Global Probiotic Soaps & Detergents Market Research Report: Forecast (2023-2028)

Market Definition

Probiotics are live microorganisms that pose health benefits when consumed or applied to the body in adequate amounts. The mounting popularity of probiotic soaps & detergents is primarily due to their benefits that help prevent various skin-related issues and aid in healthy & bright skin.

Market Insights

The Global Probiotic Soap and Detergent Market is projected to grow at a CAGR of around 9.2% during the forecast period, i.e., 2023-28. The ever-expanding need to meet environmental commitments is heavily influencing the probiotic soaps & detergents industry, as the presence of probiotics makes cleaning products eco-friendlier and sustainable in nature. Besides, these products aid in microscopic cleaning that lasts for weeks. Thus, there has been a substantial shift in consumer preference in switching to probiotic products from antibacterial products, as the latter does not protect against illnesses.

This gradual shift can also be traced back to a few decades ago when FDA enforced the rule that antiseptic products can only claim to reduce potential disease-causing bacteria and not kill all microorganisms. After wiping with an antibacterial cleaner over a surface of a home-like kitchen counter, or workspace like an office desk, active chemicals stay behind & continue to kill bacteria, although not necessarily all of them.

Consequently, the advent of probiotics-based detergents and soaps ensures effective cleaning and eliminates the toxic effects of chemicals on human or pets' health. Backed by these aspects, the probiotic soaps and detergents industry is projected to enthrall worldwide in the coming years.

Moreover, the Covid-19 Outbreak has also led to an increased usage of chemical products. However, since excessive use of chemicals can also negatively influence the indoor microbiome, several companies have come up with plant-based or natural products that are not just versatile and economical but also facilitates deep cleaning. For instance, Novozymes, along with numerous cleaning companies and a startup, established a partnership with the support of Gladsaxe Municipality's local business service to examine the effects of a new probiotic cleaning solution that could suffice the increased need for deep cleaning in the post-COVID-19 world.

Market Dynamics

Key Trend: Growing Affinity for Non-Toxic & Sustainable Detergent and Soaps

The Covid-19 Pandemic has positively influenced the probiotic soap and detergent industry by pushing the demand for cleaning products that exhibit long-lasting effects in terms of cleanliness & decontamination of floors and spaces. Along with this, consumers have shown a considerable inclination towards safer, greener, and more effective cleaners due to the adverse effects of exploding usage of chemical disinfectants called for by the crisis.

Besides, indoor environments that are too clean can deteriorate the body's immune and surge the incidence of asthma & allergies. This sudden leaning has provided much-needed momentum to the industry, in turn shaping the probiotic soap and detergent market worldwide in the historical as well as forecast period.

Key Drivers:

• Advent of Versatile and Economical Cleaning Products

The competition among the industry players has stiffened in the past few years ever since probiotics find application in not just foods and supplements but also in cleaning solutions owing to their massive benefits. With notable benefits like longer application period, better cleaning, enhanced hygiene levels, and eco-friendly nature with minimal carbon footprint, probiotics are being employed in almost all cleaning products, be it fabric softener, floor cleaner, laundry liquid, dish soap, all-purpose cleaner, toilet cleaner, hand wash, and many more.

Thus, the brands are adding probiotics to already-effective enzyme laundry detergents or soaps to enhance the cleaning power and make them home-friendly, as the probiotic micro-helpers utilize enzymes to break down soils and stains within the home naturally. In addition, there are products like EN-Z-KLEAN™ Ultra that are stain-specific and enable probiotics to settle onto surface nooks and crannies and work whenever they come into contact with dirt and grime, continuing to clean microscopically for up to seven days even after scrubbing has been stopped. Furthermore, to expand their accessibility, the companies are rigorously working towards making it economical.

• Ability to Balance Wastewater Disposal System

Unlike toxic chemicals, which disturb and slow down the biodegradation process, the probiotic cleaners, when reaching wastewater systems, actually continue to digest contaminants. Similarly, laundry machines have demonstrated potential residual cleaning and maintenance benefits as probiotics adhere to their surfaces. For instance, A few years back, a mineral water brand Andea in Peru, started exploring ways to protect natural waterways by working with its creative agency Fahrenheit DDB and researchers at CIRSYS. It found a microorganism with probiotic functions that can feed on water pollutants. It then led to the formation of the probiotic laundry soap, which, when used for washing clothes, releases these microorganisms into rivers & cleans them.

According to Andea, water samples taken before & after the use of AWA soap indicated that water quality improved by up to 75%. With these results, the company has made AWA's formula available to various government agencies, environmental organizations, NGOs, and detergent manufacturers so that AWA can reach as many rivers on which people heavily rely for drinking, bathing, and cooking.

Growth Opportunity: Augmenting Demand for Scrubbing Agricultural Equipment

Probiotic-based cleaners will likely gain traction for their utility in agriculture in the coming years. The agriculture equipment necessitates detergents that are formulated to wash away agricultural diesel & oils, harmful fertilizer residues, and deposits without harming the fertility of the land. Thus, farmers are constantly looking for the best distributors facilitating cleaners suiting their needs. Backed by these emerging needs, the probiotics soaps and detergents intended for agricultural equipment is likely to emerge as an area of remunerative opportunities in the forecast period.

Market Segmentation

Based on Application,

• Floor & Surface Cleaning
• Dishwashing
• Laundry

Between 2023-28, the Floor & Surface Cleaning application is projected to witness the fastest growth rate, among others, in the Probiotic Soaps & Detergents Market. Since probiotics-based surface cleaners have beneficial bacteria to colonize surfaces & fight the bad bacteria, the incorporation of probiotics in such cleaning products has amplified in the past few years. Studies have shown that a typical office environment contains 10 million bacteria, i.e., 400 times more than on an average toilet seat, and chemical cleaners cannot kill all harmful bacteria.

Inadequate usage of chemicals on non-critical surfaces can drive the survival of harmful bacteria that can generate increased resistance to cleaning solutions, remaining on surfaces & causing sickness among workers. Particularly in the case of hospitals that necessitate cleaning with minimum chemical usage, as excessively using chemical disinfectants can make the hospital an incubator for resistant pathogens. Therefore, the need for probiotic soap & detergent across hospitals for cleaning surfaces and floors is expected to drive the segment, thereby significantly contributing to the overall market growth in the coming years.

Regional Projection

Geographically, the Global Probiotic Soap and Detergent Market expands across:

• North America
• South America
• Europe
• Middle East & Africa
• Asia-Pacific

On the geographical front, North America is likely to garner the majority of market share in the forecast years on account of expanding incorporation of probiotics in cleaning solutions by the key players. The comprehensive adoption of probiotics-based cleaning products as agents to kill harmful bacteria while promoting the multiplication of good bacteria has encouraged prominent companies to develop new and advanced variants. The escalating demand for cleaning solutions that facilitate deep cleaning, have a longer shelf life, and last long, has maximized the sales of probiotic soaps and detergents across countries like the USA and Canada.

On the other hand, other regions, such as the Asia Pacific and GCC, are stiffening the competition with their ever-increased expansion in these product lines. For instance, in 2021, Tamuq (Texas A&M University at Qatar) alumni launched a non-toxic detergent and cleaning product, “Environ Sustainable Solutions.” These plant-based products are budget-friendly, biodegradable, hypoallergenic, and intended for families and pets. In addition, these products facilitate powerful cleaning with a proportionate blend of surfactants, enzymes, and probiotics.

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