KSA Subscription-based Meals Market Research Report: Forecast (2025-2030)

Market Insights & Analysis: The KSA Subscription-based Meals Market (2025-30):

The KSA Subscription-based Meals Market size was valued at around USD 254 million in 2024 and is projected to reach USD 383.54 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 7.11% during the forecast period, i.e., 2025-30. The KSA Subscription-based Meals Market growth is due to the increasing white collar population, growing need for low-cost dining solutions, adoption of cloud kitchen services, integration of advanced technologies such as cloud, AI, IIoT, and others, expanding e-commerce platforms, government supports & investments, personalization & customization of food services, etc.

The cloud kitchen services are emerging in Saudi Arabia, propelling due to the advancing online food delivery services and the increasing number of migrants. The 100% business ownership, tax-free income, demand for healthcare & educational professionals, and other opportunities, and a better lifestyle have attracted more than 40% foreign population to immigrate to the KSA in 2024. This rising number, an increase in disposable income, and a busy schedule have promoted the growth of the cloud kitchen, offering their services at low cost through online food delivery platforms like Uber Eats, Talabat, Jahez, etc., through subscriptions, thus supporting the market.

*Boost strategic growth with in-depth market analysis - Get a free sample preview today!

Moreover, the rising tourism, with approximately 29.3 million travelers visiting in 2024, is due to the global events held by the Saudi government under the Vision 2030, for the economic growth and strengthening their tourism industry. The rising tourism in cities like Riyadh and Jeddah, where frequent culinary festivals and cultural events are common, promotes the growth of the subscription-based meals industry in the KSA.    

The KSA Subscription-based Meals Market Driver:

Rising Working Population Driving Market Demand – The growing working population, because of the Vision 2030 of the government, participation of females, increasing young population accounting for more than 65% over age 35, and others. The rising white collar population, which reached around 51% in the first quarter of 2025, with males contributing to 66% and females to 34%, as per the Saudi government, propels the market growth due to their busy schedule and rise in disposable income.

The climbing percentage of the working population, including males and females, and their busy schedule, offer less time for meal preparation. This, along with the increasing sources of income, has pushed the growth of the subscription-based meal kits and ready-to-eat packs, thus conserving time and making it convenient for the working population to access the food easily. For instance, the families in Riyadh, Jeddah, and other urban cities are dependent on the subscription-based meals for their everyday needs. The growing domestic working population and the immigrants, around 13 million in the nation, with a busy schedule increasing the consumption of subscription-based meals, thus driving the growth of the KSA Subscription-based Meals Market. 

The KSA Subscription-based Meals Market Opportunity:

Government Support to Offer Lucrative Growth Opportunities – The government of Saudi Arabia is supporting the food industry in the country due to its dependence on other nations for food & raw material, to encourage domestic production, for economic growth, and others. The government of Saudi Arabia is promoting the food sector of the country under the Vision 2030, to position KSA as a leader in food innovation, manufacturing, and other sectors, among the neighboring countries. The programs, such as Saudi Food 2025 under Vision 2030, focus on boosting local production, international partnerships, food innovations, and technologies, ensuring reliance on domestic production.

Further, the investment projects, such as the Jeddah Food Cluster, promote the private investments of around USD5 billion to boost the food export of the country. To promote the growth and offer support to the small-scale farmers and startups, the government, under the Agricultural Development Fund, allocated around USD3.2 billion in 2025, to promote agricultural tech, controlled environment, hydroponics, etc. Thus, the growing investments, funds, and initiatives of the KSA government promote the growth of the market in KSA by offering strong support in the food sector and logistics, hence creating an opportunity for further expansion of the subscription-based meals industry.      

The KSA Subscription-based Meals Market Challenge:

High Operational Cost Hindering Market Growth – A significant challenge faced by the subscription-based meals market in the KSA is the high operational cost, which includes multiple distinctive costs like labor, rent, utility, logistics, food storage, and others. The land features of Saudi Arabia, with approximately 80% desert land and the rocky plateaus and other rough terrain, account for nearly 95% of the land cover not suitable for agriculture, pushing the import of food and agricultural products in large volumes, worth around USD11 million in 2025. The dependency of the food industry of Saudi Arabia on exporting nations exposes them to the fluctuations and disruptions in the supply chain, acting as a barrier to the food industry of the country, increasing the cost of raw materials.

Further, the transformation of the traditional food industry to online results in the expansion of e-commerce services. For the registration on such online food delivery platforms, an additional fee or a commission is paid. For instance, Jahez charges around 25% commission per order from its partnered restaurants, further fueling the cost of the food services, thus hampering the market growth & expansion.

The KSA Subscription-based Meals Market Trend:

Personalization & Customization of Subscription-Based Meals – The distinctive consumers' preferences, increasing health consciousness and wellness, advancements in technologies, and others have prompted the service providers to adapt the personalization and customization in their subscription-based meals. The rising young population, like Gen-Z and millennials, accounts for more than 50% of the population, and is heavily influenced by the fitness social media influencers and other health wellness programs, inclining them towards unique healthy meals. The adoption of healthy eating habits, dietary requirements, multi-cuisine, taste, etc., has promoted the personalization & customization services as per the consumers' needs. The service providers, such as Dailymealz, Jahez, The Chefz, and others, have integrated these services into their subscription plans, offering easier accessibility to healthy meals in the KSA.

Moreover, platforms like HungerStation and The Chefz are integrating technological advances like AI into their service to real-time monitor the consumers' behavior and offer personalized meal options, based on their preferences, like high-protein, vegan, low-calorie, etc. Thus, the changing consumers' preferences, adoption of advanced technological solutions in the services, and others, increase the demand for personalized and customized subscription meals in the KSA.

The KSA Subscription-based Meals Market (2025-30): Segmentation Analysis

The KSA Subscription-based Meals Market study of MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment. It includes predictions for the period 2025–2030 at the country level. Based on the analysis, the market has been further classified as:

Based on Meal Type:

• Ready-to-Eat Meals
• Ready-to-Cook Meals
• Meal Kits
• Diet/Health-focused Meals (Keto, Vegan, Low-Calorie, etc.)
• Family/Group Meals
• Kids’ Meals
• Others (Custom, Gourmet, etc.)

Based on meal types, the ready-to-eat meals hold the largest market share, around 35%.  This market share is due to the rapid changes in the consumers' behavior, widespread accessibility, the need for a hassle-free dining solution, increasing demand for multi-cuisine, advanced packaging solutions, and others.

The ready-to-eat meals are gaining popularity in the Kingdom of Saudi Arabia (KSA), primarily in the urban region, because of the convenient meal preparation, i.e., to heat the food and directly eat it, eliminating the need for cooking and other preparatory steps. It also conserves the time of busy professionals, offering a hassle-free dining solution. The availability of ready-to-eat meals in various packaging sizes, cuisines, and forms, like frozen, provides a longer shelf life for the required size and cuisine. Further, the strong supply chain network of the market players in the kingdom enhances the consumption through widespread accessibility. For instance, Siwar Foods supplies the ready-to-eat meals to approximately 480 outlets and to more than 120 vending machines in the nation. Thus, the ready-to-eat meals cater to the needs of working professionals and students by conserving their time, hence facilitating their large market share.

Based on Subscription Model:

• Weekly Subscription
• Monthly Subscription
• Quarterly Subscription
• Flexible/Custom Subscription

The monthly subscription meal model holds the largest market share of about 47%. This is due to the utility & need of the consumer, customization, lower-cost, regular meals for an extended period, accessibility to discounts & bonus meals, free delivery, etc. The increasing need for a sustainable meal plan among the urban population of the KSA and a budget-friendly, effective subscription-based meal plan has inclined the consumers towards the monthly plan. The monthly plan offers a greater discount and often includes bonus meals relative to weekly and flexible subscription plans, thus increasing the demand for them. It eliminates the hassle of paying frequently, as in the weekly and flexible plan, reduces the strain on the working class, and offers a simplified daily dining solution. The monthly plans allow consumers to customize the meal plan, resulting in long-term healthy eating, making it easier to achieve dietary and health goals, and offering features like free delivery and exclusive menu options. The budget-friendly, consumer-centric approach with various dining options and the simplified solution has made the monthly subscription-based meals a common choice for individuals in the KSA.

The KSA Subscription-based Meals Industry Recent Development:

• 2024: Talabat KSA rolled out Talabat Pro, a paid subscription service designed to waive delivery fees and enhance customer loyalty. While adoption increased, user feedback raised concerns over minimum spend requirements and hidden charges, highlighting the need for improved transparency in subscription benefits.
• 2024: Jahez International Company launched Jahez Prime, a low-cost subscription model that allows shared access across multiple users or family members. The initiative aimed to drive subscription growth and enhance competitive differentiation in Saudi Arabia’s evolving online food delivery and subscription-based meals market.

Gain a Competitive Edge with Our KSA Subscription-based Meals Market Report

1. The KSA Subscription-based Meals Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. The KSA Subscription-based Meals Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

*Reports Delivery Format - Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address.