Global Baby Wipes Market Research Report: Forecast (2023-2028)
By Product Type (Wet Wipes, Dry Wipes), By Distribution Channel (Pharmacies, Supermarkets/Hypermarkets, Online Stores, Others), By Fabric Type (Spunlace, Airlaid, Coform, Needle Pu...nch, Composite, Others), By Region (North America, South America, Europe, Asia-Pacific, The Middle East and Africa), By Company (Albaad, Babisil Products Ltd., Cotton Babies, Inc, D&G Laboratories Inc, Farlin Corporation, Hengan International Group Company Ltd, Johnson & Johnson, Kimberly-Clark Corporation, Nice-Pak International Limited, Pigeon Corporation, Procter & Gamble Co, Reeford Ventures Pvt. Ltd, The Himalaya Drug Company, Unicharm Corporation, Others) Read more
- FMCG
- Jun 2023
- 187
- PDF, Excel, PPT
Market Definition
Baby wipes are wet or dry disposable tissue, frequently antiseptic, primarily used to clean babies' skin to reduce microbiological contamination. Usually made of rayon, polyester, cotton, or polyethylene, these wipes have water, a mild detergent containing amphoteric surfactants, and a cleansing agent as primary ingredients.
Market Insights & Analysis: Global Baby Wipes Market (2023-28)
The Global Baby Wipes Market was valued at USD 6.5 billion in 2022 and is projected to grow at a CAGR of around 5.4% during the forecast period, i.e., 2023-28. The market has witnessed remarkable growth in recent years on account of increasing demand for convenient and hygienic baby care products. To meet the adequate hygiene expectations of parents, especially after the pandemic, personal care brands are developing several new products. In order to gain the trust of the consumers, these brands make it pass through rigorous testing, which includes product quality, safety, biodegradability, and compostability testing to ensure only the highest standard of product. For instance, Yoboo, during the outbreak, worked with SGS, an internationally recognized testing, inspection, and certification organization, to carry out comprehensive tests on Unscented Baby Wipes.
Report Coverage | Details |
---|---|
Study Period | Historical Data: 2018-21 |
Base Year: 2022 | |
Forecast Period: 2023-28 | |
CAGR (2023-2028) | 5.4% |
Regions Covered | North America: US, Canada, Mexico |
Europe: Germany, The UK, France, Spain, Italy, Rest of Europe | |
Asia-Pacific: China, India, Japan, South Korea, Australia, Rest of Asia-Pacific | |
South America: Brazil, Argentina, Rest of South America | |
Middle East & Africa: UAE, Saudi Arabia, South Africa, Rest of MEA | |
Key Companies Profiled |
Albaad, Babisil Products Ltd., Cotton Babies, Inc, D&G Laboratories Inc, Farlin Corporation, Hengan International Group Company Ltd, Johnson & Johnson, Kimberly-Clark Corporation, Nice-Pak International Limited, Pigeon Corporation, Procter & Gamble Co, Reeford Ventures Pvt. Ltd, The Himalaya Drug Company, Unicharm Corporation, Others. |
Market Value (2022) | USD $6.5 Billion |
Geographically, the market has seen widespread expansion across various regions, indicating a promising outlook for manufacturers and suppliers in North America and Asia-Pacific. As consumers become more conscientious, the demand for sustainable and safe baby wipes is expected to rise during the forecast period. Prominent companies are tapping into the rising trend of using fragranced and naturally available ingredients, such as aloe vera and honey, in sanitized wipes for babies. This approach not only meets consumer preferences but also generates new market opportunities.
- In March 2023, WaterWipes became the first major U.S. baby brand to transition to 100% biodegradable, plastic-free, plant-based, and compostable with the launch of the latest wipes.
Other factors spurring the market growth during the forecast period are the increasing number of working women populations, the rising number of the infant population paired with a higher prevalence of skin diseases among them, and increased parental spending for personal care products. However, the extensive availability of counterfeit products and consumers opting for cheaper alternatives may hinder the market growth in the next five years.
Global Baby Wipes Market Key Driver
Rising Awareness of Personal Hygiene Among Parents - Growing parental awareness of personal hygiene has influenced the Global Baby Wipes Market positively. Parents now prioritize cleanliness and opt for these convenient, gentle wipes to maintain their infants' hygiene. With busy lifestyles and the need for on-the-go solutions, these baby products offer practicality and effectiveness in removing impurities. The COVID-19 pandemic has further emphasized the importance of hygiene, boosting the demand for baby wipes. Manufacturers are introducing innovative products to cater to diverse needs, leading to significant market growth.
Global Baby Wipes Market Challenges:
Availability of Counterfeit Options & Cheaper Alternatives - The availability of counterfeit options raises concerns regarding the safety & quality of the products as they often contain synthetic chemical ingredients like parabens, sulfates, phthalates, and others, leading to a restraint in market growth.
Furthermore, substitutes such as paper towels and toilet paper are being used as alternatives for cleansing infants' skin instead of wipes. The widespread use of these substitute products poses a challenge to the revenue generation of the Baby Wipes Market. Thus, consumers opting for cheaper alternatives may adversely impact their demand.
Global Baby Wipes Market Key Trend:
Introduction of Sustainable & Skin-friendly Baby Wipes by Numerous Brands - The increasing adoption of biodegradable wet wipes, along with innovations in packaging, ingredient choices, and product features, is driving the growth of the Global Baby Wipes Market. Companies are continuously coming up with environmentally friendly hygiene products, including wet wipes, to reduce the environmental burden.
One notable trend in the market is the increasing popularity of biodegradable, viscose-dry wipes. These wipes are made from 100% viscose, a regenerated cellulosic fiber known for its moisture-absorbent properties. Biodegradable viscose-dry wipes are chemical-free, making them suitable for sensitive skin. For example,
- In December 2022, the C.A. Papaellinas Group launched the Nannys Fresh Eco line of environmentally-friendly baby wipes. These wipes are 100% biodegradable, packaged in recyclable materials, and plastic-free. They are also hypoallergenic, pH neutral, alcohol-free, and vegan-friendly, catering to the needs of conscientious parents while remaining friendly to the environment.
Global Baby Wipes Market (2023-28): Segmentation Analysis
Global Baby Wipes Market report by Markntel Advisors includes segmentation analysis based on Product Type, Distribution Channel, Fabric Type, and others. This breakdown allows businesses to identify specific market segments and tailor their marketing and product strategies accordingly, maximizing their chances of success in the Global Market.
Based on Product Type
- Wet Wipes
- Dry Wipes
The Wet Global Baby Wipes Market seems more promising in terms of revenue due to its sizeable volumetric consumption prompted by a lesser lifespan. The wet wipes ensure hygiene while remaining gentle on the baby’s sensitive skin. The demand for such wipes has grown, particularly for travel or outdoor instances where accessing clean water is relatively inconvenient for parents. Besides, disinfectant baby wet wipes for viral infection control purposes have also gained popularity among consumers. The swift surge in demand has compelled personal care companies to upgrade their product portfolio with more high-quality products. For instance,
- In April 2021, Accrol Group acquired John Dale Limited, a highly scalable and biodegradable wet wipes business, for USD5.85 million with a vision to manufacture high-growth products within the wet wipes segment of the tissue market.
Based on Distribution Channel
- Pharmacies
- Supermarkets/Hypermarkets
- Online Stores
- Others
In 2022, Supermarkets and Hypermarkets held a dominant position in the Global Baby Wipes Market, capturing a significant share of global revenue as they remained primary destinations for purchasing these products. These establishments gave parents the assurance and information necessary to make suitable product choices. Despite being a small portion of buyers, parents with young children accounted for a whopping 80% of total sales volume. To entice potential customers, brands employed various in-store promotions, including eye-catching product displays and sample giveaways. These retail giants also devoted considerable space to promoting their baby care centers, subsequently expanding their consumer base.
Global Baby Wipes Market Regional Projection
Geographically, the Global Baby Wipes Market expands across:
- North America
- South America
- Europe
- Middle East & Africa
- Asia-Pacific
North America has emerged as a dominant player in the Global Global Baby Wipes Market, with the United States acquiring most of the market share. The region's strong economic growth, rising disposable income, and changing consumer preferences have augmented the adoption of such baby care products. Besides this, the increasing demand for biodegradable wet wipes also encourages companies to bring more sustainable products. For instance,
- In June 2023, New Zealand-based Terra's announced that they are thrilled to extend its premium plant-based diapers and wipes to parents in North America. Terra's eco-friendly wipes are derived from 100% biodegradable FSC-certified bamboo fiber and 99.5% pure New Zealand water. They are made from a textured, cross-woven fabric for extra durability and are free from chemicals, plastic, fragrance, or optical brighteners.
Moreover, Supermarkets and convenience stores in America are packaging large-sized packs and refills with attractive graphic labeling to entice consumers to buy these products. Additionally, the emphasis on maintaining high standards of hygiene and sanitation even during travel has led to a promising outlook for smaller travel-sized packages as they can be easily disposed of.
On the other hand, Asia Pacific has emerged as a lucrative market for baby wipes, primarily driven by the rising population and increasing urbanization in countries like China and India. The growing middle-class population and a greater emphasis on personal hygiene have led to a surge in demand for such products across the region.
- In February 2022, yoboo, a maternal and child brand, introduced its Unscented Baby Wipes on a Philippine e-commerce platform.
Gain a Competitive Edge with Our Global Baby Wipes Market Report
- Global Baby Wipes Market report provides a detailed and thorough analysis of market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics and make informed decisions.
- This report also highlights current market trends and future projections, allowing businesses to identify emerging opportunities and potential challenges. By understanding market forecasts, companies can align their strategies and stay ahead of the competition.
- Global Baby Wipes Market report aids in assessing and mitigating risks associated with entering or operating in the market.
- The report would help in understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks and optimize their operations.
Frequently Asked Questions
Global Baby Wipes Market Research Report (2023-2028) - Table of Contents
- Market Segmentation
- Introduction
- Product Definition
- Research Process
- Assumptions
- Executive Summary
- Global Baby Wipes Market Regulations and Policy
- Global Baby Wipes Market Trends & Developments
- Global Baby Wipes Market Supply Chain Analysis
- Global Baby Wipes Market Dynamics
- Drivers
- Challenges
- Global Baby Wipes Market Hotspot & Opportunities
- Global Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type
- Wet Wipes - Market Size & Forecast 2018-2028, (USD Million)
- Dry Wipes - Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel
- Pharmacies- Market Size & Forecast 2018-2028, (USD Million)
- Supermarkets/Hypermarkets - Market Size & Forecast 2018-2028, (USD Million)
- Online Stores - Market Size & Forecast 2018-2028, (USD Million)
- Others - Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type
- Spunlace - Market Size & Forecast 2018-2028, (USD Million)
- Airlaid- Market Size & Forecast 2018-2028, (USD Million)
- Coform- Market Size & Forecast 2018-2028, (USD Million)
- Needle Punch- Market Size & Forecast 2018-2028, (USD Million)
- Composite- Market Size & Forecast 2018-2028, (USD Million)
- Others- Market Size & Forecast 2018-2028, (USD Million)
- By Region
- North America
- South America
- Europe
- Asia-Pacific
- The Middle East and Africa
- By Company
- Market Share
- Competition Characteristics
- By Product Type
- Market Size & Analysis
- North America Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- By Country
- The US
- Canada
- Mexico
- The US Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- Canada Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- Mexico Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- Market Size & Analysis
- South America Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- By Country
- Brazil
- Argentina
- Rest of South America
- Brazil Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- Argentina Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- Market Size & Analysis
- Europe Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- By Country
- Germany
- The UK
- France
- Italy
- Spain
- Rest of Europe
- Germany Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- The UK Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- France Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- Italy Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- Spain Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- Market Size & Analysis
- The Middle East and Africa Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- South Africa
- The UAE
- Saudi Arabia
- Rest of Middle East and Africa
- South Africa Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- The UAE Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- Saudi Arabia Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- Market Size & Analysis
- Asia-Pacific Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- By Country
- China
- Japan
- Australia
- India
- South Korea
- Rest of Asia Pacific
- China Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- Japan Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- Australia Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- India Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- South Korea Baby Wipes Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type- Market Size & Forecast 2018-2028, (USD Million)
- By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
- By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
- Market Size & Analysis
- Market Size & Analysis
- Competitive Outlook
- Company Profiles
- Johnson & Johnson
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Babisil Products Ltd.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- The Himalaya Drug Company
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Farlin Corporation
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Kimberly-Clark Corporation
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Hengan International Group Company Ltd.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Procter & Gamble Co.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Pigeon Corporation
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Unicharm Corporation
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Cotton Babies, Inc.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Reeford Ventures Pvt. Ltd.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Albaad
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Nice-Pak International Limited
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- D&G Laboratories Inc.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Others
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Johnson & Johnson
- Company Profiles
- Disclaimer