Market Research Report

Global Soup Market Research Report: Forecast (2025-2030)

Soup Market Report - By Product Type (Canned, Dehydrated, UHT, Others (Meal Kits, etc.)), By Category (Vegan/Vegetarian, Non Vegetarian), By Distribution Channel (Supermarket/Hype...rmarket, Convenience Stores, Online), and Others Read more

  • Food & Beverages
  • Oct 2024
  • 191
  • PDF, Excel, PPT

Market Definition

Soup is a warm liquid cuisine commonly served as an appetizer or first course. It is typically made using vegetables and meat with juice, water, and stock, among other ingredients. Traditionally, there are two primary types of soups, clear soups and thick soups.

Market Insights & Analysis: Global Soup Market (2025-30):

The Global Soup Market size was valued at USD 11.28 billion in 2023 & is estimated to reach USD 16.25 billion by 2030. Along with this, the market is estimated to register a CAGR of 3.85% during the forecast period, 2025-30. The rising demand for processed food products in both developed & developing nations is contributing in the expansion of the market. This surge has been attributed to several factors, including a growing workforce, an increase in working women, a fast-paced lifestyle, urbanization, and Western influence, as well as higher per capita spending on processed foods. As consumers seek out convenience, instant options like RTEs (ready-to-eat), RTDs (ready-to-drink), and other convenient food products are becoming increasingly popular choices, influencing market growth.

Report Coverage Details
  Historical Years   2020-23
  Base Years
  2024
  Forecast Years
  2025-30
  Market Value 2030   USD 16.25 Billion
  Market Value in 2023   USD 11.28 Billion
  CAGR (2025-30)   3.85%
  Leading Region   North America
  Top Key Players General Mills, Nestle SA, Unilever, Baxters Food Group Ltd., The Kraft Heinz Company, The Campbell Soup Company, Ottogi Corp., Asahi Group Holdings, Upton's Naturals, Hain Celestial, Capital Foods Ltd., Tideford Organics, Mars, Inc., and Others
  Key Report Highlights
  • Market Dimensions & Projections
  • Pricing Evaluation,
  • Recent Strategic Moves by Companies,
  • Primary Stakeholders,
  • Analysis of Import and Export Trends,
  • Competitive Landscape Assessment,
  • Emerging Opportunities,
  • Market Trends and Indicators

 

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Moreover, as the demand for quick and easy meals rises, companies such as B&G Foods Inc., Baxters Food Group Limited, Blount Fine Foods, etc., are focusing on creating packaging designs that offer convenience in consumption and disposal. One such example is Campbell, a brand that provides microwaveable cups of soup as a more practical option than traditional powdered packets at a marketplace. Furthermore, numerous competitors within this market are introducing new products to broaden their offerings. For instance:

  • In 2022, Pacific Foods introduced a range of organic canned soups and plant-based chilis, which are packed in environmentally friendly non-BPA lined packaging that can be recycled indefinitely.

This strategic move aligns with increasing demand from consumers for both health-conscious and environmentally responsible products. The Soup Market is seeing growth due to increasing demand for instant soups that offer added nutrition and can be used as a side dish or appetizer with heavier meals. Dry soup mixes loaded with vegetables, like creamy potato, broccoli cheddar, pea scallion ginger mushroom are gaining popularity among working individuals and boosting the overall market share. Additionally, soups also serve as a source of rich nutrition for individuals who struggle to access healthy snacks. Thus, the convenience and nutritional benefits offered through these instant options are also aiding in enhancing the market share in the coming years.

During the forecast period, a surge in demand for organic soups is anticipated due to their medicinal properties and flavorful taste. The exceptional nutritional content of innovative recipes, like green vegetable soup with thong weed and wakame seaweed or pumpkin soup with quinoa & kombu seaweed can offer advantages for individuals dealing with high blood pressure, thereby causing an increase in overall revenue generated by the Organic Soup Market.

Furthermore, in order to improve the access to education, various governments have increased their focus towards school meal programs. These food programs play a key role in achieving the objective of providing health and nutrition to the children. Hence, the presence and introduction of food programs across the schools has positively impacted the demand for soups, thus instigating the market growth graph.


Global Soup Market Research Report: Forecast (2025-2030)

Global Soup Market Driver:

Rising Need for Lighter Meals & Appetizers to Drive the Demand for Soups – Driven by both hectic & sedentary lifestyles in urban areas, the need for lower-calorie meals is on the rise across the globe. There are also increasing barriers to cooking with inadequate knowledge, while urban consumers are progressively time-pressed, encouraging them to search for quick & convenient lighter meals. Packaged dry soup, for instance, addresses the need for a quick and light meal, and can be easily transported and prepared by just adding hot water. This makes it particularly suitable for consumers who travel frequently. In response, major players are looking to create an array of different soup options that cater for consumers’ divergent needs.

Global Soup Market Opportunity:

Emerging Veganism & Clean Label Products – The expanding vegan demographic in both developed and developing nations has created a valuable market potential for vegetable stocks and broths. According to World Animal Foundation, there are around 88 million vegans across the globe. With the growing inclination towards healthier choices, there is an increasing demand for vegan soups, which are favored over their non-vegetarian counterparts. In response to this trend, major companies have taken advantage of providing various types of plant-based soup products packaged differently to meet consumers' needs. This shift toward vegetable-based broths supports industry expansion while presenting producers with an opportunity to increase their range of vegan soup offerings and gain more significant portions of the expanding marketplace.

Global Soup Market Challenge:

Health Issues Caused by Continuous Corn Starch Intake – The frequent consumption of corn starch, which is a popular thickener found in numerous processed foods, such as soups, tends to create a challenge for the market growth, due to the substantial health hazards it poses. Excessive digestion of this ingredient has been associated with insulin resistance, weight gain, and elevated blood sugar levels, which can contribute to chronic illnesses like obesity and diabetes. As consumers become more health-conscious and better informed about the negative impacts of such ingredients, there is growing skepticism and reduced demand for products containing corn starch. To overcome this obstacle, companies have been devising new product lines that contain fewer quantities of corn starch but incorporate nutrient-rich vegetables instead. The changing consumer preferences pose a difficulty for food producers as they need to modify their products by substituting corn starch with healthier alternatives.

Global Soup Market (2025-30): Segmentation Analysis

The Global Soup Market study by MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2025-2030 at the global level. In accordance to the analysis, the market has been further classified as:

Based on Product Type:

  • Canned
  • Dehydrated
  • UHT
  • Others (Meal Kits, etc.)

Canned soup held a significant market share in the Soup Market over the past few years. This type of soup undergoes commercial processing, high-temperature cooking, and sealing in cans or jars to extend its shelf life without refrigeration. The growth of the market can be attributed to its noteworthy attributes such as convenience, availability, and variety. Canned soups present a quick and easy meal solution for consumers that demands minimal effort in preparation. These soups have a long shelf life, making them ideal for emergencies where a reliable food source is necessary during natural catastrophes, power outages, or other crises. Canned soups provide a convenient meal option for consumers seeking quick and easy solutions without the need for intense cooking or preparation, thus making it one of the most preferable soup type.

Based on the Distribution Channel:

  • Supermarket/Hypermarket
  • Convenience Stores
  • Online

Supermarkets/Hypermarkets occupy a prominent position in the Soup Market. These types of retail stores are extensive in size, offering diverse merchandise, such as groceries, household products, and consumer goods to consumers. Soups of different brands, flavors, and packaging options are extensively displayed in supermarkets and hypermarkets. By doing so, these stores increase consumer exposure to various soup products, which leads individuals to make impulse purchases. In addition, they offer promotional deals such as discounts and bundle offers on soups that attract price-sensitive consumers, thereby boosting product sales. Further, the expansion of supermarkets across the globe is projected to positively contribute to the segment growth in the coming years as well. For instance:

  • In 2024, Netto announced the launch of its autonomous supermarket in Regensburg, Germany.

Furthermore, online segment is also expected to emerge as significant contributor in the Soup Market.The pandemic acted as a catalyst for the rapid development of online platforms, alongside greater internet penetration and improvements around delivery

Global Soup Market (2025-30): Regional Projection

Geographically, the Global Soup Market expands across:

  • North America
  • South America
  • Europe
  • The Middle East & Africa
  • Asia-Pacific

North America hold the highest market share in the Soup Market due to its robust soup culture, as soups are a customary food item in many households. Iconic dishes like chicken noodle soup, tomato soup, and clam chowder have now become traditional favorites of the continent's cuisine. Further, North America maintains its competitive edge by offering increasingly diverse options for its consumption. In the region, to meet evolving consumer tastes, manufacturers have expanded their soup product lines to include a variety of options such as ready-to-eat soups, organic & natural choices, and unique global-inspired flavors.

Also, with multiple distribution channels and extensive product availability, consumers have greater opportunities to discover and purchase a wide range of soup options. Overall, the strong retail network in North America fosters increased consumer engagement, driving market growth for soup manufacturers.

Global Soup Industry Recent Development

  • 2023: Baxter, introduced new recipes for 5 of its soups. The five enhanced soups comprise of Cream of Tomato, Minestrone, Cream of Chicken, Carrot & Coriander, and Country Garden.
  • 2022: Upton's Naturals introduced the assortment of vegan soups that was expanded with 3 new recipes, each offering 8-11g of plant-based protein per serving. Furthermore, these products are non-GMO (NSF) & Plant-Based Certified, and also free from allergens.

Gain a Competitive Edge with Our Global Soup Market Report

  • Global Soup Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
  • This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
  • Global Soup Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

*Reports Delivery Format  Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address.

Frequently Asked Questions

   A. The Soup Market is expected to grow at a compound annual growth rate (CAGR) of 3.85% from 2025 to 2030.

   A. The Soup Market size was valued at USD 11.28 billion in 2023 & is estimated to reach USD 16.25 billion by 2030.

   A. The rising need for lighter meals & appetizers to drive the Soup Market during 2025-30.

   A. General Mills, Nestle SA, Unilever, Baxters Food Group Ltd., The Kraft Heinz Company, The Campbell Soup Company, Ottogi Corp., Asahi Group Holdings, Upton's Naturals, Hain Celestial, Capital Foods Ltd., Tideford Organics, Mars, Inc., and Others are the top players in the Soup Market.

   A. The canned soups segment held the largest share of the Soup Market.

   A. North America would present growth prospects in the Soup Market during 2025-30.

   A. The emerging veganism & clean-label products to create opportunistic arena for the Soup Market during 2025-30.

  1. Market Segmentation
  2. Introduction
    1. Research Process
    2. Market Definition
    3. Assumption
  3. Executive Summary
  4. Global Soup Market Supply Chain Analysis
  5. Global Soup Market Trends & Development
  6. Global Soup Market Dynamics
    1. Growth Drivers
    2. Challenges
  7. Global Soup Market Hotspots & Opportunities
  8. Global Soup Market Regulations & Policy
  9. Global Soup Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Product Type
        1. Canned – Market Size & Forecast, 2020-2030, USD Million
        2. Dehydrated – Market Size & Forecast, 2020-2030, USD Million
        3. UHT – Market Size & Forecast, 2020-2030, USD Million
        4. Others (Meal Kits, etc.)– Market Size & Forecast, 2020-2030, USD Million
      2. By Category
        1. Vegan/Vegetarian – Market Size & Forecast, 2020-2030, USD Million
        2. Non Vegetarian – Market Size & Forecast, 2020-2030, USD Million
      3. By Distribution Channel
        1. Supermarket/Hypermarket – Market Size & Forecast, 2020-2030, USD Million
        2. Convenience Stores – Market Size & Forecast, 2020-2030, USD Million
        3. Online – Market Size & Forecast, 2020-2030, USD Million
      4. By Region
        1. North America
        2. South America
        3. Europe
        4. The Middle East & Africa
        5. Asia-Pacific
      5. By Company
        1. Competition Characteristics
        2. Market Share & Analysis
  10. North America Soup Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
      2. By Category – Market Size & Forecast, 2020-2030, USD Million
      3. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
      4. By Country
        1. The US
        2. Canada
        3. Mexico
    3. The US Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
    4. Canada Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
    5. Mexico Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
  11. South America Soup Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
      2. By Category – Market Size & Forecast, 2020-2030, USD Million
      3. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
      4. By Country
        1. Brazil
        2. Argentina
        3. Rest of South America
    3. Brazil Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
    4. Argentina Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
  12. Europe Soup Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
      2. By Category – Market Size & Forecast, 2020-2030, USD Million
      3. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
      4. By Country
        1. Germany
        2. The UK
        3. France
        4. Italy
        5. Spain
        6. Rest of Europe
    3. Germany Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
    4. The UK Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
    5. France Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
    6. Italy Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
    7. Spain Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
  13. The Middle East & Africa Soup Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
      2. By Category – Market Size & Forecast, 2020-2030, USD Million
      3. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
      4. By Country
        1. Saudi Arabia
        2. The UAE
        3. South Africa
        4. Egypt
        5. Rest of The Middle East & Africa
    3. Saudi Arabia Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
    4. The UAE Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
    5. South Africa Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
    6. Egypt Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
  14. Asia-Pacific Soup Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
      2. By Category – Market Size & Forecast, 2020-2030, USD Million
      3. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
      4. By Country
        1. China
        2. India
        3. Japan
        4. South Korea
        5. Australia
        6. Rest of Asia-Pacific
    3. China Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
    4. India Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
    5. Japan Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
    6. South Korea Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
    7. Australia Soup Market Analysis, 2020-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Product Type – Market Size & Forecast, 2020-2030, USD Million
        2. By Distribution Channel – Market Size & Forecast, 2020-2030, USD Million
  15. Global Soup Market Strategic Imperatives for Growth & Success
  16. Competition Outlook
    1. Company Profiles
      1. General Mills
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Nestle SA
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Unilever
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. Baxters Food Group Ltd.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. The Kraft Heinz Company
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. The Campbell Soup Company
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Ottogi Corp.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Asahi Group Holdings
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. Hain Celestial
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10. Capital Foods Ltd.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      11. Tideford Organics
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      12. Mars, Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      13. Others
  17. Disclaimer


Soup Market Segmentation Slide