Brazil Sports Nutrition Market Research Report: Forecast (2022-2027)

Market Overview

Sports nutrients include food products made using ingredients like vitamins, minerals, vegetable starches, protein, etc., specially designed for athletes & bodybuilders to help them enhance their overall health & performance during their intense workouts by improving their nutritional intake.

According to MarkNtel Advisors, the Brazil Sports Nutrition Market is anticipated to grow at a CAGR of around 4.6% during the forecast period, i.e., 2022-27. Bodybuilders & athletes have always been the primary consumers of sports nutrition products. However, nowadays, other consumers, especially the young population group of Brazil, are inclining towards these nutrients. The growing health awareness among Brazilians is the primary aspect shifting recreational & lifestyle users' interest towards sports nutrients, thereby driving the market.

Further, the rising trend of health clubs that offer energy drinks, nutrition supplements, and protein bars as per consumer requirement, coupled with the rapidly growing social media industry, are other crucial aspects positively influencing the market growth in Brazil. Moreover, the rising concerns regarding fitness & health among the Brazil population are propelling the demand for sports nutrition. Additionally, and the introduction of new sports nutrition products to cater to all wide population needs is expected to drive the Sports Nutrition market growth in Brazil.

Covid-19 Impact on the Brazil Sports Nutrition Market

• Due to the Covid-19 pandemic in 2020, the Brazil Sports Nutrition Market witnessed a significant decline in sales.
• The imposition of lockdown & stringent movement restrictions to curb the virus spread resulted in the closure of gyms and the suspension of sports competitions.
• As a result, it hampered the possibilities of exercising & practicing sports, due to which the sales & production of nutrition products declined critically.
• Moreover, reduced income amidst the crisis influenced people to readjust their priorities and limit their spending on essential products.
• Lockdown measures compelled people to remain at home without any physical work that made them put on weight.
• It, in turn, surged the demand for sports nutrition products for weight management among them, and the same trend is expected to continue in the coming years.

Market Segmentation

By Product Type:

• Sports Drinks
• Sports Supplements
• Sports Foods

Mounting Demand for Sports Supplements to Boost the Market through 2027

Brazil is witnessing an increasing consumption of Sports Supplements, especially Vitamins & Minerals, by bodybuilders & athletes for several applications, including muscle growth, strength gaining, recovery, and endurance. In addition to this, mounting awareness among recreational & lifestyle users regarding fitness & a healthy diet has also propelled the demand for sports supplements. 

The easy availability of sports supplements at supermarkets, convenience stores, and online platforms is another crucial factor fueling their sales across the country. They can be marketed in different forms like powders, capsules, & pills and are gaining immense popularity for weight management & immunity enhancement application. Hence, these aspects are aiding the demand for sports supplements among the Brazilian population and, in turn, driving the market.

By Distribution Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Fitness Institutions
• Online Stores

Rising Inclination of Brazilians toward Online Stores to Contribute Significantly to the Market Growth

The unprecedented Covid-19 pandemic has provided a new perspective to businesses & consumers. The shutdown of brick-and-mortar shops has forced organizations to switch to online channels. Hence, companies operating in the sports nutrition market are now revamping their marketing strategies to increase their popularity & sales through online platforms.

Further, the rising trend of online fitness channels and rapid social media penetration is also propelling online sales of sports nutrients. Moreover, market players providing incredible discounts to customers on purchasing sports nutrition products through online platforms is another crucial aspect fueling the overall market growth.

Another prominent aspect aiding the online sales of sports nutrients is the health clubs & fitness centers promoting their products through various online campaigns by targeting consumers and offering them attractive offers on signing up their membership.

Market Dynamics:

Key Drivers

• Mounting number of fitness centers & health clubs.
• Surging inclination toward sedentary lifestyles favoring the demand for sports nutrients
• Burgeoning popularity of sports nutrition products, especially among lifestyle & recreational users

Growth Challenges

• Rising trend of counterfeit nutrition products
• Stringent food safety regulations restraining new brands to enter the market

Key Questions Answered in the Market Research Report:

1. What are the overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares) of the Brazil Sports Nutrition Market?
2. What is the industry size, growth drivers, and challenges?
3. What are the key innovations, opportunities, current & future trends, and regulations in the Brazil Sports Nutrition Market?
4. Who are the key competitors, their key strengths & weaknesses, and how do they perform in the Brazil Sports Nutrition Market based on a competitive benchmarking matrix?
5. What are the key results derived from surveys conducted during the Brazil Sports Nutrition Market study?