
Global Meal Kit Market Research Report: Forecast (2025-2030)
Meal Kit Market Report - By Type of Diet (Vegan/Vegetarian, Non-Vegetarian), By Type of Meal Kit (Ready-to-Cook, Ready-to-Eat), By Cuisine Type (Continental, Indian, Arabic, Italia...n, Asian, International, Others (Greek, Mexican, etc.)), By Subscription Model (Weekly, Monthly, Quarterly), Others Read more
- Food & Beverages
- Dec 2024
- 220
- PDF, Excel, PPT
Market Definition
A meal kit is a pre-portioned package of ingredients with step-by-step instructions for preparing a meal at home. It usually includes all of the ingredients for a specific dish or recipe, allowing individuals to cook meals without having to go shopping for individual ingredients. These kits typically cater to a wide range of dietary preferences and cooking skill levels, providing convenience and ease of meal preparation.
Market Insights & Analysis: Global Meal Kit Market (2025-30):
The Global Meal Kit Market size was valued at around USD 16.2 billion in 2023 and is estimated to grow at a CAGR of about 18.21% during the forecast period, i.e., 2025-30. The rapid growth of the female workforce is anticipated to fuel market expansion as both partners in family face time constraints, reducing the time available for cooking and grocery shopping. The growing trend of cooking as a hobby among educated individuals is expected to drive the meal kit industry's growth. With limited time, they opt for meal kits over restaurant-prepared food, streamlining their vegetable shopping process.
Report Coverage | Details |
---|---|
Study Period | Historical Data: 2020-23 |
Base Year: 2024 | |
Forecast Period: 2025-30 | |
CAGR (2025-2030) | 18.21% |
Regions Covered | North America: US, Canada, Mexico |
South America: Brazil, Argentina, Rest of South America | |
Europe: Germany, UK, France, Italy, Spain, Rest of Europe | |
Asia-Pacific: China, India, Japan, South Korea, Australia, Rest of Asia-Pacific | |
Middle East & Africa: The UAE, Saudi Arabia, South Africa, Rest of Middle East & Africa | |
Key Companies Profiled | Blue Apron LLC., Daily Harvest, Fresh n' Lean, Belly, Gobble, Gousto, HelloFresh, Hungryroot, Marley Spoon AG, Nestlé Group, Oisix ra Daichi Inc., Pruvit Ventures, Inc., Snap Kitchen, LLC., The Kroger Co., Yumble, Sun Basket, Bistro MD LLC, and others |
Market Value (2023) | USD 16.2 Billion |
Furthermore, there's an upsurge in demand for plant-based foods due to the increasing vegan population and heightened awareness of animal cruelty issues. Consequently, there's a rising trend towards vegan and gluten-free diets among consumers, prompting many meal kit providers to cater to these preferences. Moreover, specialized meal kit services are also on the rise, catering to diverse dietary needs and preferences. Also, consumers today are more conscious of their dietary choices and health implications, preferring nutritious diets. Meal kits are often perceived as healthier alternatives to ready-to-eat foods as they offer fresh ingredients without additives or preservatives, aligning with consumers' health-conscious preferences.
Additionally, the market has seen growth opportunities through personalized kits offered by various players. For instance, HelloFresh and Home Chef, supply meal kits tailored to consumers' preferences. This option allows consumers to select meal kits aligned with their diets and tastes, attracting them to adopt these products and influencing the future growth of the Meal Kit Market.

Global Meal Kit Market Driver:
Economical Solutions & Diverse Offerings to Drive Market Growth – Meal kits simplify the cooking process by eliminating the need for consumers to plan and shop for groceries, allowing them to save valuable time during meal preparation. They encourage culinary exploration by including simple recipes and cooking tips in a pre-packaged box with precisely measured ingredients. Moreover, freshness and portion sizes are prioritized by providers who cater to both individuals and busy families looking for convenient, freshly prepared meals.
Vendors offer subscription models tailored to individual dietary needs in response to the faster pace of modern life. Furthermore, subscribers receive regular deliveries of meal kits, eliminating the need for daily orders and assisting in the consistent achievement of dietary objectives. Hence, this convenience is expected to drive an uptick in demand, further enhancing the Meal Kit Market size in the near future.
Global Meal Kit Market Challenge:
Logistical Complexities to Create Hurdles for the Market – Ensuring timely deliveries while preserving the freshness of perishable ingredients across diverse locations presents a formidable challenge for the Meal Kit Market. Effective management of inventory and supply chain logistics is vital to prevent ingredient shortages or excesses. Moreover, maintaining optimal temperature control during transportation and storage is essential to uphold the quality and safety of perishable items throughout the journey, which is one of the challenging aspects for the market.
Furthermore, achieving a balance between packaging that safeguards freshness and minimizing waste poses a significant hurdle. The quest for sustainable packaging solutions that sustain ingredient quality during transit further complicates these logistical hurdles, ultimately hindering market growth.
Global Meal Kit Market Trend:
Embracing Eco-friendly Practices to be a Key Trend – The rising environmental awareness among consumers has prompted meal kit companies to embrace sustainable approaches. This involves the adoption of recycled or compostable packaging, sourcing ingredients from sustainable farms, and minimizing food waste. Integrating sustainability into their practices allows meal kit companies to attract eco-conscious consumers while showcasing their dedication to environmental stewardship. Consequently, this increased focus on eco-friendly practices is emerging as a significant trend in the Meal Kit Market.
Global Meal Kit Market (2025-30): Segmentation Analysis
The Global Meal Kit Market study by MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment & includes predictions for the period 2025–2030 at the global, regional, and national levels. In accordance to the analysis, the market has been further classified as:
By Type of Meal Kit:
- Ready-to-Cook
- Ready-to-Eat
Ready-to-Cook are anticipated to retain a substantial share of the Meal Kit Market during 2023. Heat & eat meals are in high demand across the global landscape due to their convenience, requiring minimal time & effort from consumers. Unlike partially cooked or ready-to-eat options, heat & eat meal kits involve minimal consumer effort while still providing a sense of preparing the food. Consequently, this easy-to-consume aspect has led to the rising popularity of these meal kits in the global market.
By Type of Diet:
- Vegetarian
- Non-vegetarian
The Non-vegetarian segment dominated the Global Meal Kit Market and is also estimated to bloom in the future years. The growth in this segment is due to the presence of essential nutrients like protein and vitamins (A, B6, B12, niacin, thiamine) found in meat, appealing to consumers seeking lean protein in their diets. Furthermore, a range of delivery services provides diverse, fresh, and nutritionally enriched meat options, boosting the popularity of non-vegetarian meal kits. Additionally, rising awareness about the benefits of non-vegetarian diets, particularly involving chicken and fish, is fueling demand, thereby contributing significantly to the market's revenue growth.
Global Meal Kit Market (2025-30): Regional Projection
Geographically, the Global Meal Kit Market expands across:
- North America
- Europe
- Asia-Pacific
- The Middle East & Africa
- Latin America
North America accounts for the potential share of the Meal Kit Market during 2023 and would flourish in the forecast years as well. Meal kits have transformed North American cooking by removing the hassle of meal planning, grocery shopping, and ingredient preparation. Vendors like Purple Carrot and SunBasket compete intensely, prompting them to offer a variety of options catering to vegan, performance-focused, gluten-free, and diet-specific preferences. The market's rapid expansion is driven by the convenience it provides, which is especially appealing to the growing working population, particularly women in the US.
Furthermore, Blue Apron Holdings Inc., HelloFresh SE, and SunBasket Inc. are headquartered in North America, establishing a strong presence in the global market. Additionally, strategic social media marketing campaigns & commercials emphasizing healthy ingredients are poised to propel the growth of the North America Meal Kit Market.
Global Meal Kit Industry Recent Development:
- October 2023: The Wonder Group of the United Kingdom acquired Blue Apron in order to enter the meal kit delivery service industry.
- December 2022: Gobble's meal kit delivery service was taken over by Intelligent Foods. The meal kits are marketed as easy to make and ready in 15 minutes.
Gain a Competitive Edge with Our Global Meal Kit Market Report
- Global Meal Kit Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
- This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
- Global Meal Kit Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.
Frequently Asked Questions
- Market Segmentation
- Introduction
- Product Definition
- Research Process
- Assumptions
- Executive Summary
- Global Meal Kit Consumer Behavior Analysis, 2024
- Consumer Spending
- Standard vs Customized Meal Kit
- Consumer Preference for Meal Kit Packaging
- Sustainable
- Conventional
- Acceptable pricing considering the affordability
- Key deciding factors while selecting a Meal Kit
- Global Meal Kit Market Policies, Regulations, and Product Standards
- Global Meal Kit Market Trends & Developments
- Global Meal Kit Market Dynamics
- Growth Drivers
- Challenges
- Global Meal Kit Market Hotspot & Opportunities
- Global Meal Kit Market Supply Chain Analysis
- Global Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet
- Vegan/Vegetarian- Market Size & Forecast 2020-2030, USD Million
- Non-Vegetarian- Market Size & Forecast 2020-2030, USD Million
- By Type of Meal Kit
- Ready-to-Cook- Market Size & Forecast 2020-2030, USD Million
- Ready-to-Eat- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type
- Continental- Market Size & Forecast 2020-2030, USD Million
- Indian- Market Size & Forecast 2020-2030, USD Million
- Arabic- Market Size & Forecast 2020-2030, USD Million
- Italian- Market Size & Forecast 2020-2030, USD Million
- Asian- Market Size & Forecast 2020-2030, USD Million
- International- Market Size & Forecast 2020-2030, USD Million
- Others (Greek, Mexican, etc.)- Market Size & Forecast 2020-2030, USD Million
- By Subscription Model
- Weekly- Market Size & Forecast 2020-2030, USD Million
- Monthly- Market Size & Forecast 2020-2030, USD Million
- Quarterly- Market Size & Forecast 2020-2030, USD Million
- By Region
- North America
- South America
- Europe
- The Middle East & Africa
- Asia-Pacific
- By Competitors
- Company Revenue Shares
- Competitor Characteristics
- By Type of Diet
- Market Size & Outlook
- North America Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Type of Meal Kit- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- By Subscription Model- Market Size & Forecast 2020-2030, USD Million
- By Country
- The US
- Canada
- Mexico
- The US Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- Canada Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- Mexico Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- Market Size & Outlook
- South America Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Type of Meal Kit- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- By Subscription Model- Market Size & Forecast 2020-2030, USD Million
- By Country
- Brazil
- Argentina
- Rest of South America
- Brazil Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- Argentina Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- Market Size & Outlook
- Europe Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Type of Meal Kit- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- By Subscription Model- Market Size & Forecast 2020-2030, USD Million
- By Country
- The UK
- Germany
- France
- The Netherlands
- Italy
- Spain
- Rest of Europe
- The UK Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- Germany Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- France Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- The Netherlands Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- Italy Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- Spain Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- Market Size & Outlook
- The Middle East & Africa Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Type of Meal Kit- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- By Subscription Model- Market Size & Forecast 2020-2030, USD Million
- By Country
- The UAE
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
- The UAE Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- Saudi Arabia Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- South Africa Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- Market Size & Outlook
- Asia Pacific Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Type of Meal Kit- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- By Subscription Model- Market Size & Forecast 2020-2030, USD Million
- By Country
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia Pacific
- China Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- Japan Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- India Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- South Korea Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- Australia Meal Kit Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Type of Diet- Market Size & Forecast 2020-2030, USD Million
- By Cuisine Type- Market Size & Forecast 2020-2030, USD Million
- Market Size & Outlook
- Market Size & Outlook
- Global Meal Kit Market Key Strategic Imperatives for Success & Growth
- Competition Outlook
- Company Profiles
- HelloFresh
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Kitopi
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Marley Spoon AG
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Blue Apron LLC
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Gobble
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Snap Kitchen LLC
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Fresh n' Lean
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Home Chef
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Daily Harvest
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Every Plate
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Green Chef
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Gousto
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Meals On Me
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Lite n Easy
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Dinnerly
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Factor75, LLC
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Others
- HelloFresh
- Company Profiles
- Disclaimer
