South America Probiotic Supplements Market Research Report: Forecast (2023-2028)

Market Definition

Probiotic refers to bacteria or yeast that are conducive to human health by providing various benefits such as the prevention of multiple diseases as well as improving immunity. Probiotic supplements such as tablets, capsules, chewable, gummies, etc., are added to food products and are consumed along with the food to improve the nutritional intake, enhance immunity, and prevent diseases. Furthermore, the increasing consumer awareness about the health benefits of consuming probiotic supplements ranging from digestive health, oral care, immune boosters, etc., escalated the demand for probiotic supplements in the region.

Market Insights & Analysis: South America Probiotic Supplements Market (2023-28)

The South America Probiotic Supplements Market is projected to grow at a CAGR of 3.97% during the forecast period, 2023-28. The market growth imputes to the rising health concerns among the residents towards increasing immunity-based, cardiovascular, and digestive health issues in the citizens of Brazil, Chile, etc. The growing awareness among individuals about the benefits of probiotic supplements that effectively helps in balancing cholesterol levels, and boost immunity, among others, would further increase the consumption of probiotic supplements in the coming years.

Additionally, the thriving e-commerce industry has also been positively impacting the market of probiotic supplements in South America. The availability of a wide range of probiotic supplements for various health-related benefits such as gastrointestinal health, immune health, oral health, skin health, etc., in online stores, coupled with impactful advertisements on social media has increased the demand for probiotics.

Market Trend

• Introduction of Probiotic Supplements for Infants’ & Children's Health Improvement

Probiotic supplement for infant diet is a new trend that has gained traction across South America. The major reason for the growth is gastrointestinal-based disease prevention, due to which consumers are increasingly adopting probiotic supplements. The launch of various kinds of probiotic supplements for babies, such as DanActive yogurt drinks, in the form of powder & liquid to add to their regular diets & support the well-being of the infants has notably increased the demand for probiotic supplements in the region.

In addition, for infants, probiotic supplements help in stimulating diseases such as diarrhea, infant colic, & allergies and help to restore a number of bacteria in their body. Therefore, the demand for probiotic supplements has increased in the countries such as Brazil, Chile, Argentina, etc.

Market Segmentation

Based on the Form:

• Tablets
• Capsules
• Gummies
• Powder
• Chewable
• Others (Sachets, Syrups, BFS vials, etc.)

Of them all, Capsules dominated the South America Probiotic Supplements Market during 2018-22. The market growth imputes to the rising intake of probiotic capsules among the elderly & adults as it effectively helps in reducing the formation of acids in the gastrointestinal tract. Additionally, the presence of added sugars in chewable & gummies has decreased their usage among adults & infants. Further, advantages such as faster relief from symptoms & higher bioavailability have fueled the demand for probiotic supplements in the form of powder & capsules in the historical years.

Moreover, the addition of probiotic capsules such as ImmunoSEB, ProbioSEB CSC3, etc., by the National Institute of Health (NIH) Office of Dietary Supplements in the prescription list of health professionals to boost immunity and reduce fatigue & muscle weakness in patients affected with COVID-19 has supported the demand for probiotic supplements across South America to a larger extent.

Based on the Disease:

• Digestive Health
  • Lactose Intolerance
  • Constipation
  • Others (Ulcerative Colitis, Colic, etc.)
• Irritable Bowel Syndrome (IBS)
• Oral Disease
• Immunity-based Disease
• Others
  • Cardiovascular Diseases
  • Respiratory Infections
  • Obesity
  • Memory/Mood/Relaxing

Here, Digestive Health acquired a major share in the South America Probiotic Supplements market during 2018-22. The growing use of probiotic supplements to treat digestive health issues like gastrointestinal disorders, etc., owing to the health benefits such as the reduction in lactose intolerance symptoms, has soared the demand for probiotic supplements in the region. In addition, increasing concerns about treating colic among infants has given a thrust to the market of probiotic supplements in South America. Therefore, the growing awareness of consuming probiotic supplements for several health benefits would upsurge the demand for probiotic supplements in South America during the forecast years.

Based on the Distribution Channel:

• Pharmacies
• Health & Beauty Specialty Stores
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Stores
  • Via E-commerce Players
  • Supplier Selling Via Own Websites

Of them all, Pharmacies captured a considerable market share in the South America Probiotic Supplements market during 2018-22, owing mainly to consumers' rising preference to take probiotic supplements to maintain immunity & promote healthy living, thereby supporting pharmacies' burgeoning demand for them. This is because probiotic supplements contain a range of good bacteria, such as Lactobacillus rhamnosus, among others, which may cause severe stomach issues to the consumer allergic to lactose. Additionally, an overdose of probiotic supplements may promote the overgrowth of methanogenic bacteria, which may lead to constipation, among other gut diseases.

Moreover, the growth in the number of pharmacies in countries such as Brazil, Argentina, etc., has immensely strengthened the supply chain of probiotic supplements in South America. Additionally, the availability of a wide range of probiotic supplements for the treatment of various diseases such as diarrhea, constipation, etc., in pharmacies has improved the distribution channel of probiotic supplements in South America. Hence, the continuous expansion of pharmacies would positively impact the South America Probiotic Supplements market during the forecast period.

Regional Landscape

Geographically, the South America Probiotic Supplements Market expands across:

• Brazil
• Argentina
• Chile
• Rest of South America

Of all the countries, Brazil has been portraying a noticeable market growth since 2017 due to the rise in the number of active lifestyle users as well as increased awareness of the digestive health benefits of consuming probiotic supplements. In addition, the concern for infants' digestive & immune health has increased the demand for probiotic supplements in Brazil. The colikids probiotic supplement has been in significant demand due to its benefit of improving the gastrointestinal health of infants in the country. Moreover, the growing stress & anxiety among adults have intended companies to launch probiotic supplements to reduce the feeling of anxiety & stress among adults.

Along with this, the research & advancements in probiotic supplements in the country, assisting with digestive health issues among adults, have stressed the companies to expand their probiotic product portfolio. Hence, this would positively impact the market for probiotic supplements in Brazil in the forthcoming years.

Recent Development by Leading Companies:

• In 2020, BioGaia partnered with ETHICAL NUTRITION, Roemmers Nutritional Division, in order to sell BioGaia Protectis drops & BioGaia Protectis tablets in Argentina. The products have been sold under the BioGaia brand.
• In 2020, a biotechnology company, BioGaia, in collaboration with the Abbott Uruguay laboratory, Protectis, developed a probiotic supplement based on the probiotic strain - Lactobacillus Reuteri DSM 17938, derived from breast milk for the treatment of colic in infants. The product was made available for sale at the end of 2020.

Market Dynamics:

Key Driver: Prevalence of Gastrointestinal Diseases Among the Individuals to Aid the Market Growth

The increasing number of gastrointestinal diseases in South America has significantly boosted the demand for probiotic supplements. Some major countries with a sizeable population, such as Brazil, Chile, Argentina, etc., have reported an increase in the number of gastrointestinal diseases. In addition, the growing cases of irritable bowel syndrome, Crohn's, and liver diseases have been some of the major reasons attributing to the growth in the cases of gastrointestinal disease. Furthermore, degrading eating habits & genetic disorders are chiefly responsible for the growing liver disease cases among the region’s population.

In addition, the rise in research & development activities by the probiotic manufacturers such as DSM & Bayer, among others, have assisted in providing different supplements for patients suffering from gastrointestinal diseases such as hemorrhoids, constipation, etc. This would increase the consumption of probiotic supplements among the population.

Possible Restraint: High Price of Probiotic Supplements to Hinder the Market Growth

Extensive manufacturing and raw material cost of probiotics have notably hindered the revenue growth of the South America Probiotic Supplements market in developing countries such as Peru & Venezuela, among others. Moreover, South American countries, including Venezuela & Peru, among others except for Brazil, are highly dependent on imports which is a major factor leading to the high cost of probiotic supplements in the market. This restricted a wide variety of audiences in the Middle and Lower-middle Income group to opt for healthy diets, thereby constraining the growth potential of the probiotic supplements market.

Market Opportunity: Increasing Versatility of Probiotic Products Beyond Digestive Health

The increase in research & development activities & the manufacturing of probiotic supplements for other health-related diseases such as cardiovascular disease, hypocholesterolemia, bone health, oral health, etc., is projected to stimulate the growth of the Probiotic Supplement market in the years to come. Furthermore, the growing consumer awareness regarding the benefits of probiotic supplements pushes the chemical industry to start developing new strains of probiotics to reduce pain in patients.

Moreover, the increasing focus of the manufacturers on the development of new probiotic supplements to cater to the population with diseases such as cardiovascular disease, hypocholesterolemia, bone health, etc., would provide more opportunities to the probiotic supplement providers in the forthcoming period.

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