LET Digital Services are the technologies used by tourism & other entertainment spots to make their operations seamless & effectively provide engaging experiences to guests. Digital services are used at tourist spots for activities like cashless management, queue management, online ticketing systems, digital signage, and F&B- inventory/recipe management. The LET attraction sites in the UAE are actively adopting digital services for ticketing systems, cashless systems, RFID services, etc., to improve the customer experience & increase ticket sales. Along with this, growth in the leisure, entertainment, heritage sites, and tourist industries has been driving the demand for digital services such as booking tickets, trip planning, and other services in the country.
The UAE Leisure, Entertainment and Tourist (LET) Digital Services Market is projected to grow at a CAGR of around 9.73% during the forecast period, i.e., 2023-28. This is due to the government's heavy investment in the travel & tourism industry to position itself as a top destination for both business & leisure travelers from around the world. The UAE witnessed a significant demand for tourism-based digital services. According to the Abu Dhabi Chamber of Commerce and Industry (ADCCI), the United Arab Emirates intends to use its extensive investments in theme parks to turn them into regional & international destinations for themed entertainment.
|Study Period||Historical Data: 2018-21|
|Base Year: 2022|
|Forecast Period: 2023-28|
|Region Covered||Dubai, Abu Dhabi, Sharjah and Northern Emirates|
|Key Companies Profiled||Emaar Entertainment, Semnox Solutions Private Limited, Viva Ticket Inc., Platinumlist, VGS Ticketing System, Ticketmaster Middle East, Gantner Electronic GmbH Middle East, Vantage Technology Ltd, Connecteam, and Chetu Inc.|
|Unit Denominations||USD Million/Billion|
The emergence of a theme park in the country to enhance tourism by utilizing its rising number of foreign visitors is augmenting the need for various digital services such as customer management, access control, guest account management, etc. The presence of numerous theme parks in Dubai & Abu Dhabi to entice vistas' adventure activities is also projected to surge the demand for digital services in Travel & Tourism market during the forthcoming period.
Moreover, various digital service providers are operating under an agreement with the attractions to provide an engaging guest experience by utilizing omnichannel customer interactions through mobile apps, RFID wristbands, smart kiosks, and digital signage. Along with this, the rising inclination to build unique entertainment destinations featuring world-class IPs & best-in-class family attractions, theme parks, etc., is further projected to incorporate significant growth in the UAE Travel & Tourism market.
Also, the adoption rate of technologies by the industries of the UAE is considerably higher, which is attributed to the continuous government support by introducing various strategies such as Dubai’s Metaverse Strategy, Fourth Industrial Revolution (4IR) Programme, Industry 4.0, etc. Hence, the Leisure Entertainment and Tourism sector has been no exception in adopting digital services during the past years. Additionally, theme park & attraction operators have increased their investments in digital services to create fully immersive & connected guest experiences. Further, with the presence of companies such as Semnox, Platinumlist, etc., the integration of services such as ticketing, point of sales, etc., has been easier for leisure attractions across the UAE. Therefore, owing to the rising tourism, enhanced adoption of technologies, and the incentives of digital services, the UAE Leisure, Entertainment, and Tourist (LET) Digital Services market is projected to accelerate during 2023-2028.