Press Release

The Middle East Video Wall Market to Elevate with Growing Hospitality Sector & Investments in Smart City Projects

The Middle East Video Wall Market is projected to grow at a CAGR of 8.6% during the forecast period of 2024-30, cites MarkNtel Advisors in the recent research report. The market growth is expected from the expanding hospitality sector, escalating public infrastructure development, and a surge in entertainment events. The region has witnessed a tourist influx due to significant events and governmental measures like visa policies and infrastructure expansions. This surge in tourism has sparked a boom in constructing hotels, resorts, and dining establishments, notably in nations such as the UAE, Qatar, and Bahrain, leading to the widespread integration of video walls in the hospitality industry, strategically deployed to enhance the overall guest experience.

Furthermore, deployed in hotel lobbies, reception zones, and communal areas, these dynamic displays showcase engaging content, such as welcome messages & local attractions, enriching the guest experience significantly. Moreover, the Middle East Video Wall Market is projected to benefit from government initiatives & investments in smart city projects. Nations like Oman, Kuwait, and Saudi Arabia are planning & executing various smart city ventures like NEOM and South Saad Al-Abdullah City. Here, video wall solutions play a pivotal role in creating interconnected urban environments, contributing to advancements in public safety, transportation, and city management.

Additionally, the region's gaming industry is attracting substantial investments and partnerships from local and international entities, including game development studios & e-sports organizations, in turn, is expected to drive the market in the forecast period, further states the research report, “The Middle East Video Wall Market Analysis, 2024.”

The Middle East Video Wall Market Segmentation Analysis

LED Technology to Account for the Significant Share of the Market

Based on the technology segment, the market is bifurcated into LCD, LED, OLED, DLP, and Rear Projection. Among all, LED is projected to gain a dominant share of the Middle East Video Wall Market in the coming years due to the advancement of AI & MI technologies, as well as the growing shift toward digital out-of-home (DOOH) advertising.

Businesses throughout the Middle East have recognized the effectiveness of DOOH advertising in targeting large, high-traffic areas, contributing to its recent widespread adoption. As a result, there has been a significant spike in the usage of LED technology video wall solutions for DOOH advertising in prominent areas such as airports, shopping malls, metro stations, and other public spaces. 

Furthermore, in the Middle East, the advancement of Artificial Intelligence (AI) and Machine Learning (ML) is transforming content delivery strategies for LED video walls. Leveraging the potential of these technologies, the LED Video Wall Market aims to provide more personalized, dynamic, and engaging visual experiences.

The UAE to Account for the Substantial Market Share

The UAE is anticipated to be the dominating region in the Middle East Video Wall Market during 2024-30. The UAE stands as a flourishing hub for luxury retail, experiencing rapid expansion fueled by the substantial spending capacity of affluent residents & government-driven initiatives. The nation boasts a growing population of high-net-worth individuals with considerable disposable income, rendering it an enticing market for luxury brands.

Notably, in 2022, the UAE secured the 15th position globally among countries with the highest number of billionaires. This upsurge in luxury retail within the country has played a pivotal role in driving the demand for video walls. Retailers have strategically employed video walls for interactive displays, visual merchandising, and the creation of immersive shopping experiences, effectively attracting and engaging customers.

Furthermore, the UAE government is proactively engaged in improving healthcare services and infrastructure, prioritizing the delivery of high-quality care to both residents and visitors. This commitment is poised to stimulate market growth in the foreseeable future, as it entails the incorporation of video walls into contemporary hospital environments.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Samsung Electronics Co., Ltd., LG Electronics, Panasonic Marketing Middle East & Africa FZE, Sharp the Middle East & Africa, Delta Electronics, Inc., ENO Digital Signage, Hanzhou Hikivision Digial Technology Co., Ltd., Barco, Christie Digital Systems USA, Inc. Xi an NovaStar Tech Co., Ltd., Blue Rhine Industries, Daktronics Dr., and Others., are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the region?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping across various countries?
6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?