Global Quinoa Seeds Market Research Report: Forecast (2023-2028)

Market Definition

Quinoa Seeds are superfoods consumed by several people worldwide owing to their richness in amino acids, trace elements, & vitamins. These seeds are popular among vegetarians for their protein content, which is higher than maize, rice, wheat, & oats. The surging health consciousness among people and their mounting focus on enhancing muscles, bones, & skin are the most notable reasons behind their rising production & sales globally.

Market Insights & Analysis: Global Quinoa Seeds Market (2023-28)

The Global Quinoa Seeds Market is projected to grow at a CAGR of around 10.8% during the forecast period, i.e., 2023-28. The growth of the market is projected to be driven mainly on account of the growing awareness among people about the easy availability & health benefits of superfoods like quinoa seeds, coupled with their high nutritional value, i.e., much more than wheat, rice, grains, etc.

These seeds are rich in protein and an excellent alternative to animal-based protein, owing to which they are gaining swift momentum among vegetarians. Moreover, their richness in Vitamin B, calcium, magnesium, iron, & potassium, among others, while offering greater enhancements to muscles, bones, and skin, is also promoting their demand globally.

Alongside almonds, apples, yogurts, & raisins, among others, people nowadays have started adding this superfood to their breakfast diets. While the health benefits of these seeds remain the most prominent factor behind their growing demand, increasing consumer awareness and inclination toward organic food & clean production is also aiding enhancing the Quinoa Seeds Market size.

Factors like blood regulation, supply of antioxidants, gluten-free nature, etc., are other health benefits exhibited by quinoa seeds, i.e., making this superfood experience a mounting demand among people of all age groups. Furthermore, a shift toward tasty & trends food is also attracting a massive consumer base for this superfood, as people are adding them to soups & deserts as a thickening agent to enhance the overall taste of the food.

Nonetheless, changing living standards & hectic schedules of people with minimum or no time for food preparation and their greater focus on healthy food are also promoting industry expansion. Lastly, the increasing prevalence of digestion problems, constipation, and obesity is also accelerating their consumption owing to the proven effects on treating such health issues.

Market Dynamics

Key Driver: Increased Health Consciousness and Changing Dietary Patterns

The Global Quinoa Seeds Market is projected to be driven mainly by changing consumption habits and growing health awareness in people. Quinoa is rich in nutrients and provides several health benefits, which is why this high-fiber, gluten-free product is extremely popular among health-conscious consumers. The mounting use of quinoa in food products like noodles, bread, & pasta is also spurring growth in the market. Moreover, the rising consumer interest in organic & natural cosmetic products and the surging consumption of quinoa in breakfast foods are other prominent aspects likely to boost the market in the coming years.

Growth Restraint: Price Fluctuations, Illegal Trade, & Easy Availability of Protein-based Food Products

Quinoa is heavily trafficked illegally worldwide since selling it through government channels is less profitable for producers. This, coupled with fluctuations in prices, limited production, & growing availability of numerous protein-based food products, are the prime aspects projected to hamper the growth of the Global Quinoa Seeds Market during 2023-28.

Market Segmentation

Based on the Application:

• Food & Beverage 
• Personal Care
• Pharmaceutical

Of all, the food & beverage sector is more likely to dominate the Global Quinoa Seeds Market with the largest share during 2023-28. It owes principally to the increasing consumer focus on adding superfoods to their diet, owing to their numerous health benefits that aid in attaining nutritional value. Moreover, several chefs across different corners of the world have mastered adding quinoa seeds to multiple food & beverages with exceptional taste. It is another prominent aspect aiding in expanding the consumer base for these seeds and, in turn, driving the market across the food & beverage industry.

On the other hand, the personal care sector is anticipated to contribute significantly to the overall expansion of the market through 2028, principally due to the growing utilization of these seeds in various skin & hair care products to attain their nutritional benefits. Besides, as these seeds are rich in vitamin B, they are utilized popularly to brighten the skin tone & enhance texture.

Many manufacturers of personal care products use these seeds in skin-rejuvenating creams & serums that help reduce wrinkles, spots, & scars and protect the skin from harmful UV rays & dust particles. Hence, these factors indicate remunerative prospects for the Global Quinoa Seeds Market across the personal care industry in the years to come. 

Based on the Category:

• Organic
• Inorganic

Here, the Organic Quinoa Seeds are anticipated to attain the largest market share during the forecast period, primarily due to the growing inclination of people toward organic products for healthy living, i.e., instigating food manufacturers to eliminate the use of any chemical fertilizer or pesticide, coloring, or any artificial agent in the production & processing of these seeds.

Besides, since organic ones are unrefined & exhibit whole-grain properties, their demand is rapidly escalating owing to their higher nutritional value & antioxidant properties. As a result, these aspects and other benefits like high fiber content that promote regular bowel movements & weight balance are stimulating the appetite for organic variants, further propelling the overall market size. 

Regional Landscape

On the geographical front, the Global Quinoa Seeds Market expands across:

• North America
• South America
• Europe
• Middle East & Africa
• Asia-Pacific

Among all regions globally, South America is anticipated to dominate the Quinoa Seeds Market with the largest share during 2023-28. It owes principally to their massive production across countries like Bolivia & Peru. Besides, as more and more people are becoming health-conscious and showing a greater inclination toward organic produce, the demand for their organic cultivation is further escalating across the region and demonstrating high-profit margins. Moreover, the easy availability of raw materials required for the production of quinoa seeds is another aspect stimulating the regional market growth.

Followed by South America, Europe is projected to exemplify substantial market growth through 2028, mainly on account of the high living standards of people and their mounting preferences toward consuming a healthy diet. In addition, the growing popularity of superfoods exhibiting high nutritional value & low-calorie content is another notable aspect fueling the regional market expansion across different European countries, popularly among the working population with minimal or no time for food preparation. Moreover, the massive cultivation across the region owing to the favorable climate conditions and the availability of advanced technologies further project remunerative prospects for the European market in the years ahead.

Recent Developments in the Market

• In May 2022, Above Food Corp. announced its plans to acquire Northern Quinoa Production Corp. (NorQuin), one of North America's largest quinoa suppliers. With this acquisition, Above Food Corp. aims to integrate NorQuin's class-leading genetic capabilities & grower programs into its Disruptive Agriculture business, which, in turn, will provide significant scale to NorQuin's existing grower infrastructure while applying the team's expertise in genetics & plant-breeding to a wider base of proteins.
• In February 2020, Ardent Mills acquired the quinoa business of Andean Naturals in Yuba City & California for an undisclosed sum. This acquisition is likely to boost & accelerate Ardent Mills' quinoa & grain business.

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