Vietnam Electric Tooth Brush Market Research Report: Forecast (2025-2030)

Market Definition

Electric Tooth Brushes have an automated bristle motion that is used for cleaning teeth. Rechargeable batteries power this bristle to either rotate or oscillate while cleaning.

Market Insights & Analysis: Vietnam Electric Tooth Brush Market (2025-30):

The Vietnam Electric Tooth Brush Market size was valued at around USD 1.88 million in 2024 and is projected to reach USD 5.29 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 20.18% during the forecast period, i.e., 2025-30. The main reason behind this growth is the ease of teeth cleaning offered by electric toothbrushes and that too with most of the plaque removal. This is achieved with the help of its high-speed rotating or oscillating bristles, which have gained a wide customer base. For instance, Oral-B’s IO 9 electric toothbrush guarantees 100% more plaque removal as compared to manual brushes as it offers up to 48,800 movements per minute which is very high compared to manual brushing.

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Moreover, the expanding e-commerce further fuels the growth of the market. For instance, the digital economy of Vietnam had a Gross Merchandise Value (GMV) of around USD 36 million in 2024, and this value was around USD 31 billion in the previous year. Additionally, this value is predicted to exceed USD 100 billion by 2030. As a result, people get to choose from a wide variety of products and purchase the item as per their requirements such as vibrational speed, price, brand, etc. Therefore, the increasing rate of online shopping will provide a good growth opportunity for the market by making products available to a wider audience.

Furthermore, the health issues of Vietnamese continuously become diverse over the years, including multiple disabilities, oral diseases, etc. For instance, around 1.3 million children faced some kind of disability in Vietnam in 2024. These people increase the demand for electric toothbrushes as it does not require manual power and can clean teeth efficiently. Additionally, the cases of oral diseases such as arthritis are also increasing. As per a study, one-third population faces arthritis in Vietnam. As this can also affect the joints of the mouth, an electric toothbrush plays a major role in cleaning teeth without causing pain to such patients. Therefore, the superior advantages of electric brushes have been beneficial for a wide population in maintaining their oral health, and this trend is expected to continue in the future as well.

Vietnam Electric Tooth Brush Market Driver:

Increasing Focus Towards Maintaining Proper Oral Hygiene – The focus of people in Vietnam on their oral hygiene is continuously increasing. This is due to the increasing cases of oral diseases because of the high consumption of sugar, tobacco, and alcohol. Electric toothbrushes play an important role over manual ones to address these conditions. This is because electric brushes can remove plaque more efficiently with their high-motion bristles. Hence, the chances of any oral disease such as tooth decay, oral cavities, etc., also get reduced. Therefore, the superior teeth cleaning offered by electric toothbrushes has gained a wide customer base in past years as it prevents multiple oral diseases, and this trend is expected to continue in the future as well due to the advancements in brushes thus providing more effective teeth cleaning.

Vietnam Electric Tooth Brush Market Opportunity:

Expanding Middle Class to Offer Lucrative Growth Opportunity – The net disposable income of numerous middle-class families is rising in Vietnam hence the average household spending on daily use items has grown with the lifestyle of people getting upgraded. For instance, about 13% of the total population, in 2023 lived in the category of middle-class which is expected to be elevated to 30% by 2026. Additionally, the poverty rate in 2023, as per World Bank statistics was about 5.7%. Thus this leads to more spending on advanced household products, resulting in increased sales of electric toothbrushes having multiple functionalities and high price range was the prominent reason for their lower adoption among the middle class with low disposable income. As there has been an increase in the net earnings of people, the sales of electric toothbrushes will also increase, as these offer much better teeth cleansing in comparison to traditional ones. Therefore, the expansion of the middle class will offer growth opportunities for the market in the forecast period.

Vietnam Electric Tooth Brush Market Challenge:

High Prices & Less Knowledge Affecting the Product Adoption – The prices of electric toothbrushes are very high as compared to manual ones. For instance, as of January 2025, the price of an Oral-B Pro-1000 electric toothbrush was around USD 87 whereas manual brushes from the same brand cost less than USD 10. As a result, it becomes difficult for low-income families to afford such products. Moreover, a significant proportion of Vietnam’s population is very less aware of the advantages of electric toothbrushes. As a result, they are more inclined towards manual brushes. Therefore, the high prices of electric brushes have been the main factor posing the challenge for the market, and less product understanding further leads to slower adoption of the product thus limiting the market growth.

Vietnam Electric Tooth Brush Market Trend:

Electric Brushes Integrated with AI Features Gaining Traction – The electric brushes that offer multiple features with the help of Bluetooth and AI-based technology have gained popularity in recent years. For instance, Oral-B’s IO has recorded high sales in recent years, and according to the company, 8 out of 10 people become better brushers due to personalized guidance offered by their brush. These guidelines include brushing patterns, timely reminders, adjusting the brushing pressure, and much more. Additionally, such brushes have various brushing modes that match the preferences of various users with sensitive teeth. Therefore, the superior advantages offered by advanced electric toothbrushes have made them popular, and this trend is expected to remain in the forecast period as well due to the busy schedules of people followed by increasing oral health problems.

Vietnam Electric Tooth Brush Market (2025-30): Segmentation Analysis

The Vietnam Electric Tooth Brush Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–30 at the country level. Based on the analysis, the market has been further classified as:

Based on Technology:

• Rotation
• Oscillation
• Vibration

Based on the technology used for the motion of the bristle, the rotation segment leads the market with a market share of around 57%. This is because manufacturing an electric brush whose bristle rotates in one direction is cheaper compared to other technologies. This makes such brushes cheaper and affordable to a wide customer base. For instance, as of January 2025, Oral-B’s rotation-based electric toothbrush costs less than USD 40, but the same quality product with oscillation technology costs more than USD 90. As a result, the most-selling products from leading players have rotation motion in the electric brushes. Therefore, due to cheaper production, high sales have been recorded in this segment, and this trend will continue in the future as well as these products are continuously integrated with advanced technological features thus attracting more customers.

Based on Power:

• Battery Powered
• Rechargeable

Based on the power, the battery-powered segment leads the market with a market share of around 65%. The main reason behind this dominance is the convenience offered by such products. They are easy to carry and can be used anytime whenever required without the investment of time in charging the brush. Additionally, battery-powered brushes are cheaper as they do not contain other accessories such as chargers. Therefore, the overall cost-benefits offered by battery-powered electric brushes have attracted a wide customer base in historical years, and this trend is expected to continue in the forecast period as well.

Vietnam Electric Tooth Brush Industry Recent Development:

• 2024: Xiaomi launched the Mijia Sonic Vibration Electric Toothbrush Pro. This product costs around USD 34 and is the first electric brush with a digital display. The product also features 180-day battery life, IPX8 waterproof, and much more.
• 2022: Oral-B launched its latest electric brush iO 10 with iOsense technology. This product was the first to use AI predictions for determining the real-time exact brushing location based on various brushing patterns it is trained on.

Gain a Competitive Edge with Our Vietnam Electric Tooth Brush Market Report

1. Vietnam Electric Tooth Brush Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & market share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. The Vietnam Electric Tooth Brush Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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