Press Release

Growing Concerns Related to the Harmful Effects of UV Rays to Stimulate the US Sun Protective Clothing Market

The US Sun Protective Clothing market is expected to grow at a CAGR of around 7% during the forecast period, 2022-27, says MarkNtel Advisors in their recent research report. The rapid advancements in medical science have facilitated the emergence of increased awareness about the damage caused by the sun. UV radiation is the primary cause of various types of skin cancer, such as melanoma, non-melanoma, actinic keratoses, etc., as well as contributing to the aging of the skin of the population in the US. As a result, sun protection methods such as applying sunscreen & wearing sun-protective clothing are critical for preventing skin cancer & its associated harmful effects.

Several manufacturers in the country have evaluated the need to develop sun protective clothing to mitigate the harmful effects of Ultraviolet (UV) rays. Thus, a sun protective clothing line has been developed, especially to protect the skin from the sun & is recommended to be worn specifically during warm & humid weather.  Furthermore, the fabric used in clothing production has an ultraviolet protection rating. It's a fabric with an Ultraviolet Protection Factor (UPF) of 50 that can block 96-98% of the sun's rays, hence reducing the risks associated with skin cancer.

Besides, the growing awareness of sun protective clothing & apparel, changing fashion trends, and higher disposable incomes for the average American have led to the rapid adoption of sun protective clothing in the country. Moreover, the ozone layer's depletion has reduced the atmosphere's natural protection against harmful ultraviolet rays. The growing awareness of the dangers of excessive sun exposure is expected to stimulate textile industries' R&D efforts to develop UPF UV protective clothing.

Further, the limited durability of the sunscreen lotions, which must be reapplied after a certain period of time, has also increased the demand for sun protective clothing, thus enhancing the growth of the US Sun Protective Clothing market during the forecast period, further states the research report, "The US Sun Protective Clothing Market Analysis, 2027."

Top Wear Held a Considerable Share of the US Sun Protective Clothing Market

Depending on the type of clothing, the market is divided into Top Wear, Bottom Wear, and Accessories. Among them, Top Wear held a significant share of the US Sun Protective Clothing market from 2017 to 21. There are numerous types of top wear, including shirts, T-shirts, jackets, hoodies, etc., which provide high coverage & protection for the torso from harmful sun rays. These products are expected to augment product demand in the US over the forecast period as they provide comfort, wearing ease, and the ability to provide additional protection from the sun's rays during daytime outdoor activities.

Further, in response to the growing demand of the US population, many leading players in the market are investing heavily in extending their top wear clothing lines. The continuous R&D effort by the players towards developing new fabric technology with high-performance features such as moisture-wicking, quick-drying, cooling, etc., would help in broadening the market potential for sun-protective clothing.

As an additional benefit, these products protect the wearer from chlorine & saline water & also keep them cool when exposed to high temperatures as well as provide effective protection from harmful UV rays. Besides, the availability of a wide range of top wears in different sizes, colors, and designs are predicted to drive the demand for sun protective top wears in the market during the forecast period, reveals MarkNtel Advisors in their research report, "The US Sun Protective Clothing Market Analysis, 2027."

Key Competitors

According to MarkNtel Advisors, the leading players in the US Sun Protective Clothing Market Analysis are Coolibar Sun Protective Clothing, SummerSkin, Solumbra, UV Skinz, Inc., Solbari Sun Protection, Cabana Life, Columbia Sportswear Company, Little Leaves Clothing Company, IBKUL, Nozone Clothing Company, and Others.

Key Questions Answered in the Study

1. What are the current & future trends in the US Sun Protective Clothing Market?
2. How has the industry been evolving in terms of geography & product adoption?
3. How has the competition been shaping across various countries, followed by their comparative factorial indexing?
4. What are the key growth drivers & challenges for the US Sun Protective Clothing Market?
5. What are the customer orientation, purchase behavior, and expectations from product manufacturers across various regions?

Market Segmentation

1. By Clothing Type (Top Wear (Tees & Tops, Shirts, Tunics, Hoodies & Jackets, Others), Bottom Wear (Pants & Capris, Skirts, Skorts & Shorts), Swimwear, Accessories (Sun Hats, Face Masks, Others))
2. By Material (Cotton, Linen, Polyester, Nylon, Satin, Others (Lycra, Canvas, etc.))
3. By End User (Men, Women, Kids & Infants)
4. By Distribution Channel (Online (E-Commerce Websites, Company Websites), Offline (Supermarket/Hypermarket, Multi-brand Retail Stores, Brand-owned Stores))
5. By Region (North East, Midwest, West, South)
6. By Competitors (Coolibar Sun Protective Clothing, SummerSkin, Solumbra, UV Skinz, Inc., Solbari Sun Protection, Cabana Life, Columbia Sportswear Company, Little Leaves Clothing Company, IBKUL, Nozone Clothing Company, Others)