Market Research Report

India Podcasting Market Research Report: Forecast (2025-2030)

India Podcasting Market - By Format (Interview, Panel, Solo, Conversational), By Deployment (On-Premises, Cloud, Hybrid), By End-user (News & Politics, Society & Culture, Comedy, ...Sports, Others), By Podcast Length (Micro-podcasts, Short-Form podcasts, Medium-Form podcasts, Long-Form podcasts) and Others Read more

  • ICT & Electronics
  • Jan 2025
  • 126
  • PDF, Excel, PPT

Market Definition

Podcasting is the process of preparing and delivering digital audio files via Really Simple Syndication feeds to subscribers' computers. A podcaster typically purchases this service from a podcast hosting provider like Libsyn or SoundCloud.

Market Insights & Analysis:  The India Podcasting Market (2025-30):

The India Podcasting Market size was valued at around USD 0.62 billion in 2024 and is projected to reach USD 2.6 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 25% during the forecast period, i.e., 2025-30. Due to the growing popularity of regional language content and the growing use of audio streaming services like Spotify, JioSaavn, and Apple Podcasts the Indian Podcasting Market is expanding remarkably. India's linguistic diversity, including thousands of dialects and more than 22 official languages, presents enormous potential for regional language podcasts.

Report Coverage Details
  Historical Years   2020-23
  Base Years
  2024
  Forecast Years
  2025-30
  Market Value in 2024   USD 0.62 Billion
  Market Value in 2030   USD 2.6 Billion
  CAGR (2025-30)   25%
  Top Key Players Spooler Podcasts, Prismart Productions, Apple Podcast, Ethinos Digital Marketing, Pickle Jar Media, The Voice Mall, Astrix and others Dizitouch, Timbre Media, Audio Bridge, Spotify, Pocket FM, JioSaavn,
  Key Report Highlights
  • Market Dimensions & Projections
  • Pricing Evaluation,
  • Recent Strategic Moves by Companies,
  • Primary Stakeholders,
  • Analysis of Import and Export Trends,
  • Competitive Landscape Assessment,
  • Emerging Opportunities,
  • Market Trends and Indicators

 

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Platforms are putting more effort into producing content in languages like Bengali, Marathi, Tamil, and Hindi to appeal to a wide range of users. Over 50% of Indians listen to podcasts and favor content in their native tongue, the industry is expected to grow significantly. For instance,

  • Tamil podcasts such as; Idhayathin Kural and the Marathi television series Dokyala Taap Nako have garnered sizable fan bases. These podcasts expand their reach and impact by appealing to diaspora audiences worldwide in addition to local tastes.

The market for podcasts is also being driven by the need for educational and entertaining content that can be listened to while on the go. Also, nearly 68 percent of Indian podcast listeners prioritize convenience when consuming audio content by tuning in while commuting or multitasking. Additionally, podcasting audiences have grown due to the creation of specialized content that speaks to interests like technology health, and finance. For instance,

  • Among urban listeners tech-focused podcasts like “Tech Talk India” and wellness series like “Health Ki Baat” are becoming popular.

Moreover, this specialty draws in advertisers looking for niche markets increasing revenue-generating prospects for platforms and creators alike. Additionally, as people's attention spans get shorter, short-format podcasts are becoming more and more popular. Younger audiences are especially drawn to episodes that last five to fifteen minutes. Almost 40% of Gen Z listeners prefer brief content. This move toward conciseness is indicative of larger consumer patterns in digital media. The dynamic shift in audience preferences and content makes the India Podcasting Market a thriving area for development and innovation.


India Podcasting Market Research Report: Forecast (2025-2030)

India Podcasting Market Driver:

Growing Smartphone Penetration and Affordable Internet Access – One of the main drivers of the Indian podcasting industry is the growing popularity of smartphones and affordable Internet access. India had more than 750 million smartphone users and 2 billion mobile subscribers in 2023. Due to the widespread use of smartphones and the lowest internet data rates in the world which start at just USD 0.09 per gigabyte, podcasts are now very accessible to audiences in both urban and rural areas. Moreover, more than half of India's internet users access content by mobile devices, making podcasts a preferred medium for on-the-go consumption. Platforms like Spotify and JioSaavn report that over 40% of their Indian user base listens to podcasts, demonstrating how digital accessibility has fueled audience growth. With government initiatives like "Digital India" enhancing internet infrastructure in rural areas, millions of new listeners are entering the digital ecosystem each year. This confluence of affordable technology and widespread connectivity positions India as a key market for podcasting's expansion.

India Podcasting Market Growth Opportunity:

Collaboration Between Brands and Podcasters for Targeted Advertising – Brand podcast collaboration offers a considerable growth opportunity in the India Podcasting Market. In 2023, over 95 million people in India will be monthly podcast listeners, and companies are increasingly using this platform for targeted advertising. Podcasts give brands an edge by creating niche audiences with specific interests which enables them to create custom advertising campaigns. Finance-focused podcasts for example are frequently partnered with financial services companies because they increase brand metrics in all areas contributing to increases in purchase intent of 14%, brand consideration of 57%, brand favorability of 24%, and brand awareness of 89%. Additionally, sponsored episodes and host-read ads have reported listener engagement rates of over 55%, far surpassing traditional digital advertising methods. As the advertising sector in India is predicted to grow at a rate of about 10% per year, the expansion and monetization of podcasts are anticipated to be significantly aided by their incorporation into marketing strategies. For instance,

  • Salesforce partnered with Spotify to reach millennial decision-makers through a multi-format campaign, leveraging podcast ads, display, and video takeovers. They targeted listeners of popular podcasts, such as The Watch, to engage users during their workday and downtime.

India Podcasting Market Challenge:

High Competition from Other Digital Content Formats – The Indian podcasting industry faces significant competition from other digital content formats, particularly video, which remains the dominant choice for online content consumption. As of 2024, video platforms like YouTube have over 460 million active monthly users in India, with 67% of internet users engaging primarily with video content. The widespread preference for visually engaging and interactive media often overshadows audio-only formats like podcasts. Additionally, short video platforms such as Instagram Reels and TikTok attract millions of daily active users, drawing attention spans away from podcasts. Furthermore, the availability of regional and vernacular video content has intensified the competition, making it challenging for podcasts to carve out a distinct audience.

India Podcasting Market Trend:

Integration of AI-Powered Technology for Enhanced Content Delivery – By improving user experience and content delivery the incorporation of AI-powered technology is revolutionizing the Indian podcasting market. Platforms like Spotify and JioSaavn are using listener behavior data to create customized playlists using AI algorithms to make more individualized recommendations. AI-driven recommendations help 57% of Indian podcast listeners find new shows demonstrating the technology's influence on audience growth and retention.

Podcasts can now be translated and transcribed in real time using voice recognition and natural language processing increasing accessibility for a wide range of linguistic audiences speaking India's 22 official languages. For example, during the past year, the use of regional podcasts has increased by 40% due to AI-powered transcription tools. Additionally, content producers are saving up to 30% on production time by using generative AI tools to help with scripting editing, and audio quality enhancement. AI has become a crucial trend in India's podcasting landscape due to these developments which not only make podcast production more efficient but also produce captivating immersive experiences.

India Podcasting Market (2025-30): Segmentation Analysis

The India Podcasting Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the national level. Based on the analysis, the market has been further classified as:

Based on End-user:

  • News & Politics
  • Society & Culture
  • Comedy
  • Sports
  • Others

The Society & Culture segment leads the India Podcasting Market, commanding approximately 35% of the market share in 2023. This dominance stems from the diverse topics it covers, including relationships, personal development, history, and spirituality, which resonate deeply with Indian audiences. Popular podcasts like "The Ranveer Show" and "The Musafir Stories" reflect the growing interest in content that explores cultural narratives and individual experiences. The segment's success is further driven by its appeal across age groups and its adaptability to regional languages, making it accessible to a broad audience. The growth of Society & Culture podcasts showcases the Indian audience's desire for relatable and enriching content that bridges personal stories with societal themes.

Based on Format:

  • Interview
  • Panel
  • Solo
  • Conversational

In the Indian podcasting industry, the interview format is the most popular holding around a 40% market share in 2023. Its engaging and educational qualities which frequently feature well-known individuals subject matter experts or influencers talking about a variety of subjects account for this format's popularity. This trend is typified by Indian podcasts such as The Ranveer Show and Amit Verma’s the Seen and the Unseen which attract sizable audiences interested in learning from celebrities and thought leaders. A wide range of listeners can be reached by the format's ability to cover a variety of topics including business culture and self-improvement. Furthermore, interviews interactive format help the audience and the guests feel more connected. Because of their depth and relatability interview-based episodes are preferred by India's 57 million monthly podcast listeners making them the format that dominates the nation's podcasting market.

India Podcasting Industry Recent Development:

  • December 2024: Spotify and Google’s NotebookLM unveiled the 2024 Spotify Wrapped AI podcast, offering personalized audio overviews of users' year in music, revolutionizing how listeners engage with their favorite tracks and artists.
  • November 2024: Spotify unveils new tools to help creators grow their audiences and monetize video podcasts, offering a premium video experience and introducing an innovative payout model during their LA event.
  • February 2024: Timbre Media launched Podcaster Pro in India, a first-of-its-kind platform for internal communication and HR applications, enhancing employee engagement with diverse, compelling content tailored to company needs.

Gain a Competitive Edge with Our India Podcasting Market Report

  1. The India Podcasting Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & market share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
  2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
  3. The India Podcasting Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics with the help of surveys, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

*Reports Delivery Format - Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address.

Frequently Asked Questions

   A. India Podcasting Market is expected to grow at a compound annual growth rate (CAGR) of around 25% Estimated during 2025-30.

   A. India Podcasting Market size was valued at around USD0.62 billion in 2024 and is projected to reach USD2.6 billion by 2030.

   A. Growing smartphone penetration and affordable internet access are the prominent factors expected to drive the India Podcasting Market during 2025-30.

   A. The top companies in the India Podcasting Market are Spooler Podcasts, Prismart Productions, Apple Podcast, Ethinos Digital Marketing, Pickle Jar Media, The Voice Mall, Astrix, Dizitouch, Timbre Media, Audio Bridge, Spotify, Pocket FM, JioSaavn and others.

   A. The Society & Culture segment held the largest share of the India Podcasting Market.

   A. The integration of AI-powered technology for enhanced content delivery is one of the key trends shaping the growth of the India Podcasting Market.

   A. High competition from other digital content formats is one of the possible restraints affecting the growth of the India Podcasting Market.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. India Podcasting Market Trends & Development
  5. India Podcasting Market Dynamics
    1. Drivers
    2. Challenges
  6. India Podcasting Market Hotspot & Opportunities
  7. India Podcasting Market Policies & Regulations
  8. India Podcasting Market Pricing Analysis, 2020-2025
  9. India Podcasting Market Supply Chain Analysis
  10. India Podcasting Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
    2. Market Share & Analysis
      1. By Format
        1. Interview - Market Size & Forecast 2020-2030, USD Million
        2. Panel - Market Size & Forecast 2020-2030, USD Million
        3. Solo - Market Size & Forecast 2020-2030, USD Million
        4. Conversational - Market Size & Forecast 2020-2030, USD Million
      2. By Deployment
        1. On-Premises - Market Size & Forecast 2020-2030, USD Million
        2. Cloud - Market Size & Forecast 2020-2030, USD Million
        3. Hybrid - Market Size & Forecast 2020-2030, USD Million
      3. By End-user
        1. News & Politics - Market Size & Forecast 2020-2030, USD Million
        2. Society & Culture - Market Size & Forecast 2020-2030, USD Million
        3. Comedy - Market Size & Forecast 2020-2030, USD Million
        4. Sports - Market Size & Forecast 2020-2030, USD Million
        5. Others - Market Size & Forecast 2020-2030, USD Million
      4. By Podcast Length
        1. Micro-podcasts - Market Size & Forecast 2020-2030, USD Million
        2. Short-Form podcasts - Market Size & Forecast 2020-2030, USD Million
        3. Medium-Form podcasts - Market Size & Forecast 2020-2030, USD Million
        4. Long-Form podcasts - Market Size & Forecast 2020-2030, USD Million
      5. By Region
        1. North - Market Size & Forecast 2020-2030, USD Million
        2. East - Market Size & Forecast 2020-2030, USD Million
        3. West - Market Size & Forecast 2020-2030, USD Million
        4. South - Market Size & Forecast 2020-2030, USD Million
      6. By Company
        1. Revenue Shares
        2. Competition Characteristics
  11. The India Interview Podcasting Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
    2. Market Share & Analysis
      1. By Deployment - Market Size & Forecast 2020-2030, USD Million
      2. By End-user - Market Size & Forecast 2020-2030, USD Million
      3. By Podcast Length - Market Size & Forecast 2020-2030, USD Million
      4. By Region - Market Size & Forecast 2020-2030, USD Million
  12. The India Panel Podcasting Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
    2. Market Share & Analysis
      1. By Deployment - Market Size & Forecast 2020-2030, USD Million
      2. By End-user - Market Size & Forecast 2020-2030, USD Million
      3. By Podcast Length - Market Size & Forecast 2020-2030, USD Million
  13. The India Solo Podcasting Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
    2. Market Share & Analysis
      1. By Deployment - Market Size & Forecast 2020-2030, USD Million
      2. By End-user - Market Size & Forecast 2020-2030, USD Million
      3. By Podcast Length - Market Size & Forecast 2020-2030, USD Million
      4. By Region - Market Size & Forecast 2020-2030, USD Million
  14. The India Conversational Podcasting Market Analysis, 2020-2030F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
    2. Market Share & Analysis
      1. By Deployment - Market Size & Forecast 2020-2030, USD Million
      2. By End-user - Market Size & Forecast 2020-2030, USD Million
      3. By Podcast Length - Market Size & Forecast 2020-2030, USD Million
      4. By Region - Market Size & Forecast 2020-2030, USD Million
  15. India Podcasting Market Key Strategic Imperatives for Growth & Success
  16. Competition Outlook
    1. Company Profiles
      1. Spooler Podcasts
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Prismart Productions
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Apple Podcast
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. Ethinos Digital Marketing
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Pickle Jar Media
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. The Voice Mall
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Astrix
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Dizitouch
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. Timbre Media
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10. Audio Bridge
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      11. Spotify
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      12. Pocket FM
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      13. JioSaavn
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      14. Others
  17. Disclaimer


India Podcasting Market Segmentation