Market Research Report

US Alcoholic Drinks Market Research Report: Forecast (2024-2030)

US Alcoholic Drinks Market - By Product (Beer, Spirits, Wine, Cider, RTDs, Others), By Alcohol Content (High, Medium, Low), By Packaging (Metal Cans, Glass, Fiber Bottles, Others),...By Distribution (On-Trade, [Bars, Restaurants, Pubs], Off-Trade, [Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retailers]) and Others Read more

  • Food & Beverages
  • Oct 2024
  • 144
  • PDF, Excel, PPT

Market Insights & Analysis:  The US Alcoholic Drinks Market (2024-30):

The US Alcoholic Drinks Market size is valued at around USD 415 billion in 2024 & is expected to grow at a CAGR of around 2.3% during the forecast period, i.e., 2024-30. Due to the effects of the rising inflation rate, declining consumer confidence, and ongoing brand boycotts, the sale of alcoholic drinks was marginally affected in 2023. However, as the economic condition began to improve, the demand for alcoholic drinks also showed an increasing trend in 2024 and is anticipated to be in a similar trend during the forecast period.

The CIA reports state that the consumption of Alcohol in the country has increased dramatically from around 8.8 liters to 12.3 liters per annum in 2024. As a result, the US became one of the nations that consume the most alcohol globally. Over time, the consumption of alcohol by males increased by around 14 liters per annum to around 16 liters per annum in the period. This rising per capita consumption boosted the size & volume of the US Alcoholic Drinks Industry. Moreover, introducing flavored beer, spirits, and low-alcoholic drinks has further expanded the consumer base. Such drinks are finding greater traction among Gen-Z consumers in the country.

Report Coverage Details
  Historical Years   2019-22
  Base Years
  2023
  Forecast Years
  2024-30
  Market Value in 2024   USD 415 Billion
  CAGR (2024-30)   2.3%
  Top Key Players Anheuser-Busch InBev NV, Molson Coors Brewing Co, Constellation Brands Inc., E&J Gallo Winery Inc., Mark Anthony Group Inc., Heineken NV, Boston Beer Co Inc., Diageo Plc, Blue Ribbon Intermediate Holdings LLC, The Wine Group Inc., and others.
  Key Report Highlights
  • Market Dimensions & Projections
  • Pricing Evaluation,
  • Recent Strategic Moves by Companies,
  • Primary Stakeholders,
  • Analysis of Import and Export Trends,
  • Competitive Landscape Assessment,
  • Emerging Opportunities,
  • Market Trends and Indicators

 

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However, the growing demand from the younger population has caused the popularity of low-alcohol products. Growing quality, variety of new offers, and cautious marketing as luxury items are driving the shift in public opinion away from non-alcoholic drinks being inferior copies of other alcoholic products. Moreover, low-alcoholic beverages like wine, spirits, and beer have steadily established price parity with their alcoholic equivalents, thus due to all these factors consumers' preference is changing toward these low-alcoholic products, which is ultimately driving market demand and developing a positive market outlook for future growth & expansion.

The US Alcoholic Drinks Market Driver:

Rise of Craft Alcoholic Drinks Driving Market Growth – Craft beer manufacturers are leveraging its unique and various flavors, and higher quality and content of raw materials (malt and hops), to woo the customers in the US. The companies operating in this segment have been using innovative modes of marketing and advertising which are well-targeted at consumers under the age group of 40 years. These campaigns have positively influenced the customers in this age group. As a result, the total number of craft breweries in the US soared at a healthy CAGR during 2019-23, craft beer continued to record strong volume growth momentum. In 2023, craft beer's market share exceeded 15%, recording a substantial growth from around 9% in 2019. Craft alcoholic drink suppliers have also introduced multiple products to expand customer footprints, which is driving revenue growth of the alcoholic drinks industry in the country.


US Alcoholic Drinks Market Research Report: Forecast (2024-2030)

Moreover, some manufacturers are trying to enhance their revenue and market share through the introduction of novel craft alcoholic drink products which is helping in the overall growth & expansion of the industry in the country. For instance,

  • In 2024, New Belgium and BIRA 91 partnered to launch Chutney Sour Craft Beer for Indian customers in the country.
  • In 2024, Pilot Project Brewing announced its plans to introduce British Craft Beer in the US.

The US Alcoholic Drinks Market Challenge:

Highly Complex Taxation System Impeding Market Growth – Because taxes can be imposed on alcoholic drink products by federal, state, and local governments, the system of taxes governing these goods is quite complicated. Furthermore, since these items are not necessities for an individual's survival, US governments want to recoup as much tax income as possible from the sale of these alcoholic beverages. For example, in 2023, the government's whole excise tax income came from alcoholic drink taxes, which accounted for around 12% of the overall tax collection. Therefore, top-market companies find it difficult to survive and retain their profitability owing to the complicated and high tax rates in the nation, which eventually hampers the growth and expansion of the market.

Additionally, the retail costs of alcoholic drink items are raised by these complicated and high tax rates, making these products pricey on the market and encouraging customers to choose alternatives.  Furthermore, there is a geographical imbalance in the development of new manufacturing units due to the vast variations in total taxes applied to alcoholic beverages between states, since businesses tend to favor those with lower tax rates. As a result, a complicated tax structure is driving down market demand and compelling manufacturers to close their facilities in a few key states. All things considered, this presents a significant obstacle to the expansion and advancement of the US alcoholic drinks industry.

The US Alcoholic Drinks Market Trend:

Growing Premiumization of Alcoholic Drinks in the Nation – The premiumization of alcoholic drinks is now masked with consumption reduction as “low is much better” seems to be continuing. Growing purchasing power, and discretionary spending on limited edition alcoholic products is likely to boost the premumization.  Age statements and growing traction towards vintage spirits will largely drive hyper-premium purchasing habits and the ever-growing secondary market, while producers will embrace unique blending, and novel malts to produce captivating whiskies. In beer, premiumization is expected to continue to drive revenue growth in the industry, with many of the more promising new offerings occupying the craft or premium lager segments in the United States. The new launches during 2021-24 such as Samuel Adams’ introduction of American Light, Heineken’s Silver, and Braxton’s Garage Beer, etc., are anticipated to seize the interest of consumers preferring low alcohol, low carb, and high-quality ingredient lagers.

The US Alcoholic Drinks Market (2024-30): Segmentation Analysis

The US Alcoholic Drinks Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2024–2030 at the national level. Based on the analysis, the market has been further classified as:

Based on Distribution

  • On-Trade
    • Bars
    • Restaurants
    • Pubs
  • Off-Trade
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retailers

Currently, the off-trade segment dominates the US market due to the increasing consumer preference towards at-home consumption, accelerated by the pandemic for their convenience. Along with online retailers, supermarkets and hypermarkets have also experienced significant growth in the market as consumers do not prefer visiting bars or restaurants frequently. Moreover, the ease of purchasing from online sources further elevates the segment's dominance in the market. This shift in consumer behavior towards the convenience of getting access to a variety of selections of alcoholic drinks from their comfort zone is driving market demand through off-trade distribution channels and such increasing demand is anticipated to augment the segmental revenue growth during the forecast period.

Based on Product

  • Beer
  • Spirits
  • Wine
  • Cider
  • RTDs
  • Others

The spirits segment in the US Alcoholic Drinks Market is currently dominating due to the availability of a superior variety of product ranges. Consumers' priority for high-quality and craft spirits, such as artisanal whiskeys, vodkas, and gins is driving demand for the spirits segment because these items offer unique flavors and great experiences. The segmental revenue growth also can be witnessed due to the rise in cocktail culture and the increasing demand for spirits-based mixed drinks. This segment registered a market share of more than 35% in 2024 due to its higher price points compared to other segments like beer and wine. Moreover, the spirit segment is adaptable to consumer preference and its strong brand presence with innovative marketing strategies makes it the market leader in the US Alcoholic Drinks Market.

The US Alcoholic Drinks Industry Recent Development:

  • April 2024: A brand-new, first-of-its-kind non-alcoholic beverage with General Admission (<0.5% ABV) is being introduced by the Boston Beer Company, the company behind Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, and Dogfish Head.
  • June 2023: The Hahn Family Wines portfolio was acquired by E. & J. Gallo Winery (Gallo), enhancing the winery's current Central Coast offerings. The trademarks Smith & Hook, Hahn, and Hahn SLH are part of the strategic investment. The agreement's terms were kept a secret.

Gain a Competitive Edge with Our US Alcoholic Drinks Market Report

  1. The US Alcoholic Drinks Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
  2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
  3.  The US Alcoholic Drinks Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

*Reports Delivery Format  Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address.

Frequently Asked Questions

   A. The US Alcoholic Drinks Market size is valued at around USD 415 billion in 2024.

   A. The US Alcoholic Drinks Market is expected to grow at a compound annual growth rate (CAGR) of around 2.3% over the forecast period.

   A. The rise of craft alcoholic drinks is expected to drive the US Alcoholic Drinks Market during 2024-30.

   A. The top companies in the US Alcoholic Drinks Market are Anheuser-Busch InBev NV, Molson Coors Brewing Co, Constellation Brands Inc., E&J Gallo Winery Inc., Mark Anthony Group Inc., Heineken NV, Boston Beer Co Inc., Diageo Plc, Blue Ribbon Intermediate Holdings LLC, The Wine Group Inc., and others.

   A. The off-trade segment held the largest share of the US Alcoholic Drinks Market.

   A. The growing premiumization of alcoholic drinks is one of the key trends shaping the growth of the US Alcoholic Drinks Market.

   A. The highly complex taxation system is one of the possible restraints affecting the growth of the US Alcoholic Drinks Market.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. The US Alcoholic Drinks Value Chain Analysis
  5. The US Alcoholic Drinks Market Trends & Insights
  6. The US Alcoholic Drinks Market Dynamics
    1. Growth Drivers
    2. Challenges
  7. The US Alcoholic Drinks Market Hotspot & Opportunities
  8. The US Alcoholic Drinks Market Government Regulations and Policies
  9. The US Alcoholic Drinks Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Quantity Sold (Million Liters)
    2. Market Size & Analysis
      1. By Product
        1. Beer -Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Spirits -Market Size & Forecast 2019-2030, USD Million & Million Liters
        3. Wine -Market Size & Forecast 2019-2030, USD Million & Million Liters
        4. Cider -Market Size & Forecast 2019-2030, USD Million & Million Liters
        5. RTDs -Market Size & Forecast 2019-2030, USD Million & Million Liters
        6. Others -Market Size & Forecast 2019-2030, USD Million & Million Liters
      2. By Alcohol Content
        1. High -Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Medium -Market Size & Forecast 2019-2030, USD Million & Million Liters
        3. Low-Market Size & Forecast 2019-2030, USD Million & Million Liters
      3. By Packaging
        1. Metal Cans -Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Glass -Market Size & Forecast 2019-2030, USD Million & Million Liters
        3. Fiber Bottles -Market Size & Forecast 2019-2030, USD Million & Million Liters
        4. Others-Market Size & Forecast 2019-2030, USD Million & Million Liters
      4. By Distribution
        1. On-Trade- Market Size & Forecast 2019-2030, USD Million & Million Liters
          1. Bars- Market Size & Forecast 2019-2030, USD Million & Million Liters
          2. Restaurants- Market Size & Forecast 2019-2030, USD Million & Million Liters
          3. Pubs- Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Off-Trade
          1. Supermarkets/Hypermarkets- Market Size & Forecast 2019-2030, USD Million & Million Liters
          2. Convenience Stores- Market Size & Forecast 2019-2030, USD Million & Million Liters
          3. Specialty Stores- Market Size & Forecast 2019-2030, USD Million & Million Liters
          4. Online Retailers - Market Size & Forecast 2019-2030, USD Million & Million Liters
      5. By Region
        1. Northeast - Market Size & Forecast 2019-2030, USD Million & Million Liters
        2.  Midwest - Market Size & Forecast 2019-2030, USD Million & Million Liters
        3. West - Market Size & Forecast 2019-2030, USD Million & Million Liters
        4. Southeast - Market Size & Forecast 2019-2030, USD Million & Million Liters
        5. Southwest- Market Size & Forecast 2019-2030, USD Million & Million Liters
      6. By Company
        1. Competition Characteristics
        2. Market Shares & Analysis
  10. The US Beer Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Quantity Sold (Million Liters)
    2. Market Share & Analysis
      1. By Type
        1. Craft
        2. Non Craft
      2. By Category
        1. Dark Beer - Market Size & Forecast 2019-2030, USD Million & Million Liters
          1. Ale - Market Size & Forecast 2019-2030, USD Million & Million Liters
          2. Sorghum - Market Size & Forecast 2019-2030, USD Million & Million Liters
          3. Wheat Beer- Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Lager- Market Size & Forecast 2019-2030, USD Million & Million Liters
          1. Flavored/Mixed Lager- Market Size & Forecast 2019-2030, USD Million & Million Liters
          2. Standard Lager- Market Size & Forecast 2019-2030, USD Million & Million Liters
        3. Non/Low Alcohol Beer- Market Size & Forecast 2019-2030, USD Million & Million Liters
        4. Stout- Market Size & Forecast 2019-2030, USD Million & Million Liters
        5. Others
      3. By Distribution
        1. On Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Off-Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
  11. The US Spirits Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Quantity Sold (Million Liters)
    2. Market Share & Analysis
      1. By Type
        1. Brandy - Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Cognac - Market Size & Forecast 2019-2030, USD Million & Million Liters
        3. Liqueurs - Market Size & Forecast 2019-2030, USD Million & Million Liters
          1. Bitters - Market Size & Forecast 2019-2030, USD Million & Million Liters
          2. Cream-based Liqueurs- Market Size & Forecast 2019-2030, USD Million & Million Liters
          3. Other Liqueurs - Market Size & Forecast 2019-2030, USD Million & Million Liters
        4. Rum - Market Size & Forecast 2019-2030, USD Million & Million Liters
        5. Non-Alcoholic Spirits- Market Size & Forecast 2019-2030, USD Million & Million Liters
        6. Tequila (and Mezcal) Whiskies - Market Size & Forecast 2019-2030, USD Million & Million Liters
          1. Bourbon Whiskey- Market Size & Forecast 2019-2030, USD Million & Million Liters
          2. Canadian Whiskey - Market Size & Forecast 2019-2030, USD Million & Million Liters
          3. Irish Whiskey - Market Size & Forecast 2019-2030, USD Million & Million Liters
          4. Japanese Whisky  - Market Size & Forecast 2019-2030, USD Million & Million Liters
          5. Scotch Whisky  - Market Size & Forecast 2019-2030, USD Million & Million Liters
          6. Other Whiskies  - Market Size & Forecast 2019-2030, USD Million & Million Liters
        7. White Spirits - Market Size & Forecast 2019-2030, USD Million & Million Liters
          1. Gin - Market Size & Forecast 2019-2030, USD Million & Million Liters
          2. Vodka - Market Size & Forecast 2019-2030, USD Million & Million Liters
        8. Other Spirits - Market Size & Forecast 2019-2030, USD Million & Million Liters
      2. By Distribution
        1. On Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Off-Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
  12. The US Wine Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Quantity Sold (Million Liters)
    2. Market Share & Analysis
      1. By Type
        1. Fortified Wine and Vermouth - Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Non-Grape Wine - Market Size & Forecast 2019-2030, USD Million & Million Liters
        3. Sparkling Wine - Market Size & Forecast 2019-2030, USD Million & Million Liters
        4. Still Light Grape Wine - Market Size & Forecast 2019-2030, USD Million & Million Liters
        5. Non-Alcoholic Wine - Market Size & Forecast 2019-2030, USD Million & Million Liters
      2. By Distribution
        1. On Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Off-Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
  13. The US RTDs Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Quantity Sold (Million Liters)
    2. Market Share & Analysis
      1. By Type
        1. Malt-based RTDs- Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Spirit-based RTDs- Market Size & Forecast 2019-2030, USD Million & Million Liters
        3. Wine-based RTDs- Market Size & Forecast 2019-2030, USD Million & Million Liters
        4. Non-Alcoholic RTDs- Market Size & Forecast 2019-2030, USD Million & Million Liters
        5. Others - Market Size & Forecast 2019-2030, USD Million & Million Liters
      2. By Distribution
        1. On Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Off-Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
  14. The US Cider/Perry Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Quantity Sold (Million Liters)
    2. Market Share & Analysis
      1. By Distribution
        1. On Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
        2. Off-Trade - Market Size & Forecast 2019-2030, USD Million & Million Liters
  15. The US Alcoholic Drinks Market Key Strategic Imperatives for Success & Growth
  16. Competition Outlook
    1. Company Profile
      1. Anheuser-Busch InBev NV
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Molson Coors Brewing Co
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Constellation Brands Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. E&J Gallo Winery Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Mark Anthony Group Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Heineken NV
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Boston Beer Co Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Diageo Plc
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. Blue Ribbon Intermediate Holdings LLC
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10. The Wine Group Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      11. Others.
  17. Disclaimer


US Alcoholic Drinks Market Segmentation