UAE Baby Care Products Market Research Report: Forecast (2024-2030)

Market Definition

Baby care products are generally referred to as commodities for infants and toddlers under the age of three. The majority of baby care products, such as baby shampoo, baby lotion, cream, etc., are made with safe ingredients that are toxin-free and are chosen for their mildness and lack of irritability. The growing consciousness among parents regarding the hygiene & health issues of toddlers is the primary reason for the increase in demand for baby and child-specific products.

Market Insights & Analysis: The UAE Baby Care Products Market (2024-30):

The UAE Baby Care Products Market size is projected to grow at a CAGR of around 4.20% during the forecast period, i.e., 2024-30. The factors attributing to the growth of the market are the rising demand for chemical-free and safe baby care products owing to the increasing awareness among parents in regards to the various health issues, such as fungal infections, brought on by synthetic baby products and toiletries.

Therefore, the UAE market's growth is driven by the significant rise in parental awareness regarding their children's health and hygiene. Further, changing consumer behavior, such as the willingness to pay more for higher-quality baby toiletries, skincare, and bathing products, has also increased the sales of baby and child-specific products in the UAE.

Moreover, the skin of newborns or toddlers is comparatively more sensitive, therefore, a slight intolerance to a certain food or fabric might cause skin reactions. In a few rare instances, sensitive skin may be an indication of a skin condition like neurodermatitis, Eczema, etc. This necessitates the application and usage of baby care products such as creams, oils, etc. However, the creams and lotions that are good for adult skin are inappropriate for children. Therefore, doctors advise parents to use personal care products regularly to nourish their children's skin better. Thereby, accelerating the market for baby and child-specific products in the UAE.

Additionally, the government of the UAE is taking measures to develop comprehensive child protection programs based on the highest international standards and practices. These programs aim to place the UAE among the top countries that are adopting innovative solutions to achieve sustainable development goals related to the Early Child Development (ECD) sector. For instance,

• In 2022, The Abu Dhabi Early Childhood Authority (ECA) announced the launch of the Abu Dhabi-specific Parenting Program in partnership with the New York University Abu Dhabi (NYUAD), and in collaboration with Zayed University (ZU) and the Emirates College for Advanced Education (ECAE).

The parenting program will focus on parents with children under the age of eight and will comprehensively cover each of the various early childhood development domains such as health, nutrition, and early learning. This would significantly increase awareness among the parents regarding the hygiene, health issues, and overall development of the children. Therefore, the UAE Baby Care Products Market is expected to grow further with the increased intervention of the government to spread awareness among parents about the development of their children.

The UAE Baby Care Products Market Driver:

Growing Consciousness Among Parents Regarding Infant & Toddler Care Products to Boost the Market: Owing to the growing concerns regarding infants’ delicate and sensitive skin, a growing number of parents are opting for baby care products, such as body washes, diaper creams, and baby wipes, which are made from plant-based and organic ingredients. Moreover, these products offer numerous benefits that help in treating skin allergies, discomfort, rashes, and other similar skin-related issues. Such instances are significantly boosting the UAE Baby Care Products market. Therefore, the surge in issues about the safety and well-being of infants is rapidly escalating the demand for baby and child-specific products in the UAE.

The UAE Baby Care Products Market Challenge:

Declining Birthrates in the UAE to Restrain the Demand for Baby Care Products: The fertility rate in the UAE has gradually declined over the past few years, owing to an increase in the diabetic population and the prevalence of Polycystic Ovary Syndrome (PCOS) among the female population of the UAE. According to Khoema data, the fertility rate for the UAE in 2022 was over 1.367 births per woman, a 0.94% decline from 2021.

In addition, according to the research conducted in 2022 by ART Fertility Clinics, which has medical centers across the GCC region, the global estimates of infertility are approximately 15 percent, and across the GCC, that are around 35 - 40 percent. The primitive reasons responsible for the decrease in birthrates are a sedentary lifestyle, a lack of physical exercise, and high-calorie diets, resulting in hormonal irregularities and ovulatory dysfunction, thereby increasing the risk of infertility. This has further led to a decline in the natality in UAE, thereby restraining the sales of baby and child-specific products in the country.

The UAE Baby Care Products Market Trend:

A Surge in the Number of Online Bloggers Publishing Videos/Information About Baby Care Products is Gaining Traction: In the UAE, the number of "mommy blogs" such as ThrifDee Dubai, A Mom Tribe, and others has skyrocketed and is gaining traction. These blogs provide information and guidance to young mothers to aid in their consumer-based decision-making. Thereby encouraging the parents to opt for specific baby care products. The parents are the actual buyers of the baby and child-specific products; therefore, they are eager to learn from their peers and parent groups about the safety and efficacy of particular products. Hence, parents find chatrooms and online discussions to be increasingly influential and helpful drivers. Therefore, the surge in online bloggers related to baby & child care is picking up steam in the UAE.

The UAE Baby Care Products Market (2024-30): Segmentation Analysis

The UAE Baby Care Products Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2024-2030 at the country level. According to the analysis, the market has been further classified as:

Based on Product Type:

• Baby Skin Care
  • Baby Moisturizer
  • Baby Face Cream
  • Baby Massage Oil
• Baby Sun Care
• Baby Hair Care
  • Baby Shampoo
  • Baby Hair Oil
• Baby Toiletries
  • Baby Body Wash
  • Baby Wipes
• Others (Nappy Rash Treatments, etc.)

Baby wipes products continued to make up the largest share of total childcare product sales in the historical years, even though baby and kid-specific products saw an overall improvement. Owing to the convenience for working parents and the ongoing concern of the parents regarding cleanliness served as fuel for sales of the baby wipes products in the UAE. Moreover, the majority of these products are marketed to parents for use while traveling, in addition to being used at home for hygienic reasons.

Further, the UAE has a year-round sunny climate, so there is real potential for the growth of baby and child-specific sun care products in the forecast years. Environmental conditions like UV radiation, desert areas, dry environments, and many more cause babies in the UAE to get affected easily as their skin is very sensitive. Skin-related conditions like heat rash, cradle cap, and atopic eczema are some common conditions, and to prevent such conditions, consumers are likely to be inclined towards baby care products such as baby sunscreen, etc. Therefore, it is expected that this category will fare better in the long run as consumers become more aware of the advantages of using baby and child-specific sun care products to accommodate their more sensitive skin.

Based on Distribution Channel

• Retail Offline
  • Grocery Retailers
    • Convenience Retail
    • Supermarkets
    • Hypermarkets
  • Non-Grocery Retailers
  • Pharmacies
• Retail E-Commerce

The growth of the UAE Baby Care Products Market is facilitated by the availability of baby products online and the rising internet penetration. Customers switched to online shopping over physical stores since it provided more flexibility to them and offered instant delivery to their doorsteps. Therefore, the online distribution channel has witnessed growth in the past few years.

In addition to this, the online sales of baby products are anticipated to increase in the coming years as well, owing to the rising number of smartphone users, easy access to internet connectivity, and increased use of e-banking systems in the UAE. Hence, the sales of baby and child-specific products through online distribution channels would boost in the coming years. Moreover, the change in consumer preferences toward high-quality, utility-focused, and premium baby products would increase the share of specialty retailers of clothing and footwear in the forecast years since they have started giving niche brands more shelf space.

The UAE Baby Care Products Market Recent Development:

• In 2022, the Majid Al Futtaim Hypermarkets LLC, partnered with the First Abu Dhabi Bank (FAB) to launch a credit card called FAB SHARE Credit Card that would expand the earn ecosystem beyond Majid Al Futtaim malls and stores. The consumers would be able to use the earned points to spend on their shopping, comprising baby care products, groceries, dining, leisure, etc., in more than 3,500 stores across the UAE.

Gain a Competitive Edge with The UAE Baby Care Products Market Report

• The UAE Baby Care Products Market Report by Markntel Advisors provides a detailed & thorough analysis of market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses to gain a holistic understanding of the market dynamics & make informed decisions.
• This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
• The UAE Baby Care Products Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.