UAE Leisure, Entertainment and Tourism (LET) Digital Services Market Research Report: Forecast (2023-2028)
LET Digital Services are the technologies used by tourism & other entertainment spots to make their operations seamless & effectively provide engaging experiences to guests. Digital services are used at tourist spots for activities like cashless management, queue management, online ticketing systems, digital signage, and F&B- inventory/recipe management. The LET attraction sites in the UAE are actively adopting digital services for ticketing systems, cashless systems, RFID services, etc., to improve the customer experience & increase ticket sales. Along with this, growth in the leisure, entertainment, heritage sites, and tourist industries has been driving the demand for digital services such as booking tickets, trip planning, and other services in the country.
Market Insights & Analysis: UAE Leisure, Entertainment and Tourism (LET) Digital Services Market (2023-28)
The UAE Leisure, Entertainment and Tourist (LET) Digital Services Market is projected to grow at a CAGR of around 9.73% during the forecast period, i.e., 2023-28. This is due to the government's heavy investment in the travel & tourism industry to position itself as a top destination for both business & leisure travelers from around the world. The UAE witnessed a significant demand for tourism-based digital services. According to the Abu Dhabi Chamber of Commerce and Industry (ADCCI), the United Arab Emirates intends to use its extensive investments in theme parks to turn them into regional & international destinations for themed entertainment.
|Study Period||Historical Data: 2018-21|
|Base Year: 2022|
|Forecast Period: 2023-28|
|Region Covered||Dubai, Abu Dhabi, Sharjah and Northern Emirates|
|Key Companies Profiled||Emaar Entertainment, Semnox Solutions Private Limited, Viva Ticket Inc., Platinumlist, VGS Ticketing System, Ticketmaster Middle East, Gantner Electronic GmbH Middle East, Vantage Technology Ltd, Connecteam, and Chetu Inc.|
|Unit Denominations||USD Million/Billion|
The emergence of a theme park in the country to enhance tourism by utilizing its rising number of foreign visitors is augmenting the need for various digital services such as customer management, access control, guest account management, etc. The presence of numerous theme parks in Dubai & Abu Dhabi to entice vistas' adventure activities is also projected to surge the demand for digital services in Travel & Tourism market during the forthcoming period.
Moreover, various digital service providers are operating under an agreement with the attractions to provide an engaging guest experience by utilizing omnichannel customer interactions through mobile apps, RFID wristbands, smart kiosks, and digital signage. Along with this, the rising inclination to build unique entertainment destinations featuring world-class IPs & best-in-class family attractions, theme parks, etc., is further projected to incorporate significant growth in the UAE Travel & Tourism market.
Also, the adoption rate of technologies by the industries of the UAE is considerably higher, which is attributed to the continuous government support by introducing various strategies such as Dubai’s Metaverse Strategy, Fourth Industrial Revolution (4IR) Programme, Industry 4.0, etc. Hence, the Leisure Entertainment and Tourism sector has been no exception in adopting digital services during the past years. Additionally, theme park & attraction operators have increased their investments in digital services to create fully immersive & connected guest experiences. Further, with the presence of companies such as Semnox, Platinumlist, etc., the integration of services such as ticketing, point of sales, etc., has been easier for leisure attractions across the UAE. Therefore, owing to the rising tourism, enhanced adoption of technologies, and the incentives of digital services, the UAE Leisure, Entertainment, and Tourist (LET) Digital Services market is projected to accelerate during 2023-2028.
Key Driver: Growing Popularity of Historical & Religious Tourism Sites
The development of pilgrimage sites owing to rising faith tourism in the country has been supporting the requirement of digital services at these locations. Dubai houses a large number of religious attractions for people from different nationalities who are residing in the country. Several religious & historical parks and museums, like the Museum of Islamic Civilization in Sharjah & Quranic Park in Dubai, are present in the country that tourists may explore with their families. Moreover, UAE is a hub of cultures, historical places, and architectural wonders that tourists visit to increase their awareness regarding other religions.
Hence, the rising tourism at these historical & religious tourism sites would raise the demand for digital services to be used to enhance the tourist experience. Besides, the new projects for the construction of historical sites, such as the Natural History Museum, Kalba Heritage Museum project, etc., which are estimated to start in 2022, would further supplement the demand for digital services at these sites during 2023-2028.
Possible Restraint: Lack of Skilled Labor in UAE to Hamper the Market Growth
A lack of skills in the UAE's workforce would further hinder digital services adoption by LET attraction sites, as skilled laborers are needed to handle their operations. As reported by PwC in 2022, around 46% of the employers in the country believe that there is a shortage of employees with specialized digital & technical skills. Moreover, the disruption & adoption of new technologies in the country has created a supply & demand gap in the skilled workforce, leading to traditional jobs turning obsolete.
Further, both the development & operations of LET digital services would require laborers with strong technical & digital skills. Consequently, the workforce issues faced by technology organizations and attraction sites would hamper the growth of the market by restricting the adoption of LET Digital services by attraction sites.
Key Trend in the Market
Escalated Ongoing LET Construction Projects in the UAE to Drive the Demand for Digital Services
With the target to diversify its economy & create employment, the UAE has made active investments in tourism, hospitality, and the leisure & entertainment industry. Some of the ongoing LET construction projects are Zayed National Museum, Guggenheim Abu Dhabi, etc., which are expected to open by 2025. Hence, the opening of new attractions would allure numerous visitors, further enhancing the requirement for digital services.
Moreover, Dubai’s Tourism Strategy 2022-25 for international tourism & the UAE government's strategy for Domestic Tourism aimed to attract tourists in the country, thereby supporting the Leisure, Entertainment, and Tourist (LET) industry. This is done to develop their infrastructure & integrate digital services into their attractions to provide a comfortable & seamless experience to their customers.
Thus, the continuously growing consumer appetite for the best travel experience & the increasing development & opening of new leisure infrastructure to attract tourists to the country would accelerate the requirement for digital services in the UAE during the upcoming period.
Based on LET Type:
Based on the LET segments, Tourist attractions gained a major market share during recent past years, owing to the rising construction & development of museums & theme parks in the country. Tourist attractions such as Umm Al Quwain National Museum, GAME OVER Escape Rooms, Crystal Lagoon Theme Park, Snow Abu Dhabi, etc., have been recently opened in 2022. The rising adoption of digital services by newly constructed tourist attractions is aiding in the growth of market demand for digital services to provide seamless experiences to customers.
The attractions make use of a variety of digital services such as ticketing systems, guest account management, etc. Further, the large operators of theme parks have begun to provide visitors with all-inclusive packages & multi-park tickets, which grant visitors entry to numerous theme parks, water parks, nearby eateries, transit hubs, etc.
Moreover, several museums, such as Natural History Museum, Kalba Heritage Museum project, etc., are proposed to start construction in 2022, which would also require the integration of digital services at their sites. Consequently, the factors listed above are projected to accelerate the demand for digital services at tourist destinations during 2023-2028.
Based on Service:
Here, Digital Marketing services are anticipated to witness considerable growth in the UAE Travel & Tourism market during the historical period. Due to the growing trend of theme parks, visitor attractions, museums, tours parks, and cultural sites using digital marketing services such as Facebook & YouTube, consumer brand campaigns, and online advertising programs to maximize the interest of tourists around the world in the UAE, digital marketing services are becoming increasingly popular.
In addition, the rising collaboration between attraction places and social media influencers and celebrities to attract tourists is helping the capital's culture and tourism sectors grow sustainably. The growth of digital marketing services in the LET industry has also been positively impacted by supporting economic advancement, hence fueling market growth.
Geographically, the UAE Leisure, Entertainment, and Tourist (LET) Digital Services Market expand across:
Among all the regions, Dubai holds the major market share in the UAE LET Digital Services market, owing to its vast & famous tourism locations that attract national as well as international tourists. The expanding tourist attractions places along with the increased tourist count in the country, have been contributing to the growth of digital platforms. Additionally, these services have been popular in the country as it drives data-based insights, increase customer satisfaction, time management for an advanced system, and monetize software.
Nevertheless, Abu Dhabi & Al Ain are also anticipated to account for the major share of the UAE LET digital services market, owing to the execution of major international events like the Formula 1 Abu Dhabi Grand Prix. These events lead to an increment in both national & international tourists in the country as people visit to attend the events.
Along with this, the rise in priority towards neighborhood-based services by increasing focus on family entertainment facilities & outdoor urban parks would enhance the demand for digital services at tourist locations by tourist for better customer satisfaction. Therefore, based on the potential benefits, it is predicted that the LET Digital services market in Abu Dhabi & Al Ain would grow at a rapid pace during 2023-2028.
Recent Developments by Leading Companies
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Frequently Asked Questions
A. The UAE Leisure, Entertainment, and Tourist (LET) Digital Services Market is expected to grow at a CAGR of around 9.73%.
A. Digital Marketing service is the leading service in the UAE Leisure, Entertainment, and Tourist (LET) Digital Services Market during 2023-28.
A. The growing popularity of historical & religious tourism sites is expected to drive the UAE Leisure, Entertainment, and Tourist (LET) Digital Services Market during 2023-28.
A. The top players in the UAE Leisure, Entertainment, and Tourist (LET) Digital Services Market are Emaar Entertainment, Semnox Solutions Private Limited, Viva Ticket Inc., Platinumlist, VGS Ticketing System, Ticketmaster Middle East, Gantner Electronic GmbH Middle East, Vantage Technology Ltd, Connecteam, and Chetu Inc.
A. Dubai is anticipated to dominate the UAE Leisure, Entertainment, and Tourist (LET) Digital Services Market during 2023-28.
A. The lack of skilled labors with digital & technical skills would possibly restrain the growth of the UAE Leisure, Entertainment and Tourist (LET) Digital Services Market during 2023-28.