Global Custom T-shirt Printing Market Research Report: Forecast (2023-2028)

Market Definition

The proliferating personalization trends have led to the emergence of Custom T-Shirt Printing as a significant growth opportunity for the fashion industry. Customized t-shirts are a new attire for people to express their unsaid feelings that otherwise they wouldn’t bring out openly. Several startups & e-commerce platforms are collaborating to cater to the burgeoning consumer demands for their favorite t-shirt designs and, consequently, boding well for the Custom T-Shirt Printing industry.

Market Insights

The Global Custom T-Shirt Printing Market is projected to grow at a CAGR of 9.2% during the forecast period, i.e., 2023-28. The growth of the market is projected to be driven primarily by the rapidly growing consumer inclination, particularly the young generation, toward custom t-shirt designs, coupled with the emergence of numerous companies offering these solutions as a modern brand strategy in order to expand their visibility & customer base, i.e., stimulating the popularity of Custom T-Shirt Printing globally. Besides, the swiftly expanding fashion industry and improving disposable incomes of people are other prominent reasons behind the peak demand for personalization in clothing, i.e., demonstrating a rapidly growing interest of consumers in customized t-shirts worldwide.

Moreover, the entertainment industry, on the other hand, is also making a substantial contribution to the market growth, where people, especially movie fanatics, are actively buying apparel associated with slogans or logos on them. For instance: 

• Popular television series like Game of Thrones, Harry Potter, Friends, and Big Bang Theory, among others, have a massive fan base, where people are seeking printed T-shirts & other apparel with their favorite dialogues or slogan printed. 

This very aspect is positively influencing the Custom T-Shirt Printing industry expansion and shall prevail over the same trend throughout the forecast period

Recent Developments:

• In November 2021, Printful, one of the largest customized printing & warehousing organizations worldwide, joined forces with Vexels, a leading design platform for merchandise & commercial use graphics. This partnership is to integrate over 500 designs into Printful’s Design Maker tool and enable customers to access & create high-end designs easily.
• The same year in February, the leader announced the opening of a new fulfillment facility in Texas, US, to expand its production & distribution capacities, which will create around 100 new jobs during its first year of operations.

Key Trend in the Global Custom T-Shirt Printing Market

• Growing Fan Base for Sports Teams & Clubs

People are becoming more inclined & invested in diverse sports teams & clubs of almost all varieties of sports. It, in turn, is demonstrating a growing demand, culture, & fashion of wearing printed T-shirts customized to their favorite jerseys & teams.

In fact, sporting clubs are also using these trends to widen their fan base and advertise themselves on different platforms while providing a unique appearance to their team players. Particularly across countries like India, France, & Germany, among others, Custom T-Shirt Printing in the view of sports is an emerging trend, stimulating the overall market expansion.

Market Segmentation:

Based on Technique, the Global Custom T-Shirt Printing Market bifurcates into:

• Screen Printing
• Digital Printing
• Plot Printing

Among all, Screen Printing dominated the Global Custom T-Shirt Printing Market with the largest share in the previous years. This dominance was backed by the growing adoption of this technique for its perks like high print quality & color vibrancy with thicker ink on the product, making the print more durable and appealing, particularly on dark colors. Besides, since the techniques can be used on different synthetic fabrics like polyester, viscose, and silk, among others, the utilization of screen printing techniques on T-shirts was substantial.

On the other hand, Digital Printing is anticipated to take over the market, registering the fastest growth pace in the forecast period. This trajectory attributes to the massive popularity of digital printing on Custom T-Shirt Printing entwined with a greater inclination toward digitalization in services. 

Since the technique involves the use of computers for processing & printing artwork, the precision and accuracy are unmatched, which in turn, is attracting companies to use these printing techniques for Custom T-Shirt Printing directly on the product. 

Moreover, other perks like less time consumption and affordability with a quick turnaround time are also demonstrating a wider user base for digital printing techniques for Custom T-Shirt Printing across the world, shaping the prospect of the overall market through the forecast period. 

Based on End-User:

• Household
• Commercial
• Industrial

Here, the commercial sector holds a larger market share, and the same trend is likely in the coming years. It attributes to the mounting demand for custom-printed t-shirts, particularly across industries like hospitality, media, & retail, among others, as a medium of advertisement through logos printed on t-shirts. Besides, since personalized t-shirts with brand logos or names are becoming popular as an idea for corporate gifting, the demand for Custom T-Shirt Printing is also witnessing an upsurge and directly influencing the overall market in commercial use. 

Regional Projection

Geographically, the Global Custom T-Shirt Printing Market expands across:

• North America
• South America
• Europe
• Middle East & Africa
• Asia-Pacific

Of all regions globally, Asia Pacific dominated the Custom T-Shirt Printing Market with the largest share in recent years, and the same trend is likely during 2023-28. It owes to the burgeoning popularity of fashionable apparel, especially among the younger population of different countries in the region, like India & China, augmenting the demand for Custom T-Shirt Printing. Besides, the high proliferation of the e-commerce industry in the region is another aspect curating the dynamics of the Custom T-Shirt Printing industry and expanding rapidly. 

Besides, prominent countries like China & India are demonstrating rapid growth in their e-commerce activities, which in turn, is hinting toward possible opportunities for Custom T-Shirt Printing. Furthermore, backed by the massive young population & their approaching outlook for the apparel industry, personalized printed t-shirts & other customized accessories are emerging rapidly. Greater encouragement for sports events is another aspect driving the demand for Custom T-Shirt Printing in the region.

Key Questions Answered in the Market Research Report:

1. What are the overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares) of the Global Custom T-Shirt Printing Market?
2. What are the region-wise industry size, growth drivers, and challenges?
3. What are the key innovations, opportunities, current & future trends, and regulations in the Global Custom T-Shirt Printing Market?
4. Who are the key competitors, their key strengths & weaknesses, and how do they perform in the Global Custom T-Shirt Printing Market based on the competitive benchmarking matrix?
5. What are the key results derived from surveys conducted during the Global Custom T-Shirt Printing Market study?