Talk to our Consultant - Baby Wipes Market Size, Share & Growth

Global Baby Wipes Market Research Report: Forecast (2023-2028)

By Product Type (Wet Wipes, Dry Wipes), By Distribution Channel (Pharmacies, Supermarkets/Hypermarkets, Online Stores, Others), By Fabric Type (Spunlace, Airlaid, Coform, Needle Punch, Composite, Othe... ... nch, Composite, Others), By Region (North America, South America, Europe, Asia-Pacific, The Middle East and Africa), By Company (Albaad, Babisil Products Ltd., Cotton Babies, Inc, D&G Laboratories Inc, Farlin Corporation, Hengan International Group Company Ltd, Johnson & Johnson, Kimberly-Clark Corporation, Nice-Pak International Limited, Pigeon Corporation, Procter & Gamble Co, Reeford Ventures Pvt. Ltd, The Himalaya Drug Company, Unicharm Corporation, Others) Read more

FMCG
Jun 2023
Pages 187
Report Format: PDF, Excel, PPT

Market Definition

Baby wipes are wet or dry disposable tissue, frequently antiseptic, primarily used to clean babies' skin to reduce microbiological contamination. Usually made of rayon, polyester, cotton, or polyethylene, these wipes have water, a mild detergent containing amphoteric surfactants, and a cleansing agent as primary ingredients.

Market Insights & Analysis: Global Baby Wipes Market (2023-28)

The Global Baby Wipes Market was valued at USD 6.5 billion in 2022 and is projected to grow at a CAGR of around 5.4% during the forecast period, i.e., 2023-28. The market has witnessed remarkable growth in recent years on account of increasing demand for convenient and hygienic baby care products. To meet the adequate hygiene expectations of parents, especially after the pandemic, personal care brands are developing several new products. In order to gain the trust of the consumers, these brands make it pass through rigorous testing, which includes product quality, safety, biodegradability, and compostability testing to ensure only the highest standard of product. For instance, Yoboo, during the outbreak, worked with SGS, an internationally recognized testing, inspection, and certification organization, to carry out comprehensive tests on Unscented Baby Wipes.

Report Coverage	Details
Study Period	Historical Data: 2018-21
	Base Year: 2022
	Forecast Period: 2023-28
CAGR (2023-2028)	5.4%
Regions Covered	North America: US, Canada, Mexico
	Europe: Germany, The UK, France, Spain, Italy, Rest of Europe
	Asia-Pacific: China, India, Japan, South Korea, Australia, Rest of Asia-Pacific
	South America: Brazil, Argentina, Rest of South America
	Middle East & Africa: UAE, Saudi Arabia, South Africa, Rest of MEA
Key Companies Profiled	Albaad, Babisil Products Ltd., Cotton Babies, Inc, D&G Laboratories Inc, Farlin Corporation, Hengan International Group Company Ltd, Johnson & Johnson, Kimberly-Clark Corporation, Nice-Pak International Limited, Pigeon Corporation, Procter & Gamble Co, Reeford Ventures Pvt. Ltd, The Himalaya Drug Company, Unicharm Corporation, Others.
Market Value (2022)	USD $6.5 Billion

Geographically, the market has seen widespread expansion across various regions, indicating a promising outlook for manufacturers and suppliers in North America and Asia-Pacific. As consumers become more conscientious, the demand for sustainable and safe baby wipes is expected to rise during the forecast period. Prominent companies are tapping into the rising trend of using fragranced and naturally available ingredients, such as aloe vera and honey, in sanitized wipes for babies. This approach not only meets consumer preferences but also generates new market opportunities.

In March 2023, WaterWipes became the first major U.S. baby brand to transition to 100% biodegradable, plastic-free, plant-based, and compostable with the launch of the latest wipes.

Other factors spurring the market growth during the forecast period are the increasing number of working women populations, the rising number of the infant population paired with a higher prevalence of skin diseases among them, and increased parental spending for personal care products. However, the extensive availability of counterfeit products and consumers opting for cheaper alternatives may hinder the market growth in the next five years.

Global Baby Wipes Market Key Driver

Rising Awareness of Personal Hygiene Among Parents - Growing parental awareness of personal hygiene has influenced the Global Baby Wipes Market positively. Parents now prioritize cleanliness and opt for these convenient, gentle wipes to maintain their infants' hygiene. With busy lifestyles and the need for on-the-go solutions, these baby products offer practicality and effectiveness in removing impurities. The COVID-19 pandemic has further emphasized the importance of hygiene, boosting the demand for baby wipes. Manufacturers are introducing innovative products to cater to diverse needs, leading to significant market growth.

Global Baby Wipes Market Research Report (2023-2028) - Table of Contents

Market Segmentation
Introduction
1. Product Definition
2. Research Process
3. Assumptions
Executive Summary
Global Baby Wipes Market Regulations and Policy
Global Baby Wipes Market Trends & Developments
Global Baby Wipes Market Supply Chain Analysis
Global Baby Wipes Market Dynamics
1. Drivers
2. Challenges
Global Baby Wipes Market Hotspot & Opportunities
Global Baby Wipes Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Product Type
    1. Wet Wipes - Market Size & Forecast 2018-2028, (USD Million)
    2. Dry Wipes - Market Size & Forecast 2018-2028, (USD Million)
  2. By Distribution Channel
    1. Pharmacies- Market Size & Forecast 2018-2028, (USD Million)
    2. Supermarkets/Hypermarkets - Market Size & Forecast 2018-2028, (USD Million)
    3. Online Stores - Market Size & Forecast 2018-2028, (USD Million)
    4. Others - Market Size & Forecast 2018-2028, (USD Million)
  3. By Fabric Type
    1. Spunlace - Market Size & Forecast 2018-2028, (USD Million)
    2. Airlaid- Market Size & Forecast 2018-2028, (USD Million)
    3. Coform- Market Size & Forecast 2018-2028, (USD Million)
    4. Needle Punch- Market Size & Forecast 2018-2028, (USD Million)
    5. Composite- Market Size & Forecast 2018-2028, (USD Million)
    6. Others- Market Size & Forecast 2018-2028, (USD Million)
  4. By Region
    1. North America
    2. South America
    3. Europe
    4. Asia-Pacific
    5. The Middle East and Africa
  5. By Company
    1. Market Share
    2. Competition Characteristics
North America Baby Wipes Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
  2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
  3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
  4. By Country
    1. The US
    2. Canada
    3. Mexico
3. The US Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
4. Canada Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
5. Mexico Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
South America Baby Wipes Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
  2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
  3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
  4. By Country
    1. Brazil
    2. Argentina
    3. Rest of South America
3. Brazil Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
4. Argentina Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
Europe Baby Wipes Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
  2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
  3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
  4. By Country
    1. Germany
    2. The UK
    3. France
    4. Italy
    5. Spain
    6. Rest of Europe
3. Germany Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
4. The UK Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
5. France Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
6. Italy Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
7. Spain Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
The Middle East and Africa Baby Wipes Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
  2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
  3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
    1. South Africa
    2. The UAE
    3. Saudi Arabia
    4. Rest of Middle East and Africa
3. South Africa Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
4. The UAE Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
5. Saudi Arabia Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
Asia-Pacific Baby Wipes Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
  2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
  3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
  4. By Country
    1. China
    2. Japan
    3. Australia
    4. India
    5. South Korea
    6. Rest of Asia Pacific
3. China Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
4. Japan Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
5. Australia Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
6. India Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
7. South Korea Baby Wipes Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product Type- Market Size & Forecast 2018-2028, (USD Million)
    2. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    3. By Fabric Type- Market Size & Forecast 2018-2028, (USD Million)
Competitive Outlook
1. Company Profiles
  1. Johnson & Johnson
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  2. Babisil Products Ltd.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  3. The Himalaya Drug Company
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  4. Farlin Corporation
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  5. Kimberly-Clark Corporation
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  6. Hengan International Group Company Ltd.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  7. Procter & Gamble Co.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  8. Pigeon Corporation
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  9. Unicharm Corporation
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  10. Cotton Babies, Inc.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  11. Reeford Ventures Pvt. Ltd.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  12. Albaad
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  13. Nice-Pak International Limited
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  14. D&G Laboratories Inc.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  15. Others
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
Disclaimer

MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

Full Name*:

Company Name*:

Business Email*:

Country Name*:

Contact Number*:

Message:

Flexible Licensing Options

We offer flexible licensing options to cater to varying organizational needs. Choose the pricing pack that best suits your requirements:

Buy Now

Inquire Before Buying