US Gardening Market Research Report: Forecast (2025-2030)

Market Definition

Gardening is the cultivation of plants for fruits, vegetables, flowers, and herbs. It is also carried out to improve the appearance of the area. In this practice, individuals use different soils, tools, fertilizers, plants, and decorative patterns, according to their requirements and wishes.

Market Insights & Analysis: US Gardening Market (2025-30):

The US Gardening Market size was valued at around USD 22 billion in 2024 & and is projected to reach USD 27.4 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 4.5% during the forecast period (2025-30). The main factors driving the rapid growth of the US Gardening Market are rising numbers of businesses, workplaces, residential spaces, and other institutions.

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In the USA around 10,000 nurseries, garden stores, and large gardening businesses are operating. Rising numbers of commercial buildings and corporate offices strongly influence the US gardening industry. As corporations are increasingly focusing on sustainability and employee well-being, they are inclining toward corporate or office gardening. There are more than 6 million commercial buildings in the country. The number of workers in professional and business services went up from around 20.36 million in 2020 to above 22.5 million in 2023, as per the US Bureau of Labour Statistics. Therefore, as the number of corporate employees is increasing, companies are also opening up their corporate offices to new locations, creating demand for gardening services, tools, equipment, etc. Also, indoor planting is quite popular in office culture. Moreover, the headquarters of premier organizations such as the United Nations arms, financial institutions like IMF, World Bank, etc., are based in several cities, which raises the requirement for professional gardening services in the country.

Further, as a result of the growing focus on green environments, educational institutions such as schools, colleges, and universities also incorporate the need for professional gardening services. Therefore, more than 5000 universities & colleges and about 115,000 schools in the country are also driving the growth & expansion of the US Gardening Market.

In addition, as the focus on health consciousness is rising, the health and environmental benefits of gardening have led older people to start engaging in gardening practices. This doesn’t have only health benefits for individuals, the gardening practice also benefits the environment and the lives of individuals living nearby. Along with it, individuals who have long working hours are also slowly moving towards gardening and planting practices, as these practices help relax their minds and bodies. Therefore, both mental and physical health benefits of gardening services are engaging more and more individuals in gardening and creating the demand for gardening tools, equipment, and boosting the size & volume of the US Gardening Market.

US Gardening Market Driver:

Increasing Urbanization Boosts Gardening Demand in Residential & Commercial Spaces – Individuals start moving in cities, in search of jobs, education, more facilities, etc. Thus, the growing urban population is leading to an enlarged number of residential spaces and commercial buildings which include corporate offices, educational institutions, hospitals, etc. As a result of limited space, the traction for indoor planting is rapidly boosting the demand for gardening products in the country. With this trend, the focus has also grown to organic farming, as organic and natural fruits and vegetables are rarely found in cities, or if available then they are costly. 80% of the US population lives in cities. However, with the limited space in the cities, individuals start practicing indoor plants and trees, to normalize the home environment and engage in some low-impact exercise.

Moreover, it is not only the result of a grown urban population but also the growing number of individuals using social media platforms, which has reached almost 70% of the US population. Therefore, the enlarging impact of social media on individuals about new and attractive ways for their home décor with plants to make their houses appealing is continuously creating the demand for gardening tools and equipment.

US Gardening Market Challenge:

Variability in Demand with the Changing Seasons – The possible restraint that is affecting the growth of the US Gardening Market is the variability in demand as per season. Gardening products such as tools seeds, soils, fertilizers, etc. used to face heavy demand in summer and near spring months. At this time of year, the weather conditions in the country are usually suitable for outdoor activities like gardening.  On the other hand, in winter, when the weather is not favorable for outdoor gardening, indoor gardening is preferred over outdoor. Therefore, the demand for fertilizers that are frequently used in outdoor gardening decreases. Indoor plants only require frequent changes in soil, not the regular utilization of fertilizers, which makes the market players face revenue challenges.

Also, in winter the leaves get damaged by the harsh weather conditions, and the growth in the damaged plants is also slower than normal plants. Therefore, the companies need to focus on providing more products that include supportive protective structures, and irrigation systems that save the plant from extreme weather conditions, which will help in optimizing revenue during all the seasons in a year.

US Gardening Market Trend:

Self-Watering Pots & Smart Irrigation Systems Gaining Traction – Due to benefits related to health, individuals have started to engage in gardening practices, but the major issue they faced was watering the plants. Without timely watering of plants, their growth stops, or leaves get damaged. Therefore, a new concept of self-watering pots is emerging as the best possible way to deal with this issue. Home gardeners and individuals with very busy schedules but with a keen interest in gardening, are taking the most out of these pots. Almost all the leading players in the market have also started to gain the advantage of this by providing products regarding this concept. “Aqua pots”, “Ariana planters”, and “Wick & Grow” are examples of self-watering pots and self-watering systems offered by a few large market players which help in providing sufficient water to plants, and help in enhancing plant health.

These self-watering pots and systems ease out the gardening process to a certain extent, thus helping in the growth of the US gardening industry, by allowing easy watering solutions to attract more individuals to adopt these processes.

US Gardening Market (2025-30): Segmentation Analysis

The US Gardening Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for 2025–2030 at the national level. Based on the analysis, the market has been further classified as:

Based on the Distribution Channel:

• Offline
  • Retail Stores
  • Wholesale and Bulk Suppliers
  • Nurseries
  • DIY Stores
• Online

Based on the distribution channel, the offline distribution channel dominates the market by holding more than 50% market share. This leading position is attributed to the easy availability of offline channels and is considered more trustworthy than online products. The reliability of products purchased from retail stores, or wholesale shops can be checked at the time of purchase, thus individuals tend to buy from these stores.

However, the popularity of online distributional channels owing to increased convenience is creating fast growth in this segment as well. The busy lifestyles of individuals and the fast delivery option are rapidly attracting consumers, ultimately making this the fastest-growing distribution channel in the market.

Based on Application:

• Residential Gardening
• Commercial Gardening
• Urban Gardening
• Community Gardening
• Horticulture Production
• Others

Of all the major applications of the US Gardening Market, the largest share is held by Commercial Gardening, which holds approximately more than 30% market share. This is owing to the rapidly increasing number of MNCs establishing and their higher expenditure in the country to start location of parent organizations to newer locations. Further, the growing focus and initiatives for sustainability led to gardening and planting in commercial spaces as well. The country’s strategic location and presence of advanced technologies & highly developed infrastructure is the reason for the large number of corporate offices and commercial buildings in the country. Thus, as the number of corporate buildings, and commercial spaces is increasing, demand for gardening tools, services, irrigation systems, etc. is also increasing, ultimately augmenting the revenue growth of the US Gardening Market.

US Gardening Industry Recent Development:

• April 2024: Scotts Company LLC launched an exciting new lawn two-in-one fertilizer Scotts Turf Builder Healthy, that provides the lawn with the nutrients to build strong healthy roots and defend against disease.
• September 2023: Espoma Company declared that a new processing facility would be constructed in Pennsylvania. Organic materials will be dried, blended, and ground by the plant to produce prilled fertilizer which can subsequently be spread on gardens and lawns.

Gain a Competitive Edge with Our US Gardening Market Report

1. The US Gardening Market by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. The US Gardening Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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