Saudi Arabia Wall Covering Market Research Report: Forecast (2024-2029)

Market Definition

Wallcoverings are materials or products designed to be applied to the walls of interior spaces for decorative, aesthetic, and functional purposes. They are used to enhance the visual appeal of walls, protect them from damage, and provide insulation or acoustic benefits. The wallcoverings are available in various materials such as paper, fabric, and plastic among others. Moreover, the wallcoverings of various textures and colors for commercial and residential sector further augment the market growth.

Market Insights & Analysis: Saudi Arabia Wall Covering Market (2024-2029):

The Saudi Arabia Wall Covering Market is estimated to grow at a CAGR of around 5.2 % during the forecast period, i.e., 2024-2029. The market growth imputes to the expansion of residential and non-residential construction in the country owing to the rising population and increasing urbanization. Furthermore, the wallcoverings have various advantages such as moisture and stain resistance, enhanced texture, and protected wall surface which is expected to propel the market growth. In addition, the rise in technological advancements in digital and traditional printing techniques with unique textures and materials is further augmenting the market growth.

The wall coverings market has experienced significant growth in the country owing to rising tourism and enhancement in the hospitality business. A change in the interiors and wall design in residential buildings has occurred owing to the rise in personal disposable income. The continuous infrastructure development in the country is leading to the increased demand for luxury interiors and unique wallcoverings ultimately augmenting the growth of Saudi Arabia's Wall Coverings Market.

Furthermore, Saudi Arabia has been rapidly urbanizing, with a growing population and increased urban development projects. As more residential and commercial buildings are constructed, there is a higher demand for interior decor products like wallcoverings. New homes and businesses often seek modern and aesthetically pleasing designs, driving the market growth. In addition, the development of unique and customized wallcoverings with custom wallpapers, new graphical designs, theme printing, and textural wallpapers are augmenting the market growth. Wallcoverings with easy-to-apply and remove features are further creating opportunities in the market.

Saudi Arabia Wall Covering Market Driver:

Increasing Tourism and Expansion of Hospitality Sector – Saudi Arabia has been promoting its tourism to diversify its economy which has led to a surge in its tourism sector. The country has been providing instant e-visas to amplify connectivity and tourism in the country. Moreover, the government has been providing funds for the tourism industry. For Instance,

• In 2022, the country recorded 93.5 million tourist visits from across the globe, and the total investment in 2023 (Multiple Phases of completion) for tourism was about USD 800 billion.

To accommodate the increasing number of tourists, Saudi Arabia has witnessed rapid growth in its hospitality sector including the construction of hotels, restaurants, and resorts among others. The rise in luxury and premium hotel construction has been creating the demand for aesthetic, new, and unique interiors and wallcovering for decoration. In addition, wallcoverings with higher durability, stain resistance, and ease of cleaning are making them a practical choice for the hospitality industry which is ultimately driving the growth of Saudi Arabia's Wallcoverings Market.

Saudi Arabia Wall Covering Market Opportunity:

Upcoming construction projects in Saudi Arabia–  Saudi Arabia has been investing heavily in diversifying its economy through various initiatives like Vision 2030. This has led to increased construction activities in the country, including residential, commercial, and hospitality projects. The construction sector in the country has been experiencing substantial growth, driven by government initiatives, economic diversification, and urbanization.

The upcoming new construction projects containing luxury apartments, office spaces, resorts, premium suits, retail stores, and premium villas among others require high quality and aesthetic wallcoverings with high durability. The demand for wallcoverings with fine textures, complimenting the building interiors is expected to create immense opportunities for Saudi Arabia's Wallcoverings Market.

Saudi Arabia Wall Covering Market Challenge:

Wide Availability of Paints and Coatings to Impede Market Growth – Paints and coatings provide a cost-effective way to decorate and protect walls. In a market where these products are widely available, consumers may be less inclined to consider wallcoverings as an alternative. In addition, the installation of paints is generally easier and quicker to apply than wallcoverings. Touch-ups and repairs are straightforward, and paint over existing paint could be done without significant issues. The maintenance of paints and coatings is much easier as compared to wallcoverings which need cautious caring in handling and renovation which might affect the overall growth of the wall covering market in Saudi Arabia.

Saudi Arabia Wall Covering Market Trend:

Increasing trend of Geometric and Abstract Patterns – Geometric and abstract patterns are known for their clean lines, bold shapes, and symmetrical designs. These characteristics align with the modern and contemporary design aesthetics that have been on the rise in Saudi Arabia. Many homeowners and businesses in the country are looking to create interiors that feel fresh, current, and visually appealing. Geometric and abstract patterns are incredibly versatile and can be applied to various interior spaces, from residential homes to commercial offices, hotels, and retail spaces. Their adaptability makes them a popular choice for interior designers and architects seeking design flexibility. In addition, the manufacturers offering new and unique geometrical and abstract designs, are further augmenting the Saudi Arabia Wallcoverings Market.

Saudi Arabia Wall Covering Market (2024-2029): Segmentation Analysis

The Saudi Arabia Wall Covering Market study of MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment. It includes predictions for the period 2024–2029 at national level. According to analysis, the market has been further classified as:

Based on Type of Wallpaper:

• Paper
• Textile
• Vinyl
• Non-Woven

Out of them all, the paper segment is expected to dominate the Saudi Arabia Wall Covering Market in the forecast period, owing to its various benefits over the other materials such as; being cost-effective compared to other materials like vinyl or fabric.  Additionally, paper-based wallpapers offer an extensive variety of designs, patterns, and colors, catering to a diverse range of tastes and preferences. Saudi Arabian consumers often seek elegant and traditional designs influenced by Islamic and Middle Eastern motifs, and paper-based wallpapers can easily accommodate these aesthetic preferences.

Paper-based wallpapers are widely available in the Saudi Arabian market through various retail outlets, including home improvement stores, specialty wallpaper shops, and online platforms. This accessibility makes it easy for consumers to find and purchase paper-based wallpaper products. Thus, the easy availability, cost-effectiveness, and ease of application are expected to drive the growth of this segment in the forthcoming years.

Based on Application:

• Residential
• Commercial
• Hospitality
• Government & Transport
• Others

Saudi Arabia has witnessed significant urbanization and population growth in recent years, leading to a higher demand for housing. As more residential properties are constructed, there is a corresponding surge in the demand for interior decoration, including wallcoverings. The expanding middle-class population in the country has more disposable income to spend on home decor. People are keenly interested in upgrading their homes, which includes the installation of wallcoverings to create stylish and personalized interiors. Furthermore, the government of Saudi Arabia has been promoting the real estate sector as a part of program Vision for 2030 along with other schemes to boost the residential sector in the country. For Instance,

• In 2023, the government of Saudi Arabia announced projects worth over USD 17.3 billion in the housing sector. The government is also planning to launch quality projects with various partnerships.

Thus, the rising urbanization and growth of the housing sector in Saudi Arabia are expected to drive the growth of the residential segment in the forecast period.

Saudi Arabia Wall Covering Industry Recent Development:

• 2023: Muraspec launched six new wall covering designs, Trilogy, Cosmia, Symmetry, Gilded, and Insignia.  The designs have different colors and themes with specific patterns.
• 2022: Muraspec announced its latest Shimmer design to expand its product portfolio of wide-width contract wallcoverings.

Gain a Competitive Edge with Our Saudi Arabia Wall Covering Market Report

1. Saudi Arabia Wall Covering Market Report by Markntel Advisors provides a detailed & thorough analysis of market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps business organizations to gain a holistic understanding of market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing business organizations to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. Saudi Arabia Wall Covering Market Report aids in assessing & mitigating risks associated with entry or operation level in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, business organizations can develop strategies to minimize risks & optimize their operations.