North America Orange Market to Surge at an Estimated CAGR of 5.11% During 2025-30

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The North American Orange Market size was valued at around USD6.61 billion in 2024 and is projected to reach USD8.2 billion by 2030. The market is also estimated to grow at a CAGR of around 5.11% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. The Orange market growth is fueled by the rising awareness of health benefits related to citrus fruits, including oranges, a rich source of vitamin C and fiber, the high demand for orange juice consumption & personal care products, and the rising adoption of nutraceuticals, etc. Moreover, the growing concerns regarding health issues are leaning towards the adoption of organic products, including raw fruits and fresh fruit juices. It involves the high demand for citrus consumption, mainly oranges, due to the related health benefits.

Additionally, organic personal care and cosmetic products are gaining momentum in the region due to the rising concerns related to maintaining healthy skin. It has increased the demand for fruit extracts, including citrus fruits such as oranges. Also, the pharmaceuticals, mainly including nutraceuticals and dietary supplements, have extensively started using natural ingredients such as fruits like oranges in their preparation due to the rapid adoption of natural products. Companies like Ceautamated Worldwide LLC. (Miami, Florida), Doctors Scientific Organica (Southern Florida), Nature’s Sunshine (North America), etc., substantially use fresh fruit extracts and pulps, including oranges, for their formulations. It is leading to market growth.

Furthermore, various opportunities, including government investments in the agricultural sector and the rise in the practice of precision and organic farming in the region, are leading to the potential growth of the orange industry, further states the research report, “North America Orange Market Analysis, 2025.”

North America Orange Market Segmentation Analysis

Business-to-Consumer (B2C) Segment Holds the Largest Market Share

Based on Application, the market is further bifurcated into Business-to-Consumer and Business-to-Business. Out of them, the Business-to-Consumer segment is dominating the market by holding a market share of about 65% in 2024. The segment’s domination is supported by the consumer preference for oranges as a part of their daily diet. The health benefits of the fruit have attracted the population across the region. The female section of the society also makes use of fresh oranges in their home-made skin care recipes owing to their richness in Vitamin C and antioxidants.

Moreover, the B2B segment has recorded strong growth during the sizing period. The growth is driven by the rapidly increasing juice manufacturing in North America, due to the rising demand for orange juice consumption. On average, the annual orange juice consumption in countries like Mexico, the United States, etc. is estimated at 8,000 tons individually, contributing to the market growth. The restaurants and hotels serve their customers with orange-based dishes, including desserts, bakery items, starters, and main courses as well. Thus, the tourism and HORECA industry is also boosting the demand. Orange essence is also common in confectionery items like chocolates, sweets, and more, which is highly demanded by Gen-Z and Gen-Alpha. Such expansion of demand for orange-based food and beverages is contributing to high market growth in North America.

United States Leading the Regional Orange Industry

The United States holds the largest market share of more than 60% in 2024. One of the major contributing factors is the high demand for orange juices and other orange products, including food items and cosmetics. There are various awareness campaigns, such as the 'Drink an Orange' campaign, highlighting the benefits and need for consuming oranges each day. The growing awareness in the country encourages residents to either consume the fruit directly or use its cosmetic benefits through home-made skincare products.

Additionally, the optimum climatic conditions within different areas of the country are helping in the largest orange cultivation and market in the United States. States like Florida, California, and Texas provide sub-tropical climates with a constantly warmer temperature and appropriate moisture content that is suited for orange farming.

Also, the Trade Agreements of the United States, such as the Free Trade Agreement with Chile and Mexico, and the US-Japan Trade Agreement, are providing easy trading options among these countries. Almost 90% of the US food and agricultural products are exported to Japan. These facilitate the negligible taxes on exports of commodities from the United States, such as fresh fruits, including oranges, from the US to other countries. It is increasing the orange exports from the US. Moreover, the US has one of the largest juice manufacturing units in the region, having more than 285 fruit juice including orange juice producing companies. So, the demand for fresh oranges has risen in the country, and it has become the leading producer of oranges in North America.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including The Fruit Company, Trinity Fruit Company, Sun Pacific, King Fresh Produce LLC., Sunkist Growers Inc., Dole, Food Company, Sucocitrico Cutrale Ltda, Organically Grown Company, Sequoia Orange Company, Inc., California Citrus Mutual, Citrus World, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the region?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across various countries?
6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?