Saudi Arabia Health & Fitness Service Market Research Report: Forecast (2024-2030)

Market Definition

Health & fitness services refer to a wide range of offerings focused on promoting physical well-being, improving fitness levels, and enhancing overall health. These services contain diverse activities, programs, and facilities designed to help individuals achieve their health & fitness-related goals.

Market Insights & Analysis: Saudi Arabia Health & Fitness Service Market (2024-30):

The Saudi Arabia Health & Fitness Service Market size was valued at USD 1.02 billion in 2023 and is estimated to grow at a CAGR of around 8.5% during the forecast period, i.e., 2024-30. The industry is experiencing substantial growth, driven by factors such as heightened awareness of health, rising incomes, and evolving lifestyle preferences. This sector encompasses a wide range of services, including gym memberships, fitness classes, personal training, wellness programs, and sports facilities, catering to a diverse consumer base across both urban & rural areas. Notably, government initiatives like the Quality of Life Programme under Vision 2030 aim to promote physical activity and sports participation to enhance citizens' well-being.

Moreover, the increasing adoption of health & fitness practices among the population, combined with government efforts to provide public amenities like parks, cycling lanes, and running tracks, has positively influenced individuals' perspectives toward fitness, resulting in higher participation rates in gyms or other fitness centers. Furthermore, the Health & Fitness Service Market growth in Saudi Arabia is also driven by rising health concerns, such as diabetes, hypertension, and chronic diseases, prompting individuals to prioritize exercise for overall well-being. Consequently, gyms and fitness clubs are becoming increasingly popular as essential outlets for maintaining good health.

Besides, the emerging trend of wellness tourism is also expected to boost demand in the Saudi Arabian market. Hotels & resorts are increasingly integrating high-end health & fitness facilities, offering amenities such as infrared therapy, personalized training, yoga, pilates studios, and spa services, catering to the growing preference for wellness-focused travel experiences.

Consequently, with a growing emphasis on health awareness, improving economic conditions, and ongoing government support for fitness promotion, the Saudi Arabia Health & Fitness Service Market is poised to continue its growth trajectory in the foreseeable future.

Saudi Arabia Health & Fitness Service Market Driver:

Upsurge in Health Consciousness Due to Lifestyle-related Diseases to Influence the Market Demand – The demand for health and fitness services in Saudi Arabia is surging due to increasing awareness about the importance of physical fitness. This shift is driven by education and health campaigns, along with the availability of digital platforms disseminating health information. A 2022 survey revealed that over 60% of Saudis are adopting healthier lifestyles at present times, compared to five years ago. Lifestyle-related diseases like diabetes & hypertension, affecting around 23.9% and 25.5% of adults respectively, are motivating individuals to incorporate regular exercise into their routines. Additionally, the youth, comprising 70% of those under 30, are particularly receptive, leading to a significant rise in gym memberships. Thus, this tendency towards a healthy lifestyle is driving the growth of the Saudi Arabia Health & Fitness Service Market.

Saudi Arabia Health & Fitness Service Market Challenge:

Heightened Operational Costs to Limit the Market Expansion – A major obstacle hindering the growth of the Health & Fitness Service Market in Saudi Arabia is the high operational costs involved. This challenge encompasses various expenses, including property leasing or purchase, equipment maintenance, and hiring qualified staff. These costs are particularly burdensome for new entrants & smaller establishments aiming to establish themselves in the competitive market. Rental expenses for commercial spaces suitable for gyms in prime locations such as Riyadh have surged by approximately 20% in the past five years. Additionally, the initial investment required for setting up high-quality, technology-equipped gyms is substantial, serving as a significant barrier for start-ups in the industry.

Hence, the constraint of high operational costs not only impacts profitability but also hampers the scalability of fitness studios & gyms in Saudi Arabia, further significantly influencing the dynamics of the industry and posing a challenge for the market players.

Saudi Arabia Health & Fitness Service Market (2024-30): Segmentation Analysis

The Saudi Arabia Health & Fitness Service Market study by MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2024–2030 at the national level. In accordance to the analysis, the market has been further classified as:

Based on Gender:

• Male
• Female

The Male segment has been dominating the Saudi Arabia Health & Fitness Service Market over the past period, securing the majority of the market share. Over half of the gym attendees are male, with the remaining attendees being female. Conservative norms, particularly regarding women in Middle Eastern nations, have historically led to a lower proportion of women participating in fitness services. However, as lifestyles, trends, attitudes, and health awareness evolve among the population, coupled with the lifting of bans on female participation, this landscape is gradually shifting. Consequently, more women are now joining fitness centers, contributing to an increase in their representation.

Saudi Arabia Health & Fitness Service Market (2024-30): Regional Projection

Geographically, the Saudi Arabia Health & Fitness Service Market expands across:

• Riyadh
• Makkah
• Madinah
• Dammam

Riyadh stands out as the hub for organized fitness centers in Saudi Arabia, primarily due to its status as the commercial capital of the country. Major fitness establishments prioritize locating their facilities in this region. Furthermore, emerging market players are striving to expand their presence by offering flexible gym membership options, appealing to a wider customer base nationwide.

For instance, in 2022, Pure Gym introduced a new site in Riyadh featuring flexible membership plans that allow monthly payments & cancellations at any time. Situated in the Al Munsiyah district of Riyadh, the facility comprises two gyms – Pure Gym Munsiyah Man and Pure Gym Munsiyah Woman. This strategic move demonstrates the brand's commitment to catering to diverse customer needs and enhancing accessibility to fitness services in the Saudi capital, further contributing to enhancing the Saudi Arabia Health & Fitness Service Market share.

Saudi Arabia Health & Fitness Service Industry Recent Development:

• 2023: Beyond Activ has entered into a strategic partnership agreement with Leejam Sports Company for three years. The partnership aims to promote Leejam's businesses, develop the annual EMEA Festival, and encourage new investments in Saudi Arabia and the GCC region.

Gain a Competitive Edge with Our Saudi Arabia Health & Fitness Service Market Report

• Saudi Arabia Health & Fitness Service Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
• This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
• Saudi Arabia Health & Fitness Service Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.