Global Non-natural Flavoring Agents Market Research Report: Forecast (2023-2028)

Market Definition

Non-natural flavors, also known as artificial or synthetic flavors, are high-quality edible or non-edible additives derived from proprietary chemical formulae created by flavor companies. These are chemically produced flavors that have a similar scent or taste to natural flavors. They are widely extracted from different chemical sources such as alcohol, ester, ketone, pyrazine, phenolic, terpenoid, etc. Some commonly used non-natural flavoring agents are ester (gives a fruity taste), ketone, pyrazine (tastes like caramel), phenolics (has a smoky flavor), and terpenoids (have a citrus or pine flavor).    

Market Insights & Analysis: Global Non-natural Flavoring Agents Market (2023-28)

The Global Non-natural Flavoring Agents Market is projected to grow at a CAGR of around 5.23% during the forecast period, i.e., 2023-28. The prominent factor attributed to the demand for non-natural flavoring agents has been the rising inclination of the millennials & young population of the regions such as the Middle East, Asia-Pacific, etc., to opt for fruit juices, vegetable juices, savory snacks, etc., enhanced with added flavors with better taste.

Non-natural flavoring agents are widely available with different aromas & essences like herbs & spices, nuts, dairy, etc. This, in turn, captivated a considerable number of customers globally to consume food & beverage items with the inclusion of flavors. Furthermore, the demand for non-natural flavoring agents has also been experienced during the processing & preservation of perishable food as they are prone to lose their authentic flavor over a period of time.

Moreover, the increasing number of food manufacturing units in the regions such as the Middle East & Africa, South America, etc., have been necessitating the demand for these flavors. The food security concerns & the government’s aim to reduce import dependency on food & beverage items have led to the development of various food & beverage production plants in the countries such as Saudi Arabia, the UAE, Egypt, Kuwait, etc. With this implementation, the demand for non-natural flavoring agents has been gradually rising and is projected to spur in the forecast years as well. For instance:

• In 2022, Agitha announced to set up of a food & beverages manufacturing unit in Saudi Arabia with an investment of nearly USD24.5 million. This greenfield investment in the Kingdom of Saudi Arabia intends to facilitate major progress toward the company's long-term profitability objective & adherence to becoming a regional leader by 2025.

Non-natural flavors are also utilized in the pharmaceutical industries to include fragrance, color, and tastes of various natural ingredients in dietary supplements as well as for other medicines. Some products that require non-natural flavors in the processing are syrups, chewable tablets, suspensions, gums, and sprays, among others. It is also projected to contribute to market expansion over the next few years.

Market Dynamics

Significant Driver: Rising Propensity of the Customers to Opt for Exotic & Aromatic Foods to Fuel the Market Growth

The demand for non-natural flavoring agents has been significantly rising in various parts of the world specifically in nations such as India, Egypt, the Philippines, Saudi Arabia, the UAE, etc., owing to the growing adoption of exotic and aromatic food items. Additionally, the rising shift of customers in these regions to try delicious food as well as change in lifestyle remains the major reason behind the notable usage of non-natural flavoring agents by food & beverage manufacturers.

Moreover, the growing tourism in Middle Eastern countries like Qatar, Saudi Arabia, and the UAE, have also been resulting in the considerable usage of non-natural flavoring agents by the manufacturers of ice cream, sweet, soups & sauces, etc., to please tourists. For instance, as per the ‘Government of Dubai’, tourism in the UAE ramped up by 32% in 2021 in comparison with 2020. Whereas in Qatar, tourism grew by 5% in 2021 in comparison to 2020 reported by the government of Qatar.

Therefore, the rising influx of tourism in the regions like the Middle East, Asia Pacific, etc., along with the growing preferences by consumers to opt for food items enriched with exotic flavors are predicted to amplify the growth of the Global Non-Natural Flavoring market in the coming years.  

Possible Restraint: Health Concerns Among Individuals Related to Chemical Additives in Food Products to Restrict the Growth

Some of the negative impacts of consuming non-natural flavoring agents on health such as allergic reactions, asthmatic symptoms, fatigue, nausea, etc., have been limiting the market growth. In line with this, the negative side effects of consuming non-natural flavoring agents insisted that food & drug regulatory authorities remove some of the non-natural flavors from the market. For instance, in 2018, the US Food & Drug Administration announced to remove of six non-natural flavoring substances from the market which include synthetically-derived benzophenone, ethyl acrylate, eugenyl methyl ether (methyl eugenol), myrcene, pulegone, and pyridine. As these food additives have been found to induce cancer in humans or animals at any dose.

Therefore, the rising health concerns among individual users related to consuming chemical additives in food & beverages are estimated to pose a challenge to the Global Non-Natural flavoring agent market in the forthcoming period.  

Growth Opportunity: Rising Usage of Non-natural Flavors in Animal Pet Foods  

The growing usage of non-natural flavors in animal pet food, such as cat food, dog food, etc., is expected to create lucrative opportunities for the demand for non-natural flavoring agents worldwide. The surging proclivity of customers towards the care of their animal pets like cats, dogs, etc., by providing them delicious foods as per their tastes & smell has also been supporting the demand for animal-type non-natural flavoring agents.

Further, the growing trend of adopting animals as a pet in the countries like Brazil, India, Indonesia, Argentina, etc., are also creating an immense requirement for animal pet food products., thus resulting in the increased production of animal pet foods, thereby supporting the growth of the global market from 2023 to 2028. 

Key Trend: Emerging Usage of Non-natural Flavoring Agents in Readymade Processed Meat to Propagate the Market

In Asian countries such as China, Japan, Singapore, etc., the usage of a non-natural flavoring agent like monosodium glutamate has been observed as a trending flavor in processed meats such as beef jerky, sausages, smoked meats, meat snack sticks, etc. As these countries are mainly known for the massive consumption of processed meats. This emerging practice of adding non-natural flavoring agents in processed meats would likely support the market in the upcoming years.

Market Segmentation

Based on Flavor Type:

• Plants
  • Fruits
  • Vegetables
  • Herbs & Spices
  • Others (Nuts, etc.)
• Animals
  • Dairy
  • Meat
    • Beef
    • Chicken
    • Fish
    • Egg
    • Others (Lamb Meat, etc.)

Among them, non-natural flavors based on plant aroma & tastes held a dominant share in the overall Global Non-Natural Flavoring market in the historical years due to the uprising production & demand for fruit-flavored beverages. Some non-natural fruit flavors, such as pineapple, mango, orange, grape, etc., have been consistently foreseeing their demand from beverage manufacturers owing to their immense popularity among consumers worldwide.

The surging number of active lifestyle users in various countries, primarily in Mexico, Brazil, Argentina, etc., has been leading to the growing consumption of fruit-flavored beverages such as sports drinks, energy drinks, juices, etc. According to the Global Health & Fitness Association, more than 184 million members belonged to nearly 210,000 health & fitness facilities as of 2019. Hence, the growing number of fitness enthusiasts, as well as active lifestyle users globally is expected to escalate the consumption of beverages, thereby augmenting the growth of the market during the forecast period.   

Based on Form:

• Liquid
• Powder
• Others (Paste, Emulsion, etc.)

The Liquid form of non-natural flavoring agents captured a sizeable share in the Global Non-Natural Flavoring Market over the last few years. This is due to its large-scale usage in various food & beverage items such as cakes, carbonated drinks, syrups, sauces, etc. This agent also comes in the form of artificial sweeteners made up of sucralose or saccharin, etc., due to which their usage in several types of dessert items such as apple pie, cheesecakes, cookies, etc., has been experienced.

Besides, the liquid form is also anticipated also to witness major demand from region like Asia-Pacific in the forecast years, due to rapid urbanization, the rising modern lifestyle of the users, increasing spending towards confectionery & baked food items, etc.

Regional Projection

Geographically, the market expands across:

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Of all the regions across the globe, both North America & Europe grabbed a noticeable share in the Global Non-natural Flavoring market over the past years, in line with the significant consumption of jellies, toffees, and other baked items. The tradition of exchanging confectionery & baked food items in these regions has been facilitating the usage of non-natural flavoring agents. According to National Confectioners Association, 72% of consumers believe in the US that chocolates & candies are important for their social well-being, hence sweets exchanges are considered to be an important part of the culture.

However, in the forecast years, the Middle East & Africa is expected to witness a gradual rise in the demand for non-natural flavoring agents, owing to the expansion of food production units in countries like Egypt, Saudi Arabia, the UAE, Algeria, etc. The expansion drive of food manufacturing plants in the region would require non-natural flavoring agents during the production process to prolong the flavors of food & drinks. This is further anticipated to support the demand for a non-natural flavoring agent during the forecast period.        

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