Press Release

India Anime Market to Boost with Escalating Adoption of Entertainment Web Platforms

The India Anime Market is projected to grow at a CAGR of 13.4% during the forecast period of 2024-30, cites MarkNtel Advisors in the recent research report. Over the past few years, Indian consumers have been observed to incline more towards online entertainment platforms during free time and the rate of online streaming has increased a level across the country. With varied types of content available, spanning movies, web series, music, and more, these platforms have been witnessing a great hype and adoption among the Indian population. Nowadays, it is seen that people of majority of age groups are growing interest for anime content, as a result, the demand for anime-based content across various genres is also witnessing a notable uptick among viewers.

Furthermore, the intensifying internet connectivity across the India has reinforced the acceptance of entertainment platforms like Amazon Prime, Netflix, and others. This enhanced internet penetration has made online content easily accessible to a larger audience. Additionally, the convenience of accessing content anytime, anywhere, and on any device has further accelerated the adoption of these platforms among Indian audiences.

Moreover, numerous Indian companies involved in anime content production are exploring the incorporation of VR and AR technologies into their workflows. This trend aligns with the increasing popularity of AR and VR technologies across several sectors, including entertainment. Along with this, individual are increasingly drawn to immersive experiences offered by these technologies, particularly in gaming.

Thus, as awareness & popularity AR & VR grows, consumers are likely to embrace their incorporation into anime content, therefore creating opportunistic arena for the Anime Market across the Indian landscape in the projected years, further states the research report, “India Anime Market Analysis, 2024.”

India Anime Market Segmentation Analysis

Merchandising to Dominate the India Anime Market

Based on the type segment, the market is further bifurcated into, TV, Movie, Video, Internet Distribution, Merchandising, Music, Pachinko, and Live Entertainment. Among all segments, the Merchandising sector has showcased substantial revenue growth, captivating the interest of anime enthusiasts in India with a varied range of products. Employing merchandising strategies and products has proven to be a powerful means of enhancing overall revenue for organizations. This growth has been attributed to the control of licensing and merchandising rights, enabling studios to leverage additional revenue streams via product sales or the exploitation of their intellectual properties and characters.

From trendy t-shirts to quirky keychains, merchandise featuring beloved anime characters remains highly sought-after, particularly among younger demographics in India. Thus, the widespread availability of these products through both online &d offline channels underscores their accessibility and broad appeal. Furthermore, as consumer interest in anime characters continues to grow, the demand for merchandised products is expected to increase, further driving growth in this segment in the coming years.

Action & Adventure Segment Witnessing Substantial Growth in the Market

Based on Genre, the market is further segmented into Action & Adventure, Sci-Fi & Fantasy, Romance & Drama, Sports, and Others. Among these, the Action & Adventure genre has experienced notable growth in the Indian Anime Market, driven by the interest of fans and gamers alike. The increasing demand for adrenaline-inducing sequences & action-packed narratives among Indian consumers, anime studios have responded with a surplus of action-centric content. Thus, the dominance of the action genre in the anime scene reflects its widespread appeal & enduring popularity, captivating both seasoned enthusiasts and newcomers alike.

Moreover, the widespread availability of anime titles on streaming platforms further solidifies its position as a primary revenue contributor. Additionally, this genre is poised for exponential growth in India, influenced by technological advancements and a diverse array of captivating content offerings.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Green Gold Animation, Toonz Animation India, Village Talkies, Toei Animation, and Prime Focus Limited are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the India Anime Market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & solution adoption?
5. How has the competition been shaping across various regions?
6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?