The proliferating personalization trends have led to the emergence of t-shirt printing as a significant growth opportunity for the fashion industry. Customized t-shirts are a new attire for people to express their unsaid feelings that otherwise they wouldn’t bring out openly. Several startups & e-commerce platforms are collaborating to cater to the burgeoning consumer demands for their favorite t-shirt designs and, consequently, boding well for the t-shirt printing industry.
The Global T-Shirt Printing Market is projected to grow at a CAGR of 9.2% during the forecast period, i.e., 2023-28. The growth of the market is projected to be driven primarily by the rapidly growing consumer inclination, particularly the young generation, toward custom t-shirt designs, coupled with the emergence of numerous companies offering these solutions as a modern brand strategy in order to expand their visibility & customer base, i.e., stimulating the popularity of t-shirt printing globally. Besides, the swiftly expanding fashion industry and improving disposable incomes of people are other prominent reasons behind the peak demand for personalization in clothing, i.e., demonstrating a rapidly growing interest of consumers in customized t-shirts worldwide.
|Study Period||Historical Data: 2018-21|
|Base Year: 2022|
|Forecast Period: 2023-28|
|Regions Covered||North America: The US, Canada, Mexico|
|Europe: Germany, The UK, France, Italy, Spain, Rest of Europe|
|Asia-Pacific: China, Japan, India, South Korea, Australia, Rest of Asia-Pacific|
|South America: Brazil, Argentina, Rest of South America|
|Middle East & Africa: Saudi Arabia, The UAE, South Africa, Turkey, Rest of the Middle East & Africa|
|Key Companies Profiled||Custom Inc., Cimpress, Printful, Café Press , Entripy, Thread Bird, Greenshield, Design Hill, The Print Holic, Spread Shirt, Uber Prints, Blue Gecko Printing & Design, Rush Order Tees, Custom Thread, Others (Vista Print, Carhatt), Others.|
|Unit Denominations||USD Million/Billion|
Moreover, the entertainment industry, on the other hand, is also making a substantial contribution to the market growth, where people, especially movie fanatics, are actively buying apparel associated with slogans or logos on them. For instance:
This very aspect is positively influencing the t-shirt printing industry expansion and shall prevail over the same trend throughout the forecast period
Key Trend in the Global T-Shirt Printing Market
People are becoming more inclined & invested in diverse sports teams & clubs of almost all varieties of sports. It, in turn, is demonstrating a growing demand, culture, & fashion of wearing printed T-shirts customized to their favorite jerseys & teams.
In fact, sporting clubs are also using these trends to widen their fan base and advertise themselves on different platforms while providing a unique appearance to their team players. Particularly across countries like India, France, & Germany, among others, T-Shirt Printing in the view of sports is an emerging trend, stimulating the overall market expansion.
Based on Technique, the Global T-Shirt Printing Market bifurcates into:
Among all, Screen Printing dominated the Global T-Shirt Printing Market with the largest share in the previous years. This dominance was backed by the growing adoption of this technique for its perks like high print quality & color vibrancy with thicker ink on the product, making the print more durable and appealing, particularly on dark colors. Besides, since the techniques can be used on different synthetic fabrics like polyester, viscose, and silk, among others, the utilization of screen printing techniques on T-shirts was substantial.
On the other hand, Digital Printing is anticipated to take over the market, registering the fastest growth pace in the forecast period. This trajectory attributes to the massive popularity of digital printing on t-shirt printing entwined with a greater inclination toward digitalization in services.
Since the technique involves the use of computers for processing & printing artwork, the precision and accuracy are unmatched, which in turn, is attracting companies to use these printing techniques for T-shirt printing directly on the product.
Moreover, other perks like less time consumption and affordability with a quick turnaround time are also demonstrating a wider user base for digital printing techniques for T-shirt printing across the world, shaping the prospect of the overall market through the forecast period.
Based on End-User:
Here, the commercial sector holds a larger market share, and the same trend is likely in the coming years. It attributes to the mounting demand for custom-printed t-shirts, particularly across industries like hospitality, media, & retail, among others, as a medium of advertisement through logos printed on t-shirts. Besides, since personalized t-shirts with brand logos or names are becoming popular as an idea for corporate gifting, the demand for T-Shirt printing is also witnessing an upsurge and directly influencing the overall market in commercial use.
Geographically, the Global T-Shirt Printing Market expands across:
Of all regions globally, Asia Pacific dominated the T-Shirt Printing Market with the largest share in recent years, and the same trend is likely during 2023-28. It owes to the burgeoning popularity of fashionable apparel, especially among the younger population of different countries in the region, like India & China, augmenting the demand for T-Shirt printing. Besides, the high proliferation of the e-commerce industry in the region is another aspect curating the dynamics of the t-shirt printing industry and expanding rapidly.
Besides, prominent countries like China & India are demonstrating rapid growth in their e-commerce activities, which in turn, is hinting toward possible opportunities for T-shirt printing. Furthermore, backed by the massive young population & their approaching outlook for the apparel industry, personalized printed t-shirts & other customized accessories are emerging rapidly. Greater encouragement for sports events is another aspect driving the demand for t-shirt printing in the region.
Key Questions Answered in the Market Research Report:
Frequently Asked Questions
A. The T-Shirt Printing Market is likely to register around 9.2% CAGR during 2023-28.
A. The growing inclination of the young generation toward custom t-shirt designs, the flourishing fashion & entertainment industries, and improved disposable incomes are the prime aspects projected to drive the T-Shirt Printing Market during 2023-28.
A. Custom Inc., Cimpress, Printful, Café Press, Entripy, Thread Bird, Greenshield, Design Hill, The Print Holic, Spread Shirt, Uber Prints, Blue Gecko Printing & Design, Rush Order Tees, and Custom Thread are the key companies participating in the T-Shirt Printing Market.
A. The commercial sector is expected to create lucrative prospects for the leading players in the T-Shirt Printing Market during 2023-28.
A. Asia-Pacific would create substantial growth opportunities for the T-Shirt Printing Market during 2023-28.