The UAE Leisure, Entertainment, and Tourist (LET) Digital Services Market is projected to grow at a CAGR of around 9.73% in the forecast period of 2022-27, says MarkNtel Advisors in their recent research report. It is mainly due to an increase in the number of collaborations between digital service-providing companies & attraction sites. These companies provide an engaging guest experience by utilizing omnichannel customer interactions through mobile apps, RFID wristbands, smart kiosks, and digital signage, at attraction sites. Along with this, the rising inclination to build unique entertainment destinations & family attractions, theme parks, etc., is further projected to incorporate significant growth in the UAE Travel & Tourism market.
Additionally, with the rising government investment in the UAE LET industry to make it a primary destination for both business & leisure travelers from across the world, hence UAE witnessed a significant demand for tourism-based digital services. Further, the emergence of theme parks to provide regional & international destinations for themed entertainment is augmenting the need for various digital services such as customer management, access control, guest account management, etc. Furthermore, to become the hub of leisure & entertainment, the UAE is beginning to compete on a global scale in terms of infrastructure.
Moreover, the presence of various tourist & leisure attractions in the country, such as Dubai Fountains, Ferrari World, Legoland, Motion Gate, Aquaventure, Burj Khalifa, Miracle Garden, Ski Dubai, Dubai Aquarium, etc., the need for services such as online ticketing, self-service kiosks, guest account management, trip planning, etc., has accelerated significantly with time. Customers in the UAE are increasingly turning to app-based ticketing services. The integration of interactive maps & wayfinding services to help visitors move around the large park along with virtual queuing are also being explored by the attraction places to get it installed in the existing infrastructure.
Besides, the digitalization of ticketing via apps & websites is the major area where a substantial amount is spent by Theme Parks, Adventure Parks, and Water Parks. Therefore, the surging inclination of tourist & Leisure attractions towards digital services to optimize management is further anticipated to infuse the need for digital services in the coming years, further states the research report, "UAE Leisure, Entertainment and Tourist (LET) Digital Services Market Analysis, 2022."
Digital Marketing Accounted for Major Market Share
Based on the services, the market is further classified as Digital Marketing Services and Sales & Support Services. Of them all, Digital Marketing is highly adopted by attraction sites to capture the interest of visitors across the world to travel to UAE. Social media marketing became a crucial strategy for maintaining audience interest during the pandemic. Also, the country is significantly promoting & investing in its arts & culture ecosystem, primarily concerned with celebrating culture, heritage, etc., where museums offer a lucrative opportunity for the service providers.
Further, to meet the current technological advances & achieve desired goals, museums across the country have initiated plans to develop their websites in Arabic & English. Thus, in the next few years, this will create lucrative opportunities for the growth of digital marketing services, as various attractions are using digital media as a marketing platform to promote their attractions.
Mounting Influx of Tourists to Boost the Market Across Dubai
Geographically, Dubai is poised to gain a significant market share during the past period, 2017-2022, owing to an increase in tourism, which necessitates the use of digital services for effective supervision of tourist sites. In addition, Dubai is well-known for its leisure & entertainment sectors, which draw a large number of tourists both locally and internationally.
Furthermore, Dubai employs digital services in duty-free zones, parks, and hospitality services, as they provide data-driven insights, increased customer satisfaction, time management for an advanced system, and software monetization. Thus, these are the major factors that would drive demand for LET Digital Services in Dubai during 2022-2027, reveals MarkNtel Advisors in their research report.
According to MarkNtel Advisors, the leading players in the UAE Leisure, Entertainment, and Tourist (LET) Digital Services Market are Emaar Entertainment, Semnox Solutions Private Limited, Viva Ticket Inc., Platinumlist, VGS Ticketing System, Ticketmaster Middle East, Gantner Electronic GmbH Middle East, Vantage Technology Ltd, Connecteam and Chetu Inc.
Key Questions Answered in the Study