Probiotics are live microorganisms that pose health benefits when consumed or applied to the body in adequate amounts. The mounting popularity of probiotic soaps & detergents is primarily due to their benefits that help prevent various skin-related issues and aid to healthy & bright skin.
The Global Probiotic Soap and Detergent Market is anticipated to grow at a considerable CAGR during the forecast period, i.e., 2022-27, says MarkNtel Advisors. The increasing need for meeting environmental commitments is contributing to the burgeoning demand for probiotic soaps & detergents since they provide a deep microscopic clean, are eco-friendly, and can be used for weeks. Additionally, the growing trend and awareness regarding the use of natural products is another key factor propelling the demand for probiotic soap and detergents.
Further, there is a shift of consumer preference toward probiotic products from antibacterial products, as the latter does not protect against illnesses. In addition, some of them are represented falsely as providing long-term effects. In June 1994, the FDA enforced the rule that antiseptic products can only claim to reduce potential disease-causing bacteria and not kill all microorganisms.
After wiping an antibacterial cleaner over a surface of a home-like kitchen counter, active chemicals stay behind & continue to kill bacteria, although not necessarily all of them. Hence, the demand for probiotic soaps & detergents is likely to increase significantly over the forecast years, further states the research report, “Global Probiotic Soap and Detergent Market Analysis, 2022.”
|Study Period||Historical Data: 2017-20|
|Base Year: 2021|
|Forecast Period: 2022-27|
|Regions Covered||North America|
|Middle East & Africa|
|Key Companies Profiled||Novozymes, PureBiotics, Probiotic Craft, ProKlean Technologies Pvt. Ltd., PROBIOTIC, ProbioCare, PROTEKT, Mamaearth, Others (Yemvelo Hygiene, etc.|
|Unit Denominations||USD Million/Billion|
Covid-19 Impact on the Global Probiotic Soap & Detergent Market
The effects of the COVID-19 pandemic have been positive for the Global Probiotic Soap and Detergent Market due to the burgeoning demand for longer-term effects of cleaning & disinfection surfaces & products. Additionally, the pandemic has inclined consumers to use safer, greener, and more effective cleaners, which has surged the demand for probiotic soap & detergents.
Moreover, the global crisis has also led to an increased usage of chemical products like disinfectants, which are harmful to both the environment & people. The excess use of chemicals can also negatively influence the indoor microbiome. Additionally, indoor environments that are too clean can deteriorate the body's immune and surge the incidence of asthma & allergies.
The pandemic has pushed several companies to focus on providing natural products that can help in deep cleaning. For instance, Novozymes, along with numerous cleaning companies and a startup, established a partnership with the support of Gladsaxe Municipality's local business service to examine the effects of a new probiotic cleaning solution that could suffice the increased need for deep cleaning in the post-COVID-19 world
Demand for Probiotic Soaps & Detergents for Floor & Surface Cleaning Application to Witness the Fastest Growth Rate
Probiotic soaps & detergents are capable of performing deep cleaning. They maintain balance with microbes by preserving the healthy ones and killing unhealthy. The rising demand for deep cleaning products that can be re-used is contributing to the growth of the Probiotic Soaps and Detergents market.
A typical office environment contains 10 million bacteria, i.e., 400 times more than on an average toilet seat. Chemical cleaners are not capable of killing all bad bacteria. Inadequate usage of chemicals on non-critical surfaces can drive the survival of bad bacteria that can generate increased resistance to cleaning solutions, remaining on surfaces & causing sickness among workers.
Probiotic soaps & detergents used as surface cleaners have beneficial bacteria to colonize surfaces & fight the bad bacteria. Hence, they help minimize the presence of harmful bacteria on desks & other surfaces that could cause infection.
Further, hospital floors also require deep cleaning with minimum chemicals since excessively using chemical disinfectants can make the hospital an incubator for resistant pathogens. Therefore, the need for probiotic soap & detergent across hospitals is also expected to increase significantly and contribute to the overall market growth in the coming years.
The Concept behind the Launch of AWA Soap by the Mineral Water Brand- Andea
In a few parts of Peru, washing laundry in riverbanks is an ancient tradition, and millions of people don’t have a running water supply at home. Using a usual laundry soap pollutes the water body on which people heavily rely for drinking, bathing, and cooking.
Two years back, a mineral water brand Andea in Peru, started exploring ways to protect natural waterways by working with its creative agency Fahrenheit DDB, coupled with researchers at CIRSYS. It found a microorganism with probiotic functions that can feed on water pollutants. It then led to the formation of the probiotic laundry soap, which, when used for washing clothes, releases these microorganisms into rivers & cleans them.
According to Andea, water samples taken before & after the use of AWA soap indicated that water quality improved by up to 75%. With these results, the company has made AWA's formula available to various government agencies, environmental organizations, NGOs, and detergent manufacturers so that AWA can reach as many rivers where these ancient traditions are.
Key Questions Answered in the Market Research Report:
Frequently Asked Questions
A. The Global Probiotic Soap and Detergent Market is anticipated to grow at a considerable CAGR during 2022-27.
A. The demand for probiotic soaps & detergents for Floor & Surface Cleaning is expected to witness sturdy growth during the forecast period and present lucrative growth opportunities for the leading market players.
A. Rising demand for natural products to maintain environmental cleaning, coupled with the increasing need for deep cleaning products are the prime factors expected to drive the market through 2027.