Press Release

A USD0.62 Billion India Podcasting Market to Grow at a CAGR of Around 25% During 2025-30

The India Podcasting Market size was valued at around USD 0.62 billion in 2024 and is projected to reach USD 2.6 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 25% during the forecast period, i.e., 2025-30 cites, MarkNtel Advisors in the recent research report. The major driving force in India Podcasting Market is the cost-effective internet access and the increasing popularity of smartphones. There were two billion mobile subscribers and 750 million smartphone users in India in the year 2023. Because smartphones are so widely used and internet data rates are so cheap, podcasts are now widely available to listeners in both urban and rural areas. Additionally, due to the growing popularity of regional language content and the growing use of audio streaming services like Spotify, JioSaavn, and Apple Podcasts the India Podcasting Market is expanding remarkably. Regional language podcasts have a lot of potential in India because of the country's linguistic diversity which includes over 22 official languages and thousands of dialects. To appeal to a diverse user base, platforms are working harder to create content in languages like Bengali Marathi Tamil, and Hindi. By appealing to a wider global audience in addition to local tastes these podcasts increase their impact and reach.

Whereas, video continues to be the most popular online content format other digital content formats pose a serious threat to the Indian podcasting market. Audio-only formats like podcasts are frequently overshadowed by the general preference for interactive and visually appealing media. However, this challenge is being minimized by unique and innovative content like engaging storytelling and exploring hybrid content strategies that integrate video elements. Moreover, In the Indian podcasting industry, brand podcast collaboration presents a significant growth opportunity. Brands gain an advantage from podcasts because they can develop specialized audiences with interests allowing them to develop unique advertising campaigns.

Additionally, podcasting audiences have grown due to the creation of specialized content that speaks to interests like technology health, and finance. For instance, among urban listeners, tech-focused podcasts like Tech Talk India and wellness series like Health Ki Baat are becoming popular. Moreover, this specialty draws in advertisers looking for niche markets increasing revenue-generating prospects for platforms and creators alike. Additionally, as people's attention spans get shorter, short-format podcasts are becoming more popular. This move toward conciseness is indicative of larger consumer patterns in digital media. The dynamic shift in audience preferences and content makes the podcasting industry a thriving area for development and innovation, further states the research report, “The India Podcasting Market Analysis, 2025”.

Segmentation Analysis:

The Society & Culture Segment is the Primary End-User of the Podcasting Market

Based on the end-user, the market is further bifurcated into News & Politics, Society & Culture, Comedy, Sports, and Others. As of 2023, the Society & Culture segment leads the Indian podcasting landscape with approximately 35% market share. Reasons for this wide domination encompass a set of diverse, appealing themes, ranging from relationships, self-development, history, and spirituality to others, which resonate well with Indian listeners. The wide-ranging audience appeal in conjunction with the ability to provide content in regional languages brings additional momentum to the segment's heavy growth. It is the growth of Society & Culture podcasts that shows, in an emphatic way, that Indian audiences covet relatable, enriching content that links personal stories with societal themes.

Interview Format Dominates the India Podcasting Industry

The interview format is the leading segment in the Indian Podcasting Market holding up around 40% share of the entire market in 2023. This format’s widespread appeal mostly lies in its educating and entertaining field as it features renowned personalities, subject matter experts, or influencers discussing various subjects. Some Indian podcasts included in this pool are "The Ranveer Show" and "Amit Verma's The Seen and The Unseen", both of which can attract large audiences, eager to hear what thought leaders and celebrities must share. The format can cover themes ranging from business to culture and self-improvement and is quite amusing to listen to. Moreover, an interview being highly interactive, allows the audience to connect more freely with the guests. An estimated 57.6 million podcast monthly listeners in India tend to prefer interview sessions, primarily due to their depth and relatability, which has given this format a clear edge in India's podcast ecosystem.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Spooler Podcasts, Prismart Productions, Apple Podcast, Ethinos Digital Marketing, Pickle Jar Media, The Voice Mall, Astrix, Dizitouch, Timbre Media, Audio Bridge, Spotify, Pocket FM, JioSaavn and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & service adoption?
5. What key factors would propel and impede the industry across the country?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?