Saudi Arabia Laundry Chemicals Market Research Report: Forecast (2024-2030)

Market Definition

Laundry chemicals are referred to as the wide range of chemicals used for the cleaning & maintenance of textiles, fabrics, and garments. They are typically used in various industry verticals, like hospitals, hotels, and others, to clean clothes, such as garments & other fabrics.

Market Insights & Analysis: Saudi Arabia Laundry Chemicals Market (2024-30):

The Saudi Arabia Laundry Chemicals Market size is expected to exhibit a growth rate (CAGR) of 4.39% during the forecast period, i.e., 2024-2030. The factors attributing to the growth of laundry chemicals in Saudi Arabia include a rising population and expanding hospitality & healthcare sectors. Over the past few years, Saudi Arabia has been dependent on oil exports for their economy.According to the Government of Saudi Arabia, in 2023, oil-based activities contributed to around 40% of the overall Gross Domestic Product (GDP). However, the geopolitical tensions between countries like Russia, Ukraine, Israel & Palestine are resulting in fluctuations in oil prices, which adversely affects Saudi Arabia's economy. Therefore, the government of Saudi Arabia is taking the initiative to diversify its economy by investing in infrastructure and encouraging public & private investments.

The government of Saudi Arabia is laying several initiatives & programs, like Vision 2030, National Development Plan, etc., to enhance the setup of various industries & infrastructure buildings in the country, thus providing economic opportunities to individuals. As a result, the expatriate population in the country is also increasing. Moreover, with the surge in population growth across Saudi Arabia, there is an increased laundry requirement for washing clothes, linens, towels, and other textiles. As a result, there is a higher consumption of laundry detergents, fabric softeners, stain removers, and other related chemicals, driving the Saudi Arabia Laundry Chemicals Market.

Further, there is an increased awareness of health and hygiene in Saudi Arabia, hence consumers & businesses are prioritizing clean and sanitized textiles to prevent the spread of diseases, infections, and allergens. Therefore, individuals & organizations are looking for various laundry chemicals to wash and effectively remove dirt, stains, bacteria, and other contaminants from textiles.

Furthermore, the government of Saudi Arabia & market players are launching various educational campaigns and awareness initiatives, like the Professional Textile Care Program, to promote cleanliness, hygiene, and healthcare standards. Thus, the awareness related to fabric care & hygiene among the end-users would continue to grow, driving the demand for the Saudi Arabia Laundry Chemicals Market in the forthcoming years.

Saudi Arabia Laundry Chemicals Market Driver:

Expansion of Tourism & Hotel Chains Amplifying the Demand for the Laundry Chemicals – In recent years, there has been a surge in inbound tourism across the country due to the rising live events & prevalence of the cultural heritage sites, like the Nabatean city of Hegra (Mada'in Salih), Al-Hijr (Madain Salih), etc. According to the United Nations World Tourism Organization, in 2023, the country welcomed around 27.42 million inbound tourists, an increase of about 64.78% compared to 2022. The surging number of inbound tourists necessitates the usage of laundry chemicals to clean linens, towels, and clothing during their stays, driving the Saudi Arabia Laundry Chemicals Market. In addition, the increasing inbound tourism is also resulting in the requirement for proper hotel accommodation. As a result, several hotel chains are expanding in Saudi Arabia. For instance,

• In 2024, Hilton, a leading Hotel Group, announced its plan to open around 60 new hotels in Saudi Arabia to cater to the accommodation demand of growing inbound tourists.

These hotels and resorts have high laundry requirements to ensure that guest rooms, linens, towels, and uniforms are clean, fresh, and hygienic. Therefore, there is a consistent need for laundry chemicals in the hospitality sector in Saudi Arabia.

Saudi Arabia Laundry Chemicals Market Challenge:

Cultural & Religious Sensitivities to Downturn the Demand for Laundry Chemicals – Laundry Chemicals typically contain ingredients derived from animals, such as enzymes or surfactants sourced from animal products. In addition, certain laundry chemicals, such as fabric softeners or stain removers, also contain alcohol as a solvent or preservative. Along with it, these laundry chemicals also have fragrances and essential oils to impart scents. Hence, these ingredients conflict with Islamic dietary laws or cultural preferences is hampering market growth.

Further, the government of Saudi Arabia is also imposing restrictions on the usage of certain ingredients in laundry chemicals to ensure compliance with cultural & religious sensitivities. As a result, the leading market players are now specifying labeling and packaging requirements for laundry chemicals, including clear identification of ingredients, safety warnings, and compliance with religious guidelines.

Saudi Arabia Laundry Chemicals Market Trend:

Increased Focus on Sustainability to Boost the Demand for Green Laundry Chemicals – In recent years, there has been heightened awareness of environmental issues, such as climate change, pollution, and resource depletion in Saudi Arabia. As a result, consumers and business associations are shifting towards sustainability while purchasing products. According to the survey conducted by the World Resources Institute, in 2023, around 73% of Gen Z shoppers are willing to spend more on sustainable brands. Consumers are increasingly laundry chemicals made from eco-friendly options since they reduce carbon footprint & environmental benefits, driving Saudi Arabia's Laundry Chemicals Market.

In addition, the rising environmental educational programs are also making consumers more environment-conscious. As a result, consumer preferences are shifting towards products that align with their values of sustainability, ethical sourcing, and environmental stewardship. Moreover, the government of Saudi Arabia is also laying sustainability standards, which is compelling the market players to adopt green practices while manufacturing laundry chemicals.

Saudi Arabia Laundry Chemicals Market (2024-30): Segmentation Analysis

The Saudi Arabia Laundry Chemicals Market study of MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2024-2030 at the national levels. In accordance to the the analysis, the market has been further classified as:

Based on Type:

• Emulsifiers
• Detergent
• Bleaches
• Fabric Softeners
• Others (pH Adjusters, Blocking Agents, etc.)

Detergent holds a significant share in the Saudi Arabia Laundry Chemicals Market. Saudi Arabia experiences water hardness issues in several regions, especially Riyadh since water in the nation contains high mineral content, like calcium and magnesium ions. According to the research conducted by King Saud University, the water supplied in Riyadh contains high concentrations of hardness and dissolved solids, and Total Dissolved Solids (TDS) is in the range of 1000 to 1600 mg/1). Therefore, consumers in the country necessarily require detergents designed to work effectively in hard water conditions, providing superior cleaning performance compared to traditional soap.

Based on Distribution Channel:

• Online Stores
• Retail Stores
• Hypermarkets & Supermarkets
• Business-to-Business (B2B)

Online stores held a dominant share in the Saudi Arabia Laundry Chemicals Market. In recent years, the government of Saudi Arabia has invested heavily to improve the country's digital infrastructure. As a result, there is higher internet penetration & smartphone accessibility in Saudi Arabia. According to the World Bank, in 2023, internet penetration in Saudi Arabia reached 100%. This surging internet accessibility is conducive to the e-commerce expansion in the country, uplifting the market growth.

Further, several online retailers are offering competitive pricing & discounts on detergent products, making online purchases more cost-effective for consumers. These special promotions, bundle deals, and loyalty programs are attracting more consumers to buy detergents from online stores, enhancing its market share in the Saudi Arabia Laundry Chemicals Market.

Gain a Competitive Edge with Our Saudi Arabia Laundry Chemicals Market Report

• Saudi Arabia Laundry Chemicals Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
• This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
• Saudi Arabia Laundry Chemicals Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.