Middle East Video Wall Market Research Report: Forecast (2024-2030)

Market Insights & Analysis: The Middle East Video Wall Market (2024-30):

The Middle East Video Wall Market is estimated to grow at a CAGR of around 8.7% during the forecast period, i.e., 2024-30. The growth imputes to the expanding hospitality sector, growing construction of public infrastructure, and events & entertainment. Middle Eastern countries have witnessed a heightened number of tourists in recent years owing to big events such as the FIFA World Cup 2022, etc., and government initiatives like Visa regulations and infrastructure developments. According to the United Nations World Tourism Organization, there were about 20.3% more international arrivals in the Middle East in 2023 compared with 2019.

The surge in tourist numbers has led to a heightened construction boom of hotels, resorts, and restaurants, particularly in the UAE, Qatar, Bahrain, and other nations. This, in turn, has driven the widespread adoption of video walls within the hospitality sector as a strategic measure to elevate and enrich the overall guest experience. Video walls in hotel lobbies, reception areas, and common spaces can create a visually appealing and immersive environment. Dynamic displays showcasing welcome messages, local attractions, and promotional content enhance the overall guest experience.

Moreover, growing government initiatives and investments in smart city projects are estimated to drive the adoption of video walls in the Middle East during the forecast period. Countries like Oman, Kuwait, and Saudi Arabia are planning various smart city projects, such as NEOM, South Saad Al-Abdullah City, and several others in the coming years. Video wall solutions are integral to creating efficient & interconnected urban environments that enhance public safety, transportation systems, and overall city management. Thus, an upsurge in demand is predicted in the future years.

The Middle East Video Wall Market Driver:

Booming Gaming Industry Contributing to the Market Escalation – Middle Eastern countries such as Saudi Arabia, the UAE, and Qatar have been emerging as a hotspot for the global gaming industry over the past years. This growth imputes to the rising government investment & initiatives, young population demand, and increasing e-sports culture. Governments of the region are recognizing the economic potential of the gaming industry & are providing support through initiatives, grants, and policies that foster its development. For instance:

• In 2022, Saudi Arabia's Savvy Games Group, owned by sovereign wealth fund PIF, decided to invest around USD 37.8 billion in initiatives aimed at making the kingdom a global hub for gaming.

Thus, the advent of the Middle East as a gaming hub attracted e-sport event organizers in recent times, resulting in a growing number of e-sport events, such as the Global E-sport Games, Dule Arena Gaming, etc., in the region. This resulted in the heightened requirement for video walls across the region, providing immersive spectator experience, live stat feeds & commentary, and brand visibility. Additionally, the growing investments & collaborations from both local and international entities in the Middle East gaming industry, including game development studios, e-sports organizations, and related technology, would also drive the Middle East Video Wall Market in the forecast period.

The Middle East Video Wall Market Opportunity:

Growing Investment in the Public Transportation Facilities to Open New Avenues – The Middle East region is witnessing a heavy investment in public transportation infrastructures such as railway networks, port development, and metro & airport expansions. These infrastructure developments are part of broader economic visions & strategies aimed at fostering sustainable growth, attracting foreign investment, and diversifying economies away from oil dependence. According to the International Association of Public Transport (UITP), about USD 100 billion is being invested in public transport projects in the Mena region currently. This increased investment in the public transportation sector is anticipated to drive the demand for video walls in upcoming transportation facilities across the region.

Moreover, public transportation hubs have the potential to utilize video walls for purposes such as real-time flight information, wayfinding, and advertising. The integration of these large displays is expected to enhance both passenger experience and operational efficiency, thus creating a positive market outlook for the Middle East Video Wall Market.

The Middle East Video Wall Market Trend:

Mounting Partnership Between Manufacturers & Distributors to be Trending – The Video Wall Market in the Middle East is witnessing a notable trend characterized by the rising partnerships between video wall manufacturers like LG, Delta, Barco, etc., and distributors in recent years. This strategic collaboration aims to enhance market penetration across the region, thereby meeting the growing demand for video walls from the retail, hospitality, and transportation sectors. For instance:

• In 2023, Delta Displays announced its strategic distribution partnership with Mindstec in the Middle East region.

These collaborations contributed to the increased visibility, enhanced customer relationships, and overall market growth for video wall solutions in the region. Furthermore, collaborating with established distributors allows video wall manufacturers to extend their reach across the diverse and expansive Middle East market. Distributors often have well-established networks, local market knowledge, and existing relationships with key stakeholders, facilitating broader market coverage, hence enhancing the Middle East Video Wall Market share.

The Middle East Video Wall Market (2024-30): Segmentation Analysis

The Middle East Video Wall Market study by MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment & includes predictions for the period 2024–2030 at the global, regional, and national levels. In accordance to the analysis, the market has been further classified as:

Based on Technology:

• LCD
• LED
• OLED
• DLP
• Rear Projection

LED technology video walls hold a significant share of the Middle East Video Wall Market in the forecast period owing to the growing shift of businesses towards digital out-of-home (DOOH) advertising. Businesses in the Middle East recognized the potential of DOOH advertising to reach large, high-traffic locations, leading to its popularity in recent years. This led to increased adoption of LED technology video wall solutions for DOOH advertising in airports, shopping malls, metro stations, and other public spaces to showcase their products & services.

Moreover, the growth of AI & ML technologies in the Middle East is reshaping content distribution strategies for LED video walls. By harnessing the power of these technologies, the LED Video Wall Market is positioned to offer more personalized, dynamic, and engaging visual experiences, contributing to its continued expansion in the region in the coming years.

Based on End Users:

• Retail
• Corporate
• Hospitality
• Education
• Sports & Entertainment
• Transportation
• Healthcare
• Others (Government, Commercial offices, etc.)

The retail segment is projected to hold the majority share of the Middle East Video Wall Market during the forthcoming period, owing to surging constructions of shopping malls and the presence of a young population. The significant presence of the young population in the Middle East contributes to the demand for trendy & innovative retail offerings, including fashion, electronics, and lifestyle products.

To cater to the young demographic demand, retailers increasingly adopted video walls to create eye-catching displays, highlighting the latest trends in fashion, electronics, and lifestyle products. The captivating visuals contribute to a compelling and modern retail environment. Moreover, surging spending on luxury goods, growth of the tourism sector, and government support are fuelling the construction of large shopping complexes in the UAE, Saudi Arabia, and Qatar. For instance:

• In 2023, Arabian Al Esaar, a Saudi Arabia-based operator of shopping malls, is planning to open its new project, Al Shubaily Grand Mall, in Al Khobar, with an area of around 6 million square meters.

Hence, these growing establishments could escalate the demand for video walls in the forecast period, as shopping malls are prime locations for retailers to advertise and promote their products & services.

The Middle East Video Wall Market (2024-30): Country Projection

Geographically, the Middle East Video Wall Market expands across:

• The UAE
• Saudi Arabia
• Qatar
• Oman
• Kuwait
• Bahrain
• Rest of the Middle East

The UAE captured the potential share of the Middle East Video Wall Market in recent years owing to the expanding luxury retail, healthcare sector expansion, and adoption of advanced surveillance systems. The UAE is a hub for luxury retail, and the sector is expanding fast owing to the high spending power of affluent populations and government initiatives. The country has a growing affluent population with high disposable income, making it an attractive market for luxury brands. This growth of luxury retail in the country significantly contributed to the demand for video walls, as retailers utilized video walls for interactive displays, visual merchandising, and creating immersive shopping experiences to attract & engage customers.

Additionally, the UAE government has been actively working to enhance healthcare services and infrastructure, focusing on providing high-quality care to residents and visitors. This would promote the UAE Video Wall Market growth in the coming years, as there would be the integration of this technology into modern hospital settings to enhance communication, provide real-time information, and create a technologically advanced environment.

The Middle East Video Wall Industry Recent Development:

• 2023: LG Electronics completed the installation of its state-of-the-art video walls at the Almas Tower in Dubai.
• 2023: Daktronics delivered 535 square meters of LED video wall displays at Riyadh Front Mall, an e-sports venue located in Saudi Arabia, including the company’s new curved, bendable modules.

Gain a Competitive Edge with Our Middle East Video Wall Market Report

• The Middle East Video Wall Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
• This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
• The Middle East Video Wall Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.