Market Research Report

UAE Oral Care Market Research Report: Forecast (2023-2028)

By Product Type (Dental Floss, Mouthwashes/Dental Rinses, Toothbrushes, Toothpaste, Oral Care, Others [Mouth Fresheners, Tooth Whiteners, etc.]), By Distribution Channel (Retail Of...fline [Grocery Retailers, Non-Grocery Retailers, Pharmacies/ Dental Dispensaries], Retail E-Commerce), By Region (Dubai, Abu Dhabi & Al Ain, Sharjah & Northern Emirates), By Company (Procter & Gamble Gulf FZE, Colgate-Palmolive (Gulf States) Ltd, GlaxoSmithKline Plc, Unilever Gulf FZE, Johnson & Johnson Middle East FZ-LLC, Trisa AG, Jordan AS, Church & Dwight Co Inc, Philips Oral Healthcare Ltd, Dabur International Ltd, Others [Pierre Fabre SA, Laboratoires, Himalaya Drug Co FZCO, etc.]) Read more

  • FMCG
  • Mar 2023
  • 102
  • CG33040

Market Definition

Oral Care is referred to as the products that are used for daily mouth care routines such as toothpaste, mouthwashes, manual toothbrushes, dental floss, etc. Although oral care products are necessary goods, the increasing dental problems such as tooth decay, cavities, etc., are driving the demand for these products.

Market Insights & Analysis: The UAE Oral Care Market (2023-28)

The UAE Oral Care Market is projected to grow at a CAGR of around 2% during the forecast period, i.e., 2023-28. The key factor projected to drive the market is the rising consciousness among consumers in regard to oral hygiene due to the growing instances of dental caries, tooth decay, etc. Further, owing to excessive sugar consumption, poor dental hygiene, and chronic illnesses, both children & the elderly are experiencing numerous dental problems. Hence, with rising rates of tooth decay, periodontal disease, & mouth cancer, as well as increasing number of people opting for whitening treatments, the country is witnessing greater demand for products like toothpaste, toothbrushes, mouthwash, & dental floss, which, in turn, is stimulating the expansion of the UAE Oral Care Market.

Report Coverage Details
Study Period Historical Data: 2018-21
Base Year: 2022
Forecast Period: 2023-28
CAGR (2023-2028) 2%
Region Covered Dubai, Abu Dhabi & Al Ain, Sharjah & Northern Emirates
Key Companies Profiled Procter & Gamble Gulf FZE, Colgate-Palmolive (Gulf States) Ltd, GlaxoSmithKline Plc, Unilever Gulf FZE, Johnson & Johnson Middle East FZ-LLC, Trisa AG, Jordan AS, Church & Dwight Co Inc, Philips Oral Healthcare Ltd, Dabur International Ltd, Others [Pierre Fabre SA, Laboratoires, Himalaya Drug Co FZCO, etc.]
Unit Denominations USD Million/Billion


Additionally, the increasing establishment of dental hospitals & clinics in the UAE to improve the overall healthcare infrastructure is another prominent aspect augmenting the demand for oral care products, such as dental rinses, denture care, etc. In 2022, the Clemenceau Medical Centre (CMC) Hospital opened the CMC Dental Clinic, a fully serviced center, with an aim to provide dental care in Dubai. Similarly, in 2022, the Dubai London Hospital opened a new patient-centric center in the UAE to cure & prevent oral diseases and promote oral hygiene. Hence, in the upcoming years, the UAE Oral Care Market is set to witness considerable growth with the rapidly expanding healthcare services in the country.

UAE Oral Care Market Research Report: Forecast (2023-2028)

Market Dynamics

Key Driver: Increasing Dental Problems among Children & the Geriatric Population

Over the past few years, there has been a substantial rise in the usage of oral care products such as denture care, dental rinses, etc., in the fields of dental implants, periodontics, and prosthodontics owing to the increasing awareness related to oral health among patients. The surge in oral problems such as an oral cavity, Edentulism, etc., has escalated the requirement of medical care for dental issues since patients are facing the problems of tooth loss at an early age. Therefore, the reliance of the population to follow a better oral care regimen has accelerated the demand for these oral care products.

Further, owing to COVID-19, customer behavior has changed and the end users are shifting towards eco-friendly, natural & organic products. Therefore, the manufacturers are forthcoming with the products such as bamboo toothbrushes, Natural toothpaste R.O.C.S, dr. organic aloe vera toothpaste, etc. Hence, the increasing adoption of these oral care products by consumers owing to the salient features it imbibes such as being less toxin or chemical-free and more effective is primarily driving the UAE Oral Care Market.

Possible Restraint: Harmful Effects of Teeth Whitening Products

The continuous usage of teeth whitening products such as Teeth Whitening Strips, Teeth Whitening gels, etc., causes a negative impact and damages the tooth enamel. As a result, consumers have apprehension regarding the usage of these oral products and hence restrains the sales of these oral products. Further, the repetitive application of these products also leads to tooth sensitivity, which can cause irritation and pain among consumers. Therefore, the consumers opt not to use these oral care products and hence, the harmful effects of the dental care products are one of the primitive reason for restraining the sales of these products.

Growth Opportunity: Various Government Initiatives toward Spreading Awareness Regarding Dental Hygiene

The government of the UAE is taking active measures toward spreading health awareness among consumers by running campaigns and launching programs such as the Early Childhood Caries Prevention Program, School-based Oral Health Program, and others. The Ministry of Health and Prevention (MOHAP), the UAE Health Authority (EHA), the Health Authority of Abu Dhabi (HAAD), and the Dubai Health Authority (DHA) are collaborating to promote oral hygiene through national health policies and programs. This is likely to result in increasing awareness, in regard to the prevention and screening of oral or dental problems. In addition to this, the government of the UAE would initiate dental protocols in the foreseen years to minimize dental issues among the nationals of the UAE, which is expected to thrive the UAE Oral Care Market size over the coming years.

Market Segmentation

Based on Product Type:

  • Dental Floss
  • Mouthwashes/Dental Rinses
  • Toothbrushes
    • Manual Toothbrushes
    • Power Toothbrushes
  • Toothpaste
  • Oral Care
  • Others (Mouth Fresheners, Tooth Whiteners, etc.) 

Of them all, manual toothbrushes are projected to acquire the highest market share as they are the most widely used oral care products and are regarded as essential by people from all socioeconomic backgrounds. To take special care of the fluctuating preferences of customers, there are numerous types of toothbrushes available in the market. Dentists also recommend that patients use soft or medium bristles toothbrushes depending on their tooth sensitivity issues. Moreover, with the emergence of new products like battery-operated brushes, the prices of manual toothbrushes are constantly declining.

Further, manufacturers are increasingly launching innovative products like electric & bamboo-based toothbrushes, especially for consumers opting for vegan-based products. Hence, these aspects are expected to stimulate the growth of the oral care market in the UAE over the forecast years. 

Based on Distribution Channel:

  • Retail Offline
    • Grocery Retailers
      • Convenience Retail
      • Supermarkets
      • Hypermarkets
    • Non-Grocery Retailers
    • Pharmacies/ Dental Dispensaries
  • Retail E-Commerce

Here, retail offline acquired a significant market share in the historical years. The major sales of oral care products are from Supermarkets/Hypermarkets as they sell a diverse variety of products like toothbrushes, toothpaste, mouthwashes, breath freshener, dental floss, etc., under a single roof. Therefore, consumers get to choose from a variety of products. Additionally, the discounters opened in the UAE like VIVA, under the retail offline segment are also gaining traction as they offer products to customers with 30% lower prices than supermarkets & hypermarkets.

Further, retail e-commerce is likely to witness significant growth in the coming years since pharmacies are gradually selling their products via online portals like Life Pharmacy UAE, Aster Pharmacy UAE, etc. Hence, more & more consumers are shifting to online channels owing to the convenience they offer in terms of time & effort savings.

Regulatory Landscape in the UAE Oral Care Market

  • In 2019, the Government of the UAE, revamped its regulation in regards to licensing regulations. The government allowed general dentist graduates from the National Board Dental Examination; Australian Dental Council; National Dental Examining Board of Canada; and Dental Council Examination, Ireland, to be licensed in DHCC. This resulted in cutting down waiting times at dental clinics and dental care hospitals and is expected to drive up standards as Dubai braces itself for over 156% increase in demand for dentistry services by 2025.

Recent Developments in the UAE Oral Care Market

  • In 2022, Colgate-Palmolive (Gulf States) Ltd. mounted their first Digital Out-Of-Home (DOOH) advertising campaign in Dubai, featuring their new product range “Powerful Optic White Toothpaste” to promote their products & spread awareness among consumers regarding oral hygiene.

Gain a Competitive Edge with Our UAE Oral Care Market Report

  1. The UAE Oral Care Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
  2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
  3. The UAE Oral Care Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

Frequently Asked Questions

   A. The UAE Oral Care Market is set to record around 2% CAGR during 2023-28.

   A. The rapidly rising dental problems among children & the elderly population are expected to drive the UAE Oral Acre Market during 2023-28.

   A. The top players in the UAE Oral Care Market during 2023-28 are Procter & Gamble Gulf FZE, Colgate-Palmolive (Gulf States) Ltd, GlaxoSmithKline Plc, Unilever Gulf FZE, Johnson & Johnson Middle East FZ-LLC , Trisa AG, Jordan AS, Church & Dwight Co Inc, Philips Oral Healthcare Ltd, Dabur International Ltd, Others (Pierre Fabre SA, Laboratoires, Himalaya Drug Co FZCO, etc.)

   A. Manual toothbrushes are projected to lead the UAE Oral Care Market during 2023-28.

   A. The increasing adoption of vegan products like bamboo toothbrushes, vegan toothpaste, etc. is the key trend projected to spur growth in the UAE Oral Care Market during 2023-28.

   A. Various government initiatives toward spreading awareness about oral/dental hygiene would drive the UAE Oral Care Market through 2028.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. The UAE Oral Care Market Trends & Insights
  5. The UAE Oral Care Market Dynamics
    1. Drivers
    2. Challenges
  6. The UAE Oral Care Market Porters Five Forces Analysis
  7. The UAE Oral Care Market Regulations & Policies
  8. The UAE Oral Care Market Hotspots & Opportunities
  9. The UAE Oral Care Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Product Type
        1. Dental Floss
        2. Mouthwashes/Dental Rinses
        3. Toothbrushes
          1. Manual Toothbrushes
          2. Power Toothbrushes
        4. Toothpaste
        5. Oral Care
        6. Others (Mouth Fresheners, Tooth Whiteners, etc.)
      2. By Distribution Channel
        1. Retail Offline
          1. Grocery Retailers
            1. Convenience Retail
            2. Supermarkets
            3. Hypermarkets
          2. Non-Grocery Retailers
          3. Pharmacies/ Dental Dispensaries
        2. Retail E-Commerce
      3. By Region
        1. Dubai
        2. Abu Dhabi & Al Ain
        3. Sharjah & Northern Emirates
      4. By Company  
        1. Competition Characteristics
        2. Market Share of Leading Companies
  10. The UAE Oral Care Market Key Strategic Imperatives for Growth & Success
  11. Competition Outlook
    1. Competition Matrix
      1. Brand Specialization
      2. Target Markets
      3. Target End Users
      4. Research & Development
      5. Strategic Alliances
      6. Strategic Initiatives
    2. Company Profiles
      1. Procter & Gamble Gulf FZE
      2.  Colgate-Palmolive (Gulf States) Ltd
      3. GlaxoSmithKline Plc
      4. Unilever Gulf FZE
      5. Johnson & Johnson Middle East FZ-LLC
      6. Trisa AG
      7. Jordan AS
      8. Church & Dwight Co Inc
      9. Philips Oral Healthcare Ltd
      10. Dabur International Ltd
      11.  Others (Pierre Fabre SA, Laboratoires, Himalaya Drug Co FZCO, etc.)
  12. Disclaimer

UAE Oral Care Market - Segmentation Slide