US Alcoholic Drinks Market Research Report: Forecast (2024-2030)

US Alcoholic Drinks Market - By Product (Beer, Spirits, Wine, Cider, RTDs, Others), By Alcohol Content (High, Medium, Low), By Packaging (Metal Cans, Glass, Fiber Bottles, Others),...... By Distribution (On-Trade, [Bars, Restaurants, Pubs], Off-Trade, [Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retailers]) and Others Read more

  • Food & Beverages
  • Oct 2024
  • 144
  • PDF, Excel, PPT

Market Insights & Analysis:  The US Alcoholic Drinks Market (2024-30):

The US Alcoholic Drinks Market size is valued at around USD 315 billion in 2024 and is projected to reach USD 350 billion by 2030. Along with this, the market is expected to grow at a CAGR of around 2.3% during the forecast period, i.e., 2024-30. Due to the effects of the rising inflation rate, declining consumer confidence, and ongoing brand boycotts, the sale of alcoholic drinks was marginally affected in 2023. However, as the economic condition began to improve, the demand for alcoholic drinks also showed an increasing trend in 2024 and is anticipated to be in a similar trend during the forecast period.

The CIA reports state that the consumption of Alcohol in the country has increased dramatically from around 8.8 liters to 12.3 liters per annum in 2024. As a result, the US became one of the nations that consume the most alcohol globally. Over time, the consumption of alcohol by males increased by around 14 liters per annum to around 16 liters per annum in the period. This rising per capita consumption boosted the size & volume of the US Alcoholic Drinks Industry. Moreover, introducing flavored beer, spirits, and low-alcoholic drinks has further expanded the consumer base. Such drinks are finding greater traction among Gen-Z consumers in the country.

However, the growing demand from the younger population has caused the popularity of low-alcohol products. Growing quality, variety of new offers, and cautious marketing as luxury items are driving the shift in public opinion away from non-alcoholic drinks being inferior copies of other alcoholic products. Moreover, low-alcoholic beverages like wine, spirits, and beer have steadily established price parity with their alcoholic equivalents, thus due to all these factors consumers' preference is changing toward these low-alcoholic products, which is ultimately driving market demand and developing a positive market outlook for future growth & expansion.

US Alcoholic Drinks Market Scope:

 Category  Segments
By Product (Beer, Spirits, Wine, Cider, RTDs, Others),
By Alcohol Content (High, Medium, Low),
By Packaging (Metal Cans, Glass, Fiber Bottles, Others),
By Distribution (On-Trade, [Bars, Restaurants, Pubs], Off-Trade, [Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retailers]) and Others

The US Alcoholic Drinks Market Driver:

Rise of Craft Alcoholic Drinks Driving Market Growth – Craft beer manufacturers are leveraging its unique and various flavors, and higher quality and content of raw materials (malt and hops), to woo the customers in the US. The companies operating in this segment have been using innovative modes of marketing and advertising which are well-targeted at consumers under the age group of 40 years. These campaigns have positively influenced the customers in this age group. As a result, the total number of craft breweries in the US soared at a healthy CAGR during 2019-23, craft beer continued to record strong volume growth momentum. In 2023, craft beer's market share exceeded 15%, recording a substantial growth from around 9% in 2019. Craft alcoholic drink suppliers have also introduced multiple products to expand customer footprints, which is driving revenue growth of the alcoholic drinks industry in the country.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. The US Alcoholic Drinks Value Chain Analysis
  5. The US Alcoholic Drinks Market Trends & Insights
  6. The US Alcoholic Drinks Market Dynamics
    1. Growth Drivers
    2. Challenges
  7. The US Alcoholic Drinks Market Hotspot & Opportunities
  8. The US Alcoholic Drinks Market Government Regulations and Policies
  9. The US Alcoholic Drinks Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Quantity Sold (Million Liters)
    2. Market Size & Analysis
      1. By Product
        1. Beer -Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Spirits -Market Size & Forecast 2019-2030, USD Million & Million Liters
        3. Wine -Market Size & Forecast 2019-2030, USD Million & Million Liters
        4. Cider -Market Size & Forecast 2019-2030, USD Million & Million Liters
        5. RTDs -Market Size & Forecast 2019-2030, USD Million & Million Liters
        6. Others -Market Size & Forecast 2019-2030, USD Million & Million Liters
      2. By Alcohol Content
        1. High -Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Medium -Market Size & Forecast 2019-2030, USD Million & Million Liters
        3. Low-Market Size & Forecast 2019-2030, USD Million & Million Liters
      3. By Packaging
        1. Metal Cans -Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Glass -Market Size & Forecast 2019-2030, USD Million & Million Liters
        3. Fiber Bottles -Market Size & Forecast 2019-2030, USD Million & Million Liters
        4. Others-Market Size & Forecast 2019-2030, USD Million & Million Liters
      4. By Distribution
        1. On-Trade- Market Size & Forecast 2019-2030, USD Million & Million Liters
          1. Bars- Market Size & Forecast 2019-2030, USD Million & Million Liters
          2. Restaurants- Market Size & Forecast 2019-2030, USD Million & Million Liters
          3. Pubs- Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Off-Trade
          1. Supermarkets/Hypermarkets- Market Size & Forecast 2019-2030, USD Million & Million Liters
          2. Convenience Stores- Market Size & Forecast 2019-2030, USD Million & Million Liters
          3. Specialty Stores- Market Size & Forecast 2019-2030, USD Million & Million Liters
          4. Online Retailers - Market Size & Forecast 2019-2030, USD Million & Million Liters
      5. By Region
        1. Northeast - Market Size & Forecast 2019-2030, USD Million & Million Liters
        2.  Midwest - Market Size & Forecast 2019-2030, USD Million & Million Liters
        3. West - Market Size & Forecast 2019-2030, USD Million & Million Liters
        4. Southeast - Market Size & Forecast 2019-2030, USD Million & Million Liters
        5. Southwest- Market Size & Forecast 2019-2030, USD Million & Million Liters
      6. By Company
        1. Competition Characteristics
        2. Market Shares & Analysis
  10. The US Beer Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Quantity Sold (Million Liters)
    2. Market Share & Analysis
      1. By Type
        1. Craft
        2. Non Craft
      2. By Category
        1. Dark Beer - Market Size & Forecast 2019-2030, USD Million & Million Liters
          1. Ale - Market Size & Forecast 2019-2030, USD Million & Million Liters
          2. Sorghum - Market Size & Forecast 2019-2030, USD Million & Million Liters
          3. Wheat Beer- Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Lager- Market Size & Forecast 2019-2030, USD Million & Million Liters
          1. Flavored/Mixed Lager- Market Size & Forecast 2019-2030, USD Million & Million Liters
          2. Standard Lager- Market Size & Forecast 2019-2030, USD Million & Million Liters
        3. Non/Low Alcohol Beer- Market Size & Forecast 2019-2030, USD Million & Million Liters
        4. Stout- Market Size & Forecast 2019-2030, USD Million & Million Liters
        5. Others
      3. By Distribution
        1. On Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Off-Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
  11. The US Spirits Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Quantity Sold (Million Liters)
    2. Market Share & Analysis
      1. By Type
        1. Brandy - Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Cognac - Market Size & Forecast 2019-2030, USD Million & Million Liters
        3. Liqueurs - Market Size & Forecast 2019-2030, USD Million & Million Liters
          1. Bitters - Market Size & Forecast 2019-2030, USD Million & Million Liters
          2. Cream-based Liqueurs- Market Size & Forecast 2019-2030, USD Million & Million Liters
          3. Other Liqueurs - Market Size & Forecast 2019-2030, USD Million & Million Liters
        4. Rum - Market Size & Forecast 2019-2030, USD Million & Million Liters
        5. Non-Alcoholic Spirits- Market Size & Forecast 2019-2030, USD Million & Million Liters
        6. Tequila (and Mezcal) Whiskies - Market Size & Forecast 2019-2030, USD Million & Million Liters
          1. Bourbon Whiskey- Market Size & Forecast 2019-2030, USD Million & Million Liters
          2. Canadian Whiskey - Market Size & Forecast 2019-2030, USD Million & Million Liters
          3. Irish Whiskey - Market Size & Forecast 2019-2030, USD Million & Million Liters
          4. Japanese Whisky  - Market Size & Forecast 2019-2030, USD Million & Million Liters
          5. Scotch Whisky  - Market Size & Forecast 2019-2030, USD Million & Million Liters
          6. Other Whiskies  - Market Size & Forecast 2019-2030, USD Million & Million Liters
        7. White Spirits - Market Size & Forecast 2019-2030, USD Million & Million Liters
          1. Gin - Market Size & Forecast 2019-2030, USD Million & Million Liters
          2. Vodka - Market Size & Forecast 2019-2030, USD Million & Million Liters
        8. Other Spirits - Market Size & Forecast 2019-2030, USD Million & Million Liters
      2. By Distribution
        1. On Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Off-Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
  12. The US Wine Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Quantity Sold (Million Liters)
    2. Market Share & Analysis
      1. By Type
        1. Fortified Wine and Vermouth - Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Non-Grape Wine - Market Size & Forecast 2019-2030, USD Million & Million Liters
        3. Sparkling Wine - Market Size & Forecast 2019-2030, USD Million & Million Liters
        4. Still Light Grape Wine - Market Size & Forecast 2019-2030, USD Million & Million Liters
        5. Non-Alcoholic Wine - Market Size & Forecast 2019-2030, USD Million & Million Liters
      2. By Distribution
        1. On Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Off-Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
  13. The US RTDs Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Quantity Sold (Million Liters)
    2. Market Share & Analysis
      1. By Type
        1. Malt-based RTDs- Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Spirit-based RTDs- Market Size & Forecast 2019-2030, USD Million & Million Liters
        3. Wine-based RTDs- Market Size & Forecast 2019-2030, USD Million & Million Liters
        4. Non-Alcoholic RTDs- Market Size & Forecast 2019-2030, USD Million & Million Liters
        5. Others - Market Size & Forecast 2019-2030, USD Million & Million Liters
      2. By Distribution
        1. On Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Off-Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
  14. The US Cider/Perry Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Quantity Sold (Million Liters)
    2. Market Share & Analysis
      1. By Distribution
        1. On Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Off-Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
  15. The US Alcoholic Drinks Market Key Strategic Imperatives for Success & Growth
  16. Competition Outlook
    1. Company Profile
      1. Anheuser-Busch InBev NV
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Molson Coors Brewing Co
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Constellation Brands Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. E&J Gallo Winery Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Mark Anthony Group Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Heineken NV
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Boston Beer Co Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Diageo Plc
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. Blue Ribbon Intermediate Holdings LLC
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10. The Wine Group Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      11. Others.
  17. Disclaimer


MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

Data Trangulation

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

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