UAE Leisure, Entertainment and Tourism (LET) Digital Services

UAE Leisure, Entertainment and Tourism (LET) Digital Services Market Research Report: Forecast (2023-2028)

By LET Type (Tourist Attraction (Theme Parks, Water Parks, Aquarium, Museums, Others (Zoo’s, Safari’s, Galleries etc.)), Entertainment Attraction (Race-Tracks, Stadium, Theatres, Others (Circus, O Read more

  • ICT & Electronics
  • Nov 2022
  • 89
  • IT55055

Market Definition

LET Digital Services are the technologies used by tourism & other entertainment spots to make their operations seamless & effectively provide engaging experiences to guests. Digital services are used at tourist spots for activities like cashless management, queue management, online ticketing systems, digital signage, and F&B- inventory/recipe management. The LET attraction sites in the UAE are actively adopting digital services for ticketing systems, cashless systems, RFID services, etc., to improve the customer experience & increase ticket sales. Along with this, growth in the leisure, entertainment, heritage sites, and tourist industries has been driving the demand for digital services such as booking tickets, trip planning, and other services in the country.

Market Insights

The UAE Leisure, Entertainment and Tourist (LET) Digital Services Market is projected to grow at a CAGR of around 9.73% during the forecast period, i.e., 2023-28. This is due to the government's heavy investment in the travel & tourism industry to position itself as a top destination for both business & leisure travelers from around the world. The UAE witnessed a significant demand for tourism-based digital services. According to the Abu Dhabi Chamber of Commerce and Industry (ADCCI), the United Arab Emirates intends to use its extensive investments in theme parks to turn them into regional & international destinations for themed entertainment.

Report Coverage Details
Study Period Historical Data: 2018-21
Base Year: 2022
Forecast Period: 2023-28
CAGR (2023-28) 9.73%
Region Covered Dubai, Abu Dhabi, Sharjah and Northern Emirates
Key Companies Profiled Emaar Entertainment, Semnox Solutions Private Limited, Viva Ticket Inc., Platinumlist, VGS Ticketing System, Ticketmaster Middle East, Gantner Electronic GmbH Middle East, Vantage Technology Ltd, Connecteam, and Chetu Inc.
Unit Denominations USD Million/Billion


The emergence of a theme park in the country to enhance tourism by utilizing its rising number of foreign visitors is augmenting the need for various digital services such as customer management, access control, guest account management, etc. The presence of numerous theme parks in Dubai & Abu Dhabi to entice vistas' adventure activities is also projected to surge the demand for digital services in Travel & Tourism market during the forthcoming period.

Moreover, various digital service providers are operating under an agreement with the attractions to provide an engaging guest experience by utilizing omnichannel customer interactions through mobile apps, RFID wristbands, smart kiosks, and digital signage. Along with this, the rising inclination to build unique entertainment destinations featuring world-class IPs & best-in-class family attractions, theme parks, etc., is further projected to incorporate significant growth in the UAE Travel & Tourism market.

Also, the adoption rate of technologies by the industries of the UAE is considerably higher, which is attributed to the continuous government support by introducing various strategies such as Dubai’s Metaverse Strategy, Fourth Industrial Revolution (4IR) Programme, Industry 4.0, etc. Hence, the Leisure Entertainment and Tourism sector has been no exception in adopting digital services during the past years. Additionally, theme park & attraction operators have increased their investments in digital services to create fully immersive & connected guest experiences. Further, with the presence of companies such as Semnox, Platinumlist, etc., the integration of services such as ticketing, point of sales, etc., has been easier for leisure attractions across the UAE. Therefore, owing to the rising tourism, enhanced adoption of technologies, and the incentives of digital services, the UAE Leisure, Entertainment, and Tourist (LET) Digital Services market is projected to accelerate during 2023-2028.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. The UAE New Leisure, Entertainment and Tourist (LET) Attractions Planned/ Opened During 2018-2028
  5. Impact of COVID-19 on the UAE Leisure, Entertainment and Tourist (LET) Digital Services Market
  6. The UAE Leisure, Entertainment and Tourist (LET) Digital Services Market Regulations & Policy
  7. The UAE Leisure, Entertainment and Tourist (LET) Digital Services Market Trends & Insights
  8. The UAE Leisure, Entertainment and Tourist (LET) Digital Services Market Dynamics
    1. Growth Drivers
    2. Challenges
  9. The UAE Leisure, Entertainment and Tourist (LET) Digital Services Market Hotspots & Opportunities
  10. The UAE Leisure, Entertainment and Tourist (LET) Digital Services Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. Market Revenues (USD Million)
    2. Market Share & Analysis
      1.  By LET Type
        1. Tourist Attraction
          1. Theme Parks
          2. Water Parks
          3. Aquarium
          4. Museums
          5. Others (Zoo’s, Safari’s, Galleries etc.)
        2. Entertainment Attraction
          1. Race-Tracks
          2. Stadium
          3. Theatres
          4. Others (Circus, Operas, etc.)
        3. Leisure Attraction
          1. Adventure Parks
          2. Indoor Sky Diving
          3. Bowling Alleys
          4. Kart Tracks
          5. Others (Turfs, Escape Rooms, etc.)
      2. By Service Type
        1. Digital Marketing Services
        2. Sales & Support Services
          1. Information & Ticketing (Online Ticketing, Self Service Kiosks, etc.)
          2. Cashless Management
          3. Customer Relationship (360 Degree CRM Solution, Annual & Season Pass Management)
          4. Digital Signage
          5. Access Control
          6. Analytics
          7. Food & Beverage System (F&B Sales, Inventory/Recipe Management)
          8. Queue Management
          9. Navigation on Ground
          10. Point of Sales
          11. Customer Concierge Services
          12. Operations Management (Staff Management, Facility Management)
          13. Bundled Services
          14. Others (IT Security, Network Support, Integrated Locker Management etc.)
      3. By Region
        1. Dubai
        2. Abu Dhabi
        3. Sharjah and Northern Emirates
      4. By Company
        1. Competition Characteristics
        2. Revenues Shares
  11. The UAE Leisure, Entertainment and Tourist (LET) Digital & Technology Services Industry
    1. By Type of User Interfaces
    2. By Business Application
    3. By Data Architecture
  12. Competition Outlook
    1. Competition Matrix
      1. Product Portfolio
      2. Target Markets
      3. Research & Development
      4. Strategic Alliances
      5. Strategic Initiatives
    2. Company Profiles (Business Description, Product Segments, Business Segments, Financials, Strategic Alliances/ Partnerships, Future Plans)
      1. Emaar Entertainment
      2. Semnox Solutions Private Limited
      3. Viva Ticket Inc.
      4. Platinumlist
      5. VGS Ticketing System
      6. Ticketmaster Middle East
      7. Gantner Electronic GmbH Middle East
      8. Vantage Technology Ltd
      9. Connecteam
      10. Chetu Inc.
      11. Others
  13. Disclaimer
UAE Leisure, Entertainment and Tourism (LET) Digital Services Market Segmentation Slide
*This field is required