India Dating Apps Market Research Report: Forecast (2025-2030)

Market Definition

Dating applications are mobile applications that allow individuals to seek romantic and platonic connections. They are operated through iOS, Android, Web, and Windows.

Market Insights & Analysis: India Dating Apps Market (2025-30):

India Dating Apps Market size was valued at around USD 788 million in 2024 and is projected to reach USD 1.42 billion by 2030. Along with this, the market is also estimated to grow at a CAGR of around 10.65% during the forecast period, 2025-30. Online dating applications are emerging in India due to various factors, including the growing inclination of individuals toward Western culture, skyrocketing digitalization, and increasing consumer spending on smart devices such as smartphones, tablets, etc.

Intrusion of Western ideology into Indian society, and its greater acceptance among millennials and Gen Z, is resulting in a wider acceptance of dating apps across age groups. With the growing acceptance of Western cultural thoughts of choosing their like-minded partners, rather than following the traditional Indian culture of arranged marriage, individuals are increasingly finding dating apps attractive. Adding to that, dating apps provide access to a wider pool of potential partners than one might get through traditional social settings. This gives users the ability to connect with people who share similar interests, values, and lifestyles, further increasing the number of dating app users in the country.

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The total number of dating app users was estimated to be around 100 million in India in 2024. In 2025, a major pool of active users will be based in metro and tier 1 and 2 cities. However, the users in smaller towns and rural India are also soaring at an exponential pace. Moreover, the companies operating in this industry are introducing innovative features for authenticating users, women's safety, etc. These moves are gradually improving user confidence in the companies’ platforms. For instance, in 2023, Tinder launched three safety features, including incognito mode, block profile, and long press reporting to combat harassment on the dating app. Similarly, in 2024, Hinge and Tinder announced that they are launching a new protective feature “share my date” that would allow users to share date plans with family and friends for safety purposes.

Moreover, time constraints, particularly among the youth, due to long working hours, are contributing to the growing use of dating apps. This rigid work schedule is driving more individuals to engage with dating apps in search of potential partners.

India Dating Apps Market Driver:

Increasing High-Speed Internet Penetration – An increase in high-speed internet penetration is another factor driving the dating app market in India. Internet usage in the country is increasing owing to factors such as improved infrastructure, like the expansion of 4G and 5G, improved digital plans, and government initiatives. Telecom companies have rolled out high-speed 4G and 5G networks, making the internet faster and more reliable. Rural areas are increasingly getting access to these networks, bridging the urban-rural digital divide, which is facilitating internet accessibility in the country, making users easy to use online dating applications. The young generation in India is prioritizing online romance rather than arranged marriage, leading to an increase in the usage of dating applications.

The total number of internet subscribers was observed at 881 million in March 2023, which increased to 954 million in March 2024 with a yearly rate of growth of 8.30%, as per the Ministry of Communications, Government of India. With increase in the internet use, dating app users are also increasing in the country due to rising fantasies among all age groups, particularly teenagers.

India Dating Apps Market Opportunity:

Collaboration of Dating Applications with E-commerce – Online dating applications are collaborating with e-commerce services such as Zepto to simplify dating experiences. This collaboration has facilitated users with various services like food ordering, gifts, and more that make their dates easy. Analyzing the time constraints among users, these dating applications are partnering with e-commerce, which would help the market proliferate and grow in the future. For instance, in 2024, Bumble partnered with Zepto to deliver instant date ideas and supplies, catering to Gen Z and Indian millennials.

India Dating Apps Market Challenge:

Rising Data Security Concerns Among Users – Security concerns are on the rise among dating application users. Online dating applications require a substantial amount of user details such as date and place of birth, current location, financial information for payments, etc., which pose a serious cyber and physical threat to the users. Dating applications and sites offer various services, such as data authentication via verification, safety tips, reporting, and complaints for various issues experienced by users. However, the sharing of personal information on a digital platform is risky as well. The harms and risks involved are still pervasive, as people are given the freedom to interact among themselves without any third-party involvement.

Many such mobile applications give users the ease of creating their profiles and building connections without any validation. Therefore, the users can easily misrepresent and create fake profiles to target individuals for their ill motives and intentions. The scams via dating apps have become quite rampant in the country. Individuals, including females, adolescents, and sexual minorities, become victims of catfishing and deception on such virtual platforms, hindering the market growth. As per McAfee's report 2024, around 39% of the dating app users in India are scammers, and 26% are AI-enabled bots.  So, a large pool of such anti-social elements using dating apps is emerging as a major challenge for the companies.

India Dating Apps Market Trend:

Integration of Artificial Intelligence in Dating Applications – Dating platforms such as Tinder, Aisle, Hinge, and Bumble, among others, are using Artificial Intelligence to provide better assistance in the form of personalized help to the users, helping them to make better connections that would help users find compatible and trustworthy partners. Moreover, dating applications are scouting AI profile-building tools. Dating applications such as Tinder and Bumble are testing an AI profile-building tool that would help scan users’ photographs and select the best images, reducing the burden on users. Companies such as Bumble and Tinder are also focused on integrating AI for conversational support for users in India.

India Dating Apps Market (2025-30): Segmentation Analysis

India Dating Apps Market study of MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2025–2030 at the country level. Based on the analysis, the market has been further classified as:

By Operating System:

• iOS
• Android
• Others

Based on the Operating System, the market is bifurcated into IOS, Android, and others. Among these, the Android segment dominates the market with a market share of around 90% in 2024. In India, there are more Android operating system users compared to others due to its cost-effectiveness and affordability. As of January 2025, the total Android accounted for a market share of 95% in the operating system market. Adding to that, Android phone manufacturers have extensive retail and service networks, even in smaller towns and rural areas. This accessibility for after-sales support, repairs, and customer service adds to the attractiveness of Android devices in the country, which would support the growth of the dating on Android operating systems in India.

India Dating Apps Industry Recent Development:

• 2024: Bumble launched first move features that give women the option to set a question that their matches can respond to creating a new way to engage their connection.
• 2023: Happn launched Crush Point feature in India, including cities like Delhi, Mumbai, Bangalore, Hyderabad, and Pune. This feature enables users to meet singles who like and go to the same places.

Gain a Competitive Edge with Our India Dating Apps Market Report

1. India Dating Apps Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market share & size, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. The India Dating Apps Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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