
Southeast Asia Sauces, Dressings & Condiments Market Research Report Forecast: (2025-2030)
Southeast Asia Sauces, Dressings & Condiments Market - By Product Category (Cooking Ingredients and Condiments [Bouillon, Gravy Cubes, Powders and Pots, Monosodium Glutamate, Herbs...and Spices, Pastes and Purées], Sauces [Recipe Sauces, Cooking and Table Sauces], Dips, Yeast-based Spreads, Pickled Products, Others), By Form (Liquid, Powder, Paste, Cubes), By Packaging (Bottles, Pouches, Cans, Jars), By Distribution channel (Offline [Hypermarkets/Supermarkets, Specialty Stores, Convenience Stores, Direct Sales, Others], Online) and Others Read more
- Food & Beverages
- Jan 2025
- 150
- PDF, Excel, PPT
Market Definition
Sauces, dressings, and condiments are all food addition products. They are used to enhance the taste and appearance of the dishes. Sauces and dressings are used while preparing the dish whereas condiments are used after preparing the dish. Mostly, condiments are served along with the dish so that they can be added by consumers accordingly.
Market Insights & Analysis: Southeast Asia Sauces, Dressings & Condiments Market (2025-30):
The Southeast Asia Sauces, Dressings & Condiments Market size was valued at around USD 8.42 billion in 2024 and is projected to reach USD 13.78 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 8.44% during the forecast period, i.e., 2025-30. The main reason behind this growth is the expanding food service industry. The dishes offered at restaurants in Southeast Asia need numerous ingredients including sauces and condiments. Hence, more restaurants directly correlate with the high use of sauces, dressings, and condiments. For instance, there were more than 7,000 restaurants in Singapore alone in 2023, and 200 new restaurants are established in it each year.
Report Coverage | Details |
---|---|
Historical Years | 2020-23 |
Base Years
|
2024
|
Forecast Years
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2025-30
|
Market Value in 2024 | USD 8.42 Billion |
Market Value in 2030 | USD 13.78 Billion |
CAGR (2025-30) | 8.44% |
Leading Country | Thailand and Indonesia |
Top Key Players | Unilever Group, Ajinomoto Co. Inc., Kraft Heinz Co., Rodamas Group, Masan Group, Campbell Soup Company, Nestle, Halal Enterprises, Lee Kum Kee, Daesang Corp, Tang Sang Hah Co. Ltd., Del Monte Pacific Ltd., and others |
Key Report Highlights |
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However, Southeast Asian countries are experiencing a high cost of living that is impacting the budgets of local households due to which consumers are limiting dining out. This economic factor is likely to slow down the growth of food services, at least in the short term. Despite this factor, there is a high number of tourists arriving in this region to counterbalance this effect. For instance, around 2.68 million tourists visited Thailand in October 2024 alone, setting up an all-time high. Moreover, more than 13.6 million foreigners visited Singapore in 2023, which is almost double that of the country’s population. These foreigners increase the footfall at restaurants to get their desired food and taste, thus increasing the demand for sauces, spices, and other ingredients. Additionally, support from government initiatives such as the 30-days-visa-free travel deal of China and Singapore further increases tourism in these countries.
Furthermore, local consumers of this region are highly inclined towards Korean food, especially in Indonesia and Malaysia. Therefore, companies are tapping the new avenues by introducing consumer-desired spices and sauces. These products are supplied in small packets to fulfill their purpose while being cost-efficient for budget-conscious buyers.

Southeast Asia Sauces, Dressings & Condiments Market Driver:
Increasing Desire for Convenience for Cooking at Home – Convenience will remain a key driver for consumers who cook at home, thus sauces, dips, and condiments which add ease and efficiency to the cooking process and enhance the flavors of the final dishes, will remain popular and in demand. For instance, newly Roza Chef@Home Hunger sauce, a multi-purpose stir fry sauce that gives dishes a “smoky wok aroma”, was introduced making cooking at home more convenient and adding flavor at the same time. Apart from being more practical, the prices of these products are also considered very low if consumers consider the hassle that arises when they have to prepare spices from scratch. Therefore, due to the convenience offered by these products, they are most widely used by consumers, mainly young ones or working people, and this trend is expected to continue in the forecast period as well.
Southeast Asia Sauces, Dressings & Condiments Market Opportunity:
Flavor Innovations to Offer New Growth Opportunities – The companies are regularly innovating and launching new products in the market. This is done due to the evolving consumer tastes as per both local and international flavor trends, which will encourage people to prepare and try those dishes at home. For instance, Heinz launched its Seriously Good Mayonnaise, which includes unique flavors like truffle garlic, and caramelized onion in 2016. After mapping evolving trends in taste, the company again launched that same mayonnaise in 5 different flavors in 2024. As more consumers shift towards more adventurous eating habits, they need unique, restaurant-like flavors at home that elevate everyday meal experiences.
These products not only improve the taste of everyday dishes but also ensure that trusted brands remain top-of-mind with local consumers. Therefore, innovating various products as per the trending dishes can provide a lucrative growth opportunity for the market.
Southeast Asia Sauces, Dressings & Condiments Market Challenge:
Government Regulations Leading to High Prices of Products – The salt consumption of the Southeast Asian population is much more than the limit defined by the World Health Organization (WHO). As a result, governments of these countries have imposed import taxes on products containing salt and other ingredients such as sugar. For instance, to reduce the sodium consumption of sodium by people, the Thai government has imposed a tax on sodium-containing products. This results in the increase of prices of such products. As many of the sauces and condiments supplied by international brands contain salt, sodium, and sugar, they have high prices as compared to the local recipes. Therefore, the high prices of various products due to government regulations can pose a challenge for budget-conscious buyers hence limiting the market growth.
Southeast Asia Sauces, Dressings & Condiments Market Trend:
Increasing Health & Wellness Awareness Changing Market Dynamics – Consumers in Southeast Asian countries are getting more concerned about their health, mainly in Thailand, Singapore, and Vietnam. This is because people in these countries consume more salt as compared to the limit defined by the World Health Organization (WHO). This has inclined a lot of companies to make products that have less concentration of salt and other similar ingredients. For instance, Nestle Singapore launched Maggie cooking sauce with 40% less salt and Maggie oyster sauce with 60% less salt concentration in 2023. Such reduced-sodium products are expected to remain in trend, considering the regulations set by the governments of this region. Therefore, products with reduced salt and sugar have been in trend, and are expected to remain and innovate in the coming years as well.
Southeast Asia Sauces, Dressings & Condiments Market (2025-30): Segmentation Analysis
The Southeast Asia Sauces, Dressings & Condiments Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–30 at the regional level. Based on the analysis, the market has been further classified as:
Based on Product Category:
- Cooking Ingredients & Condiments
- Sauces
- Dips
- Yeast-Based Spreads
- Pickled Products
- Others
Based on the product category, the sauces hold a major market share of around 60%, with soy sauce and chili sauce as the most popular ones. This is because sauces add spicy flavors to the dishes that are most liked by the Southeast Asian population. Also, the food service channel experienced higher volume growth than the retail channel during 2023. The consumer food service industry's general return to positive growth, which started at the end of 2022, was one of the main reasons for the category’s development. As people eat out more, it is driving street stalls/kiosk players, who buy soy sauce from retail outlets, to increase their purchasing frequency, as soy sauce is known as one of the base condiments to accompany almost all foods.
Moreover, fish sauces are comparatively more popular than other types in the region. This could be seen by high innovations in this category such as Squid Brand launching mild fish sauces that are sugar-free and contain 20% less salt as compared to regular ones.
Based on Packaging
- Bottles
- Pouches
- Cans
- Jars
Based on the type of packaging, pouches hold a major market share of around 52%. This is due to the wide availability of various products in pouch packaging. For instance, small packages of soy sauce in pouch formats are becoming more widely available in the Indonesian, Malaysian, Thai, and Vietnamese markets, especially in traditional channels. Kecap Nasional, Bango, ABC, and Sedaap offer this style of packaging. sauces, dressings, and condiments companies are employing this strategy to deal with the lack of recovery in consumer purchasing power, especially in the lower-middle-income segment. Additionally, as the taste preference of people in this region continuously evolves, it helps them to use a particular flavor for a limited time, unlike bottles or cans that contain products in very high quantities. Therefore, due to the convenience offered by the pouch packaging, they are the most popular among the people of Southeast Asian countries.
Southeast Asia Sauces, Dressings & Condiments Market (2025-30): Regional Projections
Geographically, the Southeast Asia Sauces, Dressings & Condiments Market expands across:
- Singapore
- Malaysia
- Indonesia
- Thailand
- Philippines
- Vietnam
- Rest of Southeast Asia
Regionally, Thailand and Indonesia are the major markets for sauces, dressings, and condiments with a market share of around 52.49%. Various restaurants have launched their brands, such as seen with BBQ Plaza and its “light” BBQ sauce, which is lower in sodium, calories, and sugar, whilst maintaining its quality taste. BBQ Plaza is also active in marketing around its brand, for example as seen with its collaboration with Carnival, a Thai multi-brand store, to launch the limited collection “Born To Grill” to specifically target the Gen Z segment of consumers. Meanwhile, Pumpui/Smiling Fish (Kuang Pei San Food Products PCL) launched a seasoned and fermented fish sauce, with a spicy and bold flavor, and a new brand ambassador, Thai singer “Toey” Apiwat Boonanak, who has a huge base of young followers. Therefore, the wide availability of various products and their high sales are the main reasons behind Thailand’s dominance.
Southeast Asia Sauces, Dressings & Condiments Industry Recent Development:
- 2023: Kraft Heinz Co. invested around USD 84 million to expand its production plant in Indonesia. The aim is to increase the production by around 174%. The company also adopted advanced manufacturing equipment for soy and chili sauce processing.
- 2023: Mason Group’s sub-brand Chin-Su launched Shiitake mushroom and kombu kelp seasoning. This shows the company’s focus on product innovation. This seasoning is also part of a larger effort to expand these brands' presence into international markets, including South Korea, Australia, Europe, and North America.
Gain a Competitive Edge with Our Southeast Asia Sauces, Dressings & Condiments Market Report
- Southeast Asia Sauces, Dressings & Condiments Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & market share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
- This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
- The Southeast Asia Sauces Dressings, & Condiments Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.
*Report s Delivery Format - Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address.
Frequently Asked Questions
- Market Segmentation
- Introduction
- Market Definition
- Research Process
- Assumption
- Executive Summary
- Southeast Asia Sauces, Dressings & Condiments Market Trends & Insights
- Southeast Asia Sauces, Dressings & Condiments Market Dynamics
- Growth Drivers
- Challenges
- Southeast Asia Sauces, Dressings & Condiments Market Hotspot & Opportunities
- Southeast Asia Sauces, Dressings & Condiments Market Supply Chain Analysis
- Southeast Asia Sauces, Dressings & Condiments Market Regulation & Policy
- Southeast Asia Sauces, Dressings & Condiments Market Outlook, 2020-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- By Volume (Metric Tons)
- Market Share & Analysis
- By Product Category
- Cooking Ingredients and Condiments - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Bouillon - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Liquid Stocks and Fonds - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Stock Cubes and Powders - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Gravy Cubes, Powders and Pots - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Monosodium Glutamate - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Herbs and Spices - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Pastes and Purées - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Bouillon - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Sauces - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Recipe Sauces - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Liquid Recipe Sauces - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Dry Recipe Sauces - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Pasta Sauces - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Cooking and Table Sauces - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Barbecue Sauces - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Fish Sauces - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Ketchup - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Mayonnaise - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Mustard - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Oyster Sauces - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Salad Dressings - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Soy Sauces - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Chili Sauces - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Recipe Sauces - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Dips - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Yeast-based Spreads - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Pickled Products - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Others - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Cooking Ingredients and Condiments - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- By Form
- Liquid - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Powder - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Paste - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Cubes - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- By Packaging
- Bottles - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Pouches - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Cans - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- Jars - Market Size & Forecast 2020-2030F, USD Million & Metric Tons
- By Distribution channel
- Offline - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- Hypermarkets/Supermarkets - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- Specialty Stores - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- Convenience Stores - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- Direct Sales - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- Others - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- Online - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- Offline - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Country
- Singapore
- Malaysia
- Indonesia
- Thailand
- Philippines
- Vietnam
- Rest of Southeast Asia
- By Competitors
- Competition Characteristics
- Market Share & Analysis
- By Product Category
- Market Size & Analysis
- Singapore Sauces, Dressings & Condiments Market Outlook, 2019-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- By Volume (Metric Tons)
- Market Share & Analysis
- By Product Category - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Form - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Packaging - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Distribution channel - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- Market Size & Analysis
- Malaysia Sauces, Dressings & Condiments Market Outlook, 2019-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- By Volume (Metric Tons)
- Market Share & Analysis
- By Product Category - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Form - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Packaging - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Distribution channel - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- Market Size & Analysis
- Indonesia Sauces, Dressings & Condiments Market Outlook, 2019-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- By Volume (Metric Tons)
- Market Share & Analysis
- By Product Category - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Form - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Packaging - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Distribution channel - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- Market Size & Analysis
- Thailand Sauces, Dressings & Condiments Market Outlook, 2019-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- By Volume (Metric Tons)
- Market Share & Analysis
- By Product Category - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Form - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Packaging - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Distribution channel - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- Market Size & Analysis
- Philippines Sauces, Dressings & Condiments Market Outlook, 2019-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- By Volume (Metric Tons)
- Market Share & Analysis
- By Product Category - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Form - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Packaging - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Distribution channel - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- Market Size & Analysis
- Vietnam Sauces, Dressings & Condiments Market Outlook, 2019-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- By Volume (Metric Tons)
- Market Share & Analysis
- By Product Category - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Form - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Packaging - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- By Distribution channel - Market Size & Forecast 2020-2030, USD Million & Metric Tons
- Market Size & Analysis
- Southeast Asia Sauces, Dressings & Condiments Market Key Strategic Imperatives for Success & Growth
- Competition Outlook
- Company Profile
- Unilever Group
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Ajinomoto Co Inc
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Kraft Heinz Co.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Rodamas Group
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Masan Group
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Campbell Soup Company
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Nestle
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Halal Enterprises
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Lee Kum Kee
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Daesang Corp
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Tang Sang Hah Co. Ltd.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Del Monte Pacific Ltd.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Others
- Unilever Group
- Company Profile
- Disclaimer
