Press Release

A USD 1.88 Million Vietnam Electric Tooth Brush Market to Flourish at a CAGR of Around 20.18% During 2025-30

The Vietnam Electric Tooth Brush Market size was valued at around USD 1.88 million in 2024 and is projected to reach USD 5.29 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 20.18% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in their recent research report. More Effective cleaning offered by electric toothbrushes as compared to manual ones has been the main reason behind this growth. This is achieved with the help of bristle motors that make thousands of movements per minute which is very high as compared to manual brushing with around 300 movements per minute.

Moreover, the e-commerce sector is also expanding in this region. For instance, the Gross Merchandise Value (GMV) of the digital economy of Vietnam has increased by around 16% in 2024 as compared to the previous year. Additionally, this value is expected to reach up to USD 200 million by the end of 2030. As a result, people are using online websites for making their purchases as there they get a wide variety of products and purchase one as per their requirements such as motion speed, price, brand, etc. Therefore, the expansion of the e-commerce sector will offer a good growth opportunity for the market by availing multiple products to a wide audience.

Furthermore, there has been an increased focus on oral health by Vietnamese people in the current scenario with the rising number of oral diseases like cavities, abscesses, tooth decay, gum diseases, etc. caused by high tobacco, sugar, and alcohol consumption. Additionally, various people are suffering from some type of disabilities and manually brushing teeth is tedious for them. For all such cases, electric toothbrushes are the preferred mode of brushing as they do not require manual power for cleansing the teeth and work more effectively in comparison to manual brushes. Therefore, on account of being more advantageous, electric toothbrushes have had a wide customer base in recent years, and are expected to continue in upcoming years too on account of increasing oral diseases, advancement in features, and increasing disposable incomes of people, further states the research report, “Vietnam Electric Tooth Brush Market Analysis, 2025.”

Vietnam Electric Tooth Brush Market Segmentation Analysis

Rotation Segment Holds a Major Market Share

Based on technology, the market is further bifurcated into Rotation, Oscillation, and Vibration. Here, the rotation segment leads the market with a market share of around 57%. This is because of the lower cost involved in the manufacturing of electric brushes whose bristle rotates in only one direction as compared to other types of movements. This further makes electric brushes more affordable to the people of Vietnam. As a result, this inclines various leading players in the market to invest in this segment. Therefore, low price is the main reason behind the high production and sales of rotation-based electric brushes and this dominance is expected to continue in the future as well as most of the companies are integrating advanced features in this segment.

Battery-Powered Products Used Widely in the Market

Battery-powered products dominate the market with a market share of around 65%. This is because of the handling usage convenience offered by such products. These electric brushes are easy to carry and can be used anywhere anytime without spending time on charging.

Additionally, battery-powered products are cheaper. This is because they do not have accessories like chargers and work on replaceable batteries that are cheaper as compared to rechargeable batteries. As a result, they attract more customers. Therefore, the cost-benefits provided by battery-powered electric brushes have attracted a huge customer base in past years, and this dominance will remain in the future as well due to the high convenience.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Oral-B, Philips, Panasonic, Colgate, Foreo, Mifan, SonicSmile, Xiaomi, Seago Electric, Brushie, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across the country?
6. How have buying behavior, customer inclination, and expectations from products been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?