumes, where surfactants like APGs are used extensively in everyday cleansing formulations.

In addition, Thailand also demonstrates strong production strength in household cleansing products. In October 2025, Thailand exported about 1,313.95 tonnes of laundry detergents and household cleaning products, according to official export sales data. This highlights ongoing, large-scale manufacturing and export activity, reinforcing the importance of household cleansing as a core chemical-consuming segment.

Southeast Asia Alkyl Polyglucosides (APG) Market (2026-32): Regional Projection

Indonesia dominates the Southeast Asia alkyl polyglucosides (APG) market, holding about 21% market share, mainly through raw-material leadership, consumption scale, and downstream manufacturing strength, rather than local APG production itself. For instance, Indonesia is the world’s largest palm-oil producer, supplying over 45% of global output, which makes it the most important global source of fatty alcohols, the key input for APGs. This raw-material advantage lowers costs and stabilizes supply for the entire APG value chain.

Additionally, Indonesia hosts one of Asia’s largest oleochemical ecosystems, led by companies such as Musim Mas and Wilmar International, which manufacture fatty alcohols and surfactant intermediates at scale. Although APGs are often synthesized outside Indonesia, these Indonesian feedstocks are widely used by APG producers across Southeast Asia, strengthening Indonesia’s indirect dominance.

Likewise, Indonesia’s strong port infrastructure and proximity to APG suppliers in Thailand, China, and India ensure reliable imports, reinforcing dominance through consumption, formulation, and supply-chain influence, even without large domestic APG plants.

Gain a Competitive Edge with Our Southeast Asia Alkyl Polyglucosides (APG) Market Report

• Southeast Asia Alkyl Polyglucosides (APG) Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
• This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
• Southeast Asia Alkyl Polyglucosides (APG) Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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