Press Release

A USD 2.6 Billion Saudi Arabia Entertainment & Amusement Market to Surge at a CAGR of Around 11% During 2025-30

The Saudi Arabia Entertainment & Amusement Market size was valued at around USD 2.6 billion in 2024 and is projected to reach USD 4.9 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 11% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in their recent research report. The main reason for this growth is the country’s economic diversion goals that are set to reduce the dependency on oil. Therefore, the country is continuously focusing on attracting more tourists to align with Vision 2030 goals, and hence there is a notable growth in the entertainment sector. Also, this growth will continue in the future as the kingdom aims to invest around USD64 billion in entertainment and amusement till 2030.

Moreover, there is a continuous increase in the number of visitors to Saudi Arabia from other countries. For instance, as per the UN Tourism, the kingdom has experienced about 73% growth in the number of international visitors in 2024. These people often visit places like amusement & theme parks, zoos, malls, cinema halls, etc., hence increasing the demand for entertainment and amusement markets. Furthermore, the lifestyle of people is changing which is fueled by their growing earnings as the average income of a person in Saudi is around USD3,387. As a result, people are more willing to spend time with their close ones on fun activities that are provided by the entertainment industry.

Additionally, the establishment of new entertainment companies is highly supported by the government of Saudi. They provide ease for companies to get licenses for setting up. Also. In the initial stage, i.e., in the first year, the companies can show their profit as the expense of start-up, this reduces the tax payable amount and hence saves money. Therefore, due to the high demand for entertainment services, and continuous efforts by the government, the market is expected to witness a high growth in the forecast period, further states the research report, “Saudi Arabia Entertainment & Amusement Market Analysis, 2025.”

Segmentation Analysis

Amusement & Theme Parks Hold a Major Market Share

Based on the destination of entertainment, the market is further bifurcated into Amusement & Theme Parks, Cinema & Theaters, Gardens & Zoos, Sports Fields & Arenas, Malls, and others. Here, amusement and theme parks are expected to attract most of the local and foreign people. This is because huge investments are made by Saudi to expand the entertainment sector to attract more tourists. Some of the mega projects are The Rig with an investment of around USD5 billion, Aquarabia by Qiddiya Investment Company, and much more. As these parks include various attractions and amusing activities, they are expected to attract a high amount of tourists. Therefore, the ongoing establishment of amusement and theme parks, to increase the entertainment experience for tourists, are the main factors showing the segment’s dominance in the industry.

Riyadh Leads the Saudi Arabia Entertainment & Amusement Industry

Regionally, Riyadh is the most focused region under the development goals of the Saudi Vision 2030 thus receiving the highest investment in its entertainment sector. It consists of major parks such as Six Flags, Al Hokair, etc., and many more projects are under construction such as the the Qiddiya City, a project in this region to feature theme parks, sports facilities, and much more. Such projects are designed to make Riyadh a leading tourist attraction place.

Moreover, a lot of events including festivals, music, concerts, and international sports are organized in Riyadh. These include WWE, Formula E, Riyadh Season, etc. Additionally, after the unbanning of cinema, the first cinema was opened in Riyadh which further pushed more international cinema chains to establish in this region. Therefore, due to the high investments in Riyadh under Saudi Vision 2030, this region has experienced the highest market growth.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Al Hokair Group, Al Othaim Entertainment, Broadway Entertainment, AMC Cinemas, Saudi Aramco Amusement Park, Saudi Entertainment and Amusement Expo (SEA Expo), Al Habtoor Group, Qiddiya Investment Company, Al Shallal Theme Park, Jungle Land Theme Park, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & service adoption?
5. How has the competition been shaping up across the country?
6. How have buying behavior, customer inclination, and expectations from services been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?