Southeast Asia Alkyl Polyglucosides (APG) Market Research Report: Forecast (2026-2032)

Southeast Asia Alkyl Polyglucosides (APG) Market - By Product Type (Capryl/Caprylyl Alkyl Polyglucoside (C8-C10), Decyl Alkyl Polyglucoside (C9-C11), Lauryl Alkyl Polyglucoside (C12-C-14), Others (C1... ... 2-C-14), Others (C16-C18, Specialty), By Form (Liquid APGs, Solid / Paste APGs), By Source (Coconut oil–based APGs, Palm oil–based APGs, Others), By Sales Channel (Direct sales, Chemical Distributors & Traders, Contract Manufacturing), By Application (Cleansing, Foaming, Wetting, Emulsifying, Dispersing, Solubilizing, Others), By End User (Personal Care & Cosmetics, Household Cleansing, Industrial & Institutional Cleaning, Agriculture, Oil & Gas, Textiles & Leather, Food & Beverage Processing), and others Read more

  • Chemicals
  • Dec 2025
  • 168
  • PDF, Excel, PPT

Southeast Asia Alkyl Polyglucosides (APG) Market Report Key Takeaways:

  • Market size is valued at around USD114 million in 2025 and is projected to reach USD376 million by 2032. The estimated CAGR from 2026 to 2032 is around 18.59%, indicating strong growth.
  • By country, Indonesia is dominating this market by accounting for around 21% of the market size in 2025.
  • By Application, cleansing represented a significant share of about 32% in the Southeast Asia Alkyl Polyglucosides (APG) Market in 2025.
  • By End-User, Household cleansing represented a significant share of about 37% in the Southeast Asia Alkyl Polyglucosides (APG) Market in 2025.
  • Leading Alkyl Polyglucosides (APG) companies in Southeast Asia are BASF, Kao Indonesia, Stallion Chemicals, Orion Chemique, Lam Seng Hang Co. Pte Ltd, Highchem Trading, YKL Personal Care, Redox, and Others.

Market Insights & Analysis: Southeast Asia Alkyl Polyglucosides (APG) Market (2026-32):

The Southeast Asia Alkyl Polyglucosides (APG) Market size is valued at around USD114 million in 2025 and is projected to reach USD376 million by 2032. Along with this, the market is estimated to grow at a CAGR of around 18.59% during the forecast period, i.e., 2026-32.

The Southeast Asia Alkyl Polyglucosides (APG) market is increasingly shaped by the scale and expansion of its major end-use industries, particularly personal care, household cleaning, and institutional hygiene. For instance, personal care and cosmetics manufacturing is one of the most active consumer-goods segments across Indonesia, Thailand, Vietnam, and Singapore, supported by rising product launches and export-oriented production. This scale matters because APGs are widely used in facial cleansers, shampoos, body washes, and baby-care products due to their mildness, plant-based origin, and low irritation profile. As manufacturers increase output and reformulate products toward sensitive-skin and dermatology-tested claims, demand for higher-purity APGs rises in parallel.

Additionally, institutional and household cleaning demand is reinforced by strong activity in tourism, healthcare, and commercial infrastructure. According to the UN World Tourism Organization (UNWTO), Southeast Asia recorded over 110 million international tourist arrivals in 2023, increasing hygiene requirements in hotels, airports, hospitals, and public facilities. Additionally, these environments favor biodegradable, low-toxicity surfactants such as APGs for frequent cleaning and sanitation.

Similarly, industrial sectors add diversified demand. For instance, Vietnam’s textile and garment industry generated more than USD44 billion in export revenue in 2023, where APGs are used as wetting and scouring agents in textile processing. Likewise, food and beverage manufacturing, one of the largest industrial segments in Thailand and Indonesia, relies on effective yet food-safe cleaning surfactants for equipment and hygiene operations.

Southeast Asia Alkyl Polyglucosides (APG) Market Recent Developments:

  • 2025: BASF expanded its alkyl polyglucosides (APG) production at its Bangpakong site in Thailand, strengthening regional supply and serving growth in personal care, home care, and industrial surfactant demand with faster, more flexible delivery from Asia.

Southeast Asia Alkyl Polyglucosides (APG) Market Scope:

 Category  Segments
By Product Type Capryl/Caprylyl Alkyl Polyglucoside (C8-C10), Decyl Alkyl Polyglucoside (C9-C11), Lauryl Alkyl Polyglucoside (C12-C-14), Others (C16-C18, Specialty),
By Form Liquid APGs, Solid / Paste APGs),
By Source Coconut oil–based APGs, Palm oil–based APGs, Others),
By Sales Channel Direct sales, Chemical Distributors & Traders, Contract Manufacturing),
By Application Cleansing,Foaming,Wetting,Emulsifying,Dispersing,Solubilizing,Others),
By End User Personal Care & Cosmetics, Household Cleansing, Industrial & Institutional Cleaning, Agriculture, Oil & Gas, Textiles & Leather, Food & Beverage Processing), and others

Southeast Asia Alkyl Polyglucosides (APG) Market Driver:

Growing Preference for Plant-Based & Biodegradable Ingredients 

Mild, plant-based surfactants such as alkyl polyglucosides (APGs) are gaining strong momentum in Southeast Asia as consumers and regulators increasingly favor ingredients that are both skin-friendly and environmentally responsible. For instance, BASF expanded APG production at its Bangpakong (Chonburi), Thailand site on November 19, 2025, directly improving regional supply for sustainable personal-care formulations. This expansion reflects rising demand from brands seeking reliable access to plant-derived, biodegradable surfactants.

Additionally, standardized safety and biodegradation assessments show that APGs such as decyl and lauryl glucosides are readily biodegradable, often achieving more than 60% biological oxygen demand (BOD) within 28 days in OECD-type tests. Additionally, this performance meets widely accepted detergent biodegradability criteria, aligning APGs with tightening environmental expectations across ASEAN markets.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. Southeast Asia Alkyl Polyglucosides (APG) Market Regulations, Policies & Standards
  5. Southeast Asia Alkyl Polyglucosides (APG) Market Trends & Developments
  6. Southeast Asia Alkyl Polyglucosides (APG) Market Supply Chain Analysis
  7. Southeast Asia Alkyl Polyglucosides (APG) Market Imports/Exports
  8. Southeast Asia Alkyl Polyglucosides (APG) Market Dynamics
    1. Growth Drivers
    2. Challenges
  9. Southeast Asia Alkyl Polyglucosides (APG) Market Hotspots & Opportunities
  10. Southeast Asia Alkyl Polyglucosides (APG) Market Pricing Analysis
  11. Southeast Asia Alkyl Polyglucosides (APG) Market Outlook, 2022-2032F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
      2. By Volume (Thousand Tons)
    2. Market Share & Analysis
      1. By Product Type- (Thousand Tons)
        1. Capryl/Caprylyl Alkyl Polyglucoside (C8-C10)
        2. Decyl Alkyl Polyglucoside (C9-C11)
        3. Lauryl Alkyl Polyglucoside (C12-C-14) ​
        4. Others (C16-C18, Specialty)
      2. By Form- (Thousand Tons)
        1. Liquid APGs
        2. Solid / Paste APGs
      3. By Source- (Thousand Tons)
        1. Coconut oil–based APGs​
        2. Palm oil–based APGs
        3. Others
      4. By Sales Channel- (Thousand Tons)
        1. Direct sales
        2. Chemical Distributors & Traders
        3. Contract Manufacturing
      5. By Application- (Thousand Tons)
        1. Cleansing
        2. Foaming
        3. Wetting
        4. Emulsifying
        5. Dispersing
        6. Solubilizing
        7. Others
      6. By End User- (Thousand Tons)
        1. Personal Care & Cosmetics​
        2. Household Cleansing
        3. ​Industrial & Institutional Cleaning
        4. Agriculture
        5. Oil & Gas
        6. Textiles & Leather
        7. Food & Beverage Processing
      7. By Country
        1. Indonesia
        2. Thailand
        3. Vietnam
        4. Philippines
        5. Malaysia
        6. Singapore
      8. By Competitors
        1. Competition Characteristics
        2. Market Share & Analysis
  12. Indonesia Alkyl Polyglucosides (APG) Market Outlook, 2022-2032F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
      2. By Volume (Thousand Tons)
    2. Market Share & Analysis
      1. By Product Type- (Thousand Tons)
      2. By Form (Thousand Tons)
      3. By Source- (Thousand Tons)
      4. By Sales Channel- (Thousand Tons)
      5. By Application- (Thousand Tons)
      6. By End User- (Thousand Tons)
  13. Thailand Alkyl Polyglucosides (APG) Market Outlook, 2022-2032F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
      2. By Volume (Thousand Tons)
    2. Market Share & Analysis
      1. By Product Type- (Thousand Tons)
      2. By Form (Thousand Tons)
      3. By Source- (Thousand Tons)
      4. By Sales Channel- (Thousand Tons)
      5. By Application- (Thousand Tons)
      6. By End User- (Thousand Tons)
  14. Vietnam Alkyl Polyglucosides (APG) Market Outlook, 2022-2032F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
      2. By Volume (Thousand Tons)
    2. Market Share & Analysis
      1. By Product Type- (Thousand Tons)
      2. By Form (Thousand Tons)
      3. By Source- (Thousand Tons)
      4. By Sales Channel- (Thousand Tons)
      5. By Application- (Thousand Tons)
      6. By End User- (Thousand Tons)
  15. Philippines Alkyl Polyglucosides (APG) Market Outlook, 2022-2032F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
      2. By Volume (Thousand Tons)
    2. Market Share & Analysis
      1. By Product Type- (Thousand Tons)
      2. By Form (Thousand Tons)
      3. By Source- (Thousand Tons)
      4. By Sales Channel- (Thousand Tons)
      5. By Application- (Thousand Tons)
      6. By End User- (Thousand Tons)
  16. Malaysia Alkyl Polyglucosides (APG) Market Outlook, 2022-2032F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
      2. By Volume (Thousand Tons)
  17. Market Share & Analysis
    1. By Product Type- (Thousand Tons)
    2. By Form (Thousand Tons)
    3. By Source- (Thousand Tons)
    4. By Sales Channel- (Thousand Tons)
    5. By Application- (Thousand Tons)
    6. By End User- (Thousand Tons)
    7. By End User- (Thousand Tons)
  18. Singapore Alkyl Polyglucosides (APG) Market Outlook, 2022-2032F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
      2. By Volume (Thousand Tons)
  19. Market Share & Analysis
    1. By Product Type- (Thousand Tons)
    2. By Form (Thousand Tons)
    3. By Source- (Thousand Tons)
    4. By Sales Channel- (Thousand Tons)
    5. By Application- (Thousand Tons)
    6. By End User- (Thousand Tons)
  20. Southeast Asia Alkyl Polyglucosides (APG) Market Key Strategic Imperatives for Growth & Success
  21. Competitive Outlook
    1. Company Profiles
      1. BASF
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Kao Indonesia
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Stallion Chemicals
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. Orion Chemique
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Lam Seng Hang Co. Pte Ltd
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Highchem Trading
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. YKL Personal Care
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Redox
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
      9. Others
  22. Disclaimer


MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

Data Trangulation

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

We’d love to understand what matters most to you.

Your data is 100% confidential & secure

By submitting, you agree to our Terms and Privacy Policy .