US Gardening Market Key Takeaways

• The US gardening market size was valued at USD 23.29 billion in 2025 and is projected to grow from USD 24.98 billion in 2026 to USD 30.29 billion by 2032.
• The market is projected to register a CAGR of 3.26% during 2026–2032.
• Of all the major applications of the market, the largest share is held by commercial gardening, which holds more than 30% market share in 2026.
• Based on the distribution channel, the offline segment dominates the market by holding a 57% market share in 2026.
• The industry is fragmented, with the top five players collectively accounting for approximately 21% of the market share in 2026.

US Gardening Market Size and Outlook

The gardening market in the United States was valued at USD 23.29 billion in 2025 and is currently standing at USD 24.98 billion in 2026. The industry is projected to grow to USD 30.29 billion by 2032, showcasing a CAGR of around 3.26% during the forecast period, i.e., 2026–32. The market continues to demonstrate resilience as consumer spending shifts toward higher value purchases, home landscape enhancement, and edible gardening despite a moderation in the number of active gardeners.

Residential activity and changing consumer lifestyles continue to provide a favourable environment for market expansion. Improving housing activity, supported by recovering existing home sales and continued new residential development, is creating fresh demand for landscaping materials, gardening equipment, and outdoor improvement products. At the same time, increasing consumer interest in patio gardening, edible plants, and small space cultivation is broadening participation among younger households and urban residents. Stable discretionary spending conditions and easing inflation across several household categories during 2026 have further supported purchases of nonessential home improvement products, including gardening supplies and outdoor living accessories.

Industry participants are also adapting to evolving regulatory standards while strengthening domestic supply chains and improving product innovation. ScottsMiracle-Gro reaffirmed its FY2026 outlook, highlighting that approximately 90% of its products and nearly all urea sourcing is domestically supplied, reducing exposure to global input price volatility. At the same time, manufacturers continue expanding portfolios of organic inputs, battery powered equipment, and water-efficient gardening solutions to address changing consumer preferences, sustainability objectives, and stricter environmental compliance requirements, supporting long-term market competitiveness.

Government initiatives are further strengthening the long-term outlook by supporting urban cultivation, water conservation, and local food production. During 2026, the US Department of Agriculture continued expanding funding for Urban, Indoor, and Emerging Agriculture research while announcing new investments through the Local Agriculture Market Program to strengthen producer-to-consumer markets and community food systems. Complementing these efforts, the US Environmental Protection Agency continued promoting WaterSense certified irrigation technologies and water-efficient landscaping practices, encouraging wider adoption of sustainable gardening solutions across residential and community settings.

US Gardening Market Key Indicators

• According to the National Gardening Association, 122.3 million U.S. households participated in lawn and garden activities in 2024, representing an 84.1% participation rate, while total household spending on lawn and garden activities reached USD 52.3 billion. A large and measurable gardening household base directly expands demand for plants, seeds, soil amendments, fertilizers, hand tools, watering equipment, and other gardening products, supporting the growth of the US gardening industry.
• According to the USDA National Agricultural Statistics Service, U.S. horticulture operations generated USD 18.3 billion in sales in 2024, with nursery stock accounting for USD 5.34 billion, annual bedding/garden plants USD 2.67 billion, and sod, sprigs, and plugs USD 1.70 billion. Compared with 2019, sales of annual bedding/garden plants increased 19%, nursery stock increased 17%, and sod, sprigs, and plugs increased 34%. Expansion in domestic horticultural production increases the availability and variety of plants for residential gardening and landscaping, thereby strengthening the supply base and supporting gardening market growth.
• The U.S. landscaping and grounds maintenance sector supports a substantial professional ecosystem around gardening. According to the U.S. Bureau of Labor Statistics, approximately 1.30 million grounds maintenance workers were employed in the U.S. in 2024, including 1.19 million landscaping and groundskeeping workers. Employment of grounds maintenance workers is projected to reach 1.34 million by 2034, representing 4% growth. Rising demand for professional planting, lawn maintenance, pruning, fertilization, and landscape installation increases consumption of gardening plants, fertilizers, soil products, irrigation equipment, and outdoor tools, positively influencing the US gardening market.
• The U.S. home improvement and maintenance sector remained above USD 600 billion annually, with Harvard's Joint Center for Housing Studies estimating that spending would remain above this level through 2025. Homeowners spent approximately USD 611 billion on improvements and repairs in 2022, compared with USD 404 billion in 2019. Expansion of home improvement activity creates complementary demand for outdoor renovation, landscaping, garden beds, patios, planting areas, and other residential exterior improvements, increasing expenditure on gardening products and services.
• The U.S. Census Bureau's Building Permits Survey tracks new privately owned residential construction across the country, with final annual estimates for 2025 housing units authorized by building permits released in May 2026. Growth in new residential construction expands the addressable base for landscaping and garden installation because newly constructed homes require lawns, trees, shrubs, flower beds, irrigation systems, soil preparation, and other outdoor improvements. Consequently, higher residential construction activity creates incremental demand for gardening products and services.
• According to the U.S. Environmental Protection Agency, U.S. households use nearly 9 billion gallons of water per day outdoors, representing approximately 30% of total household water consumption. In hotter and drier regions, outdoor water use can reach 70% of household consumption, with landscape irrigation representing a major component. This substantial irrigation requirement supports demand for hoses, sprinklers, drip irrigation, smart irrigation controllers, watering equipment, and drought-tolerant gardening solutions, thereby influencing the product mix and growth of the US Gardening Market.
• According to the National Recreation and Park Association, more than 33 million people have participated in community gardening in the U.S., while 74% of U.S. adults have gardened during their lifetime. Outdoor container gardening and in-ground gardening each account for 48% of reported gardening methods. Increasing participation in community, container, and urban gardening expands demand beyond traditional private yards toward seeds, containers, growing media, compact tools, fertilizers, and small-scale irrigation products, supporting broader market penetration.

US Gardening Market Scope

US Gardening Market Growth Drivers

Increasing Residential Construction and Urban Housing Development

Residential construction activity has emerged as a key driver of the US gardening market by continuously expanding the number of properties requiring lawns, landscapes, gardens, and outdoor living spaces. According to the US Census Bureau, nearly 1.37 million housing units were completed during 2025, while more than 1.36 million building permits were issued, ensuring a steady pipeline of future residential developments. Each newly occupied home creates recurring demand for plants, soils, fertilizers, irrigation products, gardening tools, and lawn maintenance equipment.

This demand is further reinforced by demographic expansion and changing urban lifestyles. The US Census Bureau's 2026 population estimates identified the South as the fastest growing region in the country, supporting continued residential development and suburban expansion. At the same time, increasing apartment living has encouraged demand for compact gardening solutions. Recognizing this shift, Scotts Miracle-Gro introduced its "Inspired to Gro" Patio Garden Collection in 2026 with Bonnie Plants and Gardenuity, specifically designed for patios, balconies, and other limited outdoor spaces, broadening gardening participation among urban households.