North America Orange Market Research Report: Forecast (2025-2030)

Market Insights & Analysis: North America Orange Market (2025-30):

The North America Orange Market size was valued at around USD 6.61 billion in 2024 and is projected to reach USD 8.2 billion by 2030. The market is also estimated to grow at a CAGR of around 5.11% during the forecast period, i.e., 2025-30. The market growth is attributed to the health benefits related to orange consumption, the high demand for natural sources of Vitamin C, rising organic farming practices, rapid inclination towards natural personal care and cosmetic products, and robust demand for ready-to-consume bottled juices.

Moreover, the inclination towards the consumption of organic and natural products is leading to the high demand for citrus fruits such as oranges, which are rich sources of essential vitamins and minerals. It has raised the production capacity of oranges in the region. Additionally, government policies like the Specialty Crop Research Initiative, Organic Agricultural Program, & Fertilizer Production Expansion Program of the US, and Special Concurrent Program of Mexico are investing in the betterment of fresh fruit farming, including oranges. These efforts are expected to further increase the size & volume of the market in the coming years.

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Additionally, oranges in the form of juices are highly consumed in the region, owing to a higher amount of nutrients present in one glass of juice, along with convenient consumption. While fresh or frozen fruit is used heavily in cakes and desserts. With growing social media influence, the general public is highly encouraged to try new orange-based dishes and homemade skincare products embodying its benefits in those dishes and products.

Also, the cosmetic industry is rapidly shifting towards natural ingredients in the region. As per the American Chemical Society (2024), the expansion of the natural ingredient cosmetic industry is projected to increase by more than USD1,000 million by 2030. This is ultimately raising the demand for natural products such as citrus fruit extracts, including orange extracts, contributing to the high demand for oranges.

Mexico and the US are the major producers of oranges in North America. In 2024, Mexico witnessed an increase in the production of oranges to around 5 million tons. However, the production in the US nosedived by around 10% to hover around 2.2 million tons in the same year. The decline was primarily led by erratic climatic conditions and diseases. Florida was the worst hit in the US, with a 33% decline in the annual production. Eventually, the void left by lower production was met via imports. Eventually, the prices of oranges per ton increased by an average of around 11%.

North America Orange Market Driver:

Growing Awareness of the Benefits Associated with Orange Consumption – The growth is driven by the high demand for healthy and natural food due to rising health concerns. As per the FAO, a medium orange contains around 70g of vitamin C, 235g of potassium, and a good quantity of carbohydrates and folate. These typically help in reducing the progression of diseases like CVD, Anaemia, Cancer, Cataracts, and more. Oranges are also highly beneficial in improving skin color and texture, highlighting their cosmetic usage. There has been a growing awareness about the health as well as cosmetic benefits of oranges through various government and private health programs, as well as social media awareness initiatives. There are several cosmetic companies highlighting the goodness of this fruit through their advertisement campaigns, while several organizations are promoting its direct consumption. For instance, the ‘Drink an Orange Campaign’ in America encouraged the direct consumption of oranges for various health benefits.

Additionally, as per the USDA, the demand for oranges has increased in Mexico by more than 4% from 2023-2024, with an estimated consumption of about 2.7 million metric tons in 2024-2025 due to the rising awareness associated with orange fruit consumption. Thus, the country has extended the area from 349 thousand hectares in 2022 to 357 thousand in 2024, just for the plantation of citrus fruits, including oranges. Thus, growing awareness about the medicinal and cosmetic benefits of oranges is enhancing the demand for them.

North America Orange Market Opportunity:

Increasing Government Initiatives for the Agriculture Sector – The government and regulatory agencies of countries such as the United States, Canada, Mexico, and Puerto Rico are actively supporting the agricultural sector through investments and various policies to improve crop production in the region, including the cultivation of oranges.

The destructive disease called citrus greening, a bacterial infection, ruined the citrus yield in the past decade in the region. Therefore, as per the Florida Citrus Mutual, the US government (2024-25) has funded more than USD45 million for the improvement of the Citrus Industry, including the R&D related to the advanced citrus greening treatment to reduce crop wastage and increase orange cultivation.

Additionally, as per USDA (2024), the United States' efforts include the Specialty Crop Research Initiative and Organic Agricultural Program, under which there was an investment of about USD121 million for the further advancement of agricultural research and to support the farmers who grow and increase the market of high-quality organic food and fruits.

Moreover, the Mexican government allocated about USD4 billion under the Secretariat of Agriculture & Rural Development Program to improve overall crop production, including citrus fruits, which is done by small & medium-scale farmers. These programs are leading towards the potential growth of the orange market in the region.

North America Orange Market Challenge:

Climate Change and Pests & Crop Diseases Hindering Market Growth – The climatic changes and vulnerability to diseases and pests are affecting the agricultural produce, including orange crops in North America. Hurricane Ian (2022) has damaged over USD416 million in citrus crops and infrastructure in Florida. Also, the scorching heat and frequent hurricanes in the region are destroying the orange crop production at an average decline rate of 3% per year.

Additionally, as per the US Department of Agriculture Economic Research (2024), production in Florida was forecast down 33% while production in California was down 1% in 2025 from the previous year. The reason for the anticipated fall is the spread of the disastrous citrus greening disease, especially in Florida. It has led to a high demand for pest and disease control alternatives. Eventually, it has increased the maintenance costs due to the high requirement for purchasing pesticides and fungicides to prevent the planted crop loss contributing to the hindrance of the market growth.

North America Orange Market Trend:

Inclination Towards Digital Agriculture Redefining Market Dynamics – The rapid adoption of technology and data optimization used in farming practices is leading to the increased growth of orange fruit production and its market in North America. Digital agriculture includes precision farming, which involves technological innovations to collect data for precisely measuring the inputs and raw materials, such as water, manure, fertilizers, etc., at the right time for cultivation. These techniques are used to increase crop yield productivity & reduce operational costs. It has been possible due to the inculcation of Artificial Intelligence, the use of sensors, global positioning, and satellite systems in farming practices. For instance, as per Agri Tech Tomorrow (2022), one of the topmost orange-producing companies, Trinity Fruit Company, located in California, has incorporated motion sensor lighting and energy-efficient solutions like solar panels to maximize their yields.

As per the US Agriculture Research Service (2025), more than 85% of the total US farming has adopted Precision Farming to increase their agricultural productivity, including an adequate adoption rate for the farming of oranges, mainly in Florida. The trend is anticipated to further shape the market during the forecasted period.

North America Orange Market (2025-30): Segmentation Analysis

The North America Orange Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the regional level. Based on the analysis, the market has been further classified as:

Based on Product Type:

• Fresh Orange
• Frozen Orange
• Processed Orange

Out of these, the Fresh Orange segment accounted for the largest share, which is more than 45% in 2024. The growth factor related to this segment is the urge of individuals to consume organic and natural products, including fresh oranges. As per the US Ask IFAS (2024), 41% of the total oranges were sold fresh in the country in 2022. The rising fresh juice production is raising the high demand for fresh oranges. A major portion of orange crops is being bought by juice vendors and local shops. As per Citrus Industry Magazine (2021), the total domestic orange juice production in the US was nearly 330 million gallons. Also, countries like Mexico, Canada, etc. have produced thousands of metric tons of fresh orange juice in 2025.

The number of health-conscious individuals in the region who avoid processed foods has increased. Over 70% of Americans are found to be health-conscious and prefer to eat raw oranges instead of processed drinks and other food items made from oranges. These factors are leading the fresh oranges to be the dominant segment.

Based on Application:

• Business-to-Consumer
• Business-to-Business

Among them, the Business-to-Consumer segment held the largest market share of about 65% in 2024. The population in the US and Mexico is strongly inclined towards consuming oranges as a vital fruit to stay healthy naturally. A well-established distribution channel across the region, including numerous supermarkets and small retail stores available everywhere, represents the high demand for oranges by the B2C segment. Additionally, the B2B segment is also experiencing significant growth in the region. The rapid expansion of the food and beverage industries has led to higher demand for oranges as an active ingredient for flavoring due to the associated health benefits and vibrant natural color acquired from their peels.

The region, especially the US, has incorporated orange juice in its breakfast or other meals for a long time. The growing population has further led to the increased demand for orange juice in regular meals. The rising consumption of fresh orange juices has raised the demand for oranges in North America. Juice manufacturing is growing in countries like Mexico, the United States, etc. As per the USDA (2025), the annual orange juice production estimation of Mexico and the US for 2024-25 was about 186,000 tons and 80,000 tons, respectively, which is expected to grow further.

Also, the frozen desserts and ice-creams are using substantial amounts of orange pulps and powders, raising the market growth. According to the International Dairy Food Association (2024), a total of more than 1 billion tons of ice cream were produced in the United States in that year, including a huge amount of orange-flavored ice cream.  Additionally, the Pharmaceutical and personal care & cosmetic product industry is also making the use of oranges to flavor the medicines, along with using its nutrients to produce effective personal care products and cosmetics. Thus, the region is anticipated to register a robust growth of the B2B segment in the forecast period.

North America Orange Market (2025-30): Regional Projections

Geographically, the North America Orange Market expands across:

• United States
• Mexico
• Canada

The United States is dominating the regional orange industry with a market share of more than 60% in 2024. The growth is driven by one of the largest citrus industries in the country. The overall production of oranges in the United States was calculated as more than 2.2 million metric tons in FY 2024-25, as per the US Foreign Agricultural Service, which is contributing to the market’s growth. The climatic conditions of states like California, Florida, and Texas are much more favorable for the growth of citrus fruits like lemons and oranges, contributing to their market growth. The oranges require a sub-tropical environment, which is better provided by these states with an optimum moisture content.

Moreover, International Trade Opportunities have raised market growth as there are Free Trade Agreements (FTA) between the United States and other countries that offer easier trading options to supply fruits like oranges, as the United States is the largest exporter of Oranges in the region. For example, the FTAs between the US-Chile and Mexico, the US-Japan Trade Agreement, etc., have eliminated the tariffs on the exports and imports of oranges within the countries and removed the trade barriers among the countries, increasing the fruit market in the United States.

North America Orange Industry Recent Development:

• 2025: Organically Grown Company acquired Johansen Ranch, a family-owned citrus farm in Orland, California, to preserve the farm’s organic legacy.
• 2024: Sun Pacific announced a new marketing campaign for promoting their seedless, small-sized snack brand CUTIES, to increase their sales, which are made up of oranges that they grow themselves.

Gain a Competitive Edge with Our North America Orange Market Report

1. North America Orange Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. North America Orange Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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